Social proof in Marketing is when people copy actions of others and behave accordingly. This may happen because you assume that others know better, especially…
About Hitesh Bhasin
What is Consumer Marketing? Definition, Strategies & Example
Definition Consumer marketing is about knowing what drives individuals to buy a product and then devising techniques that appeal to their emotions. It is a…
Most Valuable Chinese Brands in 2025 based on Brand Value
In this article, we rank 13 brands based on their Brand value and classify them as the Most Valuable Chinese brands in . As a…
Top 20 Most Expensive Champagnes in the World
Hey there! Get ready for a super cool journey into the world of the Most expensive champagnes. Picture this: you’re sipping on a glass of…
After-Marketing: Definition, Importance & Examples
What is After-Marketing? After-marketing, often called post-sales marketing, is a strategy focused on providing continuous support and value to a customer who has already made…
16 Most Expensive Beers in the World in 2025
Summer or winter a refrigerated beer is one of the most popular alcoholic beverages that you can find on this earth. Everyone loves to chill with…
Top 20 Most Expensive Apps in 2025
In this article, we cover the most expensive apps in the world for our readers. You will find different apps for making payments, watching movies,…
Advertising Weight: Definition, Importance & Examples
What is Advertising Weight? Advertising Weight refers to the measure of exposure that a particular ad campaign garners, individually or within a pool of campaigns….
Advertising Research: Definition & How to do it?
What is Advertising Research? Advertising Research is a specialized form of marketing research conducted to improve the efficacy of advertising. It involves a systematic process…
Advertising Plan: Definition, Examples & Steps
What is An Advertising Plan? An advertising plan is a comprehensive blueprint that outlines an organization’s advertising efforts. It lays out the key marketing strategies,…
What is 360 Degree Branding? Definition & Examples
What is 360 Degree Branding? 360 Degree Branding refers to a holistic marketing strategy that ensures a brand’s identity is represented consistently across all marketing…
Advertising Elasticity of Demand (AED): Definition & Examples
What Is Advertising Elasticity of Demand? Advertising Elasticity of Demand (AED) is essentially a yardstick that allows us to measure the potency of a rise…
Advertising Coverage: Definition, Importance, Types & Examples
What is Advertising Coverage? Advertising coverage is a measure of the extent to which your marketing message reaches your intended audience. It’s all about how…
Advertising Copy: Definition, Types & Tips
What is an Advertising Copy? Advertising copy refers to the branded content in advertisements that aim to persuade the target audience to take a specific…
Advertising Budget: Definition, Examples & Strategies
What is an Advertising Budget? An advertising budget is the amount of money a company allocates for promotions and advertisements over a specific period. This…
Administered Price: Definition, Examples & Meaning
What is the Administered Price? Administered price is the price of goods or services that is set directly by a government or centralized authority rather…
Acquisition Integration Approaches Model Explained
What is the Acquisition Integration Approaches Model? The Acquisition Integration Approaches model is a theoretical framework put forth by Philippe Haspeslagh and David Jemison to…
Top 30 UPS Competitors & Alternatives in 2025
UPS, short for United Parcel Service, is a global leader in logistics and package delivery services. With a rich history dating back to 1907, UPS…
ADL Matrix by Arthur D. Little Explained
What is ADL Matrix? The ADL Matrix, short for Arthur D. Little Strategic Condition Matrix, is a management tool used to analyze the competitive position…
Additional Mark-On: Definition, Meaning & Examples
What is Additional Mark On? Additional Mark-On is the difference between the selling price and production cost for a product. This is also known as…
Top 25 Canvas Alternatives & Competitors in 2025
The top Canvas competitors are Blackboard Learn, D2L Brightspace, Moodle, Google Classroom, Schoology, Edmodo, and others. Canvas is a cloud-based learning management system that provides…
Add-On Sales: Definition, Examples & Techniques
What are Add-On Sales? An Add-On Sale refers to the strategy of selling additional products or services to a customer who has already decided to…
Actual Value: Definition, Meaning and Examples
What is Actual Value? The actual value is the value of a damaged or stolen property at the time of the loss which is replacement…
Top 25 Farfetch Alternatives & Competitors in 2025
Farfetch is a leading online luxury fashion platform that connects customers with some of the most sought-after designer brands, stores, and boutiques worldwide. Founded in…
Top 28 GAP Competitors & Alternatives in 2025
GAP, founded in 1969, is a globally recognized apparel brand known for its casual and timeless fashion. With its employees and a presence in over…
Top 30 National Geographic Competitors in 2025
National Geographic is a global media company and brand that has captivated audiences for over a century with its storytelling and visually stunning content. Recognized…
Top 30 New Relic Competitors & Alternatives in 2025
New Relic is a leading provider of application performance monitoring (APM) and observability solutions for businesses operating in the digital era. With its comprehensive suite…
Advertising Channels: Definition, Types and Importance
What is an Advertising Channel? An advertising channel is a medium that businesses use to advertise their products and services to their target audience. They…
Active vs Passive Marketing: Key Differences
What is Active and Passive Marketing? Active marketing refers to tactics in which organizations actively engage with clients via direct communication channels. On the other…
Active Customers: Definition, Meaning and Types
What are Active Customers? Active customers refer to individuals who have interacted with a business’s products, services, or platforms within a specific timeframe. This interaction…
The 40 40 20 Rule of Direct Mail Marketing
What is 40 40 20 Rule of Direct Mail Marketing? The 40 40 20 rule is an established principle in direct mail marketing that proposes…
Abbrochment: Definition, Meaning and Examples
What is Abbrochment? Abbrochment is a business strategy in which a company or individual purchases a product in bulk at wholesale prices with the intention…
What are the 4 R’s of Marketing?
When it comes to successful marketing efforts, there are four key components that play a crucial role in achieving success. These are commonly known as…
Captive Audience: Definition, Importance & Examples
In an age of endless media consumption, the concept of a captive audience has taken on a new significance. The ability to command the undivided…
Top 23 Ferrari Competitors & Alternatives in 2025
Ferrari is a legendary Italian sports car manufacturer that has produced luxury vehicles for over seven decades. In this article, we discuss the top Ferrari…
Top 30 Gatorade Competitors & Alternatives in 2025
Gatorade is a popular sports drink founded in 1965 and headquartered in Chicago, Illinois, USA. Gatorade is a well-known sports drink synonymous with hydration and…
Top 30 Huawei Competitors & Alternatives in 2025
Huawei is a Chinese multinational telecommunications equipment and services company founded in 1987 and headquartered in Guangdong, China. In this article, we discuss the top…
Top 28 Macys Competitors & Alternatives in 2025
Macy’s is one of the largest department store chains in the United States and the world, selling apparel, home, beauty, accessories, and more. In this…
Top 30 Nescafe Competitors & Alternatives in 2025
Nescafe is a leading instant coffee brand with a product portfolio of over 5,000 items, available in over 180 countries and valued at $13.9 billion…
Top 30 Maersk Competitors & Alternatives in 2025
Maersk is a Danish conglomerate that operates in the transportation and logistics industry. Maersk is a global leader in the shipping and logistics industry, known…
