Are you looking for some practical ways to improve the organic search ranking of your site? Then Article Marketing can be quite useful for you.
With the help of Article Marketing, you will be able to boost visibility for your target keywords, pull in more incoming links, optimize traffic for long-tail keywords, make your site more searchable, increase awareness, lead generations and conversions.
Does it sound quite useful for your site?
Yes, it is- And in this post, we will be diving deep into the world of Article Marketing to understand how it can help your site to enjoy an optimized presence in the Search Engine Result Pages.
So, without delaying any further, let us get started right away-
Table of Contents
What is Article Marketing?
Have you ever wondered how the articles you read online on various genres like travel or how a review of a pair of shoes you’ve been planning to buy reach you?
Or how the blog posts that show up on your feed and you scroll through?
Well, these articles are marketed with proper pre hand strategic planning to make them reach you or, in simple words, gain an audience.
This whole process or campaign of planning and presenting articles to the audience is known as article marketing.
Although it sounds pretty smooth and straightforward that articles are made available for the audience, the reality is the opposite. A lot of hard work, management, and preparations take place at the backend of the process before it’s made viral.
Article Marketing is a process of making articles to reach out to the public.
It is one of the ancient ways adopted by online marketers to gain new audiences and increase traffic on their websites.
The article market works as the intermediate between writers and publishers, where these two act as participants. The ideology behind this is to find suitable matches for writers.
Let us now deep dive into the world of Article Marketing and understand what kinds of goals are accomplished by well-planned Article Marketing Campaigns-
Goals of Article Marketing Campaigns
As mentioned above, the main objective of article marketing is to gain a new audience.
Apart from this, another objective is to increase leads and sales of the products or services that the website offers.
It is crucial to have excellent and useful content to maintain the audience on the website and stabilize the figures.
One must think here, what is the benefit of having more traffic?
The answer to this is that as the traffic on the web page increases, the rank of the page gets better on the searching platforms. Thus, more people will see the website on their search engines due to increased demand.
Who should run Article Marketing Campaigns?
Article marketers are usually entrepreneurs who provide their services to independent writers, online publishers, genre-specific journals, bloggers, etc.
Businesses or start-ups that have been recently set up require an audience to help build their community. For this, they need to make announcements to establish themselves, have optimized awareness in the target niche and become known.
All such kinds of businesses need effective article marketing campaigns for an optimized online presence to have better online branding, awareness and reach.
Probably, a new franchise of a company or a new group of service providers, who need recognition to make their name in the market, would hire article marketers to publicize their brand or business.
These aren’t the only businesses that would need hiring marketers.
Here are a few examples of companies that take help from article marketers to promote their businesses and gain traffic. These are:
- Lifestyle, health, and wellness service providers who are looking for new clients
- Online resellers, who want to get established and find new customers
- Newly opened travel agency wishing to create its name in the competitive and get bookings
- Journals, readers, and magazines focusing on acquiring new subscriptions
If one notices carefully, then all these are the kind of businesses that see a lot of competition in the market.
Therefore, to keep one’s business stable and afloat in the market, article marketers are hired to increase promotions, which in turn prove to increase the public on the websites or blogs.
How to run the Article Marketing Campaign
At the time of planning to promote an article to publicize, one must not forget the article that is written on it. It must be carefully jotted down and must not contain unnecessary information but should be to the point.
Following factors of an article must be kept in mind:
- The title, being the most critical part of any article, must be eye-catchy and direct. The audience must be keen to know what’s there in the article.
- The body of the article should be precise, to the point, and only contain informative knowledge that would intrigue the reader to go on further. The sentences should be short and direct.
- All the necessary information about the product, the name of the addresser, link to the website, etc. should be mentioned.
- Always summarise the whole article so that even if the reader feels lazy to go through the entire piece, they can get a brief about it.
These aspects are crucial and decide whether a promotion can be called as successful or not. It entirely depends on the delivery of the article; it must build a connection with the audience to keep them engaged throughout.
Let us now have a look upon the steps that will help you market your articles effectively-
Steps to run the Article Marketing Campaign
Below we are covering some of the critical steps that will help you market your articles-
1) Finding out the right Market Niche
Once you are aware of your target market niche, you will be able to understand the type of articles that will be accepted by your audiences.
So, for article marketing, you need to identify the demographics that you want to target with your article marketing campaign.
2) Finalize the titles of your articles
For optimizing the presence of your articles in Search Engines, you must choose the right titles.
You need to choose the best-suited keywords in your niches, and accordingly, you should finalize your titles. Keyword phrases should also be placed at the beginning of your article titles.
3) Always write top-notch articles
While writing your articles, it is always suggested to write high-quality articles.
You need to pay heed to the tips mentioned above of writing useful articles to make your article unique, engaging and relevant.
4) Summaries of your articles should be adeptly placed in your site
Placing summaries of your articles on product or service pages of your site is also considered as an essential practice for effective article marketing.
5) Sharing articles on Social Networking Sites is important for Article Marketing
It is essential to add Social Media Sharing buttons on your articles, as this will optimize the presence of your articles on relevant Social Media channels.
6) Publish your articles in the article directories
You need to find out article directories, so you can get the best-suited article submission sites where you can publish your articles.
It will help you in optimizing the reach of your articles.
7) Start writing guest posts for the blogs
You should find out the blogs that are related to your market niche and famous for guest posting.
You should inquire about the blog owners if they accepted guest posts. If yes, then you should write high-quality blogs for their site and post them with your bio and link.
Careers involved in Article Marketing
It is a myth that only writers and content developers can contribute to these kinds of jobs.
People who are employed in the marketing department are also supposed to plan well for the article marketing campaigns, as they are assigned different agendas of such kinds of marketing to fulfill.
A strategist is supposed to strategize the whole plan in the most effective way possible.
On the other hand, a marketing coordinator is assigned a team that works on its daily task of creating content for marketing.
Even social media specialists have a significant role in this.
They know every detail about the audience from where they can be located majorly and where the marketing will be most useful to gain the relevant views that can ultimately get converted.
They analyze and strategize, keeping the audience at the center, as they are the ones being targeted with the article marketing campaigns.
Advantages of Article Marketing
Even though article marketing is a way of improving the numbers only, still, when it comes down to its benefits, there are some key features of it.
Online article marketing helps in effectively improving organic search results; the following are the ways of how it is done:
- Article Marketing specifically highlights the keyword phrases that are of significant importance and are by improving its visibility.
- Article Marketing not only attracts an audience based on the targeted keywords but even gathers viewership for other keywords.
- One of its primary assignments is to acquire a reputation through promotions and create awareness.
- It helps in giving a unique look to the website and makes it user-friendly.
- It even reaches out for more audience by attracting incoming links to the site.
Article Marketing Wrap Up!
Article marketing is one of the most popular and high in demand businesses these days.
There are so many start-ups evolving that need recognition; people starting their careers as bloggers require promotion to help them build their community on social media sites likes Instagram, Snapchat, etc.
All of these promotions and acquiring recognition is possible not only because of article marketing but mainly due to it. The strategies are made keeping in mind the audience that would be suitable to target.
The main focus is to have as many views and public traffic on marketed websites as possible. This not only increases the demand but also shoots up the sales.
Thus, article marketing is beneficial for newly set up businesses and start-ups in every aspect.
What has been your target niche for running article marketing campaigns?
How significant do you find article marketing campaigns for your business? Update us with your views in the comments below.
Liked this post? Check out the complete series on Digital Marketing
