The Marketing mix of Reliance Communications analyses the 7Ps of Reliance Communications, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Characteristics of Mission Statement
Organizations legitimize themselves by performing some function that is valued by society. A mission statement defines the basic reason for the existence of that organization….
Marketing Mix Of JBL and 4Ps (Updated 2025)
The Marketing mix of JBL analyses the 4Ps of JBL, which includes the Product, Price, Place, and Promotion of JBL. JBL is an American-origin company…
Marketing Mix of Fiama Di Wills and 4Ps (Updated 2025)
The Marketing mix of Fiama Di Wills analyses the 4Ps of Fiama Di Wills, which includes the Product, Price, Place, and Promotion of Fiama Di…
Marketing Strategy of Axis Bank
The 3rd largest private sector bank of India is Axis Bank which was previously known as UTI bank. UTI bank changed its name to Axis…
What Is Affinity Marketing? Definition and Strategies for Success (Updated 2025)
Affinity marketing is an integral part of a solid and successful marketing strategy. This is when two or more businesses work together to promote their…
SWOT Analysis of BATA
Bata is a global footwear and fashion accessory manufacturer and retailer, headquartered in Lausanne, Switzerland. Bata was founded in 1894 in Zlin, the Czech Republic…
Marketing Mix of Tylenol and 4Ps (Updated 2025)
The marketing mix of Tylenol analyses the 4Ps of Tylenol marketing strategies, including Product, Price, Place, and Promotions. Tylenol is a pain relief drug with…
Marketing Mix of Tupperware and 4Ps (Updated 2025)
The Marketing mix of Tupperware analyses the 4Ps of Tupperware, including the Product, Price, Place, and Promotions. Tupperware Brands Corporation is an industry benchmark and…
SWOT Analysis of Exxon Mobil (Updated 2025)
Let’s explore the SWOT analysis of Exxon Mobil by understanding its strengths, weaknesses, opportunities, and threats. Exxon Mobil Corporation is a world leader in oil…
What are Business Goals? Definition, Examples, and Steps
Business goals are the desired results that a company aims to achieve. They help define the business’s success and can also serve as a source…
SWOT Analysis of Philips (Updated 2025)
Let’s explore the SWOT Analysis of Philips by understanding its strengths, weaknesses, opportunities, and threats. As a leader in health technology worldwide, Philips has continuously…
Impact of Environment on organization
Every organisation has to work within a framework of certain environmental forces and there is a continuous interaction between the organisation and its environment. The…
Planning Process
The sequences of various steps in planning are in such a way that they lead to the translation of an idea into action by reaching to the state of establishing of sequences of activities. Each stage contributes to plan formulation in the following ways:
Features of Planning
Planning is an essential element for the success of any business establishment. Most of the renowned businesses that have been able to succeed in their…
Mission of a company – What is mission?
While the essence of vision is a forward looking view of what an organization wishes to become, mission is what an organization is and why…
Vision
Aspirations, expressed as strategic intent, should lead to an end; otherwise they would just be castles in the air. That end is the vision of…
What is Prestige Pricing? A Complete Guide with Definition & Real-Life Examples
In the world of business, pricing strategies can make or break a company’s success. Prestige pricing, for instance, is a fascinating approach. This method works…
What is Product Life Cycle? Definition, Stages & Examples
The product life cycle is the depiction of different stages a particular product goes through, from being introduced to the consumers (called Introduction) to being…
A Study on McDonald’s Arch Deluxe Burger Brand Failure
As well as the McLibel Trial, McDonald’s has also experienced a number of more conventional marketing problems in recent years. Most of these problems have…
Sales Forecasting
Sales forecasting is a difficult area of management. Most managers believe they are good at forecasting. However, forecasts made usually turn out to be wrong!…
What is Pricing? Definition, Types, Strategies & Examples
Pricing is a price-fixing process that businesses use to fix the price value that a manufacturer will receive for offering its products or services. An…
Pricing Strategies
The only time when price setting is not a problem is when you are a “price-taker” and have to set prices at the going rate,…
Business Mission
A strategic marketing plan starts with a clearly defined business mission. Mintzberg defines a mission as follows: “A business mission describes the organization’s basic function in…
Marketing Strategy of Zara – Zara Marketing Strategy
Handling 7000+ stores across the world and successfully popularising 8 fashion retail brands globally under its umbrella brand architecture has helped Inditex (parent company of…
SWOT Analysis of McDonalds (Updated 2025)
Let’s examine the SWOT analysis of McDonald’s as a global leader in fast food to understand its strengths, weaknesses, opportunities, and threats. Established in 1940…
Advantages of Decentralized Sales Force
A decentralized sales force constitutes of people placed at various strategic points across locations. These strategic points might be across a region, across a state…
Product Concept: Definition, Types, Importance & Example
What is a Product Concept? A product concept is the description of the characteristics, quality, and performance of a product at the initial stage in…
Swot Analysis of skoda
Skoda is one of the leading car manufacturers across India and are known for their excellent products like Laura, Octavia and Yeti. The SWOT analysis…
Marketing Mix of Parachute and 4Ps (Updated 2025)
The Marketing mix of Parachute analyses the 4Ps of Parachute, including the Product, Price, Place, and Promotions. Parachute is the leading coconut oil brand in…
SWOT of Analysis Cafe Coffee Day
The SWOT of Cafe coffee day discusses the strengths, weaknesses, opportunities and threats for the leading coffee chain in India – Cafe coffee day. Strengths…
Internal Customers – Definition, Examples and Characteristics
Definition: An internal customer is defined as a customer who works in the organization and does not pay for using the company’s product or service….
Marketing Mix Of Radio Mirchi and 7Ps (Updated 2025)
The Marketing mix of Radio Mirchi analyses the 7Ps of Radio Mirchi, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
PURE CLICK COMPANIES
There are several kinds of pure click companies – Search engines, Internet Service Providers (ISPs), commerce sites, transaction sites, content sites, and enabler sites. Search…
Difference between Selling and Marketing
The difference between Selling and Marketing is associated with the roles and responsibilities of sales and marketing teams. Selling focuses on the process of getting…
Societal Marketing Concept – Definition, Importance and Examples
The societal marketing concept is defined as a philosophy that calls for marketing strategies to preserve or enhance individual and societal welfare. The Societal Marketing…
Selling concept – Definition, Examples, Pros and Cons
During WWII world industry geared up for accelerated wartime production. When the war was over this stimulated industrial machine turned to producing consumer goods. By…
What is Production concept?
When the production concept was found, a production oriented business dominated the market. This was from the beginning of Capitalism to the mid 1950’s. During the…
SWOT Analysis of Pantaloons
Strengths in the SWOT analysis of Pantaloons ” Pioneer in the industry, largest market share and capitalization. ” Reputation for value for money(Competitive pricing), convenience and a…
SWOT Analysis of Parachute (Updated 2025)
Let’s explore the SWOT Analysis of Parachute by understanding its strengths, weaknesses, opportunities, and threats. Parachute, a well-known personal care brand, is known for its…
