Customer retention mainly means that the customer should be ready to repurchase the brand. In such scenarios, structural ties with the customer can ensure that…
How to market a play school business?
This was a question asked by one of the readers at Marketing91. He is a headmaster at a play school and wanted to know how…
Marketing Mix of Ford Motor Company and 4Ps (Updated 2024)
The Marketing mix of Ford Motor Company analyses the 4Ps of Ford Motor Company, including the Product, Price, Place, and Promotions. Ford Motor Company is…
How to reduce customer defection and bring down defection rate?
It is a known fact that one of the variables which hit’s the bottom line of all established companies hard is the customer defection rate….
What is Customer Equity? Components of Customer Equity
Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In…
Customer Driven Organization
Business today has taken a whole new direction where competition has become stiffer, and margins have become smaller. Success currently not only depends on technological…
Differentiation strategy definition
Differentiation strategy is one of the most important marketing strategy in today’s business environment. With so many brands and so many varieties of products and…
One-to-one marketing: Definition, Examples and Strategies
One-to-one marketing, also known as personalized marketing or individualized marketing, is a strategy that focuses on building relationships with one customer at a time. For…
6 Smart Sales techniques for retail sales person
In today’s competitive environment, the job of a retail sales person is difficult and he needs to have a lot of sales techniques up his…
How to use your customer database
A customer database is generally used by companies which have repeat buyers, which go through regular updates, give repeated services or for cross selling different…
Target market vs Strategic market
The characteristics of both – Target market and Strategic market are different. Hence, when our readers ask us the difference of Target market vs strategic…
Product Classification: Definition, Types & Examples
The concept of product classification is nothing new – it’s been around for decades. However, in recent years, the need for an organized system of…
Measure Customer Satisfaction
Measuring customer satisfaction can be immensely valuable for any company, as it offers a peek into how their services and products are received, used, and…
Core Competencies – Importance, Advantages and Limitations
Core competencies exist in companies which have a factor central and unique to their business. Core competency is a factor which gives you competitive advantage…
iPhone Marketing Mix
The iPhone marketing mix has helped the Apple brand in creating business strategies and tactics for maintaining the premium image and increasing the market value…
Customer lifetime Value
Knowing your Customer Lifetime Value (CLV) is decisive when it comes to determining the well-being of your business. CLV gauges how much a customer may…
What is Product Adoption? Definition, Importance & How to Measure It?
Product adoption refers to the way through which your target audiences will learn about your product and start using it by understanding the product’s value….
SWOT ANALYSIS OF DNA – DAILY NEWS AND ANALYSIS
SWOT of DNA – Daily news and Analysis (DNA) as a newspaper started with a bang. Excellent marketing and brand acceptance. However later on it…
Cost of Lost Customers
Customer retention is very important for a company if it wants to grow and reach its apex. However, many of these companies also lose customers…
Me too Marketing Explained
Me too marketing takes place when a company starts a product which is just like its competitors. There are hardly any differentiating factors. When there…
How to balance part time business and full time job?
Many of us want to start a part time business with our full time job so that we can have a better bank balance. However,…
Target Market: Definition, Strategies and How to find one?
A target market refers to a specific group of potential customers that you aim to sell your services to. This group is usually a subset…
Movie Marketing – The next big thing
Gone are those days when handbills, wall paintings, posters, and hand painted board signs were the most prominent ways for marketing a movie. Actors never…
What is Customer Development?
Customer development is a framework businesses use for deciding whether a product can fulfill the specific needs of the target customers. It is a component…
Customer Retention – Meaning, Importance and Strategies
Customer retention is a process of retaining existing customers. In this, a company is able to keep its customers coming back and not switch to…
SWOT Analysis of Facebook (Updated 2024)
Let’s explore the Swot analysis of Facebook, a global social networking giant, by understanding its strengths, weaknesses, opportunities, and threats. Facebook, created in 2004, has…
Customer Value Proposition
A customer value proposition is the sum total of benefits or values a vendor promises to a customer. These value additions can range from monetary…
Intensive growth
What is Intensive Growth? Intensive growth is when a firm grows by expanding its product line or its market reach. Thus, if a firm introduces…
Marketing Mix of Costa Coffee and 4Ps (Updated 2023)
The Marketing mix of Costa Coffee analyses the 4Ps of Costa Coffee, which include the Product, Price, Place, and Promotion of Costa Coffee. What Café…
Marketing Mix of Reliance Industries and 7Ps (Updated 2024)
The Marketing mix of Reliance Industries analyses the 7Ps of Reliance Industries, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
What is a Vision Statement? 10 Examples to write your own
What is a Vision Statement? A vision statement is a brief, inspiring description of what you hope to achieve. It is typically used as part…
SWOT of Maruti Ecco
Ecco from Maruti Suzuki is a successful vehicle after the recovery from its versa!! The SWOT of Maruti Ecco discusses the strengths, weaknesses, opportunities and…
PlayStation Marketing Mix and 4Ps (Updated 2023)
The Marketing mix of PlayStation analyses the 4Ps of PlayStation, including the Product, Price, Place, and Promotions. The PlayStation marketing mix has helped the brand…
SWOT Analysis of Pizza Hut (Updated 2024)
Let’s explore the SWOT Analysis of Pizza Hut by understanding its strengths, weaknesses, opportunities, and threats. Yum-owned Pizza Hut Pizza brands have grown from a…
Product Management – Example, Types and Career
To be effective in product management, you must comprehensively grasp the customer’s requirements and guarantee that the product fulfills them. Good communication skills and strategic…
Market follower strategies
The rule of business is that when you are a market leader, there are definitely going to be market followers. Many companies come out with…
Marketing Mix of Sunfeast and 4Ps (Updated 2023)
The Marketing mix of Sunfeast analyses the 4Ps of Sunfeast, including the Product, Price, Place, and Promotions. In 2003, ITC stepped into manufacturing biscuits and…
Marketing Mix of Pizza Hut and 7Ps (Updated 2024)
The Marketing mix of Pizza Hut analyses the 7Ps of Pizza Hut, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Counter-Marketing – A Demarketing Tactic with Examples, Strategies & FAQs
Counter-marketing is a form of marketing that works to counteract certain types of marketing and advertising campaigns. This type of marketing is usually used when…
The GE McKinsey Matrix – Nine Box Matrix
The GE McKinsey matrix is a product portfolio analysis matrix. When you have a complex product portfolio, then it is difficult for you to take…
