What is Video Advertising? Video advertising is a the concept of advertising a product or service through videos. It refers to the promotional videos that…
Body Language: Meaning, Types and Examples
Positive and effective body language is the most important yet commonly overlooked social skill that can enable you to stand out from the others and…
What is Direct Mail Advertising? Techniques, Do’s and Don’ts Explained
Direct mail advertising can be understood as a type of direct marketing that is channelized using a mail service for delivering marketing materials like brochures,…
Sales Methodology | 11 Types Of Sales Methodology
Sales methodology is an essential element of the sales process, which is the framework, general tactic, and philosophy that guides the salesperson in each step…
Grapevine Communication: Meaning, Types and Importance
Grapevine communication can be understood as an informal network of networks that the workforce utilizes for passing on the information to each other. This type…
Internal Communications: 5 Types, Strategy and Advantages
Internal communications are essential for the uninterrupted and hassle-free channelization of contemporary businesses. Internal communications initiatives for any business model are similarly as significant as…
What is Career Gaps & How can you Explain it on Your Resume?
Career gaps or employment gaps are particular time-period when a person who is currently seeking a job, was unemployed. This period can range from months…
Leveraging Technology: Meaning, Importance and Examples
Gone are the days when businesses were just on papers and business functions requiring no technology. We are living in an era where the world…
The History of Advertising (With Yearly Timeline)
Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…
Media Strategy: Meaning, Elements and Types
What is Media Strategy? A media strategy is a plan of action that helps your business reach its target audience and to improve the overall…
What is Operational Excellence and its 10 Core Principles
There is no business in this world that does not require improvement. There is always one or two areas in the business that could be…
What is Project Portfolio? Benefits & Key Terms Explained
Project portfolio term is used for referring to a group of projects and procedures that are chosen, channelized, and managed by any organization. It is…
Perception Management: Definition and Critical Tips
Do you want to add multiplier useful to all your marketing activities? Then perception management can do the magic for you. It differentiates great businesses…
Cultural Intelligence: Meaning, Components & Advantages
Cultural intelligence is defined as the ability of an individual to survive and cope in a multicultural environment. It is a widely accepted term that…
Business Model Of Byju’s – How Byju’s Makes Money?
The business model of Byju’s revolves around Edtech (educational technology), distance education, and m-learning services. Rated as the most valued edtech company of the world…
Skills & Traits Required for Entry-level Sales Jobs Explained
Sales jobs have been considered as the most money-making jobs. In the world of cinema, people with sales jobs are presented as people making a…
Business Model Of MakeMyTrip
Business Model of Make My Trip revolves around online travel services. Different products incorporated by MMT or Make My Trip are Booking flights, hotels, holidays,…
Balanced Scorecard: Definition, Perspectives, Importance & Benefits
Are you looking for a Business Management System that can help you in finding out and optimising the internal functions of your business and associated…
Perception: Meaning, and Process of Perception
Perception is a Latin word that can be defined as the ability of a person to see, hear, feel, regard, and understand through sensory means….
Questionnaire: Definition, Characteristics & Advantages
Research plays a crucial role in the success of a business. Companies opt for different types of research methods to collect information, as a business…
Best Self: Meaning and How to be your Best Self
Do you think you are not able to use your full potential? Are you craving to go for your optimal functioning? – Then you need…
People Management: Meaning, Tips, and Skills
People management revolves around managing and channelizing the workforce, so their energy, efficiency, and dedication are used up to their full potential in a constructive,…
How to Manage your Sales Team Effectively?
In the beginning, one person can perform all the duties alone, such as sales manager, sales director, and salesperson. But when a company grows, one…
Work Experience: Definition, Different Levels & Importance
Work experience is among those essential eligibility criteria that you must comply with while applying for any job. Most of the companies these days seek…
Business Model Of Ikea and its Key Components
The business model of IKEA revolves around the manufacturing and selling of Ready-to-assemble furniture, home-ware, and food products. IKEA is a Dutch-based Swedish company established…
To-do List: Meaning, Purpose and Top 10 To-do List Apps
Every person has got his or her to-do list. In the to-do list, you can properly arrange your daily life schedule. If not so, you…
Behavioral Assessment: Meaning, Importance & Advantages
Assessment of a candidate’s behavior has become an essential part of many organizations’ hiring process. Many multinationals include behavioral assessment as a part of their…
Written Communication: Meaning, Types, Advantages
Each time when you put your pen to paper or start writing a content piece using your keyboard, you get a chance to represent and…
11 Best Management Practices to Adopt
To be a successful business/startup owner, it is significant that you incorporate the essential management practices in your business channelization. In the last century, the…
5 Steps to Set Sales Goals – Types and Examples Included
Sales goals are the objectives that should be achieved to complete sales targets or as a part of sales targets. Numbers are a part of…
Difference Between B2C Sales and B2B Sales
B2C sales refer to Business to Consumer sales, which is the models in which the businesses target individual customers. Sales representatives are the best examples…
What is Permission Marketing? Meaning And Benefits
Permission marketing is a type of marketing where a business takes the permission of its intended audience to receive marketing and promotional emails. The audience…
What is Productivity and 42 Tips to Improve it
Productivity can be defined as the measurement of the efficiency of a working unit. By measuring productivity, anyone can measure the efficiency of any product,…
10 Reasons you Need Sales Experience and How to get it
Working in sales is one of the hardest jobs. It requires persistence, mental toughness, and an ability to take on everything that comes your way,…
Knowledge Gaps – Definition, meaning and Tips for filling such Research gaps
Knowledge gaps points to the gaps left in your knowledge about a subject which may be due to lack of resources available or due to…
What is PR Crisis? Recent PR Disaster Examples to Learn PR Management in 2025
PR crisis is a public relations nightmare that can cause serious damage to a company’s reputation. It includes any scandal or controversy, ranging from social…
Strategic brand management – Process, Importance and Strategy Examples
Strategic brand management is the process of building, measuring, and managing brand equity, brand recognition, and presence to boost revenue and accomplish long-term business objectives….
15 Excellent Marketing Skills for Marketers
Either you are a business owner or a consultant or a marketing manager; you presumably must know the benefit of having excellent marketing skills with…
11 Creative Coca Cola Advertising Examples and Popular Campaigns
Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…
David Rock’s SCARF Model in Career, Marketing and Leadership
Are you confused about why your target audiences are not being motivated to opt for your products or services? Are you befuddled seeing people losing…
