Business markets are defined as all organisations that procure products or services that are consequently used in manufacturing other goods and facilitating service for other…
SWOT Analysis of Lakme
Lakme is one of the leading cosmetics brand across the world from the house of Hindustan unilever. Interestingly, Lakme was named after the French opera,…
Difference between business markets and consumer markets
One of the most common mistakes people make, when it comes to commercial transactions is thinking that business markets (B2B) are the same as consumer…
What is Organizational Buying
Every profit-oriented firm is always interested in making sure that they do everything possible to maximise the profit from the particular venture they engage in….
3 Cs of Marketing: Company, Customers, and Competition
What are the 3 Cs of Marketing? The 3 Cs of Marketing (company, customers, and competitors) are the key elements of a successful marketing strategy….
Customer Analysis
Customer analysis is a way of analyzing and using customer data while strategizing an organization’s business plan. Customer analysis is a key element of customer…
Marketing Mix of Levi’s and 4Ps (Updated 2023)
The Marketing mix of Levi’s analyses the 4Ps of Levi’s, which includes the Product, Price, Place, and Promotion of Levi’s. Levis is a privately owned…
SWOT Analysis of DELL (Updated 2024)
Let’s explore the SWOT analysis of Dell by understanding its strengths, weaknesses, opportunities, and threats. Dell Technologies, founded by Michael Dell in 1984, is now…
Indirect Reference Groups
Marketing is mind-boggling and comprises of numerous aspects. Several people can be involved in marketing be it directly or indirectly and still play a significant…
7 steps to improve your distribution network
A set distribution network does a lot to take your company to new heights. A strong Distribution network works almost like automation, wherein you manufacture…
Target Market Selection – Importance and Strategies
Target market selection is the process of selecting your target market by choosing a specific group of consumers to whom you will promote your new…
Burger King SWOT Analysis (Updated 2024)
Let’s study the SWOT analysis of Burger King in depth by exploring its strengths, weaknesses, opportunities, and threats. Burger King is a global fast-food conglomerate…
Force field analysis
“An issue is held in balance by the interaction of two opposing sets of forces – those seeking to promote change and those attempting to…
Above 30 Marketing and strategy models and concepts
MARKETING AND STRATEGY MODELS AND CONCEPTS BCG matrix – The BCG matrix or the growth share matrix is one of the most popular marketing strategy…
Marketing mix of Gucci and 4Ps (Updated 2023)
The Marketing mix of Gucci analyses the 4Ps of Gucci, including the Product, Price, Place, and Promotions. Gucci Marketing Mix gives high importance to product…
Intensive distribution and its application in business
There are three main types of distribution in international market including intensive, selective and exclusive distribution. This article mainly deals with Intensive distribution. Intensive distribution…
Personal factors affecting consumer buying behavior
The decisions consumers make regarding purchases are highly impacted by personal factors, and marketers need to recognize this when planning their marketing strategies. Not only…
Types of Decision making Process
Decision making is an art and a science which has been studied over generations. The secret of marketing lies in learning what the customer wants…
SWOT Analysis of KFC (Updated 2024)
Let’s explore the SWOT Analysis of KFC by understanding its strengths, weaknesses, opportunities, and threats. KFC, short for Kentucky Fried Chicken, is a global fast-food…
What is Diffusion of Innovation? Theory by Everett Rogers
There are many new products being launched in the market every day. To understand how these products are being adopted in the market, marketers must…
Customer Profitability
Companies often use customer profitability to figure out the net benefit they receive from their customers. This can involve anything from advertising and product expenses…
Modern Customer oriented organizational chart
The importance of customers as well as the dissemination of information over time has caused customers to reach the top of the organizational pyramid. This…
Reference Groups: Definition, Types, Importance & Examples
What are Reference Groups? Reference groups are social groups that are used ‘as the yardstick’ for self-assessment or team comparison and ‘as a standard or…
Factors Influencing Consumer Buying Behavior
When it comes to consumer buying behavior, there are many factors at play. Factors like brand loyalty, media influences, environmental influences, and even the time…
What is Brand ladder and how to use it for brand building?
Multiple qualities of the brand can influence consumer decision making. Brand ladder refers to the marketing tool used by marketers, to communicate all the benefits…
Starbucks Marketing Mix and 7Ps (Updated 2024)
The Marketing mix of Starbucks analyses the 7Ps of Starbucks, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Starbucks. The…
Marketing Mix of Nescafe and 4Ps (Updated 2023)
The Marketing mix of Nescafe analyses the 4Ps of Nescafe, which includes the Product, Price, Place, and Promotion of Nescafe. No matter how effective the…
What is Profitability Analysis? – Definition, Types & Calculation
Definition: The profitability analysis is a financial analysis method that calculates how much profit a company generates in comparison to the total revenue earned. It…
Brand Personality – Definition, Importance and Examples
What is Brand Personality? Brand personality is the incorporation of human characteristics by a brand in a manner that different human-like adjectives can be attributed…
SWOT analysis of Haier India Ltd
Haier India Limited a subsidiary of Haier Group entered the Indian market in 2004. The company since then has been struggling to gather momentum in…
What are market challenger strategies and how to use them?
Any market you go in will always have market challengers. You have to challenge these competitors instead of presenting a meek response to them. Only…
Classification of services
In order to be able to make a clear and relevant classification of services, we would first need to understand the concept of the word…
Marketing Mix of Easy Jet and 7Ps (Updated 2024)
The Marketing mix of Easy Jet analyses the 7Ps of Easy Jet, which includes the Product, Price, Place, Promotion, people, physical evidence, and process of…
12 Questions that explain the importance of marketing research
When the focus shifted from manufacturing to marketing, market research became one strong tool of marketers to know the reaction of the market before launching…
5 advantages of market competition to end customers
Ask any business man and he will say that competition is a bad thing. However, that is far from the truth. In fact, active competition…
7 business locations that increase brand visibility
What is Business Location? Business location is the placement of a business in a specific geographic area. Businesses may choose to locate in a particular…
What is Customer Lifecycle? Stages and Analysis
The customer life cycle is a roadmap to envisioning the path customers take when interacting with a brand, product, or service. By comprehending each stage…
SWOT Analysis of Britannia
Britannia Industries Limited is an Indian food and beverage company that is part of the Wadia Group, led by Nusli Wadia. The company is best…
Types of Competition: Perfect, Monopoly, Monopolistic & Oligopoly
Types of competition are the various types of market systems in a particular industry market that incorporate different businesses or companies that compete with each…
Marketing Mix of Adlabs and 7Ps (Updated 2024)
The Marketing mix of Adlabs analyses the 7Ps of Adlabs, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Adlabs. Adlabs,…
