Advertising is a global phenomenon that has been influencing people’s ways of perceiving things around them for ages. The very first indications of advertising are…
Media Strategy: Meaning, Elements and Types
What is Media Strategy? A media strategy is a plan of action that helps your business reach its target audience and to improve the overall…
What is Operational Excellence and its 10 Core Principles
There is no business in this world that does not require improvement. There is always one or two areas in the business that could be…
What is Project Portfolio? Benefits & Key Terms Explained
Project portfolio term is used for referring to a group of projects and procedures that are chosen, channelized, and managed by any organization. It is…
Perception Management: Definition and Critical Tips
Do you want to add multiplier useful to all your marketing activities? Then perception management can do the magic for you. It differentiates great businesses…
Cultural Intelligence: Meaning, Components & Advantages
Cultural intelligence is defined as the ability of an individual to survive and cope in a multicultural environment. It is a widely accepted term that…
Business Model Of Byju’s – How Byju’s Makes Money?
The business model of Byju’s revolves around Edtech (educational technology), distance education, and m-learning services. Rated as the most valued edtech company of the world…
Skills & Traits Required for Entry-level Sales Jobs Explained
Sales jobs have been considered as the most money-making jobs. In the world of cinema, people with sales jobs are presented as people making a…
Business Model Of MakeMyTrip
Business Model of Make My Trip revolves around online travel services. Different products incorporated by MMT or Make My Trip are Booking flights, hotels, holidays,…
Balanced Scorecard: Definition, Perspectives, Importance & Benefits
Are you looking for a Business Management System that can help you in finding out and optimising the internal functions of your business and associated…
What is Licensing? Definition, Types and Examples
Licensing is one of those terms that are used quite frequently and hold high importance. However, it is common for people to get confused with…
Perception: Meaning, and Process of Perception
Perception is a Latin word that can be defined as the ability of a person to see, hear, feel, regard, and understand through sensory means….
Questionnaire: Definition, Characteristics & Advantages
Research plays a crucial role in the success of a business. Companies opt for different types of research methods to collect information, as a business…
Best Self: Meaning and How to be your Best Self
Do you think you are not able to use your full potential? Are you craving to go for your optimal functioning? – Then you need…
People Management: Meaning, Tips, and Skills
People management revolves around managing and channelizing the workforce, so their energy, efficiency, and dedication are used up to their full potential in a constructive,…
How to Manage your Sales Team Effectively?
In the beginning, one person can perform all the duties alone, such as sales manager, sales director, and salesperson. But when a company grows, one…
Work Experience: Definition, Different Levels & Importance
Work experience is among those essential eligibility criteria that you must comply with while applying for any job. Most of the companies these days seek…
Business Model Of Ikea and its Key Components
The business model of IKEA revolves around the manufacturing and selling of Ready-to-assemble furniture, home-ware, and food products. IKEA is a Dutch-based Swedish company established…
To-do List: Meaning, Purpose and Top 10 To-do List Apps
Every person has got his or her to-do list. In the to-do list, you can properly arrange your daily life schedule. If not so, you…
Behavioral Assessment: Meaning, Importance & Advantages
Assessment of a candidate’s behavior has become an essential part of many organizations’ hiring process. Many multinationals include behavioral assessment as a part of their…
Written Communication: Meaning, Types, Advantages
Each time when you put your pen to paper or start writing a content piece using your keyboard, you get a chance to represent and…
11 Best Management Practices to Adopt
To be a successful business/startup owner, it is significant that you incorporate the essential management practices in your business channelization. In the last century, the…
5 Steps to Set Sales Goals – Types and Examples Included
Sales goals are the objectives that should be achieved to complete sales targets or as a part of sales targets. Numbers are a part of…
Difference Between B2C Sales and B2B Sales
B2C sales refer to Business to Consumer sales, which is the models in which the businesses target individual customers. Sales representatives are the best examples…
What is Permission Marketing? Meaning And Benefits
Permission marketing is a type of marketing where a business takes the permission of its intended audience to receive marketing and promotional emails. The audience…
What is Productivity and 42 Tips to Improve it
Productivity can be defined as the measurement of the efficiency of a working unit. By measuring productivity, anyone can measure the efficiency of any product,…
10 Reasons you Need Sales Experience and How to get it
Working in sales is one of the hardest jobs. It requires persistence, mental toughness, and an ability to take on everything that comes your way,…
Knowledge Gaps – Definition, meaning and Tips for filling such Research gaps
Knowledge gaps points to the gaps left in your knowledge about a subject which may be due to lack of resources available or due to…
What is PR Crisis? Recent PR Disaster Examples to Learn PR Management in 2023
PR crisis is a public relations nightmare that can cause serious damage to a company’s reputation. It includes any scandal or controversy, ranging from social…
Strategic brand management – Process, Importance and Strategy Examples
Strategic brand management is the process of building, measuring, and managing brand equity, brand recognition, and presence to boost revenue and accomplish long-term business objectives….
15 Excellent Marketing Skills for Marketers
Either you are a business owner or a consultant or a marketing manager; you presumably must know the benefit of having excellent marketing skills with…
11 Creative Coca Cola Advertising Examples and Popular Campaigns
Coca-Cola being an American corporation, manufacturer, marketer, and retailer of non-alcoholic beverage concentrates and syrups, offers more than 350 brands in over 200 countries, along…
David Rock’s SCARF Model in Career, Marketing and Leadership
Are you confused about why your target audiences are not being motivated to opt for your products or services? Are you befuddled seeing people losing…
Billboard Advertising – Concept, Advantages, Types, Cost, Tips
Billboard advertising is when Billboards are positioned in a way to attract the maximum number of people to the advertising. They are generally put up…
Public Service Advertising | Meaning and Examples
When advertising companies work with non-profit organizations to come up with some Public Service Announcements (PSAs) intended to convince ad audiences to opt for healthy…
Research and Development – Meaning and Types
Research and Development commonly abbreviated as R & D is a process with the help of which a company functions to gain new knowledge. It…
What is Advertising Effectiveness and How to Measure it?
Advertisements are the backbone of any business, even small businesses, and undoubtedly, brands should focus on relevant ad campaigns to optimize their reach, lead generations,…
15 Best Career Skills for Employment
Any business will be keen on the career skills you bring to the table before they employ you. So, to be employable, you need to…
Creative Advertising – Definition, Ideas and Campaigns
Creative advertising is an advertising practice that brings together a team of creative people to make ad campaigns that can creatively share the brand story to…
15 Popular Advertising Examples and Ad Campaigns
If you love marketing, then for sure you will love these Advertising examples that we present in the following article. We have taken some top…
