Companies often use customer profitability to figure out the net benefit they receive from their customers. This can involve anything from advertising and product expenses…
Modern Customer oriented organizational chart
The importance of customers as well as the dissemination of information over time has caused customers to reach the top of the organizational pyramid. This…
Reference Groups: Definition, Types, Importance & Examples
What are Reference Groups? Reference groups are social groups that are used ‘as the yardstick’ for self-assessment or team comparison and ‘as a standard or…
Factors Influencing Consumer Buying Behavior
When it comes to consumer buying behavior, there are many factors at play. Factors like brand loyalty, media influences, environmental influences, and even the time…
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
Starbucks Marketing Mix and 7Ps (Updated 2025)
The Marketing mix of Starbucks analyses the 7Ps of Starbucks, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Starbucks. The…
Marketing Mix of Nescafe and 4Ps (Updated 2025)
The Marketing mix of Nescafe analyses the 4Ps of Nescafe, which includes the Product, Price, Place, and Promotion of Nescafe. No matter how effective the…
What is Profitability Analysis? – Definition, Types & Calculation
Definition: The profitability analysis is a financial analysis method that calculates how much profit a company generates in comparison to the total revenue earned. It…
Brand Personality – Definition, Importance and Examples
What is Brand Personality? Brand personality is the incorporation of human characteristics by a brand in a manner that different human-like adjectives can be attributed…
SWOT analysis of Haier India Ltd
Haier India Limited a subsidiary of Haier Group entered the Indian market in 2004. The company since then has been struggling to gather momentum in…
What are market challenger strategies and how to use them?
Any market you go in will always have market challengers. You have to challenge these competitors instead of presenting a meek response to them. Only…
Classification of services
In order to be able to make a clear and relevant classification of services, we would first need to understand the concept of the word…
Marketing Mix of Easy Jet and 7Ps (Updated 2025)
The Marketing mix of Easy Jet analyses the 7Ps of Easy Jet, which includes the Product, Price, Place, Promotion, people, physical evidence, and process of…
12 Questions that explain the importance of marketing research
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching…
5 advantages of market competition to end customers
Ask any business man and he will say that competition is a bad thing. However, that is far from the truth. In fact, active competition…
7 business locations that increase brand visibility
What is Business Location? Business location is the placement of a business in a specific geographic area. Businesses may choose to locate in a particular…
What is Customer Lifecycle? Stages and Analysis
The customer life cycle is a roadmap to envisioning the path customers take when interacting with a brand, product, or service. By comprehending each stage…
SWOT Analysis of Britannia
Britannia Industries Limited is an Indian food and beverage company that is part of the Wadia Group, led by Nusli Wadia. The company is best…
Types of Competition: Perfect, Monopoly, Monopolistic & Oligopoly
Types of competition are the various types of market systems in a particular industry market that incorporate different businesses or companies that compete with each…
Marketing Mix of Adlabs and 7Ps (Updated 2025)
The Marketing mix of Adlabs analyses the 7Ps of Adlabs, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Adlabs. Adlabs,…
SWOT Analysis of Durex
Durex is a known brand for its condoms and lubricants, or to use the more clinical term, “Sexual well being” products. Durex is known to…
Different types of marketing research and when to use them
There are many different types of marketing research which can be used by any company trying to find out better ideas for their products or…
What is Captive Product Pricing? A Complete Guide With Definition & Examples
When a business sells a core product along with different accessory products or complementary (also known as captive products), it uses a captive product pricing…
SWOT Analysis of Micromax
Micromax is one of the leading smartphone and mobile phone manufacturers in India and the growth of Micromax has been phenomenal. The SWOT analysis of…
Diversification Strategy: Definition, Types, Pros and Cons
A diversification strategy is a business growth strategy in which a company seeks to enter new markets or product areas in order to offset risks…
What is Behavioral research? Importance, Methods & Examples
Like any other pattern in life, including demography and geography, behaviors can also show how consumers make their purchase decisions. In fact, the subject of…
What is Market research
Market research is a process of collecting data using different research techniques to gather qualitative as well as quantitative data about a target market. Market…
SWOT analysis of Automobile industry
The automotive sector is one of the most important and rapidly developing sectors in the economy. The automotive industry has had a lasting impact on…
Positioning by celebrity endorsement
This article is from guest author Manish Badlani who is a management student from IBS, Mumbai (ICFAI Business school). Manish loves marketing and advertising and…
Dunkin Donuts Marketing Mix and 7Ps (Updated 2025)
The Marketing mix of Dunkin Donuts analyses the 7Ps of Dunkin Donuts, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
How to make a Targeting Strategy?
Deciding on a targeting strategy is the next step in carrying out segmentation. Where segmentation segments the complete market, targeting only observes the individual segment….
Product Bundling: Definition, Importance, Types & Examples
Product bundling is a great way to get more bang for your buck. It involves combining multiple items into one package, offering customers a deal…
Brand Positioning: Definition, Statement and Strategy
What is Brand Positioning? Brand Positioning is the positioning strategy of the brand with the goal to create a unique impression in the minds of…
Brand Loyalty and its Importance
Brand loyalty is a trust-driven association between consumers and a brand when consumers develop an emotional connection with a brand and keep on opting for…
What is a Brand Community and How to Build a Successful One?
What is a brand community? A brand community is a functional group or platform that brings together all the loyal buyers, users, and employees in…
Bottom-Up Marketing Strategy
Bottom-up marketing involves developing a marketing strategy within an organization by finding a workable tactic and then building on it to create a powerful strategy….
What is Benchmarking? Importance of Benchmarking for Businesses
Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet…
Below-the-Line Marketing: Definition and Use in Advertising
Below-the-line marketing is often mistaken for the other type of marketing—above the line. Below-the-line relates to lower forms of marketing that involves more personal and…
Marketing Mix of Mahindra and Mahindra and 4Ps (Updated 2025)
The Marketing mix of Mahindra and Mahindra analyses the 4Ps of Mahindra and Mahindra, including the Product, Price, Place, and Promotion of Mahindra and Mahindra….
Marketing Mix of British Airways and 7Ps (Updated 2025)
The Marketing mix of British Airways analyses the 7Ps of British Airways, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
