Product placement, or embedded marketing, is a marketing strategy that involves mentioning a particular brand or product within another work, such as a film or…
SWOT Analysis of LG – LG SWOT Analysis (Updated 2024)
Let’s explore the SWOT Analysis of LG by understanding its strengths, weaknesses, opportunities, and threats. LG is a big name in the consumer electronics sector,…
Functions of channel members
There are numerous functions of channel members. All of these function utilize scarce resources of the organization. Furthermore, these functions can be better performed through…
9 tips for achieving customer satisfaction
A business runs as long as it has customers and it becomes successful when its customers repeatedly come back. Companies seek to increase their revenue…
Image differentiation
Image differentiation A person responds differently to company and brand images. Identity comprises the ways that a company aims to identify or position itself or…
What is a Marketing Channel? Definition, Types and Importance
What is a Marketing Channel? A marketing channel is a network of individuals, businesses, and processes that work together to move products from the production…
Marketing Strategy of Colgate – Colgate Marketing Strategy
One of the top brands of the world and the leading brand in Oral hygiene, Colgate is known for its dominance for the past few…
Marketing Mix of Britannia and 4Ps (Updated 2023)
The Marketing mix of Britannia analyses the 4Ps of Britannia’s marketing strategy, which includes the Product, Price, Place, and Promotion of Britannia Industries Limited (BIL),…
What is Customer Loyalty Ladder and how to use it to Target Customers?
In today’s competitive market, businesses strive to climb the “Customer Loyalty Ladder”. This concept is more than just a marketing strategy; it’s a journey towards…
Colgate Marketing Mix and 4Ps (Updated 2023)
The Marketing mix of Colgate analyses the 4Ps of Colgate, including the Product, Price, Place, and Promotions. The Colgate marketing mix framework helps create effective…
What is a Customer Satisfaction Survey? Examples & Templates
When it comes to gauging the pulse of your business, a Customer Satisfaction Survey can be your most vital instrument. It’s your looking glass into…
SWOT Analysis of Adlabs
Strengths in the SWOT analysis of Adlabs • Fame Adlabs is the pioneer of multiplex theaters in India. Weekend specialty food counters serve delicacies that are…
Marketing Mix: The 4 Ps of Marketing and How to Use Them
What Is a Marketing Mix? The Marketing Mix is a collection of the four key areas that serve as the foundation for a diverse marketing…
Marketing Mix of HCL and 7Ps (Updated 2024)
The Marketing mix of HCL analyses the 7Ps of HCL, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of HCL. HCL…
Category killer
Competition in the retail industry is becoming stiffer every day. It thus requires any business unit involved in this kind of business to invent ideal…
BMW Marketing Mix
The BMW marketing mix is about the various marketing strategies adopted by the BMW brand to create high worldwide customer demand for luxury vehicles, expand…
Flowcharting in Services – Service flow chart
The concept of flowcharting in services, also known as service flow chart, process flow chart or process flow diagram constitutes a picture of the separate…
SWOT Analysis of Titan (Updated 2024)
Let’s explore the SWOT Analysis of Titan by understanding its strengths, weaknesses, opportunities, and threats. A significant division of the Tata Group, Titan Company Limited…
Ansoff Matrix Theory Examples of Business Strategies for Future Growth
For any decision to be taken at corporate level, you need the right strategic tools. Ansoff matrix is one of them. Ansoff matrix helps a…
How to develop and keep a strong brand?
What is a Strong Brand? A Strong Brand is a brand that has a high level of awareness and recognition, is associated with positive attributes…
Marketing Mix of HSBC and 7Ps (Updated 2024)
The Marketing mix of HSBC analyses the 7Ps of HSBC, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of HSBC. HSBC…
Marketing Mix of Volkswagen and 4Ps (Updated 2023)
The Marketing mix of Volkswagen analyses the 4Ps of Volkswagen, including the Product, Price, Place, and Promotions. Volkswagen is a car manufacturing company named Volkswagen,…
Marketing Mix of Micromax and 4Ps (Updated 2023)
The marketing mix of Micromax analyses Micromax’s 4Ps, which include the product, price, place, and promotion. Micromax’s marketing mix proves why Micromax has grown by…
5 ways market segmentation influences decision making
Market segmentation is the first step of a marketing strategy and can help in marketing decision making as well. It involves segmenting the market based…
Performance based marketing and its uses as a marketing tool
Performance Based Marketing guarantees that you pay only for the results. It is a type of online marketing where advertisers pay marketing companies depending on…
SWOT Analysis of Chevrolet (Updated 2024)
Let’s explore the SWOT analysis of Chevrolet by understanding its strengths, weaknesses, opportunities, and threats. Chevrolet, founded in 1911 by Louis Chevrolet and William C….
Marketing Mix of Indigo Airlines and 7Ps (Updated 2024)
The Marketing mix of Indigo Airlines analyses the 7Ps of Indigo Airlines, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Objectives of Sales Management
Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives Sales Volume Contribution to profits Continuous Growth The…
What is Sales Management and its role in an Organization?
Sales is a field of marketing which has made millionaires. A simple reason being that sales is not a comfortable job for any company and…
4 things to know before entering international market
When planning to expand the production, the selling and the other business activities into some international markets there are many things that one should take…
BCG Matrix Explained – Boston Matrix Model Analysis and Advantage
BCG Matrix is mainly used by companies to analyse the performance of their multiple products and for decision making. Companies with very large product portfolios…
Brand Report Card – Definition, Attributes and Pepsi Report Card
What is a Brand Report Card? A Brand report card is an evaluation system that brands or companies use to periodically audit the strengths and…
Marketing Mix of Sunsilk – Sunsilk Marketing Mix
The Marketing mix of Sunsilk analyses the 4Ps of Sunsilk, including the Product, Price, Place, and Promotions. Sunsilk is an international brand aimed primarily at…
Family life cycle
In 1960’s, based on their research Wells and Gruber came up with a new concept of segmentation, called the family life cycles. Family life cycle…
Ownership in Service Marketing
Ownership is never transferred in the case of services. In products, the product is produced first and than it is sold. However in services, the…
What are Strategic Business Units? Definition, Types & Examples
In the realm of business, the concept of Strategic Business Units (SBUs) is a game-changer. This idea, simple yet revolutionary, allows large corporations to break…
What is Service Perishability?
What is Service Perishability? Service perishability is a term used to describe the finite nature of services because, unlike goods that can be stored and…
Marketing strategy of Coca cola – Coca cola marketing strategy
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and…
What is Cold Calling? Definition, Meaning, Examples and Techniques
Cold calling is a type of direct marketing in which a salesperson contacts potential customers by telephone, usually unsolicited, to try to sell them a…
Three methods for efficient warehousing of products
More and more products being driven in the market means more need of warehousing for companies. The demand of consumers is at a peak when…
