The marketing mix is a very important concept of marketing which involves the 4 main elements i.e people, promotion, place and price. However, the second most important…
What is Defensive Marketing? A Comprehensive Guide to Protect Your Brand
Businesses frequently use defensive marketing methods as an effective marketing tool to protect their market share and anticipate potential new competition. This technique is critical…
Positioning by Competition
In todays increasingly competitive world, you cannot ignore the competition. The strategy of Positioning by competition therefore keeps the competition as a benchmark and devises…
Marketing Mix of State Bank of India and 7Ps (Updated 2025)
The Marketing mix of State Bank of India analyses the 7Ps of State Bank of India, which includes the Product, Price, Place, Promotion, People, Physical…
SWOT Analysis of Cadbury (Updated 2025)
Let’s explore the SWOT Analysis of Cadbury by understanding its strengths, weaknesses, opportunities, and threats. Since 1824, John Cadbury has opened his first store in…
Confusion marketing and the confusion that it causes
Believed to be a controversial strategy of deliberately confusing the customer, the confusion marketing tactic has received much criticism over the years but has still…
Marketing Mix of Burger King and 7Ps (Updated 2025)
The Marketing mix of Burger King analyses the 7Ps of Burger King, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
7 tips for Channel sales management
There are numerous industries and businesses which work on channel sales and marketing. In channel sales, instead of employing many executives, the company passes on…
Cadbury Marketing Mix and 4Ps
The Marketing mix of Cadbury analyses the 4Ps of Cadbury, including the Product, Price, Place, and Promotions. The Cadbury marketing mix, with the help of…
SWOT Analysis of Flipkart 2025
Flipkart, the brainchild of former Amazon employees Sachin Bansal and Binny Bansal, started as a small online bookstore and has now evolved into a diverse…
SWOT Analysis of Accenture (Updated 2025)
Let’s explore the SWOT Analysis of Accenture by understanding its strengths, weaknesses, opportunities, and threats. Accenture is a consulting and professional services business with a…
SWOT Analysis of HDFC (Updated 2025)
Let’s explore the SWOT analysis of HDFC by understanding its strengths, weaknesses, opportunities, and threats. Since 1977, Housing Development Finance Corporation Limited (HDFC) has been…
Michael Porter’s Five forces model for industry analysis
The Michael Porter’s Five forces analysis framework is used to analyse an industry and more specifically, the external business environment of the industry. This five forces…
Positioning by Product class
Positioning by product class can be done if two products lie in the same product class. Thus by joint promotions, both of these products improve…
SWOT Analysis of Amazon (Updated 2025)
Let’s delve into the SWOT analysis of Amazon, an e-commerce giant on a global scale, to understand its strengths, weaknesses, opportunities, and threats. Amazon Inc.,…
Positioning by Cultural symbols
Culture plays a very important role in society today. In fact in democratic countries like India or USA, culture can vary in a matter of…
SWOT Analysis of Airtel
Airtel is a multinational telecommunication service company headquartered in New Delhi, India. Founded in 1995 by Sunil Bharti Mittal, Airtel has a rich history of…
SWOT Analysis of Dominos
Domino’s Pizza Inc. is a multinational pizza restaurant chain founded in 1960 by Tom Monaghan and James Monaghan. It’s headquarter situated in Ann Arbor, Michigan,…
Marketing Mix of KFC and 4Ps (Updated 2025)
The Marketing mix of KFC analyses the 4Ps of KFC, which includes the Product, Price, Place, and Promotion of KFC. KFC, or Kentucky Fried Chicken,…
SWOT Analysis of BMW (Updated 2025)
Let’s explore the SWOT Analysis of BMW by understanding its strengths, weaknesses, opportunities, and threats. Established in 1916, BMW symbolizes luxury and innovation in the…
Colgate SWOT Analysis – SWOT Analysis of Colgate
If I ask you which is the top toothpaste brand in the world, you will not need to search around your brain so much. Because, in…
10 factors which determine a good sales personality
Being a sales man or a sales personality in your field is one of the most tough job nowadays due to the number of rejections…
What is Personalized Marketing & How to Use It?
Personalized marketing is a marketing strategy that uses customer data to connect with them in an individualized or one-to-one manner. It helps businesses stay ahead…
The best example for Time of Entry of a product
Three basic CHECK POINTS for entering into any business is Need, Time and Money. The Money or the Capital is the basic requirement for getting…
SWOT Analysis of Adidas (Updated 2025)
Let’s study Adidas’s SWOT analysis, a giant in the athletic wear and footwear industry, to reveal its strengths, weaknesses, opportunities, and threats. Adidas AG is…
SWOT Analysis of Android – Android SWOT Analysis
Strengths in the SWOT analysis of Android Android is backed up by Google in collaboration with Open Handset Alliance. The brand equity of Google adds more…
Maintaining the balance between price and quality
The balance between price and quality and the psychological decision making behind it has always been a challenge for marketers. This is because one of…
Marketing Mix of Kwality Walls and 4Ps (Updated 2025)
The Marketing mix of Kwality Walls analyses the 4Ps of Kwality Walls which includes the Product, Price, Place and Promotion of Kwality Walls. Kwality Walls…
What is PESTLE analysis? Excellent Business Analysis Tool
A framework for evaluating political, economic, social, technological, environmental, and legal factors! What is PESTLE Analysis? PESTLE is an acronym that represents Political, Economic, Social,…
SWOT Analysis of Harley Davidson (Updated 2025)
Let’s explore the SWOT Analysis of Harley Davidson by understanding its strengths, weaknesses, opportunities, and threats. Harley-Davidson has been at the forefront of motorcycle culture…
Beginners guide to Market Segmentation
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting…
Step by step Market research process
In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand,…
SWOT Analysis of Maggi (Updated 2025)
Let’s explore the SWOT Analysis of Maggi by understanding its strengths, weaknesses, opportunities, and threats. Maggi is a culinary icon known for its quick, tasty,…
Positioning By Use or Application
Positioning of a product can also be done on the basis of its Use or Application. A washing machine was developed for residential use but…
Price Quality approach of Positioning
The price quality approach of positioning uses the relation between price and quality such that it optimally prices a product according to the quality of…
SWOT Analysis of Samsung (Updated 2025)
Let’s examine the SWOT analysis of Samsung, a powerhouse in electronics and technology, to understand its strengths, weaknesses, opportunities, and threats. Samsung is a global…
How to get a job after MBA?
One of the prime questions which is asked by all MBA graduates is how to get a job after MBA? The answer is not simple. Because…
Job responsibilities of sales manager
In a previous article, we wrote about the role of sales executives. The sales executives are the driving force for a company. But the sales…
What is Meta Market – Advantages and Examples
What is Meta Market? Meta Market is a virtual marketplace that focuses on providing customers with a range of products or services that are either…
Marketing Mix of Gillette and 4Ps (Updated 2025)
The Marketing mix of Gillette analyses the 4Ps of Gillette, including the Product, Price, Place, and Promotions. Gillette is a premium brand company founded in…
