Free Branding Course by Marketing91

This is a completely free Branding Course by Marketing91. You will find all Branding and Brand Management tutorials on this hub. Use this Course and its modules to your advantage to learn all the different facets of branding. As we write more articles on these topics, we will add them in this course.

Module 1: Introduction to Branding

1. What is Branding
2. Brand
3. Brand Characteristics
4. Benefits of Branding
5. Branding Lessons

Module 2. Brand Design & Visual Identity

6. Brand Colors
7. Brand Logo
8. Importance of a Brand Logo
9. Brand Mark
10. Brand Design
11. Brand Style Guide
12. Brand Collaterals
13. Brand Image
14. Brand Archetypes

Module 3. Brand Elements & Identity

15. Brand Name
16. Brand Elements
17. Brand Attributes
18. Brand Association
19. Brand Character
20. Brand Identity Prism
21. Brand Identity
22. Brand Identity Examples
23. Brand Personality
24. Brand Pillars
25. Brand Mascots
26. Brand Packaging
27. Brand Hierarchy

Module 4. Brand Philosophy & Narrative

28. Brand Story
29. Brand Philosophy
30. Brand Mantra
31. Brand Statement
32. Brand Culture
33. Brand Deck

Module 5. Brand Equity & Models

34. Brand Equity Model
35. CBBE Model
36. Brand Health
37. Brand Equity
38. Manage Brand Equity
39. Brand Pyramid

Module 6. Brand Management & Strategy

40. Brand Building
41. Brand Management
42. Brand Manager
43. Brand Consultant
44. Brand Marketing
45. Strategic Brand Management
46. Brand Strategy
47. Brand Development Strategies
48. Brand Positioning
49. Brand Consistency
50. Strong Brand
51. Leveraging Secondary Brand Associations
52. Brand Partnerships
53. Brand Knowledge
54. Brand Licensing
55. Brand Value Chain

Module 7. Brand Recognition, Experience & Communication

56. Brand Awareness
57. Brand Recognition
58. Brand Visibility
59. Brand Perception
60. Brand Essence
61. Brand Quality
62. Brand Experience
63. Brand Communication
64. Brand Integration
65. Brand Reputation
66. Brand Conscious
67. Branded Keywords

Module 8. Advanced Brand Concepts & Adaptations

68. Brand Architecture
69. Ingredient Branding
70. Brand Dilution
71. Brand Activation
72. Brand Development
73. Brand Adaptation
74. Brand Co-ordinator
75. Brand Leaders

Module 9. Types of Branding & Brands

76. Types of Branding
77. Types of Brands
78. Types of Brand Names
79. Generic Brand
80. Manufacturer Branding
81. Individual Branding

Module 10. Brand Extensions & Collaborations

82. Master Brand
83. Umbrella Branding
84. Branded House vs House of Brands
85. Co branding
86. Brand Extension
87. Brand Collaboration
88. Brand Alliance

Module 11. Personal, Corporate & Online Branding

89. Personal Branding
90. Internal Branding
91. Employer Branding
92. Corporate Identity
93. Corporate Branding
94. Online Branding
95. Emotional Branding
96. Cult Brand

Module 12. Brand Relationships, Engagement & Leadership

97. Brand Promise
98. Brand Loyalty
99. Brand Affinity
100. Brand Ambassador
101. Brand Representative
102. Brand Advocates
103. Brand Community
104. Brand Leadership

Module 13. Brand Tools, Resources & Portfolio

105. Brand Brief
106. Brand Board
107. Brand kit
108. Brand Guidelines
109. Brand Assets
110. Brand Portfolio
111. Branding Questionnaire
112. Brand Journalism
113. Brand Bible

Module 14. Luxury Branding & Challenges

114. Luxury Brand Marketing
115. Marketing a Luxury Brand
116. Business Location
117. Why Brands Fail
118. Coca Cola Brand Failure
119. Brand Failure of McDonalds Arch Deluxe
120. Brand Competition
121. Brand switching

Module 15. Evaluating Brand Performance

121. Brand Audit
122. Brand Report Card
123. Brand Journey
124. Brand Strength
125. Brand Recall
126. Brand Ladder