Management is the basis for any and every company culture which goes down through different hierarchies. Smart managerial decisions will help you to hire smart people and in turn get a better culture for your business. To have a healthy and productive company culture need to have some other people and that is where the managerial role comes into the picture. Following are a few of the cultures that are followed in many companies.
While there is no particular culture which is tailored for success you can choose one of the cultures for your company and improvise it to make it a better fit.
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1) Strong Leadership Culture
As the name suggests this type of company culture revolves around leadership which is both existing and rising in the company. Coaching mentorship and leadership training programs are implemented more often than not and others trust on the employees. Subordinate support by existing leaders in a position that they will succeed and then the best performing employees from the bunch are hired to put on the fast track for a leadership position.
It comes as an impression that strong leadership by default calls for a strong corporate structure but that is not necessarily true. Great culture of leadership can also be seen in a coffee shop where all incoming varistors are trained to be exemplary shift leaders.
2) Customer service excellence culture
The emphasis on this type of business culture is given on many industries right from service to software sales. The attitude of ‘the customer is always right’ is in the blood of this company culture that is why the name of customer service excellence.
Even the employees, who are not facing the customers on a day-to-day basis, work with the motive of customer satisfaction in mind. All the processes are done with customers in mind example manufacturing products is done with ease of use for the customers in the mind, customer service conducted regularly to get the honest feedback which is tried to implement and make necessary changes to satisfy the customers, and a lot of importance is placed on the ratings of the customers and customer reviews.
Social media are monitored constantly for issues related to customer service product or anything that is related to the organization. Social media accounts are also monitored carefully for issues of customer service and customer satisfaction. Phone lines are always open for the customers to reach.
Few companies use artificial intelligence and emotion monitoring to understand the emotions behind the tweets and messages of customers on Facebook or Twitter or other social media. One of the best examples of customer service excellence is Amazon who has a company culture that is designed by keeping customer priority in mind.
3) Sales culture
In these types of business culture product knowledge is mandated across all members of staff. Commitment to consistency hitting the sales goals may be monthly quarterly or yours and completion of sales quota is the focus of the company. Revenue generation is the primary aim of the company and hence all the team members are trained in such a way that everybody will contribute in some way or the other to complete the sales targets. Many companies which are sales oriented try to achieve a customer-centric culture along with the sales culture because both can lead to the long-term success of the company.
The companies which are sales oriented are one of the highest growing companies in the market since the focus is entirely on revenue generation. It is also possible that these companies have a higher market share compared to the competitors because increased sales mean better market share and better profit generation.
4) Role-playing company culture
In these types of work cultures the specialists are valued above the rest. Qualified employees take over the projects and a trusted for that. The hiring process is very selective in the company culture where roleplay is in prominence. Employees are hired based on their skills than intangibles. The wages are usually kept high owing to the employee training which is expensive in nature. The employees are hired because they have skills that nobody posses.
Strong work culture is found in craftsman and on software development teams where individuals have a unique and specific talent to write a specific computer programming language. Owing to their unique skills and extensive training for the position to get hired, they are valued in the organization.
5) Innovation culture
A workplace where innovation is a culture is full of ideas. The company consistently tries to stay on the edge of the industry by updating itself with current trends and developments. Cultural hierarchy is like structures of communication and structure of hierarchy is often averted for airing out of ideas that are groundbreaking in the market.
The company provides an impression of being a giant think tank and a breeding ground for ideas to the prospective employees. Companies like Apple and Tesla are famous examples of innovative companies. These companies focus on developing cutting edge technology to get a better market share.
6) Empowerment company culture
No employees are made to feel undervalued in empowerment work culture. Regardless of the rank or position, all of the employees are meant to feel as if their purpose in the business is very important for the operation. Wages are often generous and law ranking employees are made to feel comfortable to approach the seniors with any questions or suggestions. Open door policy is followed for internal employees in the organization.
If at all conflicts arises steps are taken in such a way that employees are made to feel that they stand on equal footing with one another rather than discriminate them. Bonuses, Salary rises, and position changes are considered seriously and granted when they are appropriate to the employees. For example, Ben and Jerry’s is considered to be an employee-centric company which empowers its employees. Along with well-paying jobs they also give new flavours of ice creams to their employees.
7) Power-driven company culture
The company culture where the policy of ‘survival of the fittest’ is followed is called power driven company culture. The competition and work nice is alive and individuals put up strategies in various positions in order to acquire power wherever it is available. This company culture is seen predominantly in companies with dominant sales culture.
The concept of the good of the whole is often put aside in power driven workplace company culture and common goals are rarely intended. Power-driven company culture is of uncommon and financial sectors like insurance sales, investment banks etc.
8) Task-oriented company culture
The use of small collaborative teams to tackle inbound issues is commonly seen in task-oriented company culture. The employees are expected to have the ability to play well with one another and interviewed by most or all members of the team to ensure that they will be a good fit when hired. The day-to-day operation mostly consists of getting in the conference room and other collaborative spaces and crafting team-specific strategies for the company. A product launch by marketing team will demonstrate a strong task oriented company culture.
They coordinate the responsibilities and attempt to meet their targets over the course of time. However, there is taken that none of this happens at the cost of the product quality or the quality of the event.
9) All stars company culture
The Company where the hiring process is highly selective is the biggest indicator of our company culture with all-stars. As the name suggests the company expects every employee to be a performer that is why the name all-stars. The staff is comparatively small but very creative and there are very few roles in the company that are and absolutely necessary.
All stars company can be compared to a company on steroids. Innovation and personal success expectations are very high and are either met or exceeded. The competition is considered to be intense and the culture of “one for all and all for one” is stepped over many times. Hedge funds and startup employees have a neck for all star employees company culture.
10) Mission Driven company culture
The work culture with a mission may it be for internal employees or for the external stakeholders is said to have a mission-driven company culture. Employees are usually hired on the basis of their passion for a line of work or a particular cause and I reside upon to sustain that passion throughout the course of the employment. Work-life balance and personal satisfaction are usually taken back seat while serving mission-driven company culture.
These companies are active within their communities and have a close-knit relationship of working nature with their investor’s clients and partners alike.
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