The influence of culture on consumer behavior is profound, and if misunderstood or taken lightly, then the product might fail in the new cultural market….
Marketing Mix of Dabur and 4Ps (Updated 2023)
The Marketing mix of Dabur analyses the 4Ps of Dabur, which includes the Product, Price, Place, and Promotion of Dabur. Dabur is one of the…
Target marketing explained
Target marketing, also sometimes known as niche marketing is the art of marketing only to a desired target market. Thus target marketing mainly involves two…
How to improve product quality? A guide for Business managers
Out of the many tasks given to the marketing department, one of them involves improving product quality. This is a job more precisely for the…
Marketing Mix of Microsoft and 7Ps (Updated 2024)
The Marketing mix of Microsoft analyses the 7Ps of Microsoft, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Microsoft. Suppose…
What is Strategy Formulation? Definition, Steps, & Tips
Definition: Strategy formulation in business involves creating a plan that outlines the intended direction and specific steps to achieve goals by utilizing the available knowledge….
What is Conjoint Analysis? Types & How to Use It
Conjoint analysis might sound a bit intimidating, but it’s just a fancy term for a method that helps us understand how people make decisions. Ever…
Marketing Mix of Lenovo and 4Ps (Updated 2023)
The Marketing mix of Lenovo analyses the 4Ps of Lenovo, which includes the Product, Price, Place, and Promotion of Lenovo. Lenovo is one of the…
What is Psychographic Segmentation? A Complete Guide with Examples and Types
Beliefs, values, lifestyle, social position, views, and hobbies are just a few of the factors that may be used in psychographic segmentation to divide your…
Types of Sales Organizations – Committee Sales Organization
In committee sales organization the committee is never the sole basis for organizing a sales department. It is a method organizing the executive group for…
Competitive Pricing: Definition, Strategy & Advantages
Competitive pricing is a pricing strategy that enables a business to offer goods or services at a lower or the same price as its rivals….
SWOT Analysis of Audi (Updated 2024)
Let’s understand the SWOT analysis of Audi by learning about its strengths, weaknesses, opportunities, and threats. Audi represents innovation, luxury, and sustainability in the automotive…
What are Activities, Interests, and Opinions (AIO)?
What Are Activities, Interests, and Opinions (AIO)? Activities, Interests, and Opinions (AIO) are characteristics of a person which are used by market researchers for psychographic…
Total Customer Satisfaction – What it is and how to achieve it?
There are various ways to define total customer satisfaction. However, the underlining fact is very clear – You need to try to make your customer…
Vals – Values attitude lifestyle
Vals which is also known as values attitude and lifestyle is one of the primary ways to perform psychographic segmentation. All three terms are intangible…
Types of Sales Organization – Functional Sales Organization
Some sales departments use Functional sales organization. This type, derived from the management theory developed by Frederick W. Taylor, is based upon the premise that each…
Break-Even Price: Definition, Examples, and How To Calculate It (Updated 2024)
What Is a Break-Even Price? The break-even price is the price a company must charge to cover direct manufacturing expenses and make a profit. It…
Types of Sales organization – Line and Staff Sales Organization
The line and staff sales organization is often found in large and medium sized firms, employing substantial numbers of sales personnel, and selling diversified product lines…
What is Price Skimming? Definition, Examples & How It Works
Price skimming is a strategy used for product pricing in which the company charges the highest possible price initially and then eventually brings down the…
Limitations of segmentation
Segmentation also has its limitations as it needs to be implemented in the proper manner. As segmentation is one of the most important process in…
Marketing Mix of Apollo Hospitals and 7Ps (Updated 2024)
The Marketing mix of Apollo Hospital analyses the 7Ps of Apollo Hospital’s which includes the Product, Price, Place, Promotion, People, Physical evidence and Process of…
Physical Evidence in Marketing Mix
If you have read the service marketing mix, then you would know that physical evidence is one of the additional 3 Ps (extended marketing mix)…
Type of Sales Organization – Line Sales Organization
The line sales organization is the oldest and simplest sales organizational structure. It is widely used in smaller firms and in firms with small numbers…
Behavioral Segmentation – Examples, Types and Benefits
Behavioral segmentation groups your website visitors together based on their shared, specific behavior patterns, such as their purchasing habits. For example, if you notice that…
Types of Sales Organization: A Complete Guide about Sales Team Structures
If sound practices are followed in setting up the sales department, the resulting structure takes on features of one or more of four basic types…
Marketing Mix of Harley Davidson and 4Ps (Updated 2023)
The Marketing mix of Harley Davidson analyses the 4Ps of Harley Davidson, which includes the Product, Price, Place, and Promotion of Harley Davidson. The legacy…
The Sales Organization
Effective sales executives insist upon sound organization. They recognize that the sales organization must achieve both qualitative and quantitative personal selling objectives. Over the long…
Tactical Marketing: Definition, Importance, and Difference
Tactical marketing is a marketing approach that focuses on the specific ongoing tactics and techniques you use to promote your business. These are your individual…
SWOT Analysis of Amul (Updated 2023 with Statistics)
Amul is a brand owned by Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF) which are at the forefront of the Dairy revolution in India. Amul…
Pricing Decisions: Examples, Objectives & Factors to Consider
Businesses make pricing decisions when determining the prices for their products or services. For example, a business that sells ladies’ bags may decide to charge…
Demographic Segmentation – Meaning, Factors, Data and Example
Demographic segmentation is the identification of a specific audience segment for a brand or organization based on factors such as age, gender, marital status, family…
Marketing Mix of Canon and 4Ps (Updated 2023)
The Marketing mix of Canon analyses the 4Ps of Canon’s marketing strategy, which includes the Product, Price, Place, and Promotion of Canon. The brand name…
8 steps to create a strong sales pipeline
Sales is a continuous process and the timelines are such, that you are needed to prospect and close customers again and again. The sales process…
What role does Sales resistance play?
Prospects show sales resistance by pointing out real or imagined obstacles, and by voicing objections, sincere or insincere. In analyzing sales resistance, the salesperson need…
Marketing Information System – Types, Tips and Examples
Definition Marketing Information System regularly gathers, analyzes, interprets, stores, and distributes internal and external market data. Marketing information systems include CRM, market research, competitive intelligence,…
Marketing mix of Ikea and 4Ps (Updated 2023)
The Marketing mix of IKEA analyses the 4Ps of IKEA, including the Product, Price, Place, and Promotions. The IKEA marketing mix (7Ps) framework has been…
SWOT Analysis of Taco Bell (Updated 2024)
Let’s explore the SWOT Analysis of Taco Bell by understanding its strengths, weaknesses, opportunities, and threats. Taco Bell is a fast-food leader known for its…
Ethnographic Research
Ethnographic research is a method of studying people from their points of view and in their real-life environment or social setting. By studying how people…
4 major challenges for Marketing managers of 21st Century
Everyone faces problems and challenges in their jobs. And a marketing managers job has gotten tougher with more and more introduction of different media vehicles…
4 types of Market research Companies
Market research is a complicated process which involves 6 different steps to be conducted for each market research process that is carried out. There are…
