Durex is a known brand for its condoms and lubricants, or to use the more clinical term, “Sexual well being” products. Durex is known to…
Different types of marketing research and when to use them
There are many different types of marketing research which can be used by any company trying to find out better ideas for their products or…
What is Captive Product Pricing? A Complete Guide With Definition & Examples
When a business sells a core product along with different accessory products or complementary (also known as captive products), it uses a captive product pricing…
SWOT Analysis of Micromax
Micromax is one of the leading smartphone and mobile phone manufacturers in India and the growth of Micromax has been phenomenal. The SWOT analysis of…
Diversification Strategy: Definition, Types, Pros and Cons
A diversification strategy is a business growth strategy in which a company seeks to enter new markets or product areas in order to offset risks…
What is Behavioral research? Importance, Methods & Examples
Like any other pattern in life, including demography and geography, behaviors can also show how consumers make their purchase decisions. In fact, the subject of…
What is Market research
Market research is a process of collecting data using different research techniques to gather qualitative as well as quantitative data about a target market. Market…
SWOT analysis of Automobile industry
The automotive sector is one of the most important and rapidly developing sectors in the economy. The automotive industry has had a lasting impact on…
Positioning by celebrity endorsement
This article is from guest author Manish Badlani who is a management student from IBS, Mumbai (ICFAI Business school). Manish loves marketing and advertising and…
Dunkin Donuts Marketing Mix and 7Ps (Updated 2024)
The Marketing mix of Dunkin Donuts analyses the 7Ps of Dunkin Donuts, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
How to make a Targeting Strategy?
Deciding on a targeting strategy is the next step in carrying out segmentation. Where segmentation segments the complete market, targeting only observes the individual segment….
Product Bundling: Definition, Importance, Types & Examples
Product bundling is a great way to get more bang for your buck. It involves combining multiple items into one package, offering customers a deal…
Brand Positioning: Definition, Statement and Strategy
What is Brand Positioning? Brand Positioning is the positioning strategy of the brand with the goal to create a unique impression in the minds of…
Brand Loyalty and its Importance
Brand loyalty is a trust-driven association between consumers and a brand when consumers develop an emotional connection with a brand and keep on opting for…
What is a Brand Community and How to Build a Successful One?
What is a brand community? A brand community is a functional group or platform that brings together all the loyal buyers, users, and employees in…
Bottom-Up Marketing Strategy
Bottom-up marketing involves developing a marketing strategy within an organization by finding a workable tactic and then building on it to create a powerful strategy….
What is Benchmarking? Importance of Benchmarking for Businesses
Benchmarking is becoming a common practice among businesses and organisations. Unfortunately, many organisations pay as much as possible for benchmark services, get the numbers, yet…
Below-the-Line Marketing: Definition and Use in Advertising
Below-the-line marketing is often mistaken for the other type of marketing—above the line. Below-the-line relates to lower forms of marketing that involves more personal and…
Marketing Mix of Mahindra and Mahindra and 4Ps (Updated 2023)
The Marketing mix of Mahindra and Mahindra analyses the 4Ps of Mahindra and Mahindra, including the Product, Price, Place, and Promotion of Mahindra and Mahindra….
Marketing Mix of British Airways and 7Ps (Updated 2024)
The Marketing mix of British Airways analyses the 7Ps of British Airways, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Customer Concept
The Customer concept is a 4 stage model which shows how the organization can achieve growth by capturing and retaining its customers. The customer concept…
Forecasting Methods
Forecasting predicts future values based on past values or historical data. Forecasting enables firms to make intelligent decisions regarding capacity planning, inventory control, and logistics…
The Framing effect and how it can be used in advertising?
Ever noticed how, in hollywood movies, the hero is many a times “framed”? What does framing mean and what is the framing effect? Framing means…
Free Rider Problem – Explanation, Solutions and Examples
What is the Free Rider Problem? The free-rider problem is when individuals who profit from shared resources, common pool resources, or public goods either do…
Frequency Marketing: Definition, Advantages and Examples
What is Frequency Marketing? Frequency marketing, also known as loyalty programs, involves encouraging customers to make repeat purchases by enrolling them in a formal program…
What is Fusion Marketing? How it Works, Pros and Cons
Depending on the nature of the business, sometimes a firm may have to implement various marketing and advertising channels and creative ideas in a single…
Qualitative Market Research
Qualitative market research examines the opinion and emotions of customers about a specific product or brand. Qualitative research involves interviewing a select group to uncover…
What is Push Strategy? Best 21 Ways to Execute It
Push Strategy is a strategy focused on pushing more products to the customer through sales, discount pricing, coupons and other such methods. Unlike Pull strategy which…
What is Customer Value? Definition, and How to Create It
Every business exists to fulfill one core mission: to deliver value to its customers. Between goods, services, or experiences, customer value shapes how customers perceive…
SWOT analysis of Kingfisher Airlines
SWOT Analysis of Kingfisher Airlines The SWOT of Kingfisher airlines discusses the strengths, weaknesses, opportunities and threats of one of the leading Indian airline companies….
Marketing Mix of Monginis and 4Ps (Updated 2023)
The Marketing mix of Monginis analyses the 4Ps of Monginis, which includes the Product, Price, Place, and Promotion of Monginis. I remember Monginis from my…
How to manage and motivate channel dealers
Channel sales is always tricky. This is because your dependency on other people is double that of corporate sales. In corporate sales, you might meet…
Marketing Mix of Nike and 4Ps (Updated 2023)
The Marketing mix of Nike analyses the 4Ps of Nike, which includes the Product, Price, Place, and Promotion of Nike. The Nike marketing mix (4Ps)…
Value Delivery: Definition, Process, and Preparation
Value Delivery is the process of providing value to customers by means of a product or service. This involves developing the product, packaging it, promoting…
Marketing Mix of AXIS Bank and 7Ps (Updated 2024)
The Marketing mix of AXIS Bank analyses the 7Ps of AXIS Bank which includes the Product, Price, Place, Promotion, people, physical evidence and process of…
Marketing Mix of Ferrero Rocher and 4Ps (Updated 2023)
The Marketing mix of Ferrero Rocher analyses the 4Ps of Ferrero Rocher, which includes the Product, Price, Place, and Promotion of Ferrero Rocher. Yum. Ferrero…
SWOT Analysis of iPhone
The symbol of the modern age, the iPhone has completely changed how we interact, communicate, and exchange information. The iPhone has constantly raised the bar…
Quantitative Market Research
Quantitative research involves gathering numerical data, which is further analyzed via mathematical and statistical methods to measure variables. This type of research often requires a…
SWOT Analysis of Google (Updated 2024)
Let’s explore the SWOT analysis of Google in depth by understanding its strengths, weaknesses, opportunities, and threats. Google, founded in 1998 by Larry Page and…
Customer Retention Strategies
Customer retention is an essential goal for any business aiming to succeed. The longer you can maintain customer loyalty, the more likely they are to…
