In this article, we rank 13 brands based on their Brand value and classify them as the Most Valuable Chinese brands in 2024. As a marketer or brand enthusiast, you will love this list.
Chinese brands are making a splash on the global stage, and it’s all thanks to their knack for innovation and creating products that work great and resonate with people on a deeper level.
These brands are everywhere, from the tech in your pocket to the banks that keep your money safe, making life easier and more fun.
Whether it’s through cutting-edge technology or services that make your daily routine a breeze, these brands have got it all. So, sit back, relax, and get to know the big names from China that are making waves worldwide.
Table of Contents
Top 13 Most Valuable Chinese Brands
1. ICBC (Industrial and Commercial Bank of China)
ICBC is one of the largest and most globally active Chinese banks. The bank has an astounding brand value of $69,545 million. ICBC has consistently been awarded the position as the largest bank globally, thanks to its active customer base and extensive range of services in commercial and individual banking.
ICBC is on the most valuable companies list due to the essential role and total value it has come to play in the global financial system and the Chinese economy.
2. TikTok/Douyin
ByteDance, a Chinese internet technology company, owns this social media platform. TikTok has a brand value of $65,696 million. As one of the most downloaded apps in recent years, TikTok/Douyin has become an essential platform for sharing user-generated short videos.
TikTok’s global popularity and innovative marketing practices contribute to its place in the list of the most valuable brands.
3. China Construction Bank (CCB)
It’s one of the ‘big four’ banks in the People’s Republic of China. The CCB has a brand value of $62,681 million. Incorporated in numerous financial services areas, including corporate banking, personal banking, and treasury operations, CCB has been a crucial part of China’s financial growth.
Its stable global market presence and significant contributions to China’s economic development explain why it’s on the most valuable brand list.
4. State Grid Corporation of China
It is the largest utility company globally and has a brand value of $58,846 million. The State Grid transmits and distributes power in China and overseas markets, including Australia, Italy, Brazil, and the Philippines.
It’s on the most valuable brand list due to its own brand and fundamental role in powering one of the largest and fastest-growing economies in the world.
5. Agricultural Bank of China
Also known as AgBank, it’s another ‘big four’ member with a brand value of $57,691 million. The bank is involved in corporate and retail banking, asset management, and treasury operations.
Its presence on the most valuable brand list is due to its extensive history, large customer base, fastest-growing brand, and significant role in the Chinese farming and agricultural industry.
6. WeChat
WeChat is a multi-purpose messaging, social media, and mobile payment app developed by Tencent, a Chinese multinational technology conglomerate. It has a brand value of USD 50,247 million. With over 1 billion monthly active users, the sheer magnitude of WeChat’s user base and its comprehensive range of services make it an indispensable part of daily life in China. This broad utility in everyday life and Tencent’s continued push for innovation solidifies WeChat’s position on the list of most valuable brands.
7. Moutai
Moutai is a luxury spirits company primarily known for producing Baijiu, a distilled Chinese liquor from fermented sorghum. The brand is valued at USD 49,743 million.
Moutai’s record-breaking sales, brand reputation, and association with luxury and status in China have made it a leading player in the global spirits market. This strong market dominance and prestigious reputation justify Moutai’s inclusion in the most valuable brands list.
8. Bank of China (BOC)
BOC is one of the oldest banks in China and is among the country’s “big four” state-owned commercial banks. Its brand value stands at USD 47,336 million.
BOC provides comprehensive financial services to customers worldwide, invests in international markets, and is the most internationally active among China’s banks. Its role in connecting the Chinese and global economies’ historical reputation includes the Bank of China in the list of most valuable brands.
9. Ping An
Ping An is a Chinese holding conglomerate that deals with insurance, banking, and financial services. Its brand is valued at USD 44,698 million. Ping An has pioneered and excelled in integrating finance with technology, transforming traditional insurance using innovative technologies like AI and blockchain.
This tech-finance fusion and consistent retail growth in Chinese and other Asian markets define Ping An’s value and presence on the global top of the list of most valuable brands.
10. Huawei
Huawei is a multinational technology company that is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. It has a brand value of USD 44,292 million.
The company has strongly impacted the global telecommunication industry with its pioneering 5G technology. Despite geopolitical challenges, Huawei’s continued focus on technological innovation, broad global footprint, and dominant position in the 5G market secure its place for the third year on the list of most valuable brands.
11. China Mobile
As one of the world’s largest mobile telecommunications companies by market capitalization, China Mobile leads in the provision of comprehensive mobile services throughout China. Its brand value is at $43,382 million.
With the most extensive mobile network and largest customer base globally, China Mobile leverages this massive scale to maintain its brand performance and consistent market value growth. Its crucial role in connecting Chinese citizens and consumers abroad and its keen approach to adopting next-generation technologies like 5G land it on the list of most valuable brands.
12. Tencent
Tencent is a leading provider of Internet value-added services in China, including communication and social platforms like QQ and WeChat. Its brand value is $38,059 million.
It’s a dominant global gaming industry, adding immense value to various Internet-related cloud services, digital media, and entertainment. Its diverse portfolio, innovative products, and impact on the daily digital life of millions have secured Tencent’s spot in the most valuable list.
13. China State Construction Engineering Corporation (CSCEC)
CSCEC is the largest construction company in the world by revenue and the largest general contractor in terms of overseas sales. Its brand value stands at $31,897 million.
With involvement in many high-profile global construction projects and breakthroughs in BIM (Building Information Modeling) technologies, CSCEC significantly influences the global construction and engineering industry. Its impressive portfolio of projects and reputation for quality execution are crucial factors placing it on the most valuable brands list.
Conclusion
In conclusion, the ascent of Chinese brands on the global stage is a testament to their financial success. It reflects their adaptability, innovation, and deep understanding of local and international consumer trends.
These Valuable Chinese brands have reshaped the landscape of their respective industries and set new benchmarks for excellence and brand value for consumers and brands worldwide. Their journey inspires and challenges businesses six brands everywhere to think bigger, innovate faster, and connect more deeply with their customers.
