If I ask you which is the top toothpaste brand in the world, you will not need to search around your brain so much. Because, in…
10 factors which determine a good sales personality
Being a sales man or a sales personality in your field is one of the most tough job nowadays due to the number of rejections…
What is Personalized Marketing & How to Use It?
Personalized marketing is a marketing strategy that uses customer data to connect with them in an individualized or one-to-one manner. It helps businesses stay ahead…
The best example for Time of Entry of a product
Three basic CHECK POINTS for entering into any business is Need, Time and Money. The Money or the Capital is the basic requirement for getting…
SWOT Analysis of Adidas (Updated 2024)
Let’s study Adidas’s SWOT analysis, a giant in the athletic wear and footwear industry, to reveal its strengths, weaknesses, opportunities, and threats. Adidas AG is…
SWOT Analysis of Android – Android SWOT Analysis
Strengths in the SWOT analysis of Android Android is backed up by Google in collaboration with Open Handset Alliance. The brand equity of Google adds more…
Maintaining the balance between price and quality
The balance between price and quality and the psychological decision making behind it has always been a challenge for marketers. This is because one of…
Marketing Mix of Kwality Walls and 4Ps (Updated 2023)
The Marketing mix of Kwality Walls analyses the 4Ps of Kwality Walls which includes the Product, Price, Place and Promotion of Kwality Walls. Kwality Walls…
What is PESTLE analysis? Excellent Business Analysis Tool
A framework for evaluating political, economic, social, technological, environmental, and legal factors! What is PESTLE Analysis? PESTLE is an acronym that represents Political, Economic, Social,…
SWOT Analysis of Harley Davidson (Updated 2024)
Let’s explore the SWOT Analysis of Harley Davidson by understanding its strengths, weaknesses, opportunities, and threats. Harley-Davidson has been at the forefront of motorcycle culture…
Beginners guide to Market Segmentation
This is a comprehensive guide on Market segmentation which lists out the different types of segmentation, role of segmentation in marketing, the advantages of segmenting…
Step by step Market research process
In todays competitive business scenario, most companies acknowledge that targeted marketing is the key. Your product has to market to a known audience. On the other hand,…
SWOT Analysis of Maggi (Updated 2024)
Let’s explore the SWOT Analysis of Maggi by understanding its strengths, weaknesses, opportunities, and threats. Maggi is a culinary icon known for its quick, tasty,…
Positioning By Use or Application
Positioning of a product can also be done on the basis of its Use or Application. A washing machine was developed for residential use but…
Price Quality approach of Positioning
The price quality approach of positioning uses the relation between price and quality such that it optimally prices a product according to the quality of…
SWOT Analysis of Samsung (Updated 2024)
Let’s examine the SWOT analysis of Samsung, a powerhouse in electronics and technology, to understand its strengths, weaknesses, opportunities, and threats. Samsung is a global…
How to get a job after MBA?
One of the prime questions which is asked by all MBA graduates is how to get a job after MBA? The answer is not simple. Because…
Job responsibilities of sales manager
In a previous article, we wrote about the role of sales executives. The sales executives are the driving force for a company. But the sales…
What is Meta Market – Advantages and Examples
What is Meta Market? Meta Market is a virtual marketplace that focuses on providing customers with a range of products or services that are either…
Marketing Mix of Gillette and 4Ps (Updated 2023)
The Marketing mix of Gillette analyses the 4Ps of Gillette, including the Product, Price, Place, and Promotions. Gillette is a premium brand company founded in…
How to conduct secondary market research?
Secondary market research is used when there is information available for your product in the market through publications or references which can be searched and utilised….
SWOT Analysis of Yahoo
The swot analysis of Yahoo discusses the strengths, weaknesses, threats and opportunities for the internet marketing giant. Although Yahoo has been left far behind by…
Marketing Mix of LG and 4Ps (Updated 2023)
The Marketing mix of LG analyses the 4Ps of LG, which includes the Product, Price, Place, and Promotion of LG. LG Electronics is a multinational…
Sales Executive Job Description: Key Skills & Duities with a 2023 Template
A Sales Executive plays a pivotal role in the success of a company. They are the main point of contact for customers, ensuring that their…
Integrated Marketing – Definition, Strategy and Examples
What is Integrated Marketing? Integrated marketing is a process that coordinates all marketing activities and channels toward a common goal. It involves the strategic use…
SWOT Analysis of SBI
SBI has its roots since 1806 which was later transformed under various names, finally SBI Was established after the act in parliament on May 1955….
Types of Market
The types of market you are in determines the type of business strategy you need to have. Strategies for consumer markets are completely different from…
Green Business strategies – SWOT of green business
Green business involves manufacturing of products that produce limited carbon footprints; they may require fewer resources to produce & consume less energy or emit fewer…
10 Amazing Cold Calling Tips and Advice For Closing Prospects
Most salespeople hate cold calling because it involves a lot of physical work and also you have to face rejection many a times from potential…
Process of Gap analysis – The 3 Step Gap Analysis Process
Gap analysis is used to find out the gap between a companies potential and its actual standing in the market. There will always be a…
Marketing Mix of HTC and 4Ps (Updated 2023)
The Marketing mix of HTC analyses the 4Ps of HTC, which includes the Product, Price, Place, and Promotion of HTC. High-Tech Computer Corporation, known as…
What is PEST Analysis? Factors, Applications and Uses
What Is PEST Analysis? PEST analysis (Political, Economic, Social, and Technological) is defined as a framework used to evaluate political, economic, social, and technological factors…
Walmart Marketing Mix and 7Ps (Updated 2024)
The Marketing mix of Walmart analyses the 7Ps of Walmart, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Walmart. Walmart…
Three factors to consider before formulating a marketing strategy
A marketing strategy generally gives a long term plan for the company to reach the number 1 or number 2 position in the market. On the other…
SWOT Analysis of Bollywood
Strengths in the SWOT analysis of Bollywood Bollywood is no more a ‘Made in India’ brand; Bollywood has become an international brand having its global presence…
Marketing Mix of Maggi and 4Ps (Updated 2023)
The Marketing mix of Maggi analyses the 4Ps of Maggi, which includes the Product, Price, Place, and Promotion of Maggi. Maggi is one of the…
21 Startup Marketing Strategies for 2023
The number of startups in the United States is the highest globally, reaching 75,056. However, it is worth noting that only 40% of these startups…
Marketing Mix of TVS Motors and 4Ps (Updated 2023)
The Marketing mix of TVS Motors analyses the 4Ps of TVS Motors, which includes the Product, Price, Place, and Promotion of TVS Motors. TVS Motors…
Marketing Mix of LIC and 7Ps (Updated 2024)
The Marketing mix of LIC analyses the 7Ps of LIC, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of LIC. Life…
Marketing Management Process: A 5-Step Guide
The marketing management process goes through various stages to ensure the success of a product in an organization. In a challenging business environment, with a…
