Like the huge empires that flourish in their times and collapse later, all businesses have a blooming phase before seeing their ruins. Businesses come and…
OODA Loops – Meaning and Steps
Definition: OODA Loop is the concept designed initially for the combat operations proceedings, and now it is also applied for understanding learning processes, commercial operations,…
Performance Standards in Business – Definition and Explanation
Definition: Performance standards are the expression of management-approved performance thresholds, expectations, and requirements that are to be met so that the employees are eligible for appraisal….
Teaching Skills | Essential skills every teacher needs
Definition: Teaching skills are defined as the skills and know-how needed by a teacher or an instructor for planning lessons, instructing students, interacting with the…
Ladder of Inference – Steps, Proceeds and Use
The ladder of inference is a theory that implies that people jump to conclusions by putting them together to make it a five. Decision making…
11 Important Leadership Challenges which Leaders Face
The challenges associated with leadership positions in any industry are called leadership challenges. They are specific to the organization’s leaders, and most of the time,…
Time Management Matrix
Definition: Covey’s time management matrix is a time management tool that individuals and businesses can use for prioritizing key tasks and finding out time wasters….
Gross Salary – Definition, Components and Calculation
What is Gross Salary? Definition: Gross salary is the total amount of money that is given to an employee as salary or wages before any…
What is Foot-in-the-Door Technique? How to Use It Successfully for Persuasion
A respondent who complies with a small initial request is more likely to agree to a larger request! Foot-in-the-door (FITD) is a compliance strategy in…
What are Consumer Goods? Definition, Types & Examples
What Are Consumer Goods? Consumer goods are the products that an average user purchases for self-consumption. They are also popularly known as final goods or…
Brand Logo – Definition, Importance and Examples
What is Brand Logo? Definition: A brand logo is a symbol or image or drawing that represents a company or organization, or person that is…
Brand Name – Definition, Purpose and Types
What is a Brand Name? Definition: A brand name is a business name or domain name that helps the audiences/customers to recognize and differentiate a…
Product Failure – Definition, Reasons and 19 Examples
What is Product Failure? Definition: Product failure is the product’s inability to establish itself well and persist in the market which could be a result…
Service Marketing – Definition, Importance, Characteristics and Strategy For Marketing
Definition: Service marketing is involved in designing, delivering, and doing post-delivery analysis of services for optimizing reach, measuring customer satisfaction, and standing-out from identical services…
Work Culture – Definition, Meaning and Importance
What is Work Culture? Definition: Work culture is defined as the shared values, behavior, attitudes, and beliefs in the workplace and reflects the ideology and…
Consumer – Definition, Types and Research
Who is a Consumer? Definition: The consumer is an individual, person, or thing who decides to purchase products and hire services catering to personal tastes,…
Marketing Ethics – Definition, Importance, Role and Examples
Marketing ethics is one of the most effective long-term branding, word-of-mouth, and trust-building strategies for optimizing the presence, leads, sales, and conversions of a product…
Ethics in Finance – Meaning, Importance and Code of Ethics
Ethics in Finance talks about financial behavior or activities that are ethically right or wrong. Business ethics that are followed by financial institutions, financial services,…
Group – Definition, Characteristics, Functions and Types
A group is a collection of human beings who interact with each other in a manner that they mutually impact and channel the whole process…
Who are Brand Ambassadors? Their Importance to Businesses
Brand Ambassador Definition A Brand Ambassador is a person hired by the company to represent the brand in a positive light and promotes its offerings…
Ethics – Definition, Importance and Types
Definition Ethics are the moral principles that govern the behavioral inclinations and activities of an individual, society, or organization. Ethics revolves around the philosophical study…
McClelland’s Theory of Needs (Achievement, Affiliation and Power)
What is McClelland’s theory of needs? McClelland’s theory of needs is a theory that describes how people in an organization are motivated by the need…
Self service technologies – Definition, Meaning and 10 Examples
SST or Self Service Technologies enable users or customers to enjoy a service without even interacting with any service providers. With the help of Self…
Interpersonal Communication: Meaning, Types, Importance, Elements and Examples
Interpersonal communication is a term that refers to the communication that takes place between people, or groups of people. It can be defined as a…
The Servqual Model – Definition, Dimensions, Gaps and Advantages Service
SERVQUAL model is the model of service quality that is used for measuring service quality and customer satisfaction. American marketing gurus Valarie Zeithaml, Leonard Berry,…
The Wheel of life – Concept and Application in Coaching and Time Management
What is The Wheel of Life? The wheel of life technique provides an instant overview of dimensions of your life in predefined categories like relationships,…
10 Leadership Behaviors Every Leader should Possess
leadership behaviors always speak louder than the words of a leader. Leaders are always under the microscope, as employees see and analyze their leaders carefully…
12 Essential Coaching Skills and How to Become a Good Coach
Coaching skills are defined as the means of building great leaders in an organization. It helps to achieve both professional and personal goals and hence…
Compensatio Ratio or Compa-Ratio – Definition, Formula and Calculation
What is Compa-ratio? Compa-ratio is the short form of comparative ratio that is used by compensation professionals for evaluating the competitiveness of the pay level…
Critical Incident Method and Technique – Definition, Process, Advantages
The critical incident method, also known as the critical incident technique, is a process that uses a set of procedures to collect, observe, and analyze…
How to find your passion? 12 Ways (With Examples)
Passion should not be complicated as it can then overwhelm you; instead, let it be something that interests you so that you can embrace it…
Industrial Relations – Meaning, Importance, goals and Scope
Industrial relations involves the study and strategies necessary for analyzing the connections and communications amongst management and employees of an organization. Its practices are involved…
Group Work – Meaning, Benefits, and Implementation
Group work is a method that includes working in groups to enhance critical, decision-making, collaborative, and communication skills to increase productivity. Students in their school…
What is Image Consulting and How to hire the right Image Consultant
Image consulting is defined as a professional endeavor to improve an individual’s professional and personal image by making viable changes in his behavior, appearance, and…
Interim Manager – Role, Challenges and How to succeed as one
What is an Interim Manager? An Interim Manager is hired when the permanent manager of an organization leaves the position, and the company is looking…
Corporate Communication: Definition, Types and Benefits
Have you ever wondered what corporate communication is? Corporate communications refers to communication is an often-misunderstood phrase that is used in the workplace. The main…
What is Competitive Advantage? Definition, Examples, & Types
A competitive advantage is a differentiating feature that allows a company to outperform its competitors in the marketplace by improving product quality, paying higher prices,…
Meeting Minutes or Minutes of Meeting
What are Meeting Minutes? Meeting minutes are a recorded or written documentation that is used for letting other people know about the things that occurred…
Rightsizing – Definition, Meaning, Steps and Challenges
Rightsizing is defined as the process of reorganizing and restructuring the existing business by different cost-cutting methods. These methods include, but are not limited to,…
Garden Leave – Meaning, Advantages, Terms and Conditions
What is garden leave? Garden leave is a practice followed by companies to prevent an employee to go to work or seeking work elsewhere once…
