Given the current state of the economy, companies from many industries need help to sustain the same profits that they enjoyed in the mid-2000s, before…
Effective Positioning
According to the basic principles of marketing, products and services are created to solve customer “problems” (i.e., to satisfy needs and wants) and provide benefits….
SWOT Analysis of Burberry (Updated 2024)
Let’s explore the SWOT Analysis of Burberry by understanding its strengths, weaknesses, opportunities, and threats. The famous British luxury clothing brand Burberry is a shining…
How to rock at Corporate Sales
Corporate sales is one of the most sought after profile for a Sales professional. Unlike institutional and channel sales, the strategies needed to excel at…
How to get repeat business from customers
Repeat business is critical for the success of any business. It refers to customers who come back for more purchases or services, instead of just…
Marketing Mix of Burberry and 4Ps (Updated 2023)
The Marketing mix of Burberry analyses the 4Ps of Burberry, including the Product, Price, Place, and Promotions. Burberry is a famous fashion house highlighting British…
What is Differentiated Marketing? Steps, Examples & Advantages
Differentiated marketing, also known as multisegment marketing, is a strategy where a company targets multiple market segments with distinct products or services tailored to match…
Competitive Profile Matrix (CPM): A Complete Guide for Rivals Analysis with a Free Template
In a complete ongoing process of globalization, business is required to keep pace with the fast-changing systems. To remain competitive, companies need to evaluate their…
What is Door in the face technique?
What is Door-in-the-Face Technique? The door-in-the-face technique is a negotiation tactic where one party offers an initial concession that is so extreme that the other…
SWOT Analysis of British Airways (Updated 2024)
Let’s explore the SWOT Analysis of British Airlines by understanding its strengths, weaknesses, opportunities, and threats. British Airways, the UK’s flag carrier, is a global…
Concentrated Marketing Strategy
Concentrated Marketing is a type of marketing strategy that focuses on targeting a specific niche or consumer base. It involves creating campaigns tailored to the…
Puma Marketing Mix
The Marketing mix of Puma analyses the 4Ps of Puma, including the Product, Price, Place, and Promotions. Puma Marketing Mix is the selling model of…
Offensive Marketing – Strategy and examples
When multiple businesses in a market sell the same product, the offensive marketing approach is used; as a result, each business only gets a portion…
Mass marketing definition and explanation with examples
What Is Mass Marketing? A single, consistent message is sent to a sizable audience as part of the mass marketing strategy. Mass marketing is meant…
Marketing Mix of Emirates Airlines and 7Ps (Updated 2024)
The Marketing mix of Emirates analyses the 7Ps of Emirates, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Emirates. Emirates…
Sales planning process explained with effective sales process
The sales planning process is very important for an organization as success cannot be achieved by haphazard actions. Sales planning process is usually done in…
Marketing strategy of Cadbury – Cadbury marketing strategy
Segmentation, targeting, positioning in the Marketing strategy of Cadbury The segmentation of Cadbury products is based on mix of demographics, behavioural & psychographic factors; like on…
Positioning – What is positioning? Concept of Positioning explained
Positioning is defined as the act of designing the company’s offering and image to occupy distinctive place in the target market’s mind. A simple example…
Positioning Strategy For A Brand
A positioning strategy is a marketing plan that helps you determine your business’s position in the market and how to attract more customers. If a…
Marketing Strategy of Adidas
Adidas employs more than 53,731 people in over 160 countries produce more than 660 million product units every year and generate sales of € 14.5 billion (all…
Marketing Mix of Big Bazaar and 7Ps (Updated 2024)
The Marketing mix of Big Bazaar analyses the 7Ps of Big Bazaar which includes the Product, Price, Place, Promotion, people, physical evidence and process of…
What is Umbrella branding and its advantage in building a brand examples
Brand marketers are continuously searching for innovative ways to achieve and retain competitive advantage. Effective and attractive growth can be obtained by increasing market share….
Marketing Mix of Ferrari and 4Ps (Updated 2023)
The Marketing mix of Ferrari analyses the 4Ps of Ferrari, which includes the Product, Price, Place, and Promotion of Ferrari. The marketing mix of Ferrari…
The Wheel of retailing concept
The changing environment from all points of view such as political, economic, social, technological, legislative and environmental has affected most of the sectors in the…
7 Detailed Steps to Find Your Target Market
Finding your target market is different from choosing your target market. If you were a wolf, you can’t choose to sell apples in your neighbourhood…
Criteria’s for market Segmentation
Many of our articles talk about Market segmentation. If you have not read the previous articles, you can begin with the beginners guide to Market…
What is the Need for Market Segmentation? Key Practices & Benefits
Understanding the need for market segmentation is an important step for any business. Segmenting the market involves dividing a large group of potential customers into…
SWOT Analysis of Mercedes Benz (Updated 2024)
Let’s explore the SWOT Analysis of Mercedes-Benz by understanding its strengths, weaknesses, opportunities, and threats. Mercedes-Benz is regarded as a symbol of luxury and advanced…
Six reasons for Market segmentation
In general, customers are willing to pay a premium for a product that meets their needs more specifically than does a competing product. Thus marketers…
What is Brand Recall? Importance, Measurement & Strategy
Brand recall plays a crucial role in getting more customers to stick with your brand as well as to buy your brand repeatedly. When you…
Horizontal integration – Definition, Examples, Advantages
Definition Horizontal integration happens when two or more companies producing the same or similar goods or providing the same/similar services merge together to produce a…
Marketing Mix of Amul Butter and 4Ps (Updated 2023)
The Marketing mix of Amul Butter analyses the 4Ps of Amul Butter, including the Product, Price, Place, and Promotions. Amul is an Indian cooperative company…
What is the Blue Ocean Strategy? Learn How to Create Uncontested Market Space
The concept of Blue Ocean Strategy might seem like a corporate buzzword, but trust me, it’s more interesting than it sounds. Basically, it’s all about…
Customer Complaints: Complete Guide with Definition, Examples & How to Handle Them
All businesses that deal with customers will inevitably receive customer complaints, whether it be through direct customer interactions or providing support. The impact of these…
8 lessons from McDonald’s on marketing & business management
If you are a franchise owner, or if you are running a small business, then you will always be thinking of expanding your business. God…
Vertical integration – Definition, Types and Examples
Definition Vertical integration is a process which is undertaken by the company to improve its control over the supply chain and give a better managed, more…
SWOT Analysis of Big Bazaar
The SWOT analysis of Big Bazaar discusses the strength, weaknesses, opportunities and threats for one of the major retailers of India – Big bazaar. Strengths…
Marketing Mix of Mercedes Benz and 4Ps (Updated 2023)
The Marketing mix of Mercedes Benz analyses the 4Ps of Mercedes Benz, which includes the Product, Price, Place, and Promotion of Mercedes Benz. Mercedes Benz’s…
Marketing Mix of Engro Foods and 4Ps (Updated 2023)
The Marketing mix of Engro Foods analyses the 4Ps of Engro Foods, including Product, Price, Place, and Promotions. Engro Foods is a multinational enterprise that…
How to have a Successful Marketing Plan?
Creating a successful marketing plan is essential to the success of any business. It requires careful consideration of your marketing budget, channels, target audience, and…
