Legitimate power is a type of power that comes from one’s role or formal position in an organization, such as being a manager or team…
Role of Entrepreneurship
Entrepreneurship is all about taking risks and starting a business venture or developing an existing business. It’s the process of becoming your own boss and…
Branded House vs House of Brands
Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…
What is MIS? Management information systems
What is a Management information system? A management information system (MIS) is a collection of software, hardware, data, or processes that help the collection, organization,…
Characteristics of Retailing
What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…
Theories of Entrepreneurship
Entrepreneurship theories are an important part of understanding the behavior of entrepreneurs. These theories provide valuable insight into the motivations, strategies, and objectives that drive…
Brand Style Guide: Definition, Importance and Examples
What is Brand Style Guide? A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your…
20 Brand Health Metrics and how to measure them
What is Brand Health? Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics…
DS Group Partners with Läderach (Swiss Chocolate Maker)
DS Group has announced a strategic partnership with luxury Swiss chocolate brand Läderach, marking its entry into the chocolate segment of the confectionery space. With…
Castrols unveils a New Logo and a Refreshed Brand Identity
Today, Castrol – a part of the bp group – unveils its refreshed brand identity and a new Brand logo, including an updated look and…
Brand kit: Definition, Purpose, Types and Examples
What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…
Tim Hortons Expands to Singapore, Malaysia and Indonesia
Canadian coffee chain Tim Hortons is expanding its presence in Singapore and Southeast Asia through an exclusive agreement with Marubeni’s Subsidiary Marubeni Growth Capital Asia…
Brand Integration: Definition, Branded entertainment and Licensing
What is Brand Integration? Brand integration is a type of entertainment marketing in which a brand is strategically and creatively integrated into the content of…
What are brand guidelines? Definition and Examples
What are Brand Guidelines? Brand guidelines are an essential part of brand management. They provide a framework for how your brand should be expressed regarding…
What Is Brand Perception? How to Measure It with Examples
What is Brand Perception? Brand perception is how others perceive your brand. It’s a combination of how you present yourself, the messages you communicate, and…
What is Brand Quality and Strategies to develop it?
What is Brand Quality? Brand Quality is a measure of the value and the perceived value that a brand offers. It encompasses the design, production…
Brand Journey: Definition, Stages and Tips
What is Brand Journey? Brand Journey is a holistic approach to creating and managing brands. It involves understanding the customer journey, discovering the brand’s story,…
28 Characteristics of a Successful Leader
Strong leaders are essential for success and progress in any organization, team, or group. But what makes a leader truly effective? It starts with having…
Brand Manager: Definition, Role and Job Description
What is a Brand Manager? A brand manager is a professional responsible for developing and maintaining a certain image for a brand or product. Brand…
What is Brand Marketing? Definition and Strategy
What is Brand Marketing? Brand marketing is a way of promoting a product or service in a way that establishes brand loyalty and brand recognition….
What is Channel Marketing? Definition Types and Benefits
Channel marketing involves working with outsiders, third-party channels, or intermediaries to deliver products and services to the target market. In this process, manufacturers partner with…
Brand Dilution: Definition, Causes and Examples
What is Brand Dilution? Brand dilution happens when a company develops a new product or enters new markets, and its brand strategy for the new…
What is Decision Analysis (DA)? Definition, Methods and Importance
Decision analysis (DA) is a structured approach to decision-making that involves identifying and assessing the factors that contribute to a problem or opportunity and then…
Decision Flow Diagram – Definition, Types, Advantages, Disadvantages
A decision flow diagram is a graphical representation of the decision-making process. It shows the different decision paths that can be taken and the possible…
Decision Support System – Definition, Purpose, Advantages and Disadvantages
A decision support system (DSS) is a computerized system that supports decision-making in organizations. Decision support systems are typically used to help managers and other…
Days Sales in Inventory (DSI) – Definition, Formula and Benefits
Days sales in inventory is a metric that measures how long it takes a company’s inventory to convert into sold products. It is also known…
Days of Inventory on Hand (doh) – Definition, Calculation, Examples
Days of inventory on hand (doh) is a metric used to measure the number of days that a company takes to sell its inventory. In…
List of above 100 Competencies you need to know about
What are competencies? Competencies are the combination of observable and measurable knowledge, skills, abilities, and personal attributes that contribute to successful job performance. Competencies are…
Competitive Environment – Definition, Types, Factors and Examples
What is a competitive environment? A competitive environment is the market space within which companies compete to gain market share. It includes all the elements…
Channel Flows in Marketing – Definition, Types, Role and Examples
What are channel flows in marketing? Channel flows in marketing are the movement, or flows of physical items and services, title, promotion, information, and payment…
Consignment Inventory – Definition, How it works and Advantages
What is a Consignment Inventory? A consignment inventory is an arrangement in which the consignor (a vendor or wholesaler) agrees to give their products to…
Deceptive Pricing – Definition, Legal Provisions and Examples
What is Deceptive Pricing? Deceptive pricing is a pricing strategy used by retailers to deceive consumers into believing they are paying a lower price for…
Deliverables – Definition, Meaning, Importance and Types
What are Deliverables? Deliverables are any result, product, or service that is produced or provided as part of a project. Deliverables can be tangible (something…
Delivered Ex Ship (DES) – Definition, Meaning and Examples
What Is Delivered Ex-Ship (DES)? Delivered ex-ship is a delivery term in international trade where the seller completes their obligation to the buyer when they…
Disintermediation – Definition, Benefits and Examples
Disintermediation is the process of removing intermediaries from a transaction. This can happen in any industry, but it’s particularly common in the financial industry. For…
E-commerce – Definition, Types, Examples and Advantages
What is e-Commerce? E-commerce is the buying and selling of goods and services online which includes everything from ordering groceries to booking hotels and buying…
Doing Business As (DBA) – Definition, Meaning and Filing Process
What is Doing Business As (DBA) Doing business as DBA is a fictitious business name that a person or business entity uses instead of the…
e-HRM – Definition, Types, Role and Advantages
What is e-HRM? e-HRM is the use of ICTs (Information and Communication Technologies) by HR departments and HR professionals to perform their roles in a…
Marketing strategy of KFC – KFC Marketing strategy
World’s 2nd largest fast food chain and largest chicken restaurant on the basis of sales is KFC, the successful brand of the parent company YUM!…
Domestic Corporation – Definition, Types, Advantages and Examples
What is a domestic corporation? A domestic corporation is a company incorporated in its home country. A domestic firm is frequently taxed differently than a…
