Top 20 Audi Competitors & Alternatives in 2024

The top Audi Competitors are BMW, Mercedes, Jaguar, Porsche, Aston Martin, Bentley, Ferrari and others. The automotive industry is growing day by day. Audi is one of the renowned players in the industry that has been able to carve a niche and cover a significant market share. It is a German multinational automobile manufacturer that specializes in designing, manufacturing and distributing premium and luxury vehicles.

The company is headquartered in Ingolstadt, Germany. However, it has numerous service centers in various parts of the world including US, South Africa and other European countries like England, Hungary among others. The company also has employees from more than 100 nationalities.

Revenue of Audi in 2023 is Euro 34.2 billion as of H1, 2023. Its Market capitalization is $82.99 Billion as of August 2023. According to the Audi Report 2022, the Audi Group delivered 1.61 million Audi vehicles, 15,174 Bentley vehicles, 9,233 Lamborghini vehicles, and 61,562 Ducati motorcycles to customers. Globally, Audi delivered 118,196 electric models to customers in 2022 — a 44.3% increase but only 7% of all Audis sold worldwide in 2022.

Audi is a member of the Volkswagen Group and it manufacturers different models such as Lamborghini, Ducati, Audi Sports among others. Here are some of the top Audi competitors in the market;

Top Audi Competitors

1) BMW

• Product Type: Luxury vehicles and motorcycles
• Industry: Automotive
• Founded: 1916
• Founders: Karl Rapp and Camillo Castiglioni
• Headquarters: Munich, Germany
• Area served: Worldwide
• Current CEO: Oliver Zipse
• Number of employees: 149,475 (2022)
• Revenue: $39.558B (March 31, 2023)
• Market capitalization: $66.14B (August 17, 2023)

With its headquarters in Munich, Germany, BMW is regarded as a leading manufacturer of premium vehicles and motorcycles. It has a rich history in producing technology-oriented automobiles, which has it one of the most preferred car manufacturers in the recent times.

Currently, BMW has 31 production and assembling centers in 14 countries all over the world. As at the end of 2022, this firm had employed a total of 149,475 employees in different departments and countries to facilitate production, assembling, marketing, sales and distribution of its units.

BMW net income for the quarter ending March 31, 2023 was $3.671B. BMW gross profit for the quarter ending March 31, 2023 was $8.342B. In the second quarter of 2023, the BMW Group delivered a total of 88,289 fully-electric BMW and MINI vehicles to customers.

Some of the models that this company produces include BMW, Rolls Royce, and MINI. From the figures above, it is clear that BMW is a force to reckon in the automobile industry that Audi has to look into. There are countries where BMW has beaten Audi over and over, making BMW one of the strongst Audi Competitors.

2) Mercedes

• Product Type: Luxury vehicles
• Industry: Automotive
• Founded: 1886
• Founders: Karl Benz and Gottlieb Daimler
• Headquarters: Stuttgart, Germany
• Area served: Worldwide
• Current CEO: Ola Kallenius
• Production output: over two million vehicles (2022)
• Revenue: $40.270B (March 31, 2023)
• Number of employees: 168,797 (2022)
• Market capitalization: $80.59B (August 14, 2023)
• Parent: Mercedes-Benz Group

Mercedes-Benz is a leading German automobile manufacturer that manufactures a wide range of luxury automobiles including trucks, buses, coaches as well as SUVs, among others. Its ability to manufacture different types of vehicles with a touch of class in all of their products are some of the elements that have made it possible to capture a large percentage of the market share in the world.

Mercedes-Benz also has some service centers in more than 30 countries across different continents. The company has a global presence with offices in 93 locations worldwide and a corporate headquarters in Stuttgart, Germany. Mercedes-Benz vehicles are manufactured in 17 countries on five continents, and distributed all over the world. This makes it easy for the company to maximise the potential market as well as reaching out to the existing clientele for improved and quality services.

In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents. The brand is always popular for its technological advancement that starts from the introduction of the internal combustion engine to pre-safe technology. In 2022, the top selling model of Mercedes Benz was The GLC SUV in the US. In 2022 it sold nearly 2.45 million vehicles.

Its continued reputation in manufacturing classy and durable units makes it a strong contender in the market hence providing a significant competition to Audi especially in manufacturing Premium and Luxury vehicle models. BMW, Audi and Mercedes are known as the most famous trio of premium cars and Mercedes is definitely one of the strongest Audi competitors in the market.

3) Jaguar

• Product Type: Luxury vehicles
• Industry: Automotive
• Founded: 1922
• Founders: William Lyons and William Walmsley
• Headquarters: Coventry, England
• Area served: Worldwide
• Current CEO: Thierry Bolloré
• Production output: 376,381 (2022) (Jaguar and Land Rover)
• Revenue: £22.80 billion (2023)
• Parent: Tata Motors

Jaguar is also another highly regarded brand that manufacturers premium luxury vehicles. The company has its headquarters in the United Kingdom.

Jaguar has been in the unending transformation from time to time in the last two decades. However, in the recent past, it has become a strong competitor in the production of premium luxury cars. Several units have been manufactured and shipped to the customers in different parts of the world. Jaguar has also established quite a considerable number of service centers in various parts of the world as a way of maximising on capturing a significant market share in a bid of becoming a top player in the premium vehicle industry.

Jaguar Land Rover has several production units around the world, with the Solihull plant being its flagship manufacturing facility. The company also has several other manufacturing facilities in the UK, Slovakia, China, Brazil, and India, which produce various models. In the quarter ended March 2023, Jaguar Land Rover sold 107,386 vehicles globally, including CJLR sales.

If the recent statistics and trends of Jaguar cars are anything to go by then, it is quite apparent that Jaguar is becoming a fierce rival to Audi in this industry.

4) Porsche

• Product Type: High-performance sports cars and SUVs
• Industry: Automotive
• Founded: 1931
• Founders: Ferdinand Porsche
• Headquarters: Stuttgart, Germany
• Area served: Worldwide
• Current CEO: Oliver Blume
• Production output:  321,321 vehicles (2022)
  
• Revenue:  €37.630 billion (2022)
  
• Number of employees: 39,162 (2022)
• Market capitalization: $104.02 Billion (August 2023)

Porsche AG is a renowned leading multinational automobile company that specializes in manufacturing a wide range of luxury cars that include sports cars, sedans, and SUVs. Its headquarters are located in Zuffenhausen, Stuttgart, Germany but also has branches that deal with different aspects of design, production, quality management and administration in various parts of Germany.

The company is owned by Volkswagen AG. Of the 321,321 vehicles produced in 2022, 41,947 were 911 models,18,080 were 718 Boxster/Cayman models, 91,117 were Macans, 98,113 were Cayennes,35,241 were Panameras and 36,823 were Taycan models. Its net income was €4.957 billion.

Porsche AG currently has over 39,162 employees situated on different continents. It also continues to invest heftily in research and development as a way of improving the quality standards of the particular units that they produce to the market. The fact that it only specializes in manufacturing luxury vehicles illustrates its determination in making sure that it plays a significant role in this particular industry. Porsche has a good market share in the US and is one of the top Audi Competitors in US.

5) Aston Martin

• Product Type: Luxury sports cars and grand tourers
• Industry: Automotive
• Founded: 1913
• Founders: Lionel Martin and Robert Bamford
• Headquarters: Gaydon, United Kingdom
• Area served: Worldwide
• Current CEO: Lawrence Stroll

Aston Martin is an automobile manufacturing company that produces compelling and relatively expensive luxury vehicles and grand tourers. The company was founded by Robert Bamford and Lionel Martin, with its headquarters in Britain.

Apparently, Aston Martin is a global brand given that it has its operations in more than 50 countries worldwide with over 150 dealerships. Most of the sport car models that this particular company manufacturer has and continue to be associated with British culture. It has about 2000 employees that facilitate different functions in ensuring that the units get to the various clients. However, most of the luxury cars manufactured by Aston Martin are expensive thus limiting their chances of selling to clients in the emerging economies such as Africa, South America and most of the Asian countries.

6) Bentley

• Product Type: Luxury cars and SUVs
• Industry: Automotive
• Founded: 1919
• Founders: Walter Owen Bentley
• Headquarters: Crewe, United Kingdom
• Area served: Worldwide
• Current CEO: Adrian Hallmark

Bentley motors limited is a subsidiary of Volkswagen Group that deals with luxury sports cars but has its headquarters in Crewe, England. It has produced some of the high-end sports cars in the recent past and continues to invent some powerful SUVs to add to their stable. One aspect that makes this particular brand a force in the market is the fact that they embrace automobile customisation.

This has made it possible for clients who have a preference for a specific style to acquire it from this company easily. Its products, however, are also regarded as pricey, which fairly hinders its ability to reach out to the markets of a low or moderate income earner. Bentley currently employs over 4200 workers in its plant and other service centers in different countries where it enjoys massive following and hence it is known as one of the top Audi competitors.

7) Ferrari

• Product Type: Luxury sports cars
• Industry: Automotive
• Founded: 1939
• Founders: Enzo Ferrari
• Headquarters: Maranello, Italy
• Area served: Worldwide
• Current CEO: Benedetto Vigna
• Production output: 13,221 units shipped (2022)
  
• Revenue: $1,607 (June 30, 2023)
  
• Number of employees: 4,919 (2022)
  
• Market capitalization: 57.18B (August 15, 2023)

Ferrari is a leading Italian sports and luxury car manufacturer with current official headquarters in Amsterdam, Netherlands and actual offices in Maranello, Italy. It was founded in 1947 when the first fully-accessorized Ferrari was completed.

Ferrari Quarterly Net Income as of June 30, 2023 was $363 million. Ferrari Quarterly Gross Profit as of June 30, 2023 was $815 million.

Ferrari is widely known in sports circles as one of the most influential brands in the market and currently has more than 4,919 employees. The brand has also dominated the racing sports especially in Formula one where for the longest time possible its team has been able to bag most of the accolades. It is a strong competitor of Audi specifically in the European and American markets where it enjoys the massive purchase.

However, it has also not ventured into the emerging economies market since it is also perceived to be relatively expensive for such markets. Ferrari directly competes with the top end models of Audi making it one of the premium Audi Competitors.

8) Lamborghini

• Product Type: Supercars
• Industry: Automotive
• Founded: 1963
• Founders: Ferruccio Lamborghini
• Headquarters: Sant’Agata Bolognese, Italy
• Area served: Worldwide
• Current CEO: Stephan Winkelmann
• Production output: 9,233 vehicles (2022)
  
• Revenue: 728 million euros (first 3 months of 2023)
• Market capitalization: $104.02 Billion (August 2023)

Volkswagen Group owns Lamborghini brand, but it is an Italian sports and luxury supercars manufacturer based in Santa Bolognese. Over time since it was founded, Lamborghini has changed several hands in regards to ownership, but until today, it is owned by VW Group under its BMW stable. Its sales portfolio has been fluctuating from time to time since the year 2000, but at the same time, more and more models under this stable had been manufactured.

In the first three months of 2023, Lamborghini delivered 2,623 cars – its best result ever – which is 84 more than the 2,539 of last year’s first quarter. Turnover reached 728 million euros (Rs 6,397 crore), up 22.8% compared with the same period of 2022. Operating income also showed a record result, going from 178 million euros to 260 million euros in the first three months of the year.

Similar to Ferrari and Bentley, Lamborghini is only a strong competitor of Audi mainly in the European and American markets, but records low sales in the emerging economies and developing nations’ markets.

9) Lexus

• Product Type: Luxury vehicles
• Industry: Automotive
• Founded: 1989
• Founders: Toyota Motor Corporation
• Headquarters: Nagoya, Japan
• Area served: Worldwide
• Current CEO: Koji Endo

Lexus is arguably one of the leading and renowned luxury vehicles based in Asia. It is a division of the larger Toyota and has its headquarters in Nagoya, Japan. Lexus is currently Japanese highest selling luxury sports car, and it is also marketed in over 70 countries all over the world. Its market has been steadily growing since 2000 and has managed to get a broader market outside its dominant American market.

Lexus division posted March sales of 26,357 vehicles, up 12.1 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 68,252 vehicles, up 6.0 percent on a volume and DSR basis.

Importantly, Lexus also introduced its regional markets Asia, Latin America, Europe and Africa as a way of ensuring that they reach out to the potential clientele and subsequent increase in sales and revenue. It is undoubtedly a solid Audi competitor given that they share similar target markets and their price range are also more or less similar depending on the model.

10) Volvo

• Product Type: Luxury vehicles and buses
• Industry: Automotive
• Founded: 1927
• Founders: Assar Gabrielsson and Gustaf Larson
• Headquarters: Gothenburg, Sweden
• Area served: Worldwide
• Current CEO: Håkan Samuelsson
• Production output: 615,000 (2022)
• Revenue: 473.479 billion kr (2022)
• Number of employees: over 102,155 (2022)
• Market capitalization: $41.84 Billion (August 2023)

Volvo Group is a Swedish automobile manufacturing company that specializes in manufacturing a wide range of vehicles including buses, trucks as well as construction equipment. The company was formed in 1927 has its headquarters in Gothenburg.

As of 2022, it has plants in 19 countries, with 10 other countries having independent assemblers of Volvo products.

During the first five months of 2023, the company sold 275,312 cars. In full-year 2022, Volvo global sales contracted by 12% to 615,121 cars with the XC60 against the most-popular model worldwide.

Volvo cars, however, is the independent company that deals with luxury vehicles, still based in Gothenburg but currently owned by a Chinese automotive company known as Geely Holdings Group? Nonetheless, Volvo cars always use the Volvo logo despite the acquisition in 2010. They continue to manufacture high-end luxury cars for the specific markets hence making it one of the fiercest competitors in the premium and luxury cars that Audi is currently facing.

11) Land Rover

• Product Type: Luxury SUVs and off-road vehicles
• Industry: Automotive
• Founded: 1948
• Founders: Maurice Wilks and Spencer Wilks
• Headquarters: Gaydon, United Kingdom
• Area served: Worldwide
• Current CEO: Thierry Bolloré
• Revenue: £22.80 billion (2023)
• Parent: Tata Motors

Land Rover is a British multinational automotive industry that is owned by Jaguar Land Rover. However, it is TATA motors. Land Rover is commonly known for its trademark powerful four-wheeled vehicles. However, other models such as Range Rover and Range Rover sports are highly regarded as some of the luxury vehicles that this particular company is producing.

Land Rover is also a relatively strong competitor to Audi only that it does not manufacture a broad range of vehicle units that would dethrone Audi from the market anytime soon. Its units are more popular in the UK but also have markets in the other parts of the world.

Jaguar Land Rover has several production units around the world, with the Solihull plant being its flagship manufacturing facility. The company also has several other manufacturing facilities in the UK, Slovakia, China, Brazil, and India, which produce various models.

The company sees an increase in their sales in the market ever since the acquisition by Tata Motors.  In the quarter ended March 2023, Jaguar Land Rover sold 107,386 vehicles globally, including CJLR sales.

It should also be understood that Audi also faces stiff competition from other automobile players that manufacture premium variants and some of these companies include the following;

12) Hyundai

• Product Type: Vehicles, including cars, SUVs, trucks, buses, and construction equipment
• Industry: Automotive
• Founded: 1967
• Founders: Chung Ju-yung
• Headquarters: Seoul, South Korea
• Area served: Worldwide
• Current CEO: Jaehoon Chang
• Production output: 322,767  (April 2022)
• Revenue: KRW 42.25 trillion (Q2, 2023)
• Number of employees: 120,000 +
• Market capitalization: $19.02B (August 14, 2023)
• Parent: Hyundai Motor Group (2000–present)

Hyundai is a multinational vehicle manufacturing company that operates under a conglomerate based in Seoul, South Korea. The motor section has grown over the years to become one of the largest car manufacturers that produce approximately 1.8 million units every year. As of 2022, Hyundai is the world’s third-largest carmaker in terms of production, behind Toyota and Volkswagen.

Hyundai Motor sold 1,059,713 units around the globe in the second quarter of 2023. Its net profit (including non-controlling interest) also was up 8.5 percent to KRW 3.35 trillion. Sales of full electric models jumped 47% Y/y to nearly 78,000 units.

Hyundai has established its dealerships in about 200 countries all over the world with approximately 120,000 employees to facilitate assembling, distribution, and sales of these units worldwide. Hyundai is a strong competitor of Audi primarily in the production of premium versions which they continuously produce and sell every year.

13) Honda

• Product Type: Vehicles, including cars, SUVs, motorcycles, power equipment, and robots
• Industry: Automotive
• Founded: 1948
• Founders: Soichiro Honda and Takeo Fujisawa
• Headquarters: Minato, Tokyo, Japan
• Area served: Worldwide
• Current CEO: Toshihiro Mibe
• Production output: 3,870,161 (2022)
• Revenue: $33.762B (June 30, 2023)
• Number of employees: 204,035 (2022)
• Market capitalization: $52.82B (August 14, 2023)

Honda is another leading Japanese automobile company that specializes in manufacturing vehicles, motorcycles, aircraft, marine and power equipment.

Honda net income for the quarter ending June 30, 2023 was $2.650B. In 2022, Honda built a total of 3,870,161 vehicles worldwide, which was a 6.4 percent decrease from the previous year. Honda’s best-selling model in the United States in 2022 was the CR-V, with 238,155 units delivered. The passenger car production of Honda worldwide as of October 2022 was 3.28 million cars.

In the late 1980s, Honda ventured into manufacturing of luxury vehicles, which with continuous improvement from one model to another has seen it becoming a top player in the luxury vehicle market. Acura is the most popular model of the Honda company that has been exported to various markets, including the US and Europe in millions. This brand is becoming a force to reckon hence making it one of the top Audi competitors in the market.

14) Ford

• Product Type: Vehicles, including cars, SUVs, trucks, and commercial vehicles
• Industry: Automotive
• Founded: 1903
• Founders: Henry Ford, Malcolmson brothers, and Charles Ransom Olds
• Headquarters: Dearborn, Michigan, USA
• Area served: Worldwide
• Current CEO: Jim Farley
• Number of employees: 173,000 (2022)
• Major products: Ford Mustang, Ford F-150, Ford Explorer, Ford Escape, Ford Transit
• Revenue: $44.954B (June 30, 2023)
• Market capitalization: $47.95B (August 15, 2023)

Ford Motor Company is an American manufacturer that specializes in manufacturing automobiles and commercial and heavy commercial vehicles. Ford’s luxury cars under the Lincoln stable are also increasingly becoming popular in the market hence worthy keeping an eye on. The company currently has over 173,000 employees in its more than 100 facilities and plants located in various countries around the globe. Its SUVs and other luxury vehicles are increasingly becoming more popular in different markets hence seen as a significant Audi’s competitor.

Ford had a production output of  4.2 million vehicles in 2022. Ford Motor net income for the quarter ending June 30, 2023 was $1.917B.

15) Toyota

• Product Type: Vehicles, including cars, SUVs, trucks, and commercial vehicles
• Industry: Automotive
• Founded: 1937
• Founders: Kiichiro Toyoda
• Headquarters: Toyota City, Aichi, Japan
• Area served: Worldwide
• Current CEO: Akio Toyoda
• Production output: 8.69 million units( March 2023)
• Revenue: $76.992B (June 30,2023)
• Number of employees: 375,235 (2023)
• Market capitalization: $225.85B (August 14, 2023)
• Parent: Toyota Group

Toyota is one of the renowned motor vehicle manufacturing company with arguably the highest number of vehicle units in the world. It has its headquarters in Toyota, Japan and currently has an estimate of 370,000 employees in over 200 countries around the globe.

Toyota models enjoy higher purchasing in most of the emerging economies and developing nations. Toyota has a wide range of vehicle models and has for a long time also ventured into manufacturing of premium models that pose stiff competition to Audi.

Toyota is the dominant leader in the world car group ranking in 2023, with cumulative data up to April 2023 showing that they sold 3.4 million vehicles and maintained a substantial distance from the runner-up, Volkswagen. The company approximately produces 10 million vehicles per year. Toyota’s main strength is the huge human power worldwide. Also in 2022, Toyota managed to maintain its position as the world’s best-selling automaker for the third year in a row.

Toyota understands the needs of the clientele hence manufacturer’s particular models that suit the respective needs, especially in regards to fuel consumption. It thus regarded as a strong competitor that Audi is probably facing more so in the African, Asian and South American markets.

16) General Motors

• Product Type: Vehicles, including cars, SUVs, trucks, and commercial vehicles
• Industry: Automotive
• Founded: 1908
• Founders: William C. Durant and Louis Chevrolet
• Headquarters: Detroit, Michigan, USA
• Area served: Worldwide
• Current CEO: Mary Barra
• Production output: 5,939,000 vehicles (sales, 2022)
  
• Revenue: $44.746B (June 30, 2023)
• Number of employees: 167,000 (2022)
• Market capitalization: $46.88B (August 14, 2023)

GM is an American multination motor vehicle manufacturing company that specializes in designing, manufacturing, marketing and distributing a wide range of motor vehicles and spare parts. GM has over 400 facilities across all continents and has employed more than 167,000 workers in all these facilities.

 In May 2023, GM announced the creation of GM Envolve. As of January 2023, GM is ranked 25th on the Fortune 500 rankings of the largest United States corporations by total revenue. General Motors Company net income was $2.540B for the quarter ending June 30, 2023.

General motors just like Toyota has been able to provide to the target markets precisely what they believe suits the needs of their clients hence recoding high volume of production units in the recent past estimated to be more the 10 million every year. From the statistics, it is quite clear that GM is a fierce competitor of the Audi in the market.

17) Nissan

• Product Type: Automobiles, SUVs, electric vehicles, and more
• Industry: Automotive
• Founded date: 1933
• Founders: Yoshisuke Aikawa, Masujiro Hashimoto, and Rokuro Aoyama
• Headquarters: Yokohama, Kanagawa, Japan
• Area served: Worldwide
• Current CEO: Makoto Uchida
• Production output: 3,250,800 units (2022)
  
• Revenue: $23.633B (March 31, 2023)
• Number of employees: 134,111 (2023)
• Market capitalization: $16.49B (August 15, 2023)
• Owner: Renault (43.4% cross ownership)

Nissan Motor Company has in the recent past illustrated why it is becoming a significant player in the premium vehicles market. Its average unit production has stood at approximately 3,250,800 units, an indication that it is indeed growing to become one of the aggressive competitors that Audi needs to look out for especially in the African, Asian and South American markets.

Nissan has 31 manufacturing plants worldwide and offers products and services in more than 160 countries.

The most popular Nissan car models are the Nissan Rogue and the Nissan Altima. These models have consistently been popular among consumers due to their reliability, practicality, and value for money.

In the first quarter of 2023, Nissan Group announced total U.S. first quarter sales for 2023 of 235,818 units, an increase of 17.3% versus the prior year. Nissan Motor net income for the quarter ending March 31, 2023 was $0.795B. One of the largest producers of electric vehicle worldwide, their approximate sale of electric vehicles is 275,000 per year.

It employs over 134,111 employees and has its service centres and is located in about 190 countries worldwide. It is the manufacturing of some of the innovative and technology-laden premium models has seen its market widening and becoming the leading Asian vehicle brand in Russia and Mexico in regards to unit sales.

18) Tesla

• Product Type: Electric vehicles, energy storage products, and solar panels
• Industry: Automotive, energy
• Founded: 2003
• Founders: Martin Eberhard and Marc Tarpenning
• Headquarters: Austin, Texas, USA
• Area served: Worldwide
• Current CEO: Elon Musk
• Production output: 1,369,611 vehicles (2022)
• Revenue: $24.927B (June 30, 2023)
• Number of employees: 127,855 (2022)
• Market capitalization: $761B (August 14, 2023)

Tesla, Inc. is an American multinational automotive and clean energy company headquartered in Austin, Texas. The company was founded in 2003 by Martin Eberhard and Marc Tarpenning as Tesla Motors, and named after inventor and electrical engineer Nikola Tesla. Elon Musk became the largest shareholder of the company in 2004 and has served as CEO since 2008.

Tesla has become one of the most valuable and influential companies in the world, with a market capitalization of over $761 billion as of 2023. Tesla’s 2022 deliveries were around 1.31 million vehicles, a 40% increase over the previous year, and cumulative sales totaled 4 million cars as of April 2023. Tesla net income for the quarter ending June 30, 2023 was $2.703B.

Tesla is one of the world’s most valuable companies and, as of 2023, is the world’s most valuable automaker. In 2022, the company led the battery electric vehicle market, with 18% share. Tesla’s manufacturing locations are on three continents and three countries while serving +40 markets.

19) Tata Motors

• Product Type: Vehicles, including cars, SUVs, trucks, buses, and defense vehicles
• Industry: Automotive
• Founded: 1945
• Founders: Jamsetji Tata
• Headquarters: Mumbai, India
• Area served: Worldwide
• Current CEO: N Chandrasekaran
• Number of employees: 59,000 (2022)
• Revenue: Rs 3.5 lakh crore (2023)
• Market capitalization: $26.86 Billion (August 2023)

Tata Motors is a leading Indian automaker that produces a wide range of cars, trucks, utility vehicles, buses, and defense vehicles. The company has a diverse portfolio that covers a wide range of cars, SUVs, buses, and more. Tata Motors is present in about 175 countries and has about 59,000 employees working for them.

Tata Motors is pioneering India’s Electric Vehicle transition and is India’s largest selling commercial vehicle manufacturer and is amongst the top three in the passenger vehicles market.

For the full 2022-23 fiscal, Tata Motors reported a net profit of Rs 2,414 crore against a net loss of Rs 11,441 crore.  Tata Motors registered total sales of 74,973 vehicles in May 2023. The company has operations in India, the UK, South Korea, and South Africa, with a network of 86 subsidiaries, ten associate companies, four joint ventures, and two joint operations as of March 31, 2022.

20) Renault Group

• Product Type: Vehicles, including cars, SUVs, trucks, and buses
• Industry: Automotive
• Founded: 1898
• Founders: Louis Renault, Marcel Renault, and Fernand Renault
• Headquarters: Boulogne-Billancourt, France
• Area served: Worldwide
• Current CEO: Luca de Meo
• Revenue: $48.878B (2022)
• Market cap: $11.96B (August 31, 2023)
• Number of employees: 105,812(2022)

Renault is a French automobile manufacturing company that was established in the year 1899. It manufactures many ranges of vans and cars and also manufactured tractors, trucks, buses, coaches, and auto rail vehicles.  The company has two segments: the Automobile division that handles the design, manufacture, and marketing of passenger cars and commercial vehicles, and the Sales Financing division that provides financial services. Renault has a strong customer base and a strong presence in the international market.

Renault is available in 134 countries through its different sales subsidiaries, factories, and design and engineering centers on five continents and has about 105,812 people working for them.  Renault Group’s global sales amounted to 2,051,174 vehicles in 2022. RENAULT annual net income for 2022 was $-0.356B.

Due to its affordable prices and collaboration with popular brands, Renault is considered as one of the top Audi competitors.

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