Top 30 Adobe Competitors & Alternatives in 2024

Adobe is a multinational software company that provides innovative technology to empower everyone to imagine, create, and bring any digital experience to life. In this article, we discuss the top Adobe Competitors and Alternatives.

Adobe is a major software company specializing in design, multimedia, and digital marketing. Its principal software, the Creative Cloud, includes applications like Photoshop and Premiere Pro, revolutionizing creativity for design professionals.

Adobe dominates the digital marketing industry with its Adobe Experience Cloud, which offers advanced tools for customer engagement, data analysis, personalization, and campaign management, redefining customer interaction in the digital age.

• Product Type: Software
• Industry: Computer software
• Founded Date: December 1982
• Founders: John Warnock, Charles Geschke
• Headquarters: San Jose, California, United States
• Area Served: Worldwide
• Current CEO: Shantanu Narayen

The top Adobe competitors are

1. Autodesk

• Product Type: Software
• Industry: Computer software
• Founded Date: 1982
• Founders: John Walker, Dan Drake
• Headquarters: San Rafael, California, United States
• Area Served: Worldwide
• Current CEO: Andrew Anagnost

Autodesk is a multinational tech company and a popular competitor of Adobe. Known for its 3D design, engineering, and entertainment software solutions, Autodesk offers a range of products like AutoCAD, Maya, and Inventor that cater to various industries. With its user-friendly interface and robust features, Autodesk has become a preferred choice for architecture, engineering, and manufacturing professionals.

2. Corel

• Product Type: Software
• Industry: Computer software
• Founded Date: 1985
• Founders: Michael Cowpland
• Headquarters: Ottawa, Ontario, Canada
• Area Served: Worldwide
• Current CEO: Christa Quarles

Corel is another competitor that provides various software solutions for graphics, photo editing, and digital painting. CorelDRAW, Corel Painter, and Corel Photo-Paint are some of its well-known products. Corel aims to provide intuitive tools and features, empowering users in creative fields to bring their ideas to life efficiently and effectively.

3. Canva

• Product Type: Graphic design platform
• Industry: Graphic design
• Founded Date: 2012
• Founders: Melanie Perkins, Cliff Obrecht, Cameron Adams
• Headquarters: Sydney, Australia
• Area Served: Worldwide
• Current CEO: Melanie Perkins

Canva is a user-friendly graphic design tool popular among non-designers and professionals. With a vast library of templates, fonts, and images, Canva enables anyone to create eye-catching designs for social media, presentations, and marketing materials. Its drag-and-drop interface and collaborative features make it a go-to choice for individuals and small businesses.

4. Serif (Affinity)

• Product Type: Software
• Industry: Computer software
• Founded Date: 1987
• Founders: Tony Brightman
• Headquarters: Nottingham, United Kingdom
• Area Served: Worldwide
• Current CEO: Ashley Hewson

Under its Affinity brand, Serif offers a range of design software that competes with Adobe’s offerings. Affinity Designer, Affinity Photo, and Affinity Publisher provide potent tools for vector design, photo editing, and desktop publishing—Serif offers scalable alternatives to Adobe’s software without compromising quality and functionality.

5. Sketch

• Product Type: Software
• Industry: Computer software
• Founded Date: 2010
• Founders: Emanuel Sá, Pieter Omvlee
• Headquarters: London, United Kingdom
• Area Served: Worldwide
• Current CEO: Pieter Omvlee

Sketch is a leading design tool created explicitly for UI/UX designers. With its intuitive interface and intelligent features, Sketch allows designers to seamlessly create prototypes, wireframes, and interfaces. Its real-time collaboration feature and extensive plugin ecosystem have contributed to its popularity within the design community.

6. Figma

• Product Type: Software
• Industry: Computer software
• Founded Date: 2012
• Founders: Dylan Field, Evan Wallace
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Dylan Field

Figma is a cloud-based design and prototyping tool emphasizing collaboration and real-time editing. With its browser-based interface, Figma enables designers to work together in real-time, making it suitable for remote teams and seamless collaboration. Its focus on cooperation, robust design features, and cross-platform compatibility have made it a strong competitor to Adobe’s design tools.

7. InVision

• Product Type: Software
• Industry: Computer software
• Founded Date: 2011
• Founders: Clark Valberg, Ben Nadel, David Crow, Stephen Olmstead
• Headquarters: New York City, New York, United States
• Area Served: Worldwide
• Current CEO: Clark Valberg

InVision is a platform that empowers user experience (UX) designers to create interactive and engaging prototypes. It allows designers to share their designs with stakeholders, gather feedback, and collaborate effectively. InVision’s features, such as clickable prototypes and design version control, make it a valuable tool for UX designers and product teams.

8. Zeplin

• Product Type: Design collaboration tool
• Industry: Software
• Founded Date: 2014
• Founders: Pelin Kenez, Cagatay Goncu, and Can Guner
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Pelin Kenez

Zeplin is a design collaboration platform that bridges the gap between designers and developers. It allows designers to upload their design files, annotate them, and generate developer style guides and specifications, ensuring a smooth handoff process. Zeplin aims to streamline the design-to-development workflow and facilitate better collaboration between designers and developers.

9. Framer

• Product Type: Design and prototyping tool
• Industry: Software
• Founded Date: 2014
• Founders: Koen Bok and Jorn van Dijk
• Headquarters: Amsterdam, Netherlands
• Area Served: Worldwide
• Current CEO: Koen Bok

Framer is a prototyping tool that creates interactive and animated prototypes for web and mobile applications. It allows designers to bring their designs to life with custom animations, transitions, and interactions. Framer’s powerful animation capabilities and ease of use make it popular for designers looking to create high-fidelity prototypes.

10. ProtoPie

• Product Type: Interactive prototyping tool
• Industry: Software
• Founded Date: 2015
• Founders: Tony Kim and Kim Dong-Wook
• Headquarters: Seoul, South Korea
• Area Served: Worldwide
• Current CEO: Tony Kim

ProtoPie is a user-friendly prototyping tool that allows designers to create complex interactions and micro-interactions without writing code. Its intuitive interface and robust features like conditional interactions enable designers to bring their ideas to life quickly and easily. ProtoPie is known for its versatility and the ability to create realistic platform prototypes.

11. Principle

• Product Type: Interactive design and prototyping tool
• Industry: Software
• Founded Date: 2015
• Founders: Daniel Hooper and Joshua Taylor
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Daniel Hooper

Principle is a design and animation tool that enables designers to create interactive, animated prototypes for user testing and design iterations. Its timeline-based interface allows designers to create custom animations, transitions, and gestures. Principle’s focus on animation and simplicity makes it a valuable tool for designers who want to add motion and interactivity to their designs.

12. Microsoft

• Product Type: Various software products, including PowerPoint and Paint 3D
• Industry: Technology
• Founded Date: April 4, 1975
• Founders: Bill Gates and Paul Allen
• Headquarters: Redmond, Washington, United States
• Area Served: Worldwide
• Current CEO: Satya Nadella

Although not a direct competitor to Adobe in the creative software market, Microsoft offers a product suite that competes indirectly. With its enterprise software products like Microsoft Office, which includes PowerPoint for presentations, Word for document creation, and Excel for data analysis, Microsoft provides tools that cater to various needs in the creative and business sectors.

13. Apple

• Product Type: Various software products, including Final Cut Pro and iMovie
• Industry: Technology
• Founded Date: April 1, 1976
• Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
• Headquarters: Cupertino, California, United States
• Area Served: Worldwide
• Current CEO: Tim Cook

Apple is known for its ecosystem of hardware and software products that cater to creative professionals. With applications like iMovie for video editing, GarageBand for music production, and Keynote for presentations, Apple offers a range of software that competes with Adobe’s creative tools, particularly in the consumer market.

14. Quark

• Product Type: Desktop publishing software
• Industry: Software
• Founded Date: 1981
• Founders: Tim Gill
• Headquarters: Denver, Colorado, United States
• Area Served: Worldwide
• Current CEO: Christopher Meyer

Quark is a desktop publishing software that provides comprehensive design and publishing solutions. It enables users to create professional print layouts, digital publications, and ebooks. Known for its long-standing presence in the publishing industry, Quark offers powerful and feature-rich software for graphic designers and publishers.

15. Avid

• Product Type: Audio and video editing software
• Industry: Software
• Founded Date: 1987
• Founders: Bill Warner, Bill Stumpf
• Headquarters: Burlington, Massachusetts, United States
• Area Served: Worldwide
• Current CEO: Jeff Rosica

Avid is a well-established competitor offering professional software solutions for video and audio editing, production, and post-production. Avid Media Composer, Pro Tools, and Sibelius are some of its renowned products. Avid aims to provide industry-standard tools and workflow solutions to professionals in the media and entertainment industry.

16. Magix

• Product Type: Multimedia software
• Industry: Software
• Founded Date: 1993
• Founders: Jürgen Jaron, Dieter Rein
• Headquarters: Berlin, Germany
• Area Served: Worldwide
• Current CEO: Klaus Schmidt

Magix is a software company that offers a wide range of multimedia solutions. With product distribution services like Magix Movie Edit Pro, Magix Music Maker, and Magix Photostory, it caters to the needs of video editing, music production, and photo editing enthusiasts. Magix focuses on the digital experience segment, providing user-friendly interfaces and powerful features, making it a strong competitor to Adobe’s multimedia software.

17. CyberLink

• Product Type: Multimedia software
• Industry: Software
• Founded Date: 1996
• Founders: Liu Hsin-hung
• Headquarters: New Taipei City, Taiwan
• Area Served: Worldwide
• Current CEO: Jau Huang

CyberLink is another notable competitor in the multimedia software market. It offers a variety of products, including PowerDirector for video editing, PhotoDirector for photo editing, and PowerDVD for media playback. CyberLink aims to provide advanced yet accessible software that empowers users to create and enjoy multimedia content easily. CyberLink competes effectively with Adobe’s multimedia software with its user-friendly interface and powerful features.

18. Wix

• Product Type: Website builder
• Industry: Internet
• Founded Date: 2006
• Founders: Avishai Abrahami, Nadav Abrahami, Giora Kaplan
• Headquarters: Tel Aviv, Israel
• Area Served: Worldwide
• Current CEO: Avishai Abrahami

Wix is a famous website that allows users to create professional-looking websites with any coding knowledge. It provides a range of customizable templates and drag-and-drop tools, enabling individuals and businesses to create visually appealing websites easily. Wix competes with Adobe’s website design software, particularly in the DIY website builder market, by offering an intuitive and user-friendly platform for website creation.

19. Squarespace

• Product Type: Website builder
• Industry: Internet
• Founded Date: 2003
• Founders: Anthony Casalena
• Headquarters: New York City, New York, United States
• Area Served: Worldwide
• Current CEO: Anthony Casalena

Squarespace is another website builder that provides elegant and visually stunning website templates. It offers a variety of features, including e-commerce functionality, blogging capabilities, and robust design customization options. Squarespace targets creative professionals and small businesses, competing with Adobe’s website design tools by providing a sleek and modern platform for website creation.

20. Salesforce

• Product Type: Customer relationship management software
• Industry: Software
• Founded Date: 1999
• Founders: Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Marc Benioff

Salesforce is a leading customer relationship management (CRM) platform. It provides cloud-based solutions that help businesses manage customer interactions, sales processes, and marketing campaigns. With its comprehensive suite of tools, including Salesforce Sales Cloud, Service Cloud, and Marketing Cloud, Salesforce competes with Adobe’s marketing automation and CRM solutions, particularly in the enterprise market.

21. Marketo

• Product Type: Marketing automation software
• Industry: Software
• Founded Date: 2006
• Founders: Phil Fernandez, Jon Miller, David Morandi
• Headquarters: San Mateo, California, United States
• Area Served: Worldwide
• Current CEO: Steve Lucas

Marketo is a marketing automation platform that enables businesses to streamline their marketing efforts. It offers features like lead management, email marketing, and campaign analytics to help companies generate and nurture leads effectively. Marketo competes with Adobe’s marketing automation solutions, offering a robust platform that enhances marketing efficiency and drives business growth.

22. HubSpot

• Product Type: Marketing and sales software
• Industry: Software
• Founded Date: 2006
• Founders: Brian Halligan, Dharmesh Shah
• Headquarters: Cambridge, Massachusetts, United States
• Area Served: Worldwide
• Current CEO: Brian Halligan

HubSpot is a provider of inbound marketing and sales software. It offers tools that help businesses attract, engage, and delight customers. HubSpot’s offerings include marketing automation, sales CRM, and customer service solutions. With its focus on inbound marketing and customer-centric approach, HubSpot competes with Adobe’s marketing and sales software by providing an all-in-one platform for businesses to manage their customer lifecycle.

23. Google (Google Analytics, Google Ads, etc.)

• Product Type: Search engine, online advertising, cloud computing, software, hardware, and more
• Industry: Technology
• Founded Date: September 4, 1998
• Founders: Larry Page, Sergey Brin
• Headquarters: Mountain View, California, United States
• Area Served: Worldwide
• Current CEO: Sundar Pichai

Google is a technology giant offering various products and services, including Google Analytics and Google Ads. Google Analytics provides valuable insights into website traffic and user behavior, while Google Ads allows businesses to create and manage advertising campaigns across various platforms. Google competes with Adobe’s digital marketing tools, offering a creative suite of robust analytics and advertising solutions that help businesses optimize their online presence.

24. Amplitude

• Product Type: Product analytics software
• Industry: Software
• Founded Date: 2012
• Founders: Spenser Skates, Curtis Liu, Jeffrey Wang
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Spenser Skates

Amplitude is an analytics platform that provides insights into user behavior and product usage. It enables businesses to analyze data, track user journeys, and make data-driven decisions. Amplitude competes with Adobe Analytics by offering a focused analytics solution that helps companies understand their users better and improve their product experience.

25. Glassbox

• Product Type: Digital customer experience analytics software
• Industry: Software
• Founded Date: 2010
• Founders: Yaron Gueta, Hanan Blumstein, Yoav Schreiber
• Headquarters: London, United Kingdom
• Area Served: Worldwide
• Current CEO: Yaron Gueta

Glassbox is a customer experience analytics platform that allows businesses to capture, analyze, and visualize customer interactions on their websites and mobile apps. By providing detailed session replays, heat maps, and conversion funnels, Glassbox helps businesses optimize their digital experiences. Glassbox competes with Adobe’s customer experience analytics solutions, offering a comprehensive platform to understand and improve user experiences.

26. Kissmetrics

• Product Type: Customer engagement automation software
• Industry: Software
• Founded Date: 2008
• Founders: Hiten Shah, Neil Patel
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide

Kissmetrics is a customer analytics platform that delivers insights into user behavior and customer journeys. It helps businesses identify and track key metrics, measure marketing campaigns, and optimize their conversion funnels. Kissmetrics competes with Adobe Analytics by providing a user-friendly analytics platform that is suited for businesses looking to analyze and improve their customer experiences.

27. Mixpanel

• Product Type: Product analytics software
• Industry: Software
• Founded Date: 2009
• Founders: Suhail Doshi, Tim Trefren
• Headquarters: San Francisco, California, United States
• Area Served: Worldwide
• Current CEO: Amir Movafaghi

Mixpanel is an analytics platform that helps businesses analyze user behavior and drive product engagement. It provides a range of features including user tracking, event recording, and cohort analysis. Mixpanel competes with Adobe Analytics, particularly in the mobile analytics space, by offering a powerful and intuitive platform to measure and improve user engagement.

28. CleverTap

• Product Type: Mobile marketing automation software
• Industry: Software
• Founded Date: 2013
• Founders: Sunil Thomas, Suresh Kondamudi
• Headquarters: Mountain View, California, United States
• Area Served: Worldwide
• Current CEO: Sunil Thomas

CleverTap is a mobile marketing platform that helps businesses engage and retain their app users. It offers features like push notifications, in-app messaging, and user segmentation, allowing businesses to deliver personalized experiences to their app users. CleverTap competes with Adobe’s mobile marketing solutions by providing a comprehensive platform to optimize app engagement and retention.

29. Oracle

• Product Type: Database software, cloud computing, enterprise software
• Industry: Technology
• Founded Date: June 16, 1977
• Founders: Larry Ellison, Bob Miner, Ed Oates
• Headquarters: Redwood City, California, United States
• Area Served: Worldwide
• Current CEO: Safra Catz

Oracle is a global technology company that provides a wide range of enterprise software solutions. It offers products and services for customer experience management, business intelligence, data management, and more. With its comprehensive suite of software solutions and enterprise cloud services, Oracle competes with Adobe in various areas, including customer experience management, digital imaging, and data analytics.

30. IBM

• Product Type: Computer hardware, middleware, software, cloud computing, cognitive computing, IT consulting, and more
• Industry: Technology
• Founded Date: June 16, 1911
• Founders: Charles Ranlett Flint
• Headquarters: Armonk, New York, United States
• Area Served: Worldwide
• Current CEO: Arvind Krishna

IBM is a multinational technology company that offers enterprise software solutions, including data analytics, artificial intelligence, and cloud computing. IBM’s enterprise cloud and software offerings encompass areas like business intelligence, marketing automation, and customer experience management. IBM competes with Adobe in the enterprise software market by providing comprehensive solutions that empower businesses to leverage data, optimize marketing strategies, and enhance customer experiences.

These were all the competitors of Adobe. If you know any other competitors, please write in the comments below.

Liked this post? Check out the complete series on Competitors