The Marketing mix of HSBC analyses the 7Ps of HSBC, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of HSBC. HSBC…
Marketing Mix of Volkswagen and 4Ps (Updated 2025)
The Marketing mix of Volkswagen analyses the 4Ps of Volkswagen, including the Product, Price, Place, and Promotions. Volkswagen is a car manufacturing company named Volkswagen,…
Marketing Mix of Micromax and 4Ps (Updated 2025)
The marketing mix of Micromax analyses Micromax’s 4Ps, which include the product, price, place, and promotion. Micromax’s marketing mix proves why Micromax has grown by…
5 ways market segmentation influences decision making
Market segmentation is the first step of a marketing strategy and can help in marketing decision making as well. It involves segmenting the market based…
Performance based marketing and its uses as a marketing tool
Performance Based Marketing guarantees that you pay only for the results. It is a type of online marketing where advertisers pay marketing companies depending on…
SWOT Analysis of Chevrolet (Updated 2025)
Let’s explore the SWOT analysis of Chevrolet by understanding its strengths, weaknesses, opportunities, and threats. Chevrolet, founded in 1911 by Louis Chevrolet and William C….
Marketing Mix of Indigo Airlines and 7Ps (Updated 2025)
The Marketing mix of Indigo Airlines analyses the 7Ps of Indigo Airlines, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Objectives of Sales Management
Sales management entails numerous objectives which are executed by sales managers. There are mainly three such objectives Sales Volume Contribution to profits Continuous Growth The…
What is Sales Management and its role in an Organization?
Sales is a field of marketing which has made millionaires. A simple reason being that sales is not a comfortable job for any company and…
4 things to know before entering international market
When planning to expand the production, the selling and the other business activities into some international markets there are many things that one should take…
BCG Matrix Explained – Boston Matrix Model Analysis and Advantage
BCG Matrix is mainly used by companies to analyse the performance of their multiple products and for decision making. Companies with very large product portfolios…
Brand Report Card – Definition, Attributes and Pepsi Report Card
What is a Brand Report Card? A Brand report card is an evaluation system that brands or companies use to periodically audit the strengths and…
Marketing Mix of Sunsilk – Sunsilk Marketing Mix
The Marketing mix of Sunsilk analyses the 4Ps of Sunsilk, including the Product, Price, Place, and Promotions. Sunsilk is an international brand aimed primarily at…
Family life cycle
In 1960’s, based on their research Wells and Gruber came up with a new concept of segmentation, called the family life cycles. Family life cycle…
Ownership in Service Marketing
Ownership is never transferred in the case of services. In products, the product is produced first and than it is sold. However in services, the…
What are Strategic Business Units? Definition, Types & Examples
In the realm of business, the concept of Strategic Business Units (SBUs) is a game-changer. This idea, simple yet revolutionary, allows large corporations to break…
What is Service Perishability?
What is Service Perishability? Service perishability is a term used to describe the finite nature of services because, unlike goods that can be stored and…
Marketing strategy of Coca cola – Coca cola marketing strategy
Coca Cola is world’s leading soft drink maker and operates in more than 200 countries around the world. It sells a variety of sparkling and…
What is Cold Calling? Definition, Meaning, Examples and Techniques
Cold calling is a type of direct marketing in which a salesperson contacts potential customers by telephone, usually unsolicited, to try to sell them a…
Three methods for efficient warehousing of products
More and more products being driven in the market means more need of warehousing for companies. The demand of consumers is at a peak when…
7 steps of Competitor Analysis – Overview of Competitive Analysis
Competitor analysis is absolutely essential if you have to grow in a competitive market. It is becoming increasingly important because of the rise in competition…
Heterogeneity in service marketing
Each and every service is different in nature. That’s the simple meaning of heterogeneity in service marketing. Imagine 2 restaurants. Even if they have the…
5 sales myth which have to be ignored in today’s sales environment
There are many sales myths associated with joining a sales profile in a company. Many management executives want to become finance heads, marketing heads and…
SWOT Analysis of BSNL – BSNL SWOT analysis
Strengths in the SWOT analysis of BSNL Liked this post? Check out the complete series on SWOT
6 reasons why Strategic Business Units are Important
Strategic business units work on the principle of micromanagement. What if you have 10 different tasks in a day, and all 10 of them are…
Intangibility of services
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service….
Marketing Mix of Gatorade and 4Ps (Updated 2025)
The Marketing mix of Gatorade analyses the 4Ps of Gatorade, including the Product, Price, Place, and Promotions. Gatorade deals exclusively with food items and beverages…
SWOT Analysis of Bingo – Bingo SWOT analysis
Bingo! is a brand started by ITC in 2007 which is mainly providing potato chips to the market. Bingo is coming into a strongly competitive…
Brand Identity Prism – Definition, Importance and Example of Coca Cola
What is Brand Identity Prism? Brand identity prism is a hexagonal-prism-shaped marketing model that includes six elements or characteristics (Three on each side) crucial for…
Marketing strategy of Amazon – Amazon marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Amazon E-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Amazon’s segmentation is based…
SWOT Analysis of Honda Motors (Updated 2025)
Let’s explore the detailed SWOT Analysis of Honda Motors by understanding its strengths, weaknesses, opportunities, and threats. Honda Motors, a multinational automaker, was founded in…
Types of Products (Consumer Products and Industrial Products)
When it comes to products, there are so many types out there that it can be overwhelming trying to find the right one for you….
What is Product Sampling? Types, Methods & Tips
Product sampling is a marketing strategy of offering free product samples to target users. It is based upon the idea that when potential customers try…
Marketing Mix of Airtel and 7Ps (Updated 2025)
The Marketing mix of Airtel analyses the 7Ps of Airtel, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Airtel. Bharti…
What is Psychological Pricing? Strategies, Examples & How to Use It
The world of marketing is filled with a myriad of strategies, each one designed to capture consumer attention and drive sales. One such tactic that…
What is New Product Development? Stages, Examples & Best Tips to Improve NPD
New product development is a process of idea generation, creation, designing, validation, and launching of a product that is completely new to the market. Examples…
Marketing Strategy of Airtel – Airtel marketing strategy
Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles…
SWOT of Colors
The SWOT of Colors discusses the internal analysis for one of the leading General entertainment channel in India – Colors. Colors has several aces up…
Marketing Mix of Audi and 4Ps (Updated 2025)
The Marketing mix of Audi analyses the 4Ps of Audi’s marketing and distribution strategy, which includes the Product, Price, Place, and Promotion of Audi’s luxury…
Distribution Strategies: Definition, Types and Benefits
In today’s fast paced world, distribution by a company can be an enormous competitive advantage to the company. Most companies target their customers far and…
