Job security is defined as a belief that an individual will keep his job. This is only a probability and can be both perceived and…
Job Sharing – Definition, Meaning, Examples, Advantages
Job sharing is defined as an alternative work schedule where two employees share the responsibility of one job voluntarily. This is a full-time position, and…
Key Account Management – Meaning, Strategy, Stages
Before understanding key account management, let us understand the phrase key account. In business terms, Account is a customer who gives you business by purchasing…
What is a Status Symbol? Factors, Meaning and Examples
Do you know what is a status symbol is? Well, would you want to know about it in the best way? There is not a…
What are Objectives Of Communication with 10 Examples
If there is one thing that is true in the world of business, then it is the fact that communication is something that you cannot…
Market Power – Definition, Meaning, Factors And Types
What Is Market Power? Market power is a company’s ability to set industry prices, regulate profit margins, and market entry hurdles for new competitors. Monopolies…
What is Labour Turnover? Definition, Causes And Effects
Definition: Labour turnover is defined as the ratio of the number of labour or staff who leaves an organisation to the total number of the…
Talent Management – Definition, Meaning, Strategies, Importance
Talent management is defined as a critical process that ensures that a firm has the best quality as well as quantity of human resources at…
Blake Mouton Managerial Grid – Advantages And Disadvantages
There are a lot of different types of leadership styles or grids for various purposes to fulfill. Perhaps you’d be aware of some of them…
Narrowcasting – Definition, Meaning, Applications, and Advantages
Unlike broadcasting, narrowcasting is a specialized method that offers services and information specifically designed for particular target audience groups. It enables businesses to more effectively…
Observation Method in Research (Definition & Types)
Definition The observation method is a process that involves human or mechanical observation to observe and describe the behavior of a subject. As the name…
Professional Organization – Definition, Meaning, Types
Definition A Professional Organization is an association that is formed to further the interests of people engaged in a specific profession, to advance a particular…
Top 10 TV Brands in The World in 2024
Television has always been an important source of visual entertainment for most households. In this article, we look at the top International TV Brands in…
Difference Between Contract Administration And Contract Management
The terms contract management and contract administration are often used interchangeably by organizations because at a broader level; they share several similarities. They serve complementary…
Causal Research – Meaning, Explanation, Examples, Components
Causal research can be defined as a research method that is used to determine the cause and effect relationship between two variables. This research is…
Career Ladder – Definition, Benefits and How to Build One
Definition A career ladder is described as a structured process through which an employee can make progress in various job positions in the organization. The…
Coordination – Definition, Meaning, Purpose Of Coordination
Coordination among the people working together is essential to get the maximum output. In an organization, there are several departments where hundreds of employees work…
Generic Brand Definition – Difference from Brand Name
What is a Generic Brand? The generic brand is a sort of consumer product which is generally not advertised. They, therefore, lack a logo or…
Heisenberg Uncertainty Principle – Meaning, Origin, Formula
Heisenberg Uncertainty Principle that technically suggested uncertainty in the behaviour of microscopic particles has its vast philosophical implications in understanding our relationships with this universe….
Top 29 Sustainable Clothing Brands in 2024
The sustainable fashion brand industry is on the rise because the buyers have become conscious about their choices and have decided to stick to them…
What is Capacity Management? Role in Planning
Capacity management involves adjusting the capacity of a resource, for instance, a system, machine or equipment to meet the planned load or demand. In business,…
Concept Development – Definition, Meaning and 6 Stages
Concept development is one of the essential and critical stages of new product development steps. Once an idea is generated and that idea is screened…
Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product…
Consultative Selling – Definition, Meaning, Techniques, Examples
When salespeople opt for an investigative approach by asking questions to get quality responses from the prospects to find out their pain points so that…
What is Telemarketing? Definition, Types, Skills, & Its Effectiveness in 2023
Telemarketing is a form of direct marketing in which businesses and organizations make unsolicited sales calls to consumers. It is a commonly used sales tactic…
The 6 Steps of Disciplinary Procedure
A disciplinary procedure is defined as a step-by-step process that deals with the perceived misconduct of an employee. It includes written rules and regulations that…
Diversity Training – Definition, Meaning, Process and Objectives
Diversity training is defined as a training program that encourages positive interactions between a group to minimize discrimination and prejudice. It is a gradual process…
What Is Fill Rate? Definition, Meaning, Formula, Examples
Fill Rate is associated with measuring the ability of an inventory in meeting the demand of the customers. So, the percentage of customers that can…
What is Remarketing and How do these ads work?
If you want to convert those people who visit your site but don’t make a purchase from your website or don’t perform the favorable action,…
Media Planning – Definition, Forms, Importance, Process and Benefits
Media planning is the process of identifying and selecting media outlets like television, newspapers, radio, magazines, etc., on which paid advertisements can be done. The…
Materials Management – Definition, Types, Benefits, and Objectives
Material Management is an important component of any successful business. It involves planning, controlling, and monitoring the movement of materials from suppliers to manufacturers and…
10 Steps of a Meaningful Self Evaluation to Increase Performance
As appraisals are right around the corner, your company might be asking you to fill in the self-evaluation form. Self-evaluation is one of the best…
What is Prosumer? Definition, Examples & Consumers vs Prosumers
A prosumer is someone who both produces and consumes goods and services. This term is most commonly associated with technology-savvy consumers who are using new…
Price Discrimination – Definition, Types, Objectives & Examples
Companies use various pricing strategies to generate profit by selling the same product. price discrimination is popularly used pricing strategy by companies to generate profit….
Rate Card: Meaning, Definition, Terms and Advantages
Definition A Rate card is a pricing chart that helps outline the expenses for clients or businesses looking to place advertisements or utilize media services….
What is Rationalisation? Definition, Meaning, Elements, Advantages
The rationalisation is defined as a process or a reorganization concept that is implemented to boost efficiency and productivity. In the corporate sector, the term…
What is Statement of Work? Meaning, Format, Tips & Other Details
A statement of work or sow is an integral part of contract and project management that guarantees completion of project work as per the set…
What is Trade Fair? Definition and Importance of Trade Fairs
Definition Trade fair is an event in which firms belonging to the same industry present their products and services in a defined setting to prospective…
What is Product Development? Definition, Meaning, Phases
Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All…
Shelf Talkers – Definition, Objectives, Tips, Advantages
Retail stores have changed dramatically in the past few decades. Earlier, one retail store was dedicated to the sale of one type of product. But…
