The Marketing mix of Citibank analyses the 7Ps of Citibank, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Citibank. Founded…
What is a Successful Product Development Strategy? Definition, Examples, & Stages
Definition: A Product Development Strategy is a systematic plan that outlines how a company can create new products or improve existing ones, ensuring they meet…
6 important factors in planning
There have been companies which have failed because of improper planning and poor implementation. Imagine yourself walking blindly in a room which has nails kept…
4 Organizational units involved in marketing strategy
In general, it is only the top management that makes a final decision regarding the implementation of a particular marketing strategy. However, in doing so,…
Product mix and Product line
The complete range of products present within a company is known as the product mix. In any multi brand organizations, there are numerous products present….
Marketing Mix of Nestle and 4Ps (Updated 2023)
The Marketing mix of Nestle analyses the 4Ps of Nestle, which includes the Product, Price, Place, and Promotion of Nestle. The Nestle marketing mix framework…
What is Indirect Marketing? Types, Examples & How to Use It
Indirect marketing is more in-your-face than running a TV ad or billboard. Instead, it’s a more subtle, softer approach to reaching potential customers. This strategy…
Extended Marketing Mix
The extended marketing mix, commonly known as the 7Ps, is a collection of seven marketing aspects designed to work together to achieve a marketing strategy’s…
Rolex Marketing Mix and 4Ps (Updated 2023)
The Marketing mix of Rolex analyses the 4Ps of Rolex, including the Product, Price, Place, and Promotions. Rolex’s marketing mix has created an all-inclusive framework…
Role of strategic planning in an organization
Strategic planning is needed in any company which has a single product or even multiple products with many strategic business units. The reason for strategic…
Direct marketing – Definition, Types, Steps and Examples
What Is Direct Marketing? Direct marketing is a type of marketing and advertising where organizations communicate directly to customers through various channels, including brochures, email,…
What is a Market Leader? Definition, Characteristics & How to Become One
Definition: A market leader is a company with the highest market share or profitability margin in a given market for goods and services. Market leaders…
Marketing Mix of Asian Paints and 4Ps (Updated 2023)
The Marketing mix of Asian Paints analyses the 4Ps of Asian Paints, including the Product, Price, Place, and Promotions. Asian Paints is an Indian public…
Cooperative Marketing: Inexpensive & Underused Marketing Tool
Cooperative marketing involves multiple company partners working together to achieve shared or distinct goals. This technique is most effective for linked businesses because they may…
Marketing Mix of Hewlett Packard and 7Ps (Updated 2024)
The Marketing mix of Hewlett-Packard analyses the 7Ps of Hewlett-Packard, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Hewlett-Packard. Hewlett-Packard…
Product market expansion grid
The product market expansion grid was specified by the Ansoff’s matrix. The product market expansion grid is used for planning by a company when the company…
Marketing Mix of Ipad and 4Ps (Updated 2023)
The Marketing mix of Ipad analyses the 4Ps of Ipad, which includes the Product, Price, Place, and Promotion of Ipad. The international company Apple Inc….
Five levels of Customer Satisfaction
Customer is king. This idiom has been repeated time and time again by each and every company. In the new world this actually stands true….
Marketing Mix of FedEx and 7Ps (Updated 2024)
The Marketing mix of FedEx analyses the 7Ps of FedEx, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of FedEx. FedEx…
Marketing Mix of ICICI Bank and 7Ps (Updated 2024)
The Marketing mix of ICICI Bank analyses the 7Ps of ICICI Bank, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
11 different Types of pricing and when to use them
The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price. However, the second most important…
What is Defensive Marketing? A Comprehensive Guide to Protect Your Brand
Businesses frequently use defensive marketing methods as an effective marketing tool to protect their market share and anticipate potential new competition. This technique is critical…
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…
Marketing Mix of State Bank of India and 7Ps (Updated 2024)
The Marketing mix of State Bank of India analyses the 7Ps of State Bank of India, which includes the Product, Price, Place, Promotion, People, Physical…
SWOT Analysis of Cadbury (Updated 2024)
Let’s explore the SWOT Analysis of Cadbury by understanding its strengths, weaknesses, opportunities, and threats. Since 1824, John Cadbury has opened his first store in…
Confusion marketing and the confusion that it causes
Believed to be a controversial strategy of deliberately confusing the customer, the confusion marketing tactic has received much criticism over the years but has still…
Marketing Mix of Burger King and 7Ps (Updated 2024)
The Marketing mix of Burger King analyses the 7Ps of Burger King, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
7 tips for Channel sales management
There are numerous industries and businesses which work on channel sales and marketing. In channel sales, instead of employing many executives, the company passes on…
Cadbury Marketing Mix and 4Ps (Updated 2023)
The Marketing mix of Cadbury analyses the 4Ps of Cadbury, including the Product, Price, Place, and Promotions. The Cadbury marketing mix, with the help of…
SWOT Analysis of Flipkart 2023
Flipkart, the brainchild of former Amazon employees Sachin Bansal and Binny Bansal, started as a small online bookstore and has now evolved into a diverse…
SWOT Analysis of Accenture (Updated 2024)
Let’s explore the SWOT Analysis of Accenture by understanding its strengths, weaknesses, opportunities, and threats. Accenture is a consulting and professional services business with a…
SWOT Analysis of HDFC (Updated 2024)
Let’s explore the SWOT analysis of HDFC by understanding its strengths, weaknesses, opportunities, and threats. Since 1977, Housing Development Finance Corporation Limited (HDFC) has been…
Michael Porter’s Five forces model for industry analysis
The Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry. This five forces…
Positioning by Product class
Positioning by product class can be done if two products lie in the same product class. Thus by joint promotions, both of these products improve…
SWOT Analysis of Amazon (Updated 2024)
Let’s delve into the SWOT analysis of Amazon, an e-commerce giant on a global scale, to understand its strengths, weaknesses, opportunities, and threats. Amazon Inc.,…
Positioning by Cultural symbols
Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of…
SWOT Analysis of Airtel
Airtel is a multinational telecommunication service company headquartered in New Delhi, India. Founded in 1995 by Sunil Bharti Mittal, Airtel has a rich history of…
SWOT Analysis of Dominos
Domino’s Pizza Inc. is a multinational pizza restaurant chain founded in 1960 by Tom Monaghan and James Monaghan. It’s headquarter situated in Ann Arbor, Michigan,…
Marketing Mix of KFC and 4Ps (Updated 2023)
The Marketing mix of KFC analyses the 4Ps of KFC, which includes the Product, Price, Place, and Promotion of KFC. KFC, or Kentucky Fried Chicken,…
SWOT Analysis of BMW (Updated 2024)
Let’s explore the SWOT Analysis of BMW by understanding its strengths, weaknesses, opportunities, and threats. Established in 1916, BMW symbolizes luxury and innovation in the…
