Competitor analysis is absolutely essential if you have to grow in a competitive market. It is becoming increasingly important because of the rise in competition…
Heterogeneity in service marketing
Each and every service is different in nature. That’s the simple meaning of heterogeneity in service marketing. Imagine 2 restaurants. Even if they have the…
5 sales myth which have to be ignored in today’s sales environment
There are many sales myths associated with joining a sales profile in a company. Many management executives want to become finance heads, marketing heads and…
SWOT Analysis of BSNL – BSNL SWOT analysis
Strengths in the SWOT analysis of BSNL Liked this post? Check out the complete series on SWOT
6 reasons why Strategic Business Units are Important
Strategic business units work on the principle of micromanagement. What if you have 10 different tasks in a day, and all 10 of them are…
Intangibility of services
Products are tangible and Services are intangible in nature. Intangibility of services is derived from the fact that you cannot see or touch a service….
Marketing Mix of Gatorade and 4Ps (Updated 2023)
The Marketing mix of Gatorade analyses the 4Ps of Gatorade, including the Product, Price, Place, and Promotions. Gatorade deals exclusively with food items and beverages…
SWOT Analysis of Bingo – Bingo SWOT analysis
Bingo! is a brand started by ITC in 2007 which is mainly providing potato chips to the market. Bingo is coming into a strongly competitive…
Brand Identity Prism – Definition, Importance and Example of Coca Cola
What is Brand Identity Prism? Brand identity prism is a hexagonal-prism-shaped marketing model that includes six elements or characteristics (Three on each side) crucial for…
Marketing strategy of Amazon – Amazon marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Amazon E-commerce giants like Amazon uses demographic & psychographic segmentation to segment the markets. Amazon’s segmentation is based…
SWOT Analysis of Honda Motors (Updated 2024)
Let’s explore the detailed SWOT Analysis of Honda Motors by understanding its strengths, weaknesses, opportunities, and threats. Honda Motors, a multinational automaker, was founded in…
Types of Products (Consumer Products and Industrial Products)
When it comes to products, there are so many types out there that it can be overwhelming trying to find the right one for you….
What is Product Sampling? Types, Methods & Tips
Product sampling is a marketing strategy of offering free product samples to target users. It is based upon the idea that when potential customers try…
Marketing Mix of Airtel and 7Ps (Updated 2024)
The Marketing mix of Airtel analyses the 7Ps of Airtel, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Airtel. Bharti…
What is Psychological Pricing? Strategies, Examples & How to Use It
The world of marketing is filled with a myriad of strategies, each one designed to capture consumer attention and drive sales. One such tactic that…
What is New Product Development? Stages, Examples & Best Tips to Improve NPD
New product development is a process of idea generation, creation, designing, validation, and launching of a product that is completely new to the market. Examples…
Marketing Strategy of Airtel – Airtel marketing strategy
Airtel is the world’s 3rd largest mobile telecommunication Indian MNC operating in 20 countries across Asia & Africa. Airtel has presence in 22 telecom circles…
SWOT of Colors
The SWOT of Colors discusses the internal analysis for one of the leading General entertainment channel in India – Colors. Colors has several aces up…
Marketing Mix of Audi and 4Ps (Updated 2023)
The Marketing mix of Audi analyses the 4Ps of Audi’s marketing and distribution strategy, which includes the Product, Price, Place, and Promotion of Audi’s luxury…
Distribution Strategies: Definition, Types and Benefits
In today’s fast paced world, distribution by a company can be an enormous competitive advantage to the company. Most companies target their customers far and…
Cannibalization – Definition of it and ways to avoid it
If the sales of a firms new product is high because of decreasing sales of its existing and established product then we can say that…
Benefits and limitations of Product life cycle
The product life cycle is an excellent tool which can be used by Business managers, strategists and marketing managers to come up with product strategies….
Marketing Mix of Colors and 4Ps (Updated 2023)
The Marketing mix of Colors analyses the 4Ps of Colors, including the Product, Price, Place, and Promotions. The Marketing mix of Colors discusses the 7P’s…
Marketing Mix of Kurkure and 4Ps (Updated 2023)
The Marketing mix of Kurkure analyses the 4Ps of Kurkure which includes the Product, Price, Place and Promotion of Kurkure. Kurkure is a tasty snack…
Top 12 marketing rivals of all time
There are brands which have been known to be far ahead of any competition in their sector. But at the same time, there are also…
Amazon Marketing Mix
The Amazon marketing mix has helped the global brand to create a strong framework to build brand awareness, boost market value and increase brand image…
13 Amazing yet simple Brand building Tips and Detailed Process
What Is Brand Building? Brand building is the process of creating and maintaining a favorable awareness and reputation for a company or product. To build…
Market Analysis – Definition, Importance and How to conduct one
What is Market Analysis? Market analysis is the process of systematically collecting, analyzing, and interpreting data about a market in order to make better business…
What is a product – Product definition – Define a product
How will you define a product? Or another question asked is What is a product? One can say a product is a good, service, or…
Marketing Decision: Definition and Types
What is Marketing Decision? Marketing Decision is a crucial step in the marketing process. The decision-making process helps to make effective marketing strategies and plans…
Marketing Mix of Vodafone and 7Ps (Updated 2024)
The Marketing mix of Vodafone analyses the 7Ps of Vodafone, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Vodafone. Vodafone…
Service Differentiation and 7 Ways to Differentiate Service from Competitor
Where products are tangible in nature and easily differentiated on the basis of features, form, performance and quality, service differentiation is quite challenging and needs…
Marketing Mix of Horlicks and 4Ps (Updated 2023)
The Marketing mix of Horlicks analyses the 4Ps of Horlicks, including the Product, Price, Place, and Promotions. Horlicks is one of the leading brands in…
Positioning Process – Steps involved in Positioning
The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…
Positioning techniques
Companies apply various positioning techniques in market so that they are always ahead in competition. Some of the techniques used for positioning are: 1) Perceptual…
Marketing Mix of Fair and Lovely and 4Ps (Updated 2023)
The Marketing mix of Fair & Lovely analyses the 4Ps of Fair & Lovely, including the Product, Price, Place, and Promotions. Hindustan Unilever is a…
What is a brand
What is a brand? A Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in…
Database Marketing – Definition, Types, Importance and Strategies
Database marketing collects consumer data such as names, contact information, and purchase history to create targeted marketing strategies to attract, engage, and convert potential customers….
Difference between goods and services
Goods and services are the lifeblood of any economy. Goods are tangible assets or physical objects that can be seen, felt, and utilized, whereas services…
Marketing Mix of Zara and 4Ps (Updated 2023)
The Marketing mix of Zara analyses the 4Ps of Zara, including the Product, Price, Place, and Promotions. Zara is a popular Spanish clothing store that…
