Any sales person will say that to make a strong sales pipeline, you need a strong list of prospects. It is easy to say that…
Marketing Mix of Maruti Suzuki and 4Ps (Updated 2023)
The Marketing mix of Maruti Suzuki analyses the 4Ps of Maruti Suzuki, which includes the Product, Price, Place, and Promotion of Maruti Suzuki. Maruti Suzuki…
Marketing Mix of Amul and 4Ps (Updated 2024)
The Marketing mix of Amul analyses the 4Ps of Amul, including the Product, Price, Place, and Promotions. The Amul marketing mix has combined all the…
Pepsi Marketing Mix and 4Ps (Updated 2023)
The Marketing mix of Pepsi analyses the 4Ps of Pepsi, including the Product, Price, Place, and Promotions. Pepsi Marketing Mix has helped the Pepsi brand…
Marketing Mix of Subway and 4Ps (Updated 2023)
The Marketing mix of Subway analyses the 4Ps of Subway, including the Product, Price, Place, and Promotions. Subway is a franchise that has fast food…
SWOT Analysis of ICICI Bank (Updated 2024)
Let’s explore the SWOT Analysis of ICICI Bank by understanding its strengths, weaknesses, opportunities, and threats. Since 1994, ICICI Bank has led Indian banking innovation…
Positioning by Product Characteristics
Positioning can be done by using product characteristics or the customer benefits associated with the product. In essence, the positioning by product characteristics strategy relies…
Marketing Mix Of Coca-Cola and 4Ps (Updated 2023)
The Marketing mix of Coca-Cola analyses the 4Ps of Coca-Cola, including the Product, Price, Place, and Promotions. The Coca-Cola Marketing Mix has laid down the…
SWOT analysis of IDBI Bank (Updated 2024)
Let’s explore the SWOT Analysis of IDBI Bank by understanding its strengths, weaknesses, opportunities, and threats. A major Indian bank, IDBI Bank has a long…
5 reasons to form a marketing strategy
A marketing strategy is devised by the firm to know exactly where it stands in the competitive environment and what strategy it needs to implement…
Marketing Mix of Dettol and 4Ps (Updated 2023)
The Marketing mix of Dettol analyses the 4Ps of Dettol, including the Product, Price, Place, and Promotions. Dettol is a trusted brand and operates under…
Adidas Marketing Mix
The Adidas marketing mix 4Ps is the framework that has helped the company in creating a solid foundation for key strategies like product strategy, marketing…
What is Marketing Strategy? Complete Guide with Definition & How to Create One in 2023
In this day and age, it is crucial for businesses to have an effective marketing strategy. With so many brands competing in the same space,…
SWOT Analysis of Hyundai Motors (Updated 2024)
Let’s explore the Swot analysis of Hyundai Motors, a leading automotive company, by understanding its strengths, weaknesses, opportunities, and threats. Hyundai Motor Company was established…
The importance of Secondary market research
Secondary market research will always have second priority over primary market research. However, in many cases, secondary market research itself plays a pivotal role. Such…
SWOT Analysis of Dabur
Dabur which was essentially an ayurvedic pharmaceutical company forayed into the fruit-based drinks segment with the introduction of the Dabir Real Juices. Indian brands were…
Secondary Market Research for Beginners
Secondary market research can very simply be stated as research which can be done from your desk or without getting involved in the field. This…
SWOT Analysis of Oracle Sun
Oracle acquired sun for for $7.4 billion, the acquisition strategy is basically adapted by giants to increase their market share and technology presence to cater…
SWOT Analysis of Axis Bank (Updated 2024)
Let’s explore the SWOT Analysis of Axis Bank by understanding its strengths, weaknesses, opportunities, and threats. One of India’s largest private sector banks, Axis Bank…
SWOT Analysis of Coca-Cola (Updated 2024)
Let’s explore the SWOT Analysis of Coca-Cola by understanding its strengths, weaknesses, opportunities, and threats. In the global beverage market, Coca-Cola is a giant known…
SWOT Analysis of Maruti Suzuki (Updated 2023)
In this Article, We discuss the SWOT Analysis of Maruti Suzuki which includes the Strengths, Weaknesses, Opportunities and Threats that Maruti Suzuki has. Maruti Suzuki…
SWOT Analysis of Tata nano and why it failed to deliver
NANO which is a brain child of Ratan Tata raised hope for a lot of Middle class families by giving them the status of owning…
Marketing Mix of Dominos and 4Ps (Updated 2023)
The Marketing mix of Dominos analyses the 4Ps of Dominos, which include the Product, Price, Place, and Promotion of Dominos. The Dominos marketing mix framework…
What is Experimental Research? Definition, Design Types & Examples
Whether it’s running lab tests, conducting field studies, or creating simulations, experimental research is all about diving deep into unexplored territories. It’s about asking daring…
Marketing Mix of Flipkart and 7Ps (Updated 2024)
The Marketing mix of Flipkart analyses the 7Ps of Flipkart, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Flipkart. Flipkart…
Marketing Mix of Madhya Pradesh Tourism and 7Ps (Updated 2024)
The Marketing mix of Madhya Pradesh Tourism analyses the 7Ps of Madhya Pradesh Tourism, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and…
Market Segmentation – Examples, Types and Strategies
Market segmentation involves dividing the target market into smaller groups based on shared characteristics such as age, income, personality traits, behavior, interests, needs, or location….
Chanel Marketing Mix
The Chanel marketing mix four Ps have created a comprehensive framework so that it can target elite customers and gain a competitive advantage in the…
Observational Research
Observational research is a type of qualitative research methodology that relies on the observation and analysis of behavior in the “real world.” You may understand…
Walmart SWOT Analysis (Updated 2024)
Let’s read about Walmart’s SWOT analysis, examining its strengths, weaknesses, opportunities, and threats. Sam Walton founded Walmart Inc. in Rogers, Arkansas, in 1962. The company operates…
19 Great Ways to Market Yourself in 2024 (With Examples)
Marketing yourself is about showcasing your abilities and building your persona. This process involves creating a unique brand identity through your mission, values, and ambitions,…
Company Orientation towards the marketplace
As the market has changed, so has the way the company deals with the marketplace. The company orientation towards the marketplace deals with the concepts…
Marketing Mix of Parle G and 4Ps (Updated 2023)
The Marketing mix of Parle G analyses the 4Ps of Parle G, including the Product, Price, Place, and Promotions. Parle G is one of the…
How bad managers cause the right companies to fail?
Yours is a top of the line company, with a top of the line product. However, even after having a strong marketing mix, your company…
Shopping Products – Characteristics and Types
Shopping products are products that fulfill the needs, wants, and desires of the end-users. You can find these products in stores or online through retailers…
12 hilarious jokes on customer service
1) Liked this post? Check out the complete series on Customer Management
What is Internal Marketing? Definition, Importance & Internal Communications Trends for 2024
Internal marketing is the internal promotion of a company’s mission, goals, products, and services with the employees and staff members to help employees understand the…
Characteristics of Services and Their Examples
Characteristics of services are fluctuating demand, intangibility, inseparability, heterogeneity, or variability, pricing of services, service quality is not statistically measurable, perishability, user participation, lack of…
People in the marketing mix – The 5th P of marketing mix
Though added later to the marketing mix, People are one of the most important elements ever of the marketing mix today. This is mainly because…
Porter’s Value Chain Analysis – Value Chain of Porter
Michael Porter’s Value chain concept is one of the most valued concept in today’s market because the Value chain tells us how we can differentiate…
