Businesses and HR managers use a performance management system for tracking and monitoring the performances of employees. It also improves and alleviates the evaluation and…
Marketing Environment – Definition, Types, Importance and Examples
Various environmental factors affect the way a business is operated. These environmental factors can be divided into two broad categories, such as the internal environment…
Nonverbal Communication: Uses, Types, Importance And Role
The form of communication that occurs without using words is understood as Non-Verbal Communication. Facial expressions, gestures, postures, tone and pitch of the voice, kinesics,…
Organisation – Definition, Meaning and Types of Organisations
The term “Organisation” is one of the many standard terms used in business environments daily. However, many people fail to define these terms. We all…
Outsourcing – Definition, Reasons, Tips, Pros And Cons
Businesses continuously look for ways to increase their productivity and to minimise business expenses. Out of those several ways, one of the most commonly used…
Product Knowledge – Meaning, Importance and Types
With the help of Product Knowledge, a company communicates essential information about any product or service. Product knowledge is used to inform audiences, investors, media…
Brand Development – Meaning, Steps and Tips
What Is Brand Development? Brand development is the process of creating and maintaining a strong, recognizable brand with a unique identity. Brand development encompasses everything…
Brand Recognition – Definition, Importance and Strategies
What is Brand Recognition? Brand recognition is when consumers are familiar with a company based on its widely-recognized symbols, visual or auditory cues, or simply…
Top 20 OTC Brands or Over The Counter Drugs
OTC or over-the-counter drugs can be sold directly to the consumer without the benefit of a prescription from a medical professional. These are generally selected…
What Is Assertiveness And How To Be Assertive?
We all like those people who stand up and raise voice for their or other people’s rights (and against wrongdoings), but we admire those self-assured…
Personal Branding: Definition, Importance, and How to build one
What is Personal Branding? Personal branding is the process whereby individuals and entrepreneurs market themselves and their careers as a business brand with a notable…
Assertive Communication: Importance, Characteristics & Improvement
Assertive communication is a way to put forward your values without hurting anyone else. It is the best type of communication which helps you to…
Supply Chain Management – Definition, Components, Importance
Definition Supply chain management can be defined as a system that handles the entire production flow of goods and services in the organization. It monitors…
Political Environment: Meaning, Examples & PEST (ELI) Analysis
What is the Political Environment? The political environment is the total of a nation’s laws, governmental policies, and institutions that affect the business landscape. Political…
Production Capacity – Definition, Calculation And Examples
Definition Production capacity is defined as maximum production or output, which can be produced in business with the help of available resources. The capacity is…
Reflective Practice – Meaning, Importance and Steps
The reflective practice revolves around the concepts of learning from different life experiences. In this, we analyze our past responses in some situations, the outcomes…
Organisational Strategy – Definition, Meaning, Features
Definition Organisational strategy is defined as a dynamic roadmap that explains how a company needs to evolve so that it can meet its goal and…
Organizational Theory – Definition, Meaning, Types
Definition Organizational theory is the study of corporate designs and structures. It also deals with the behaviour of individuals or groups in the organisation and…
What is Market Share? Definition, Formula, & How to Increase It
Definition: Market share refers to the proportion of a company’s total sales in relation to the overall market it operates in. To put it simply,…
Market Growth: Definition, Types, Calculation & Examples
Market growth is the rise in the demand for a product or a service in the market. Usually, market growth happens when a company is…
Localization vs Internationalization – Differences Between Them
Localization and Internationalization – These concepts sound familiar, but they are very distinct from each other. These activities are referred to like the one in which…
Trustworthiness – Characteristics and Importance
Trustworthiness is the quality of an individual or thing that ensures dependability, credibility, and truthfulness. As an essential moral value, trustworthiness can also be understood…
Truthfulness – Meaning, Characteristics And Benefits
Truthfulness is the fact of being realistic or true to life. Being one of the vital life skills, truthfulness holds the highest value in making…
Formal Organisation – Definition, Meaning, Guidelines, Functions
Definition A formal organisation is defined as an organisational structure where the rules are established in place for undertaking operations and processes. These rules are…
Organizational Effectiveness – Definition, Meaning and Six systems
Definition Organizational effectiveness is defined as a concept to measure the efficiency of an organization in meeting its objectives with the help of given resources…
Organizational Behaviour – Definition, Meaning, Types, Objectives
Definition Organizational behaviour is defined as the behaviour of human beings in their workplace or only in a corporate setting. It studies the impact that…
Organizational Skills – Meaning, Types, Advantages with Examples
Definition of Organizational Skill Organizational skill is defined as the ability to use processes to get things done admirably and effectually. It is not inherent…
Business Portfolio – Definition, Meaning, Examples, Management
Definition: A Business Portfolio is a combination of various products, services and business units that make up a business. By observing this portfolio and each…
Network Marketing – Meaning, Types, Features, Advantages
What Is Network Marketing? Network marketing is a business concept where people sell items or services through their networks. This empowers a workforce that can…
Cost Leadership – Strategies, Advantages, Disadvantages
In simple terms, cost leadership can be explained as when a company tries to get a competitive edge by reducing the price of the product….
Adams Equity Theory of Motivation – Definition and Meaning of Equity
Definition Equity theory is a concept where people want the ratio of their outcomes to be nearly equivalent to the ratio of a referent person…
Information Processing – Definition, Tools and Stages
Information processing, as the name suggests, is about processing information in a manner that is noticeable to an observer. It is a method that allows…
Target Population – Definition and Examples
In this article, you will learn about what is target population, the definition of the target population, and a few examples of the target population…
What is Whitleyism? Meaning and Internal Characteristics
Whitleyism is a system used by English industries to solve matters about hours, wages, and such. It is a system of voluntary permeant board mostly…
What is Guerilla Marketing? Definition, Types, Ideas & 10 Examples to Inspire You
Guerrilla Marketing, named after the surprise tactics synonymous with guerrilla warfare, is an innovative advertising strategy designed to catch its target audience off guard. This…
How to Determine Selling Price? Calculation and Usage
Selling price is defined as the price at which a particular commodity, product, goods, or service is sold to the buyer by this weather. Generally…
What is Idle Time? Types, Causes, Control and Analysis
Idle time is defined as the unproductive time of either the machines or the employees that is caused by the management because of factors that…
Stakeholder Management – Overview, Principles, Types, Pros, and Cons
The process of systematic analysis, planning, finalizing, and implementation of pre-designed actions to engage with stakeholders is called stakeholder management. Management and engagement are possibly…
What is Intrapreneurship? Intrapreneurs vs Entrepreneurs
When an employee acts as an entrepreneur while working in a company, the whole process is understood as Intrapreneurship. Many get confused between entrepreneurship and…
Absence Management – Definition, Objectives and Benefits
What is absence management? Absence management is a program that is designed to control the absenteeism of employees in an organization. Employees of an organization…
