In an organization, leaders use different power types to influence employees’ attitudes, values, and behaviors to accomplish organizational goals. Such managerial power aims to either…
What is Survey Research? Objectives, Sampling Process, Types and Advantages
What is Survey Research? Survey Research is the process of surveying or preparing questions targeted to a group of people to extract a particular field…
What is Level 5 Leadership and how to become a Level 5 Leader
Level 5 leadership is the residing point of some of the top CEOs globally, as it paves the path of great leadership. Jim Collins developed…
What is Mobile Marketing? Definition, Steps & Top Trends for 2024
Mobile marketing refers to the practice of promoting products and services through the use of mobile devices like smartphones and tablets. It refers to the…
Wholesaling Definition – Meaning, Importance, Functions and Types
Wholesaling is defined as purchasing goods directly from the manufacturer at a discount and then selling it to retailers for a comparatively higher price. Following…
Incentives – Definition, Types, Role, Examples and Advantages
What are Incentives? Incentives refer to any material tangible or intangible that can pull in the attention of the employees and motivate them to work…
Problems with of Lack of Communication and How to improve it
Lack of communication refers to poor communication that leads to insufficient team knowledge, regular conflict, low employee self-esteem, emotional intelligence and ineffective teamwork. The employee…
Communication Design: Definition, Meaning, Types and Examples
Have you ever wondered what communication design is? You’re not alone, in fact many people are curious about the definition of communication design, who or…
Team Development – 5 Stages and Importance
What is Team Development? Team development is an approach where training and support are provided to a group of individuals so that they can work…
Career Counseling – Definition, Meaning, Importance and Types
What is Career Counseling? Career counseling, also known as career guidance, is a process that helps a person in understanding himself, his personality, background, abilities…
Account-based Marketing (ABM)
ABM is a well-targeted marketing strategy in which the Marketing and Sales team align and collaborate for ensuring personalized, engaging, and delightful buying experiences for…
KRA vs KPI – Difference Between KRA and KPI
KRA and KPI are two metrics crucial for determining whether the organizational strategies are moving in the right direction or not. KRA is Key Result…
Economic Development – Definition, Meaning, Types and Features
What is Economic Development? Economic development is a process through which the overall education, well-being, health, income and living standards of the general population improves….
What is Face-to-Face communication?
Face-to-face communication refers to the interaction between two or more people where everyone is in direct contact with each other. It is also known as…
Transactional Model of Communication
What is the Transactional Model of Communication? The transactional model of communication refers to the continuous exchange of information where both the sender and receiver…
Business Ethics Definition – Importance, Examples, Role and Types
Business ethics helps in ethical decision-making by guiding about the right and wrong for a business in the situations of ethical issues, dilemmas, or controversies….
Interactive Model of Communication
Definition – Interactive model of communication is a communication process that refers to the exchange of ideas, messages and information from the sender to the receiver…
Gibbs Reflective Cycle and Model from 1988
What is Gibbs Reflective Cycle? Gibbs Reflective Cycle is a self-reflection and management tool that help people to think clearly and systematically about the different…
Career Planning – Definition, Meaning, Components, Steps and Phases
Definition – Career planning is a long-term career strategy that an individual utilizes for determining career goals and choosing a career path to accomplish those…
Corporate Planning Definition – Strategy, Importance, Objectives and Elements
Corporate planning is a type of strategic planning, responsible for mapping out a course of strategies and their implementations to empower top-management. It optimizes exposure,…
What is Brand Mantra and how to develop one? (With Examples)
Brand mantra incorporates and shares the main idea behind the creation and channelization of a brand in the competitive frame of reference. Brand mantra has…
Emotional Branding – Definition, Meaning, Stages and Examples
Emotional branding revolves around a business strategy that connects with existing and potential customers on a personal level by establishing an emotional connection. Emotionally triggered…
Cross-Cultural Communication: Meaning, Importance and Factors
Definition – Cross-cultural communication occurs when people with different nationalities, styles of working, age, race, ethnicity, sexual orientation, gender, sexual orientation, etc. communicate. It tries…
How To Develop The Future Leaders Of Your Company?
Future leaders are current non-leaders who can be developed and groomed to be a leader in the future. They are currently not in a leadership…
Top 20 Mining Companies in 2024
Let’s jump into the exciting world of digging up stuff from the earth, like metals and minerals we use daily! Imagine big companies, like superheroes…
Top 15 News Websites in the United States
As individuals, we are always on the look-out for information as we want to be in the loop and know about everything that is happening…
Top 15 Hotel Companies Worldwide in 2024 Based on Number of Guestrooms
The Hotel industry is also known as the hospitality sector as the companies welcome guests with open arms and try to meet their needs and…
Compensation Management – Definition, Importance, Objectives, Types and Softwares
Compensation management refers to the whole process of deciding, analyzing, channelizing, and managing the salaries, perks, incentives, and other types of benefits that employees receive. Compensation…
Law of Effect by Edward Thorndike – Definition and Meaning
Law of Effect Definition The Law of Effect refers to the principle of connections that says that we human beings tend to repeat those behaviors…
Human Resource Development or HRD
Human resource development is the process of developing the human resources of an organization by optimizing and upgrading their skills and knowledge as per the…
Team – Definition, Meaning, Characteristics and Difference from groups
Definition : A team is a group of people with distinct skillsets and abilities. People work together as team members follow an organizational culture to…
Electronic Retailing or E-tailing | Definition and Meaning
Electronic retailing or e-tailing is a B2B or B2C sales of goods and services via the internet. Because of such a way of functioning, e-tailing…
A Comprehensive Guide to Experiential Marketing
Experiential marketing combines methods that encourage viewers to interact with a brand through real-world/branded experiences rather than standard advertising. It creates a memorable impression that…
Consumer vs Customer
Consumer vs Customer is a quite common analysis which is often done because people often get confused in between the two terms and interchangeably use…
Workforce Planning – Definition, Importance, Working and Steps
What is Workforce Planning? Workforce planning is the process of continuous optimization that helps an organization to align its goals and needs with that of…
What is Demand Planning and Why is it Important?
What is Demand Planning? Demand planning is a process that helps to forecast the demand for a service or a product so that it can…
What is business? – Definition, Nature, Importance, Functions and Channelization
Definition – A Business is any entity or organization which is involved professional, commercial, industrial or charitable activities. Businesses can be both – for profit…
Intrapersonal Communication – Definition, Types and Forms
Intrapersonal communication is the way of communicating that we do with our inner self. It takes place inside our heads, for instance solving any complex problem…
Carl Rogers Theory | Rogers Humanistic Theory of Personality
Carl Ransom Rogers was an American who became a very well-known name in the field of psychology. He was born to Julia and Walter Rogers…
Cornell Note-Taking System – Meaning and how to master it
Cornell note-taking system is a method of writing organized and clear notes so that they prove effective while reading later on. The system is very…
