If the sales of a firms new product is high because of decreasing sales of its existing and established product then we can say that…
Benefits and limitations of Product life cycle
The product life cycle is an excellent tool which can be used by Business managers, strategists and marketing managers to come up with product strategies….
Marketing Mix of Colors and 4Ps (Updated 2025)
The Marketing mix of Colors analyses the 4Ps of Colors, including the Product, Price, Place, and Promotions. The Marketing mix of Colors discusses the 7P’s…
Marketing Mix of Kurkure and 4Ps (Updated 2025)
The Marketing mix of Kurkure analyses the 4Ps of Kurkure which includes the Product, Price, Place and Promotion of Kurkure. Kurkure is a tasty snack…
Top 12 marketing rivals of all time
There are brands which have been known to be far ahead of any competition in their sector. But at the same time, there are also…
Amazon Marketing Mix
The Amazon marketing mix has helped the global brand to create a strong framework to build brand awareness, boost market value and increase brand image…
13 Amazing yet simple Brand building Tips and Detailed Process
What Is Brand Building? Brand building is the process of creating and maintaining a favorable awareness and reputation for a company or product. To build…
Market Analysis – Definition, Importance and How to conduct one
What is Market Analysis? Market analysis is the process of systematically collecting, analyzing, and interpreting data about a market in order to make better business…
What is a product – Product definition – Define a product
How will you define a product? Or another question asked is What is a product? One can say a product is a good, service, or…
Marketing Decision: Definition and Types
What is Marketing Decision? Marketing Decision is a crucial step in the marketing process. The decision-making process helps to make effective marketing strategies and plans…
Marketing Mix of Vodafone and 7Ps (Updated 2025)
The Marketing mix of Vodafone analyses the 7Ps of Vodafone, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Vodafone. Vodafone…
Service Differentiation and 7 Ways to Differentiate Service from Competitor
Where products are tangible in nature and easily differentiated on the basis of features, form, performance and quality, service differentiation is quite challenging and needs…
Marketing Mix of Horlicks and 4Ps (Updated 2025)
The Marketing mix of Horlicks analyses the 4Ps of Horlicks, including the Product, Price, Place, and Promotions. Horlicks is one of the leading brands in…
Positioning Process – Steps involved in Positioning
The positioning process is important to be identified and followed by any organization which wants to implement its marketing strategy soundly. It is a difficult…
Positioning techniques
Companies apply various positioning techniques in market so that they are always ahead in competition. Some of the techniques used for positioning are: 1) Perceptual…
Marketing Mix of Fair and Lovely and 4Ps (Updated 2025)
The Marketing mix of Fair & Lovely analyses the 4Ps of Fair & Lovely, including the Product, Price, Place, and Promotions. Hindustan Unilever is a…
What is a brand
What is a brand? A Brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in…
Database Marketing – Definition, Types, Importance and Strategies
Database marketing collects consumer data such as names, contact information, and purchase history to create targeted marketing strategies to attract, engage, and convert potential customers….
Difference between goods and services
Goods and services are the lifeblood of any economy. Goods are tangible assets or physical objects that can be seen, felt, and utilized, whereas services…
Marketing Mix of Zara and 4Ps (Updated 2025)
The Marketing mix of Zara analyses the 4Ps of Zara, including the Product, Price, Place, and Promotions. Zara is a popular Spanish clothing store that…
What is a Horizontal Marketing System? with Examples
Given the current state of the economy, companies from many industries need help to sustain the same profits that they enjoyed in the mid-2000s, before…
Effective Positioning
According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….
SWOT Analysis of Burberry (Updated 2025)
Let’s explore the SWOT Analysis of Burberry by understanding its strengths, weaknesses, opportunities, and threats. The famous British luxury clothing brand Burberry is a shining…
How to rock at Corporate Sales
Corporate sales is one of the most sought after profile for a Sales professional. Unlike institutional and channel sales, the strategies needed to excel at…
How to get repeat business from customers
Repeat business is critical for the success of any business. It refers to customers who come back for more purchases or services, instead of just…
Marketing Mix of Burberry and 4Ps (Updated 2025)
The Marketing mix of Burberry analyses the 4Ps of Burberry, including the Product, Price, Place, and Promotions. Burberry is a famous fashion house highlighting British…
What is Differentiated Marketing? Steps, Examples & Advantages
Differentiated marketing, also known as multisegment marketing, is a strategy where a company targets multiple market segments with distinct products or services tailored to match…
Competitive Profile Matrix (CPM): A Complete Guide for Rivals Analysis with a Free Template
In a complete ongoing process of globalization, business is required to keep pace with the fast-changing systems. To remain competitive, companies need to evaluate their…
What is Door in the face technique?
What is Door-in-the-Face Technique? The door-in-the-face technique is a negotiation tactic where one party offers an initial concession that is so extreme that the other…
SWOT Analysis of British Airways (Updated 2025)
Let’s explore the SWOT Analysis of British Airlines by understanding its strengths, weaknesses, opportunities, and threats. British Airways, the UK’s flag carrier, is a global…
Concentrated Marketing Strategy
Concentrated Marketing is a type of marketing strategy that focuses on targeting a specific niche or consumer base. It involves creating campaigns tailored to the…
Puma Marketing Mix
The Marketing mix of Puma analyses the 4Ps of Puma, including the Product, Price, Place, and Promotions. Puma Marketing Mix is the selling model of…
Offensive Marketing – Strategy and examples
When multiple businesses in a market sell the same product, the offensive marketing approach is used; as a result, each business only gets a portion…
Mass marketing definition and explanation with examples
What Is Mass Marketing? A single, consistent message is sent to a sizable audience as part of the mass marketing strategy. Mass marketing is meant…
Marketing Mix of Emirates Airlines and 7Ps (Updated 2025)
The Marketing mix of Emirates analyses the 7Ps of Emirates, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Emirates. Emirates…
Sales planning process explained with effective sales process
The sales planning process is very important for an organization as success cannot be achieved by haphazard actions. Sales planning process is usually done in…
Marketing strategy of Cadbury – Cadbury marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Cadbury The segmentation of Cadbury products is based on mix of demographics, behavioural & psychographic factors; like on…
Positioning – What is positioning? Concept of Positioning explained
Positioning is defined as the act of designing the company’s offering and image to occupy distinctive place in the target market’s mind. A simple example…
Positioning Strategy For A Brand
A positioning strategy is a marketing plan that helps you determine your business’s position in the market and how to attract more customers. If a…
Marketing Strategy of Adidas
Adidas employs more than 53,731 people in over 160 countries produce more than 660 million product units every year and generate sales of € 14.5 billion (all…
