Industrial marketing is a business-to-business marketing practice that is used to promote the goods and services of one business or enterprise to another. It is…
Customer Management – Definition, Elements, Process and Best Softwares
Customer management is a process that further incorporates other systems, tools, and processes to develop and manage customer relationships and ensure customer success. A system used…
Consumer Products – Definition and 4 Types
Consumer products are the final goods that households or individuals purchase for their personal use and not for any other economic production activities. Consumer products…
Top 20 German Brands in 2024
Let’s explore the world of Germany’s most remarkable companies. These aren’t just any companies; they’re like superheroes of the business world! These companies do everything…
HR Outsourcing – Overview, Services and Benefits
Curious about what is HR outsourcing, and why industry experts are suggesting outsourcing HR functions as one of the best ways to reduce risks and…
Knowledge Skills And Abilities (KSA) Basics and Differences
Are you looking for the right ways of presenting your Knowledge, Skills, and Abilities for your next job interview? Then this post is personalized to…
Marketing Intelligence – Definition, Types, Importance, and Collection
What is Market Intelligence? Market Intelligence is a type of data-driven analysis that helps businesses gain better insight into their markets, customers, and competitors. It…
Top 10 Companies in France in 2021
In this Article, we rank the Top 10 Companies in France in 2021 as per the market capitalization of these companies. All of these are…
Customer Database – Meaning, Examples, Benefits and Softwares
A Customer Database is an organized set of data about individual customers or prospective customers. This data is captured and maintained to gain insights that…
Top 20 Automobile Companies in 2024
Let’s dive into the world of extraordinary cars and the big companies that make them! From Tesla’s incredible electric vehicles to Toyota’s cars that everyone…
What is Direct Competition? Definition, Examples, & Comparison with Indirect Competition
Definition: Direct competition occurs when multiple businesses offer the same product or service to the same target audience. In this market situation, competitors often have…
What is B2B Marketing? A Comprehensive Guide with Strategies, Examples & Trends in 2024
B2B marketing refers to business-to-business marketing. It refers to any marketing technique or material one company uses to target and sell to another business.B2B marketing…
Top 13 Australian brands in the World in 2021
Fashion and style go hand in hand for most of the people in the world as everyone is on the lookout to own and wear…
Top 20 Companies in Australia in 2024
Welcome to a delightful journey through Australia’s business world, where big and small companies make exciting things happen daily! Thus, in this article, we discuss…
Psychological Contract – Importance, Example & Advantages
A psychological contract is defined as a mutual understanding of the employer and employee about mutual expectations. Explanation The psychological contract is different from a…
What is the Purchasing Process? Definition, Steps & Modern Practices for 2024
The purchasing process is a crucial part of how modern business runs. A purchasing process begins with identifying what needs to be purchased and involves…
Top 20 Oil and Gas Companies in the World in 2024
Let’s jump into the big world of energy, where giant companies ensure our lights turn on and our cars go vroom! Think of these companies…
What are Cultural Barriers? 5 Critical Barriers In Workplace
Culture is handed down from one generation to the next, and on the way keeps on evolving and creating further subcultures. It includes music, food,…
Top 25 Ecommerce Trends To Watch For in 2021
Introducing eCommerce Trends 2021 The e-commerce industry was booming on a global scale in the last few years and growing from strength to strength. 3.53…
Top 20 Largest Companies in the world in 2024
Imagine entering a world where the most prominent companies like Apple, Microsoft, and Amazon shape almost everything around us. From the phones we can’t live…
Human Resource Strategy – Characteristics & Components
Human resource strategy is referred to the long-term plans of the organization that are created to align the human assets with the business activities. It…
What is Panel Interview? Questions, Mistakes and Tips
Receiving an interview call is always the primary objective of every job seeker, as it enables them to be one step closer to their dream…
Bartering – Definition, History, Benefits and Disadvantages
What is Bartering? Definition: Bartering is defined as an act of exchanging goods or/and services between two or more parties without using any monetary medium…
Above the Fold – Definition, Importance and Examples
What Is Above The Fold? Definition: Above the fold is defined as the top half portion of the newspaper or a website that is straight…
The Role of Marketing Department in Business and Attracting Customers
The role of marketing is associated with the responsibilities and functions that the marketing department is supposed to manage to optimize the presence, lead generation,…
What is Product Innovation and Why is it Important?
Product innovation can be understood as the development-driven process that empowers a business in making better products or improving existing products for the consumers. These…
Ultimate Guide to 5 Levels of Maslow’s Hierarchy of Needs
Maslow’s hierarchy of needs revolves around a theory of understanding how human motivation works. What are the basic needs of a human? Food, water, clothes,…
What is Acceptable Use Policy (AUP)? – Definition and Tips
What Is Acceptable Use Policy? Definition: Acceptable use policy is defined as the set of rules that creators, owners, or administrators of various resources (e.g….
Accountability – Definition, Methods And Its Puzzle
What Is Accountability? Definition: Accountability is defined as an organizational culture in which employees or workers are not only responsible for what they do but…
Ethical Marketing: Definition, Principles, and Examples
Ethical and socially responsible marketing promotes a brand, product, or service. Ethical marketing requires companies to disclose their activities and products. They must not deceive…
HR Policies – Meaning, Importance and Functions
Human resource policies are defined as specific guidelines that an organization takes in managing its human assets. These are formal rules to recruit, assess, train,…
Top 20 Smartphone Brands in the World in 2024
Looking for a new phone but feeling lost in the sea of choices? You’re in the right place! We’re here to talk about all the…
What is Back Pay? – Definition, Reasons and Examples
What is Back Pay? Definition: Back pay can be defined as the payment or other benefits like promotion, bonus, pay increase, etc that an employer…
7 Steps to Create an Employee Development Plan
The employee development plan is referred to the action plan that is used by an organization to ensure that the employees are on the right…
Ultimate Guide On Human Resource Management (HRM)
Human resource management is defined as a process of managing employees in an organization so that they help to gain a competitive advantage. It is…
Belbin Team Roles – Definition and Classifications
What are the Belbin Team Roles? Definition: Belbin team roles are the inclusion of nine behavioral attributes that play a crucial role in facilitating team progress….
Acceptance Criteria – Definition, Uses and Features
What are Acceptance Criteria? Definition: Acceptance criteria are defined as the pre-established conditions that a software product development team needs to fulfill, so they can…
An Ultimate Guide to Banner Advertising With Examples
What is Banner Advertising? Definition: Banner advertising is defined as image-based online ad campaigns that use a display ad or image ad. These banner advertising…
Accepting Risk – Definition, Understanding and Alternatives
What is Accepting Risk? Definition: Accepting risk is defined as a risk management strategy in which a person or a business entity classifies the risk…
What is Business Case? – Meaning, Structure and Template
If you want to optimize your business projects’ chances to meet their objectives, then your project management should be supported by sufficient buy-in from the…
