Directly selling goods and services to consumers is called business-to-consumer (B2C). Retailers often target specific clients or end-users with this strategy. B2C has extended into…
What is Business-to-Business (B2B)? Definition, Examples & How to Use
Business-to-business is a business model in which a business makes products or services for another business instead of an individual consumer or end-user. Most wholesale…
Business Strategy – Concept, Elements and Examples
A business strategy is a plan of action or an outline of steps developed by an entrepreneur to achieve certain business goals and objectives. It…
Blue Collar Worker – Jobs they do, Qualifications and Importance
A blue-collar worker is a person belonging to the working class of the society, who is mainly involved in manual labor. Blue-collar work involves both skilled…
Bidding – Definition, Types, Examples and Tips
Bidding is a competitive offer or price tag that an individual or business sets to compete for the contract of an item, asset or project…
Business Process Outsourcing – Definition, Benefits & Types
Business process outsourcing is an outsourcing method or subcontracting method that lets a company employ third-party service providers or third-party vendors for carrying out one…
Bootstrapping – Definition, Process and Examples
Bootstrapping is the process of building a company or establishing a business from the ground up just by using personal savings. It is the process…
Broadcast Media – Meaning, Importance, Types and Features
Broadcast media is the inclusion of different mediums that are used for communicating, transmitting, and broadcasting to the public or masses. It uses a wide…
Business Intelligence – Definition, Importance & Advantages
Business intelligence is a system that includes procedures and technical infrastructure to leverage software and services for transferring data into actionable insights to empower strategic…
Buddy System – Definition, Importance and Responsibilities
The buddy system is a knowledge-sharing method used to hire new employees by assigning an existing employee as a buddy to a new employee to…
Bottleneck – Definition, Types and Example
A bottleneck is a situation when a production, processing, or service system reaches a congestion point where workloads arrive much faster than the system’s efficiency…
The 6 Basic Human Needs
What are Basic Human Needs? Definition: Basic human needs are defined as the drivers of people’s actions or the wants of people for living a…
Awareness – Definition, Meaning and Examples
Awareness is a state of mind where one has the consciousness of a particular situation or thing. It can also be understood as the ability…
Who is a Branch Manager? Roles, Responsibilities and Skills
A branch manager is a professional in charge of a unit or division of a large corporation, financial institution, or bank. According to the definition,…
Boomerang Effect – Definition, Theory and Examples
The boomerang effect is the opposite or negative outcome of an attempted attitude change. It occurs when you receive the unintended consequence of your effort…
Bonded Warehouse – Definition, Types and Advantages
A bonded warehouse is a secured place for imported goods (known as bonded goods) or duty payable goods for storing them closer to foreign customers…
Bonus – Definition, Importance and Types
A bonus is a financial compensation that is paid as an additional amount along with what is due. It is the appreciation money that is…
Bill of Quantities (BOQ) – Definition, Purpose, Steps and Standards followed
Bill of quantities is a document that consists of the measured specific amounts of the required items for a project, based on the drawing and…
What Is Multi-Level Marketing? Examples, How It Works & Top MLM Companies in 2024
Multi-level Marketing, often called MLM, is a sales strategy emphasizing selling products and recruitment. In an MLM strategy, salespeople are incentivized to sell inventory and…
Billing Cycle – Definition, Elements and Importance
A billing cycle is the time interval between two billing statements, in short, the time gap between the last billing date and the recent billing…
What is a Mind Map? 10 tools for Making Beautiful Mind Maps
A mind map is an easy method of brainstorming thoughts without considering or worrying about the order or structure of thoughts. A mind map helps…
Online Branding – Definition, Factors and Basics Steps
Online branding is a procedure of building the identity of any person or brand online using a website, Google, Facebook, Instagram, blog post, and other…
What is Planning? Definition, Importance and Features
Planning is the primary function of management that involves deciding the future course of action. There are several definitions of planning, but the one studied…
Customer Appreciation – Definition, Importance, Ideas and Strategies
Customer appreciation is a form of communication that brands or businesses use to express gratitude to their customers. A customer appreciation strategy is used by…
Luxury Brand Marketing – Concept and Strategies
Luxury brand marketing is the marketing practice used for promoting products and services of high-end brands. Luxury marketing is not similar to other marketing strategies….
Media Buying – Definition, Importance, Stages and Tips
Media buying is a process of acquiring advertising or media space and time by commercial enterprises, brands, businesses, governments, or other organizations to run ads…
50 Free Advertising Tips and Ideas for Small Businesses
Free advertising is an advertising method that helps brands get free promotion and boost online presence without any high price tag. Free advertising campaigns involve…
Top 19 Successful Brands in the World in 2024
Hey! Ready for an incredible adventure? We’re checking out the big stars of the business world – like Apple, Google, and even Starbucks. These aren’t…
Brand visibility – Definition, Importance, Strategies and Measurement
Brand visibility is the rate at which a brand is visible to its target audience via different conventional and digital marketing channels. In another form,…
13 Branding Lessons That Make a Strong Brand
Branding lessons are the pearls of wisdom acquired by us by observing different successful brands and entrepreneurs across the globe to increase the value and…
Brand Leadership – Definition, Importance, Advantages and Examples
Brand leadership is the capability of a brand in being a leader in a specific market segment. It is a brand strategy that optimizes a…
Advertising Message – Definition, Meaning, Importance and Components
What is an Advertising Message? An advertising message is a text, visual, auditory, or video information or idea that an advertiser or brand communicates through…
Soft Launch – Definition, Advantages, Strategy and Examples
A soft launch is a test launch of a product or service that gets unfurl to a restricted audience for the 1st time ahead of…
Two-Way Communication – Definition, Importance and Examples
Two-way communication is interpersonal communication in which two parties are involved, namely, the sender and the receiver. The transmission of information between the parties is…
Communication Media: Definition, Types and Examples
Communication media is a medium or channel through which a message or information can be transmitted from a sender to the receiver. Different means through…
12 Marketing Goals Examples to Achieve Your Objectives
Marketing goals are necessary for two primary reasons. First, because there is so much competition, certain firms succeed thanks to innovative growth techniques; second, you…
What is a Marketing Budget and How to Create one?
Any firm looking to increase brand awareness needs a precise marketing budget. Well-planned marketing budgets provide the advertising and promotional tools you need to boost…
Top 15 Chemical companies in 2021 as per Market Capitalization
In this article, we rank the Top 20 Chemical companies as per their market Capitalization. The global chemical companies are the backbone of the world…
Customer Expectations – Definition, Types, List, and how to meet them
Customer expectations include the set of responses, behaviors, prices, offers, service or product improvements, personalization, experiences, etc that customers long for or anticipate while interacting…
Non-Price Competition – Meaning, Phases, Pros and Cons, Examples
Non-price competition exists between firms or companies that are contending with each other for attracting the same customers to increase sales of a product or…
