Demand forecasting is an essential activity in sales and marketing. The demand forecasting has to be done so that the company does not store huge…
SWOT Analysis of Sprite
Sprite is a brand which has become famous over the years and has been well received in the market. Sprite in itself is a lime…
SWOT Analysis of Godrej Consumer Products Limited
Godrej Consumer Products limited (GCPL) is one of the leading FMCG companies in India. It offers products in soap, toiletries, cosmetics, household care, hair care…
Internal Branding – Definition, Importance, Strategy and Benefits
Internal branding is making the employees know about the brand precisely, especially the company goals and external branding. In other words, it is the meeting…
Marketing Mix of Ariel and 4Ps (Updated 2025)
The Marketing mix of Ariel analyses the 4Ps of Ariel, including the Product, Price, Place, and Promotions. Ariel is a laundry detergent product under the…
SWOT Analysis of Sony Ericsson
Sony Ericsson has been changed to Sony Xperia since 2012 and hence this SWOT is not valid anymore. Do check the SWOT analysis of Sony…
What is Sustainable Competitive Advantage? Definition & Example Strategies
In today’s rapidly evolving business landscape, achieving a Sustainable Competitive Advantage (SCA) is more than a mere wish—it’s a necessity. Think of it as the…
Adaptation Level Theory
Adaption level theory, also known as AL Theory is a Psychological concept which explains that the basis of an individual’s judgment on a stimulus depends…
Product adaptation: Definition, Types and Importance
Product adaptation is the product modification process of an existing product so that it is made suitable for various markets and customers. With the right…
Achievement Motivation Theory
The Achievement motivation theory relates personal characteristics and background to a need for achievement and the associated competitive drive to meet standards of excellence. Achievement Motivation…
How to analyse consumer behavior by asking these 12 simple questions?
Analysing consumer behavior is difficult because there are many factors which influence consumer’s behavior. However, if you ask these 12 basic questions, then the going…
What is Relationship Marketing? Definition, Types and Examples
What is Relationship Marketing? Definition: Relationship Marketing is a subset of Customer relationship management and focuses on building long-term meaningful relationships with customers rather then…
What is Absorptive Capacity? Definition & Explanation
Absorptive capacity is an important concept for business owners in many industries. It refers to the ability of an organization to recognize and absorb new…
Selective attention & importance of capturing customer’s attention in marketing
Most people would get the logic of selective attention through a simple example. You are going through a boring lecture on finance, and a hot…
Marketing Mix Cafe Coffee Day (CCD) and 7Ps (Updated 2025)
The Marketing mix of Cafe Coffee Day analyses the 7Ps of Cafe Coffee Day which includes the Product, Price, Place, Promotion, people, physical evidence and…
Service Marketing Mix – 7 P’s of marketing
What is Service Marketing Mix? The service marketing mix is also known as an extended marketing mix and is an integral part of a service…
What is a Market? Definition and Types of Markets
The market is an essential part of the economy, as it allows people to buy and sell products and get a fair price for them….
Coca Cola Brand Failure
Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it…
Marketing Mix Of Tresemme and 4Ps (Updated 2025)
The Marketing mix of Tresemme analyses the 4Ps of Tresemme, including the Product, Price, Place, and Promotions. Tresemme was first manufactured in 1947 by Godefroy…
Recruitment and selection of sales personnel
Companies always need employees to help them in realising their goals and objectives as far as operations are concerned. It is the desire of every…
What is Customer Orientation? Definition, Skills & Examples
Customer-oriented companies are always in tune with the wants and needs of their customers, providing comprehensive policies tailored to ensure satisfaction. Customer orientation emphasizes offering…
The Influence of Culture on consumer behavior
The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market….
Marketing Mix of Dabur and 4Ps (Updated 2025)
The Marketing mix of Dabur analyses the 4Ps of Dabur, which includes the Product, Price, Place, and Promotion of Dabur. Dabur is one of the…
Target marketing explained
Target marketing, also sometimes known as niche marketing is the art of marketing only to a desired target market. Thus target marketing mainly involves two…
How to improve product quality? A guide for Business managers
Out of the many tasks given to the marketing department, one of them involves improving product quality. This is a job more precisely for the…
Marketing Mix of Microsoft and 7Ps (Updated 2025)
The Marketing mix of Microsoft analyses the 7Ps of Microsoft, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Microsoft. Suppose…
What is Strategy Formulation? Definition, Steps, & Tips
Definition: Strategy formulation in business involves creating a plan that outlines the intended direction and specific steps to achieve goals by utilizing the available knowledge….
What is Conjoint Analysis? Types & How to Use It
Conjoint analysis might sound a bit intimidating, but it’s just a fancy term for a method that helps us understand how people make decisions. Ever…
Marketing Mix of Lenovo and 4Ps (Updated 2025)
The Marketing mix of Lenovo analyses the 4Ps of Lenovo, which includes the Product, Price, Place, and Promotion of Lenovo. Lenovo is one of the…
What is Psychographic Segmentation? A Complete Guide with Examples and Types
Beliefs, values, lifestyle, social position, views, and hobbies are just a few of the factors that may be used in psychographic segmentation to divide your…
Types of Sales Organizations – Committee Sales Organization
In committee sales organization the committee is never the sole basis for organizing a sales department. It is a method organizing the executive group for…
Competitive Pricing: Definition, Strategy & Advantages
Competitive pricing is a pricing strategy that enables a business to offer goods or services at a lower or the same price as its rivals….
SWOT Analysis of Audi (Updated 2025)
Let’s understand the SWOT analysis of Audi by learning about its strengths, weaknesses, opportunities, and threats. Audi represents innovation, luxury, and sustainability in the automotive…
What are Activities, Interests, and Opinions (AIO)?
What Are Activities, Interests, and Opinions (AIO)? Activities, Interests, and Opinions (AIO) are characteristics of a person which are used by market researchers for psychographic…
Total Customer Satisfaction – What it is and how to achieve it?
There are various ways to define total customer satisfaction. However, the underlining fact is very clear – You need to try to make your customer…
Vals – Values attitude lifestyle
Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible…
Types of Sales Organization – Functional Sales Organization
Some sales departments use Functional sales organization. This type, derived from the management theory developed by Frederick W. Taylor, is based upon the premise that each…
Break-Even Price: Definition, Examples, and How To Calculate It (Updated 2025)
What Is a Break-Even Price? The break-even price is the price a company must charge to cover direct manufacturing expenses and make a profit. It…
Types of Sales organization – Line and Staff Sales Organization
The line and staff sales organization is often found in large and medium sized firms, employing substantial numbers of sales personnel, and selling diversified product lines…
What is Price Skimming? Definition, Examples & How It Works
Price skimming is a strategy used for product pricing in which the company charges the highest possible price initially and then eventually brings down the…
