23andMe is a biotechnology company that offers DNA testing and analysis services, providing customers with insights into their Ancestry, health, and genetic predispositions. In this article, we discuss the top 23andMe competitors and alternatives.
Through its at-home DNA testing kits, 23andMe enables individuals to learn more about their genetic makeup and how it may impact their physical traits and health.
The company also offers various genetic reports to help customers learn about their Ancestry, familial relationships, and genetic risk factors for certain diseases.
What sets 23andMe apart from its competitors is its advanced genetic testing capabilities and the depth of information it provides to customers.
The company uses state-of-the-art technology to analyze DNA samples and generate detailed reports that cover various aspects of a person’s genetics.
23andMe invests heavily in research and development, partnering with other organizations and conducting its studies to improve its testing process and accuracy and expand its database of genetic information.
- Product Type: DNA testing kits
- Industry: Genetics and Health
- Founded Date: 2006
- Founders: Anne Wojcicki, Linda Avey, and Paul Cusenza
- Headquarters: Sunnyvale, California, United States
- Area Served: Worldwide
- Current CEO: Anne Wojcick
Table of Contents
The top 23andMe competitors are
1. AncestryDNA
- Product Type: DNA testing for Ancestry and Genealogy
- Industry: Genetic testing
- Founded Date: 2012
- Founders: Ken Chahine, Catherine Ball, and Paul Allen
- Headquarters: Lehi, Utah, United States
- Area Served: Worldwide
- Current CEO: Margo Georgiadis
AncestryDNA is a popular competitor of 23andMe that offers genetic testing for discovering your Ancestry and tracing your family tree.
They analyze your DNA to provide insights into your ethnic origins and help you connect detailed family tree with relatives who share your DNA.
2. MyHeritage DNA
- Product Type: DNA testing for Ancestry and Genealogy
- Industry: Genetic testing
- Founded Date: 2003
- Founders: Gilad Japhet
- Headquarters: Or Yehuda, Israel
- Area Served: Worldwide
- Current CEO: Gilad Japhet
MyHeritage DNA is another competitor focusing on exploring your family history and heritage through DNA testing.
They offer various ancestry tests, genealogy tools, and DNA matching services to help you uncover your roots and connect with relatives worldwide.
3. FamilyTreeDNA
- Product Type: DNA testing for Ancestry and Genealogy
- Industry: Genetic testing
- Founded Date: 2000
- Founders: Bennett Greenspan and Max Blankfeld
- Headquarters: Houston, Texas, United States
- Area Served: Worldwide
- Current CEO: Bennett Greenspan
FamilyTreeDNA specializes in genetic genealogy and DNA testing for building family trees and exploring your Ancestry.
They provide various testing options, including autosomal DNA, Y-DNA, and mtDNA, which can reveal information about your direct maternal and paternal lineages and maternal lines.
4. Living DNA
- Product Type: DNA testing for Ancestry and Genealogy
- Industry: Genetic testing
- Founded Date: 2016
- Founders: David Nicholson and Hannah Morden
- Headquarters: Frome, Somerset, United Kingdom
- Area Served: Worldwide
- Current CEO: David Nicholson
Living DNA is a company that emphasizes genetic testing for Ancestry and historical origins. They offer detailed reports on your heritage, including your ancestors’ regional breakdowns and migration paths over thousands of years.
5. Nebula Genomics
- Product Type: DNA testing for health and Ancestry
- Industry: Genetic testing
- Founded Date: 2018
- Founders: George Church, Dennis Grishin, and Kamal Obbad
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Kamal Obbad
Nebula Genomics differentiates itself by preserving user privacy and allowing customers to maintain ownership of their genomic and health data. They offer comprehensive genetic testing services, advanced analysis, and options to share data with researchers securely.
6. Vitagene
- Product Type: DNA testing for health and Ancestry
- Industry: Genetic testing
- Founded Date: 2014
- Founders: Mehdi Maghsoodnia and Paul Watson
- Headquarters: San Francisco, California, United States
- Area Served: Worldwide
- Current CEO: Mehdi Maghsoodnia
Vitagene combines genetics, nutrition, and fitness to help individuals improve their health and wellness. They provide personalized insights based on your DNA, allowing you to optimize your diet, exercise routine, and supplementation choices.
7. GEDmatch
- Product Type: DNA matching and genealogy research
- Industry: Genetic genealogy
- Founded Date: 2010
- Founders: Curtis Rogers and John Olson
- Headquarters: Lake Worth, Florida, United States
- Area Served: Worldwide
- Current CEO: Curtis Rogers
GEDmatch is an online database and research tool used by genetic genealogists. It allows users to upload raw DNA data from various testing companies to compare and match with other individuals for genealogical research and family connections.
8. DNA.land
- Product Type: DNA testing for Ancestry and health
- Industry: Genetic testing
- Founded Date: 2015
- Founders: Yaniv Erlich and Joe Pickrell
- Headquarters: New York, New York, United States
- Area Served: Worldwide
- Current CEO: Yaniv Erlich
DNA.land is a not-for-profit organization that aims to advance genetic research through crowdsourced data. They offer free ancestry analysis to individuals who upload their DNA data while allowing them to contribute their data for ongoing scientific research.
9. Color Genomics
- Product Type: DNA testing for health and wellness
- Industry: Genetic testing
- Founded Date: 2013
- Founders: Elad Gil and Othman Laraki
- Headquarters: Burlingame, California, United States
- Area Served: United States
- Current CEO: Othman Laraki
Color Genomics is a company that specializes in genetic testing for hereditary cancer and high cholesterol. They provide insights and comprehensive reports to individuals and healthcare providers, enabling them to understand their genetic risk factors and make informed decisions about their health.
10. HomeDNA
- Product Type: DNA testing for Ancestry and health
- Industry: Genetic testing
- Founded Date: 2016
- Founders: Craig Packer and Doug Fogg
- Headquarters: Cincinnati, Ohio, United States
- Area Served: United States
- Current CEO: Craig Packer
HomeDNA offers a range of DNA tests that help individuals explore their Ancestry and discover more about their genetic makeup. Their tests cover various areas such as Ancestry, health and wellness, and paternity. With easy-to-use kits and detailed reports, HomeDNA aims to provide accessible and understandable genetic information to its customers.
11. Orig3n
- Product Type: DNA testing for health and wellness
- Industry: Genetic testing
- Founded Date: 2014
- Founders: Robin Y. Smith and Kate Blanchard
- Headquarters: Boston, Massachusetts, United States
- Area Served: United States
- Current CEO: Robin Y. Smith
Orig3n is a biotechnology company that focuses on personalized genetic testing. They offer a range of DNA tests that analyze an individual’s genetic markers for insights into their personality traits, athletic abilities, and more. Orig3n aims to empower individuals with knowledge about their genetic predispositions and help them optimize their well-being.
12. GenoPalate
- Product Type: DNA testing for personalized nutrition
- Industry: Genetic testing
- Founded Date: 2016
- Founders: Sherry Zhang and Yi Sherry Zhang
- Headquarters: Milwaukee, Wisconsin, United States
- Area Served: United States
- Current CEO: Yi Sherry Zhang
GenoPalate combines genetic testing with personalized nutrition recommendations. Analyzing an individual’s genetic makeup provides personalized health recommendations and insights into how food and nutrients interact with their unique genetic profile. With detailed reports and dietary recommendations, GenoPalate helps individuals make informed choices for healthy eating.
13. Dante Labs
- Product Type: DNA testing for health and wellness
- Industry: Genetic testing
- Founded Date: 2016
- Founders: Mattia Capulli and Andrea Riposati
- Headquarters: New York City, New York, United States
- Area Served: Worldwide
- Current CEO: Andrea Riposati
Dante Labs is a genomic sequencing company that offers whole genome sequencing and interpretation services. They aim to provide individuals and researchers with comprehensive insights into their genetic makeup and potential health risks. Dante Labs uses advanced sequencing technologies to deliver high-quality genetic data.
14. GPS Origins
- Product Type: DNA testing for Ancestry and Genealogy
- Industry: Genetic genealogy
- Area Served: Worldwide
GPS Origins offers DNA testing kits that help individuals explore their ancestral origins with accuracy and precision. They utilize innovative technology to analyze individuals’ genetic markers and provide detailed reports on their geographic origins. GPS Origins aims to help individuals connect with their heritage and discover their genetic roots.
15. National Geographic Geno DNA
- Product Type: DNA testing for Ancestry and Genealogy
- Industry: Genetic genealogy
- Founded Date: 2005
- Founders: National Geographic Society
- Headquarters: Washington, D.C., United States
- Area Served: Worldwide
National Geographic Geno DNA provides DNA testing kits focusing on deep Ancestry and ancient migration paths and patterns. By analyzing an individual’s genetic markers, they aim to provide insights into their ancient origins and the migratory paths of their ancestors. National Geographic Geno DNA combines genetics and anthropology to understand human history comprehensively.
16. CRI Genetics
- Product Type: DNA testing for Ancestry and Genealogy
- Industry: Genetic genealogy
- Founders: Alexei Fedorov
- Headquarters: Santa Monica, California, United States
- Area Served: Worldwide
CRI Genetics is a DNA testing company that aims to provide individuals with detailed insights into their genetic Ancestry. They utilize advanced algorithms and databases to analyze an individual for genetic variants from their maternal and paternal sides and provide comprehensive reports on their ancestral background. CRI Genetics strives to help individuals uncover their genetic heritage and connect with their roots.
17. DNAfit
- Product Type: DNA testing for health and fitness
- Industry: Genetic testing
- Founded Date: 2013
- Founders: Avi Lasarow and Dr. Daniel Reardon
- Headquarters: London, United Kingdom
- Area Served: Worldwide
- Current CEO: Avi Lasarow
DNAfit offers personalized fitness and nutrition plans based on an individual’s genetic makeup. Analyzing an individual’s genetic markers provides insights into exercise responsiveness, nutrient metabolism, and injury risk. DNAfit aims to help individuals optimize their health and reach their fitness goals through personalized genetic information.
18. EverlyWell
- Product Type: DNA testing for health and wellness
- Industry: Genetic testing
- Founded Date: 2015
- Founders: Julia Cheek
- Headquarters: Austin, Texas, United States
- Area Served: United States
- Current CEO: Julia Cheek
EverlyWell is a health and wellness company that offers a variety of at-home lab testing kits and health tests, including DNA testing. Their DNA testing kits provide insights into an individual’s genetic traits, including health conditions and Ancestry of family members. EverlyWell aims to make genetic testing accessible and convenient for individuals seeking information about their health.
19. TellmeGen
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2012
- Founders: Dr. Guillermo Ponce de Leon, Dr. Hugo Campos
- Headquarters: Valencia, Spain
- Area Served: Worldwide
- Current CEO: Dr. Guillermo Ponce de Leon
TellmeGen provides comprehensive DNA testing kits focusing on health information, Ancestry, and pharmacogenetics. Analyzing an individual’s genetic markers offers insights into their health risks, ancestral origins, and how their body metabolizes certain medications. TellmeGen aims to empower individuals with personalized genetic information for better health management.
20. Veritas Genetics
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2014
- Founders: Dr. George Church, Dr. Mirza Cifric, Dr. Preston Estep
- Headquarters: Danvers, Massachusetts, USA
- Area Served: Worldwide
- Current CEO: Roger Kornberg
Veritas Genetics offers whole genome sequencing and interpretation services, aiming to provide individuals with a deep understanding of their genetic makeup. Their tests cover areas such as Ancestry, genetic health risks, and carrier status for genetic conditions. Veritas Genetics uses advanced genomic technology to deliver comprehensive and accurate genetic information.
21. Full Genomes
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2013
- Founders: Justin Loe, Dr. Michael Snyder
- Headquarters: Houston, Texas, USA
- Area Served: Worldwide
- Current CEO: Justin Loe
Full Genomes specializes in whole genome sequencing for individuals and researchers. They provide high-quality genetic data that spans the entire genome, enabling comprehensive analysis and insights into an individual’s genetic makeup. Complete Genomes aims to contribute to genetic research and personalized medicine through its sequencing services.
22. Gene By Gene
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2000
- Founders: Bennett Greenspan, Max Blankfeld
- Headquarters: Houston, Texas, USA
- Area Served: Worldwide
- Current CEO: Bennett Greenspan
Gene By Gene offers various genetic testing services, including ancestry testing and health-related testing. They utilize advanced DNA analysis techniques to make genetic matches and provide insights into an individual’s genetic heritage and potential health risks. Gene By Gene strives to make genetic testing accessible and actionable for individuals seeking information about their genetics.
23. Pathway Genomics
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2008
- Founders: Jim Plante
- Headquarters: San Diego, California, USA
- Area Served: Worldwide
- Current CEO: Michael Nova
Pathway Genomics provides genetic testing services covering various areas, including Ancestry, health, and wellness. They offer comprehensive reports that provide insights into an individual’s genetic risks and traits. Pathway Genomics aims to empower individuals to make informed decisions about their health and well-being based on their genetic information.
24. MyDNA
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2007
- Founders: Dr. Lior Rauchberger, Dr. Sean Hall
- Headquarters: Melbourne, Australia
- Area Served: Worldwide
- Current CEO: Dr. Lior Rauchberger
MyDNA offers DNA testing kits that give individuals insights into their genetic traits related to medication response and health conditions. Analyzing an individual’s genetic markers includes personalized information about medication efficacy and potential side effects. MyDNA aims to help individuals make informed decisions about their medication choices based on their genetic profile.
25. Geneseek
- Product Type: Genetic testing
- Industry: Healthcare
- Headquarters: Lincoln, Nebraska, USA
- Area Served: Worldwide
- Current CEO: Abraham Oommen
Genesee offers various genetic testing services for agriculture, livestock, and companion animals. They specialize in genetic testing solutions that help improve breeding programs, identify genetic disorders, and evaluate animal health. Geneseek aims to support the agricultural and veterinary industries with accurate and reliable genetic information.
26. African Ancestry
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2003
- Founders: Dr. Rick Kittles, Gina Paige
- Headquarters: Washington, DC, USA
- Area Served: Worldwide
- Current CEO: Gina Paige
African Ancestry offers DNA testing kits that focus on tracing African lineage and Ancestry. By analyzing an individual’s saliva sample for genetic markers, they aim to make ancestry tests provide insights into specific African ethnic groups and countries of origin. African Ancestry strives to empower individuals with knowledge about their African heritage and promote cultural understanding.
27. EasyDNA
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2006
- Founders: Andrew Alexander, Oscar Leon
- Headquarters: London, UK
- Area Served: Worldwide
- Current CEO: Andrew Alexander
EasyDNA offers a range of DNA testing services, including ancestry testing, paternity testing, and health-related testing. They provide easy-to-use testing kits and comprehensive reports that offer insights into an individual’s genetic traits and relationships. EasyDNA aims to make genetic testing simple and accessible for individuals seeking information about their genetics.
28. Helix
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2015
- Founders: Robin Thurston, Justin Kao, James Lu
- Headquarters: San Carlos, California, USA
- Area Served: Worldwide
- Current CEO: James Lu
Helix is a genomics platform that partners with various brands to offer a wide range of DNA testing products. They provide a marketplace where individuals can discover and purchase DNA testing kits for Ancestry, health screening, fitness, and more. Helix aims to make genomics accessible and personalized through its platform and partnerships.
29. Ambry Genetics
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 1999
- Founders: Dr. Charles Dunlop, Dr. Aaron Elliott
- Headquarters: Aliso Viejo, California, USA
- Area Served: Worldwide
- Current CEO: Dr. Aaron Elliott
Ambry Genetics is a genetic testing company that focuses on clinical genetic testing for hereditary diseases and cancer. They offer a wide range of diagnostic and predictive genetic tests that help individuals and healthcare providers understand genetic risks and make informed medical decisions. Ambry Genetics aims to improve patient care through advanced genetic testing.
30. Natera
- Product Type: Genetic testing
- Industry: Healthcare
- Founded Date: 2003
- Founders: Matthew Rabinowitz
- Headquarters: San Carlos, California, USA
- Area Served: Worldwide
- Current CEO: Steve Chapman
Natera offers non-invasive prenatal testing (NIPT) and genetic screening services. Their testing solutions help expectant parents screen for genetic conditions and obtain valuable information about their baby’s health and development. Natera aims to provide accurate and reliable genetic testing to support prenatal care and promote healthy pregnancies.
These were all the competitors of 23andMe. If you know any other competitors, please do write in the comments below.
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