Along with amazing innovations, creative marketing strategies have always been the prime reasons behind the success of leading consumer electronics companies. The success of Apple…
What is Mentoring? Definition, Techniques, Characteristics
Mentoring is a process where a trained individual offers advice, support and guidance to an individual or a group so that it can help in…
What is Social Class and its Types?
Social class is a Class or a group of people within the society who possesses similar socio-economic status. Apart from being relevant and social theory,…
How to write a Research Question? Types and Tips
A question answered with the help of a research project is called a research question. It is essential for both qualitative and quantitative research to…
What is Self-Concept and its Components?
Self-concept is the belief that people have about themselves. It is the personal knowledge of knowing who we are and considering all our feelings and…
Salesforce Automation – Features, Functions And Advantages
Salesforce automation is the software’s or applications that are used for sales management. It provides a workflow which is automated and creates the sales process,…
Sales Leadership – Habits And Skills Of Effective Sales leader
There is immense importance of leadership in sales jobs. Most of the salespeople who are successful attribute their success to their sales leaders. Good leadership…
12 Effective and Proven Sales Tactics
Developing an unbeatable sales program is a critical aspect of every business. Without having a sales strategy company will not be able to compete and…
Marketing Materials | Tips for Creating the Best Materials for Marketing
Adding variety to your marketing materials will help you attract new customers. Marketing materials come in various shapes and formats, each ideal for a specific…
What is Self-Mastery? Process, Steps and Advantages
Self-mastery is defined as the ability to wield a powerful will against impulses of any kind so that our future can be the one we…
Nike Advertising | Techniques used by Nike in Advertising
A company is established to deliver the right quality products or offer reliable services to the clients. In expanding the reach and influence of the…
Convenience Sampling | How to analyze a convenience sample?
Convenience sampling is a type of nonprobability sampling technique in which subjects are selected on their convenient access ability as well as proximity to the…
What is the Glass Ceiling and How to Break it?
Definition The glass ceiling is defined as a real barrier of invisible nature which exist because of prejudice and bias based on gender, race, age,…
20 Corporate Skills Necessary in Corporate Life
The changing dynamics in professional practices, business strategies, and working-frameworks demands a new set of corporate skills. For ensuring success in the contemporary corporate world,…
What is Programmatic Advertising? Importance and Types
Programmatic Advertising is when an automated bidding system is used for the real-time automation of buying and selling of ad inventory. It is one of…
15 Problem Solving Skills
Regardless of whether you gauged it or not, we all use our critical thinking aptitudes for resolving different issues or performing essential tasks. Such a…
Middle Manager | Meaning, Role, Challenges and Tips
Middle managers come in between senior management and front-line supervisors/employees. They are supposed to bridging peace and optimizing compliance in an organization. Frankly speaking, the…
Top 20 Discount Stores in 2024
Ready to save money and still find cool stuff? You’re in the right place! Our list of top discount stores is about helping you get…
What is E-Procurement? Advantages and Disadvantages
E-procurement, or electronic procurement, is a rapid-growing trend in supply chain management. E-Procurement simplifies and streamlines traditional procurement processes by providing an online platform for…
Informative Advertising Vs Persuasive Advertising
In any business, marketing and advertising are of the utmost importance. It helps you take the product or the service to the heads and hearts…
Intercultural Communication: Importance, Secrets & Examples
Borders, distances, or cultures no longer confine contemporary businesses, organizations, and governments. They regularly deal in a global or multicultural scenario. Accordingly, globalization has implied…
Resource Based View | Theory, Types and Assumptions
Definition A resource-based view is a strategy in which the organization focuses on internal resources available with it to compete in the market and achieve…
What is the KISS Principle (Keep it Simple, Stupid)? Explanation & How to Use It
The KISS concept, “Keep it Simple and Stupid,” is a design principle emphasizing simplicity. Any unnecessary complication should be avoided at all costs. In other…
Virtual Teams – Definition Importance, Types, Advantages
A virtual team is a group of people, typically from different geographic regions or physical locations, who work together towards achieving a common goal or…
Sales Motivation – 9 Ways to Motivate Your Sales Team
Keeping the sales team motivated is one of the main tasks of a sales manager. He will take any measures to keep his team motivated….
Comparative Advertising | Tips and Examples
When you market your product/service by comparing it with another brand’s, then this is comparative advertising. Undoubtedly, in certain circumstances, it can be a great…
Sales Strategy: Definition, Tips and How to develop it?
What is Sales Strategy? Sales strategy is an approach to selling that allows the sales team of an organization to position the company and its…
Bait and switch Definition | Signs of Bait and Switch scams
It is not uncommon for companies to opt for unusual or illegal methods of advertising to attract customers and to boost their sales. The term…
12 Best Luggage Brands in the World in 2024
Are you a frequent traveller or someone who goes out just once or twice a year, do you travel for pleasure or business? No matter…
What are Skill Sets? List of skill sets for Resume and Career
Your skill sets are the things you are adept at and have expertise in. They play a crucial role in impressing your recruiters so that…
Top 15 Recruiting Skills for HR and Recruiters
For filling job openings in an organization, HR managers need to have top-notch recruiting skills that include- posting job ads, finding the right candidates, checking…
What is Sales Operations? 14 Functions Of Sales Operators
Sales operations are defined as the business activities or processes which help the company run efficiently to support their business strategies and objectives. Sales operations…
Top 20 International Cognac Brands in 2024
Cognac is one of the most loved alcoholic beverages in the world as it can be enjoyed straight as well as in mixed drinks and…
Professional Development Definition – Practices and Examples
Definition Professional development can be defined as the process of learning, where one focuses on building personal credentials for oneself- such as degrees, certificates, and…
Hofstede’s Cultural Dimensions – Six Dimensions of Culture
Definition Hofstede’s Cultural Dimension is a theory developed by Geert Hofstede that lays the foundation for cross-cultural communication. It demonstrates how society’s culture has an…
What is Sales Support? Functions and Examples
Most companies make a mistake to pay high salaries to sales representatives and expect them to achieve unattainable targets miraculously. The whole blame is put…
Top 20 Backpack Brands in the World in 2024
A backpack is a primary piece of luggage that is easy to handle and use. The beauty of the product is that it can be…
9 Planning Skills Essential for achieving Success
Do you also face failures in accomplishing your goals despite having tools, time, and resources at your disposal? Then you are missing the planning skills…
Research Variables – Independent And Dependent Variables
The factors that can be measured and manipulated for any scientific experiment or research are research variables. Any factor which takes on different values can…
Top 18 International Rum Brands in 2024
In this article, we make a comprehensive list of Top Rum Brands and what makes them outstanding. Smooth aged rums have always grabbed the attention…
