Decision makers are the people who make decisions that affect the company or organization. They have the authority to make decisions that will impact the…
Distribution Network – Definition, Examples and Benefits
What is a Distribution Network? A distribution network is a group of interconnected storage facilities and distribution methods that are used to send goods from…
Distribution Management – Definition, Importance, Types and Factors
What Is Distribution Management? Distribution management is a strategic business process that plans, implements, and controls the efficient movement of goods from point of origin…
Haggle – Definition and 10 Ways of Haggling
What is Haggle? The term haggle is the art of bargaining or negotiating prices. Haggling can also be seen as a way to gain power…
Destination Store – Definition, Overview, Types and Examples
What is Destination Store? A destination store is a type of retail store that is designed to be a destination in and of itself. Destination…
Blind Testing: Definition, Types and Examples
What is Blind Testing? Blind testing is a type of experimentation in market research in which participants do not know that they are part of…
Discontinuous Innovation – Definition, Pros and Cons
What is Discontinuous Innovation? Discontinuous innovation is a major innovation that creates a new market or significantly transforms an existing one. It is a type…
Coercive Power: Definition, Types, and Examples
What is Coercive Power? Coercive Power is a type of power that uses threats, force, or other forms of coercion to get an outcome. A…
Distributed Leadership – Definition, Principles and Benefits
What is Distributed Leadership? Distributed leadership is a pattern of shared leadership among individuals in an organization, typically characterized by collaborative decision-making and collective action….
Buyout – Definition, Types, Advantages and Disadvantages
What is Buyout? A buyout is a process of acquisition and an investment transaction of buying all or a controlling percentage of the shares of…
Business Tax – Definition, Meaning, Types and Calculation
What is the Business Tax? Business tax is a tax on the business income. It is a tax on the profits or capital of companies…
Buy In Management Buyout (BIMBO)
What is A Buy-In Management Buyout bimbo? A buy-in management buyout (BIMBO) is a corporate takeover in which an outside management team joins a company,…
Face to Face Interviews – Process and Tips
What is Face to Face Interviewing? Face-to-face interviewing is a type of qualitative research or data collection method in which data is collected through personal…
How to Close a Sale: 20 Powerful Closing Techniques
Closing techniques are the ways through which a sales manager, sales rep, or sales team converts a lead into a sales deal. It is a…
Hard Power – Definition, Meaning and Real world Examples
What is Hard Power? Hard power is the “ability to use military or economic coercion to influence the behavior of another state, group, political body…
Conceptual Framework in Research – Definition, Types and Procedure
What is Conceptual Framework? A conceptual framework is a description of an expected relationship between variables that are either written or visual in nature. It…
What is Conflict? Definition, Types and Causes
What is Conflict? Conflict is a condition or state of human interaction in which there is disharmony or a perceived difference in interests, needs, or…
Hierarchy of Effects – Overview, How It Works and Stages
What is the Hierarchy of effects? The hierarchy of effects is a theory that explains how advertising affects the decision-making of target audiences when it…
Concentric Diversification – Meaning, Strategy and Examples
Concentric diversification is a strategy employed by companies to expand their businesses by adding new products or services that are related to their existing ones….
Conglomerate – Definition, Benefits and Examples
A conglomerate is a large, diverse company made up of many smaller businesses. Conglomerates are often composed of companies in different industries that operate in…
Conglomerate Diversification – Definition, Steps and Advantages
Conglomerate diversification is a diversification strategy that can take many forms, but all involve the acquisition or launch of new businesses that are not related…
What is a Consent Letter? Types and Format
A consent letter is a document that provides evidence that you have given someone permission to do something on your behalf. This could be something…
Consignee – Definition, Example and Types
A consignee is an individual or organization to whom consigned goods are delivered. The consignee is responsible for receiving the consigned goods and making sure…
Earned Media – Definition, Examples and Tips
Earned media is news about you, your company, or your business that you did not pay for or make yourself. This kind of media usually…
Consignment – Definition, Advantages and Disadvantages
A consignment is a shipment of goods that are consigned, or entrusted, to a carrier. The consignor (the owner of the goods) entrusts the consignment…
Healthcare Marketing – Definition, Strategies and Challenges
Healthcare marketing is the process of creating and implementing marketing strategies and plans to promote products or services in the healthcare industry. Healthcare marketers use…
What is Gamification? Marketing, Education and Healthcare
Gamification is the use of game design concepts and principles in non-game situations. Gamification has been studied and implemented in a variety of domains, including…
Hard Goods vs Soft Goods
Hard goods are physical products that can be touched and felt. They are typically made from durable materials such as metal, glass, or plastic. Hard…
Headhunter – Definition, Types and Pros & Cons
A headhunter is a person who finds job candidates on behalf of employers. Headhunters work with businesses to identify and recruit employees for specific positions….
Churn Rate – Definition, Advantages and Examples
Churn rate is the number of people or the rate at which people or customers stop buying products from a particular brand, business organization, or…
Delta Model – Definition, Importance and Case Study
The Delta Model is a mathematical model that is used to predict the changes in various quantities over time. This approach can be useful for…
Channel Strategy – Definition, Creation and Types
Channel strategy is a strategy used by a vendor to move its product or services by using the chain of commerce to the end buyer….
Facility Management – Definition, Importance and Future
Facility management is the coordination of building operations and systems. This can include tasks such as maintenance, security, utilities, and more. Facility managers work to…
Channel Partner – Definition, Benefits and Types
Channel Partners are third-party organizations that resell or distribute a company’s products or services. Channel partners can be valuable allies in extending a company’s reach…
Common Carrier – Definition, Importance and Types
A Common Carrier is a person or company who transports goods or people for a company or individual. Common carriers are usually regulated by governments…
Channel Design – Definition, Importance, Elements and Types
Channel design is the process of identifying and selecting the most effective marketing channels to reach target customers and achieve company objectives. The goal of…
Gains Sharing – Types, Advantages and Disadvantages
Gains sharing is a type of employee incentive plan in which employees are rewarded for increasing productivity or decreasing costs. The intent of gainsharing is…
Company Culture – Types, Examples and Benefits
Company culture is the organization’s shared ideals, qualities, and characteristics. It includes the customs and traditions of the company, as well as the behavior of…
Business Markets – Definition, Characteristics and Types
The business markets are the platforms and processes of offering your goods and services to other businesses in order for them to be used as…
Bulk Buying – Definition, Tips, Sites and Disadvantages
Bulk buying is the purchase of large quantities of goods or services at a discounted price. It is usually done by businesses or organizations, in…
