Many of our articles talk about Market segmentation. If you have not read the previous articles, you can begin with the beginners guide to Market…
What is the Need for Market Segmentation? Key Practices & Benefits
Understanding the need for market segmentation is an important step for any business. Segmenting the market involves dividing a large group of potential customers into…
SWOT Analysis of Mercedes Benz (Updated 2025)
Let’s explore the SWOT Analysis of Mercedes-Benz by understanding its strengths, weaknesses, opportunities, and threats. Mercedes-Benz is regarded as a symbol of luxury and advanced…
Six reasons for Market segmentation
In general, customers are willing to pay a premium for a product that meets their needs more specifically than does a competing product. Thus marketers…
What is Brand Recall? Importance, Measurement & Strategy
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you…
Horizontal integration – Definition, Examples, Advantages
Definition Horizontal integration happens when two or more companies producing the same or similar goods or providing the same/similar services merge together to produce a…
Marketing Mix of Amul Butter and 4Ps (Updated 2025)
The Marketing mix of Amul Butter analyses the 4Ps of Amul Butter, including the Product, Price, Place, and Promotions. Amul is an Indian cooperative company…
What is the Blue Ocean Strategy? Learn How to Create Uncontested Market Space
The concept of Blue Ocean Strategy might seem like a corporate buzzword, but trust me, it’s more interesting than it sounds. Basically, it’s all about…
Customer Complaints: Complete Guide with Definition, Examples & How to Handle Them
All businesses that deal with customers will inevitably receive customer complaints, whether it be through direct customer interactions or providing support. The impact of these…
8 lessons from McDonald’s on marketing & business management
If you are a franchise owner, or if you are running a small business, then you will always be thinking of expanding your business. God…
Vertical integration – Definition, Types and Examples
Definition Vertical integration is a process which is undertaken by the company to improve its control over the supply chain and give a better managed, more…
SWOT Analysis of Big Bazaar
The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities and threats for one of the major retailers of India – Big bazaar. Strengths…
Marketing Mix of Mercedes Benz and 4Ps (Updated 2025)
The Marketing mix of Mercedes Benz analyses the 4Ps of Mercedes Benz, which includes the Product, Price, Place, and Promotion of Mercedes Benz. Mercedes Benz’s…
Marketing Mix of Engro Foods and 4Ps (Updated 2025)
The Marketing mix of Engro Foods analyses the 4Ps of Engro Foods, including Product, Price, Place, and Promotions. Engro Foods is a multinational enterprise that…
How to have a Successful Marketing Plan?
Creating a successful marketing plan is essential to the success of any business. It requires careful consideration of your marketing budget, channels, target audience, and…
Characteristics of Business Market
Business markets are defined as all organisations that procure products or services that are consequently used in manufacturing other goods and facilitating service for other…
SWOT Analysis of Lakme
Lakme is one of the leading cosmetics brand across the world from the house of Hindustan unilever. Interestingly, Lakme was named after the French opera,…
Difference between business markets and consumer markets
One of the most common mistakes people make, when it comes to commercial transactions is thinking that business markets (B2B) are the same as consumer…
What is Organizational Buying
Every profit-oriented firm is always interested in making sure that they do everything possible to maximise the profit from the particular venture they engage in….
3 Cs of Marketing: Company, Customers, and Competition
What are the 3 Cs of Marketing? The 3 Cs of Marketing (company, customers, and competitors) are the key elements of a successful marketing strategy….
Customer Analysis
Customer analysis is a way of analyzing and using customer data while strategizing an organization’s business plan. Customer analysis is a key element of customer…
Marketing Mix of Levi’s and 4Ps (Updated 2025)
The Marketing mix of Levi’s analyses the 4Ps of Levi’s, which includes the Product, Price, Place, and Promotion of Levi’s. Levis is a privately owned…
SWOT Analysis of DELL (Updated 2025)
Let’s explore the SWOT analysis of Dell by understanding its strengths, weaknesses, opportunities, and threats. Dell Technologies, founded by Michael Dell in 1984, is now…
Indirect Reference Groups
Marketing is mind-boggling and comprises of numerous aspects. Several people can be involved in marketing be it directly or indirectly and still play a significant…
7 steps to improve your distribution network
A set distribution network does a lot to take your company to new heights. A strong Distribution network works almost like automation, wherein you manufacture…
Target Market Selection – Importance and Strategies
Target market selection is the process of selecting your target market by choosing a specific group of consumers to whom you will promote your new…
Burger King SWOT Analysis (Updated 2025)
Let’s study the SWOT analysis of Burger King in depth by exploring its strengths, weaknesses, opportunities, and threats. Burger King is a global fast-food conglomerate…
Force field analysis
“An issue is held in balance by the interaction of two opposing sets of forces – those seeking to promote change and those attempting to…
Above 30 Marketing and strategy models and concepts
MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy…
Marketing mix of Gucci and 4Ps (Updated 2025)
The Marketing mix of Gucci analyses the 4Ps of Gucci, including the Product, Price, Place, and Promotions. Gucci Marketing Mix gives high importance to product…
Intensive distribution and its application in business
There are three main types of distribution in international market including intensive, selective and exclusive distribution. This article mainly deals with Intensive distribution. Intensive distribution…
Personal factors affecting consumer buying behavior
The decisions consumers make regarding purchases are highly impacted by personal factors, and marketers need to recognize this when planning their marketing strategies. Not only…
Types of Decision making Process
Decision making is an art and a science which has been studied over generations. The secret of marketing lies in learning what the customer wants…
SWOT Analysis of KFC (Updated 2025)
Let’s explore the SWOT Analysis of KFC by understanding its strengths, weaknesses, opportunities, and threats. KFC, short for Kentucky Fried Chicken, is a global fast-food…
What is Diffusion of Innovation? Theory by Everett Rogers
There are many new products being launched in the market every day. To understand how these products are being adopted in the market, marketers must…
Customer Profitability
Companies often use customer profitability to figure out the net benefit they receive from their customers. This can involve anything from advertising and product expenses…
Modern Customer oriented organizational chart
The importance of customers as well as the dissemination of information over time has caused customers to reach the top of the organizational pyramid. This…
Reference Groups: Definition, Types, Importance & Examples
What are Reference Groups? Reference groups are social groups that are used ‘as the yardstick’ for self-assessment or team comparison and ‘as a standard or…
Factors Influencing Consumer Buying Behavior
When it comes to consumer buying behavior, there are many factors at play. Factors like brand loyalty, media influences, environmental influences, and even the time…
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
