What is Brand Architecture? Brand architecture is the framework that defines how a company’s brand portfolio will be structured. The goal of brand architecture is…
Marketing Mix of Wockhardt Pharma and 7Ps (Updated 2024)
The Marketing mix of Wockhardt analyses the 7Ps of Wockhardt, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Wockhardt. Wockhardt…
Marketing Mix of Xerox and 4Ps (Updated 2023)
The Marketing mix of Xerox analyses the 4Ps of Xerox, including the Product, Price, Place, and Promotions. Xerox has a reputation for being one of…
Marketing Mix of Xiaomi and 4Ps (Updated 2023)
The Marketing mix of Xiaomi analyses the 4Ps of Xiaomi, including the Product, Price, Place, and Promotions. Xiaomi is a privately owned Chinese electronics design…
The importance of consumer buying behavior
Why do you need to analyse customers and what is the importance of consumer buying behavior? There are many reasons for the same and this…
Marketing Mix Of RC Cola and 4Ps (Updated 2023)
The Marketing mix of RC Cola analyses the 4Ps of RC Cola, including the Product, Price, Place, and Promotions. Royal Crown Cola is commonly referred…
Marketing Mix Of Reliance Fresh and 7Ps (Updated 2024)
The Marketing mix of Reliance Fresh analyses the 7Ps of Reliance Fresh, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Marketing Mix Of ShopClues and 7Ps (Updated 2024)
The Marketing mix of ShopClues analyses the 7Ps of ShopClues, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of ShopClues. ShopClues.com…
Marketing Mix Of Shoppers Stop and 7Ps (Updated 2024)
The Marketing mix of Shoppers Stop analyses the 7Ps of Shoppers Stop, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Marketing Mix Of Skype and 7Ps (Updated 2024)
The Marketing mix of Skype analyses the 7Ps of Skype, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Skype. Internet…
Marketing Mix of XBOX 360 and 4Ps (Updated 2023)
The Marketing mix of Xbox 360 analyses the 4Ps of Xbox 360, including the Product, Price, Place, and Promotions. The Xbox 360 is the second…
How to find distributors for your product or company?
The process to find wholesale distributors for your product can be tricky. It’s important to not only make sure that their goals align with yours,…
Marketing Mix of Yes Bank and 7Ps (Updated 2024)
The Marketing mix of Yes Bank analyses the 7Ps of Yes Bank, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Marketing Mix of VERO MODA and 4Ps (Updated 2023)
The Marketing mix of VERO MODA analyses the 4Ps of VERO MODA, including the Product, Price, Place, and Promotions. Starting in 1987, VERO MODA is…
Marketing Mix of Vijaya Bank and 7Ps (Updated 2024)
The Marketing mix of Vijaya Bank analyses the 7Ps of Vijaya Bank, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
SWOT Analysis of Amul Butter
Amul is an Indian dairy cooperative and is based out of Anand, Gujarat. Amul is managed by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)….
Marketing Mix of Woodland Worldwide and 4Ps (Updated 2023)
The Marketing mix of Woodland analyses the 4Ps of Woodland, including Product, Price, Place, and Promotions. Woodland is an Aero Group subsidiary that has positioned…
Marketing Mix of Westside and 7Ps (Updated 2024)
The Marketing mix of Westside analyses the 7Ps of Westside, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Westside. Westside…
Marketing Mix of Wrangler and 4Ps (Updated 2023)
The Marketing mix of Wrangler analyses the 4Ps of Wrangler, including the Product, Price, Place, and Promotions. Wrangler is a celebrated American Jeans manufacturer. The…
SWOT Analysis of Ikea (Updated 2024)
Let’s explore the SWOT analysis of IKEA in depth by understanding its strengths, weaknesses, opportunities, and threats. IKEA is a global leader in inexpensive, fashionable…
Above the line Vs Below the line marketing
One of the things which confuses many of our student readers is the distinguishing features between Above the line vs below the line marketing. Before…
What is Strategy and what are the four components of Strategy?
There is considerable confusion in management literature regarding the various terms used in strategic management. A recent survey by the American Management Association revealed that respondents…
Marketing Mix of Naukri.com and 7Ps (Updated 2024)
The Marketing mix of Naukri.com analyses the 7Ps of Naukri.com, which includes the Product, Price, Place, Promotion, people, physical evidence, and process of Naukri.com. Naukri.com…
What is Benefit Segmentation? Definition, Examples & Advantages
In the current diverse marketplace, gaining a deep understanding of your audience is crucial for successful marketing. It goes beyond knowing their demographics; it’s about…
Marketing Mix Of Ambuja Cement and 4Ps (Updated 2023)
The Marketing mix of Ambuja Cement analyses the 4Ps of Ambuja Cement’s marketing strategy, detailed marketing mix, which includes the Product, Price, Place, and Promotion…
SWOT analysis of Naukri.com – Naukri.com SWOT
Naukri.com was one of the first job portals to really achieve success in India. And as it goes in online marketing, the first mover advantage…
The 7 Steps of Market segmentation – Process of segmentation
As we have discussed in many articles previously, market segmentation is important for any firm. However, the steps in market segmentation are equally important to…
Marketing Mix Of Armani and 4Ps (Updated 2023)
The Marketing mix of Armani analyses the 4Ps of Armani’s marketing strategy, which includes the Product, Price, Place, and Promotion of Armani. Giorgio Armani started…
Marketing Mix of Air India and 7Ps (Updated 2024)
The Marketing mix of Air India analyses the 7Ps of Air India, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
How many segments should a new business enter?
There are various types of segments and each of the segment has its own advantage. However, one of the key factors of segmentation is differentiation….
What is Consumer Marketing? Definition, Strategies & Example
Definition Consumer marketing is about knowing what drives individuals to buy a product and then devising techniques that appeal to their emotions. It is a…
What is Marketing? Purpose, Benefits and Limitations
What Is Marketing? Marketing is the strategic process of creating messaging that will attract an audience to a company’s product or services. In simpler terms,…
How to analyse the product mix of any brand? With example of coca cola.
This is an article by request of a reader. One of the many questions you need answered while analysing a competitor, is the analysis of…
Marketing Mix of Virgin Atlantic and 7Ps (Updated 2024)
The Marketing mix of Virgin Atlantic analyses the 7Ps of Virgin Atlantic, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
SWOT Analysis of Marlboro
Marlboro is one of the best selling and the widest selling Cigarette brands in the world. One of the key factors which differentiates Marlboro from…
DAGMAR: Definition, Steps, Phases, Objectives
What is Dagmar? DAGMAR, an acronym for Defining Advertising Goals for Measured Advertising is a conceptual advertising framework for setting concrete, measurable objectives for advertising…
Marketing Mix Of Taco Bell and 7Ps (Updated 2024)
The Marketing mix of Taco Bell analyses the 7Ps of Taco Bell, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Marketing Mix Of Thums Up and 4Ps (Updated 2024)
The Marketing mix of Thums Up analyses the 4Ps of Thums Up, including the Product, Price, Place, and Promotions. Thums Up is a soft drink…
Marketing Mix Of The Hindu and 4Ps (Updated 2024)
The Marketing mix of The Hindu analyses the 4Ps of The Hindu, including the Product, Price, Place, and Promotions. The Hindu is a newspaper associated…
Service triangle or The service marketing triangle
The service marketing triangle or the Service triangle as it is commonly called, underlines the relationships between the various providers of services, and the customers…
