Let’s explore the SWOT analysis of IKEA in depth by understanding its strengths, weaknesses, opportunities, and threats. IKEA is a global leader in inexpensive, fashionable…
Above the line Vs Below the line marketing
One of the things which confuses many of our student readers is the distinguishing features between Above the line vs below the line marketing. Before…
What is Strategy and what are the four components of Strategy?
There is considerable confusion in management literature regarding the various terms used in strategic management. A recent survey by the American Management Association revealed that respondents…
Marketing Mix of Naukri.com and 7Ps (Updated 2025)
The Marketing mix of Naukri.com analyses the 7Ps of Naukri.com, which includes the Product, Price, Place, Promotion, people, physical evidence, and process of Naukri.com. Naukri.com…
What is Benefit Segmentation? Definition, Examples & Advantages
In the current diverse marketplace, gaining a deep understanding of your audience is crucial for successful marketing. It goes beyond knowing their demographics; it’s about…
Marketing Mix Of Ambuja Cement and 4Ps (Updated 2025)
The Marketing mix of Ambuja Cement analyses the 4Ps of Ambuja Cement’s marketing strategy, detailed marketing mix, which includes the Product, Price, Place, and Promotion…
SWOT analysis of Naukri.com – Naukri.com SWOT
Naukri.com was one of the first job portals to really achieve success in India. And as it goes in online marketing, the first mover advantage…
The 7 Steps of Market segmentation – Process of segmentation
As we have discussed in many articles previously, market segmentation is important for any firm. However, the steps in market segmentation are equally important to…
Marketing Mix Of Armani and 4Ps (Updated 2025)
The Marketing mix of Armani analyses the 4Ps of Armani’s marketing strategy, which includes the Product, Price, Place, and Promotion of Armani. Giorgio Armani started…
Marketing Mix of Air India and 7Ps (Updated 2025)
The Marketing mix of Air India analyses the 7Ps of Air India, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
How many segments should a new business enter?
There are various types of segments and each of the segment has its own advantage. However, one of the key factors of segmentation is differentiation….
What is Consumer Marketing? Definition, Strategies & Example
Definition Consumer marketing is about knowing what drives individuals to buy a product and then devising techniques that appeal to their emotions. It is a…
What is Marketing? Purpose, Benefits and Limitations
What Is Marketing? Marketing is the strategic process of creating messaging that will attract an audience to a company’s product or services. In simpler terms,…
How to analyse the product mix of any brand? With example of coca cola.
This is an article by request of a reader. One of the many questions you need answered while analysing a competitor, is the analysis of…
Marketing Mix of Virgin Atlantic and 7Ps (Updated 2025)
The Marketing mix of Virgin Atlantic analyses the 7Ps of Virgin Atlantic, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
SWOT Analysis of Marlboro
Marlboro is one of the best selling and the widest selling Cigarette brands in the world. One of the key factors which differentiates Marlboro from…
DAGMAR: Definition, Steps, Phases, Objectives
What is Dagmar? DAGMAR, an acronym for Defining Advertising Goals for Measured Advertising is a conceptual advertising framework for setting concrete, measurable objectives for advertising…
Marketing Mix Of Taco Bell and 7Ps (Updated 2025)
The Marketing mix of Taco Bell analyses the 7Ps of Taco Bell, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Marketing Mix Of Thums Up and 4Ps (Updated 2025)
The Marketing mix of Thums Up analyses the 4Ps of Thums Up, including the Product, Price, Place, and Promotions. Thums Up is a soft drink…
Marketing Mix Of The Hindu and 4Ps (Updated 2025)
The Marketing mix of The Hindu analyses the 4Ps of The Hindu, including the Product, Price, Place, and Promotions. The Hindu is a newspaper associated…
Service triangle or The service marketing triangle
The service marketing triangle or the Service triangle as it is commonly called, underlines the relationships between the various providers of services, and the customers…
Marketing Mix Of Surf Excel and 4Ps (Updated 2025)
The Marketing mix of Surf Excel analyses the 4Ps of Surf Excel, including Product, Price, Place, and Promotions. Surf Excel is a home care brand…
Marketing Mix Of Apollo Tyre’s and 4Ps (Updated 2025)
The Marketing mix of Apollo Tyres analyses the 4Ps of Apollo Tyres, including the Product, Price, Place, and Promotions. Apollo Tyres is a public company…
Brand Essence – Definition, Importance and Examples
Brand essence is a couple of phrases or two to three words that communicate a company’s USPs and core values that differentiate the brand from…
B2C vs B2B marketing – Difference Between B2C and B2B
What are B2B and B2C Marketing? The terms B2B and B2C stand for “business-to-business” and “business-to-consumer.” B2B marketing is when business markets and sells its…
Marketing Mix Of Jcpenney Company and 7Ps (Updated 2025)
The Marketing mix of JCPenney analyses the 7Ps of JCPenney, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of JCPenney. JCPenney…
Marketing Mix of Jindal Steels and 4Ps (Updated 2025)
The Marketing mix of Jindal Steels analyses the 4Ps of Jindal Steels, which includes the Product, Price, Place, and Promotion of Jindal Steels. Jindal Steel…
Marketing Mix Of I Can’t Believe It’s Not Butter and 4Ps (Updated 2025)
The Marketing mix of I Can’t Believe It’s Not Butter analyses the 4Ps of I Can’t Believe It’s Not Butter, including the Product, Price, Place,…
SWOT Analysis of ALLEN SOLLY
Allen Solly is originally an international brand which was established way back in 1744. It was established as a part of William Hollis and company….
Adaptive Selling & how to use it for sales
Adaptive selling is a strategy that requires the sales representative to adapt or customize the selling style based on the behavior of the customer. This…
SWOT Analysis of Bacardi
Bacardi produces and markets a range of internationally recognised spirits and wine Industry. It is one of the largest privately held company in the world….
Marketing Mix Of Aquaguard and 4Ps (Updated 2025)
The Marketing mix of Aquaguard analyses the 4Ps of Aquaguard’s marketing mix strategy, which includes the Product, Price, Place, and Promotion of Aquaguard. Aquaguard is…
SWOT Analysis of Adobe (Updated 2025)
Let’s explore the SWOT Analysis of Adobe Inc. by understanding its strengths, weaknesses, opportunities, and threats. Adobe Inc., a global leader in digital creation and…
SWOT Analysis of Bentley
Bentley is a British automobile manufacturer. It is known all over the world for its luxury cars. It was established on 18th January 1919 in…
SWOT Analysis of Costco (Updated 2025)
Let’s explore the SWOT analysis of Costco by understanding its strengths, weaknesses, opportunities, and threats. Costco Wholesale Corporation, founded in 1983, has grown into a…
Marketing Mix Of Abercrombie And Fitch and 4Ps (Updated 2025)
The Marketing mix of Abercrombie and Fitch analyses the 4Ps of Abercrombie and Fitch, including the Product, Price, Place, and Promotions. Founded 123 years ago…
Marketing Mix of Adobe and 7Ps (Updated 2025)
The Marketing mix of Adobe analyses the 7Ps of Adobe, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Adobe. With…
8 tips for a successful marketing strategy
There are many reasons that a firm should have a marketing strategy. However, making a successful marketing strategy requires several ingredients, which have to be seasoned…
Zomato Marketing Mix and 7Ps (Updated 2025)
The Marketing mix of Zomato analyses the 7Ps of Zomato, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Zomato. The…
What is the Importance of Advertising for Businesses?
Advertising is an important tool for businesses due to its ability to engage potential customers, increase sales, build brand recognition, and highlight the unique features…
