Market access is the ability of a company to sell its products and services in a foreign market or across borders. For example, pharmaceutical companies…
Media Mix Definition – What is Media Mix?
Definition of Media Mix Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular…
What is Relative Market Share? Benefits & Calculation
Definition: Relative Market Share can be defined as the methodology of comparing the brand’s market share against the market share of the competitor’s brand in…
8 Management Skills You Should Have as a Manager
Management skills can be defined as the attributes or abilities that an executive should possess in order to fulfill different tasks in an organization. They…
Definition of Market Aggregation – What Is Market Aggregation?
The term ‘market aggregation’ is used to refer to that marketing process in which a particular product or service is marketed to a large set…
What is Top of Mind Awareness (TOMA)? Definition, Examples & How to Increase It
The concept of top-of-mind awareness can be defined as the first and foremost brand that comes into the minds of customers when prompted about a…
Importance of Inventory Management: Definition, & Benefits
When we come to talk about the Importance of Inventory Management in today’s scenario, it largely applies to manufacture, wholesale, and retail firms. It is…
Importance of Operations Management Explained
In today’s dynamic business market it is very crucial for the firms to plan each of their business activities in the most organized and seamless…
What is Post Purchase Dissonance? Causes of Post Purchase Dissonance
Many times in our own personal life, we buy products which we later regret buying. It could be costly shoes, small items or anything which…
Top 25 Most Expensive Liquors in the World in 2024
Welcome to the exciting world of the fanciest drinks you can find! Imagine bottles so unique that each tells a story of great taste and…
9 Management Activities which Management has to do
If you want to become a manager, then one of the common questions you might have is – What are the management activities I will…
Top 12 Most Expensive Airlines in the World
The aviation industry is to be commended for its valuable performances over the years. Can you even imagine a world where you are unable to…
Explain Management as a process
Many people think that Management is a one Stop solution and you can find solutions to problems very quickly. However, management is not as simple…
Explain Management As An Activity
In a day, we have to perform many different activities. From attending meetings to handling emails to doing the core work. Even in personal lives,…
What is Tourism Marketing? 15 Strategies in 2023
From hotels and other types of accommodation to car rental services, airlines, restaurants, entertainment spots, and travel agents – tourism marketing encompasses a wide range…
What is a Marketing Agency? Role of a Marketing Agency
The Definition of a Marketing Agency The marketing agencies also referred to as marketing firms are those specialized agencies that help a particular business entity…
What is Retail Shelving? 10 Tips for Retail Shelving
Retail shelving is one of the most important features of retail space design. Perfect retail shelving can enhance the layout design of your retail store…
Importance of Retailing – Why Retail is Important?
Importance of retail marketing cannot be denied for today’s manufacturers. Retail stores play an important role in high-level exposure of businesses and widespread distribution of…
What are the Applications Of Research? Examples of 4 Sectors
A creative process and a systematic work which is undertaken in order to increase the knowledge which can be but not limited to society culture…
What Is Cross Selling? 3 Steps for cross selling to customers
Cross selling means selling related or complementary products to your existing customers. It is one of the most effective methods of the marketing world. for…
Risk Analysis – Overview, Types of Risk, Process, Advantages & Limitation
The term risk analysis is used to refer to the process in which the potential risks or issues are identified and analyzed which have a…
Marketing Strategy Of Converse – Converse Marketing Strategy
The converse is an American Shoe company and was founded in the year 1908. It produces lifestyle brand footwear, apparel, and skating shoes. Since 2003,…
What Is Risk Management? Importance Of Risk Management
The term risk management is used to refer to the identification, the polarization and the analysis of the threats or risks that may affect the…
Top 11 Skills For Success you should Learn
No matter how qualified you are for a particular job, companies that are hiring constantly have an eye for skilled people. This is because qualification…
What is Employee Performance and how to Measure Employee Performance?
At the core of a successful business is effective management of employee performance. For example, regular feedback sessions and goal setting will help ensure that…
Equality vs Equity – Difference Between Equity And Equality
In this article, we are going to discuss one of the most controversial topics which are the difference between equality and equity. The difference between…
Marketing Strategy of Nintendo – Nintendo Marketing Strategy
We have all enjoyed playing Mario, the game was developed by Nintendo Co. Ltd. It is Japanese video games and Consumer Electronics Company and is…
What are Customer Service Goals
The success of any business is dependent upon the achievement of its customer service goals. Not only do they help businesses remain focused, track accomplishments,…
Difference Between Planning And Forecasting (With Table)
Forecasting is the process of predicting what will happen in the future. It is based on past performance and current trends. Planning, on the other…
Who Is A Customer Service Representative and what is his Role?
Upbeat services are the need of the hour as it is all about meeting the expectations of every customer in an exceptional way. A customer…
What Is Customer Success? Concept, Process, Model and Examples
What is customer success and how can you measure it is an important question in today’s scenario. Every company is trying to find the right…
What Is Threshold Effect? Concept, Importance and Example
The term threshold effect is used to indicate that particular effect in which advertising of particular goods or services creates an impact on the behavioral…
7 Best Self Management Skills – Learn To Manage Yourself
Self management skills refer to the abilities of an individual to curb their emotions and to perform activities which are under their control. Self management…
What is Latent Demand? Concept, Importance and Usage
Definition of Latent Demand The term latent demand is used to refer to that situation in which a consumer is unable to satisfy his needs…
Marketing Strategy Of Philips – Philips Marketing Strategy
Headquartered in Amsterdam, Phillips is a multinational company and is one of the world’s largest electronics company and is currently focused in the area of…
Marketing Strategy Of Swiggy – Swiggy Marketing Strategy
Swiggy was founded in the year 2014 by Nandan Reddy, Sriharsha Majety, and Sriharsha Majety. It is an online food ordering and delivering service and…
Marketing Strategy Of Tropicana – Tropicana Marketing Strategy
Tropicana Products Inc. was founded in the year 1947 by Anthony T, Rossi in Florida and since 1998 it has been owned by PepsiCo. It…
Marketing Strategy Of Taco Bell – Taco Bell Marketing Strategy
Taco Bell is an American company selling Mexican food all over the world and is based out of California. Taco Bell is a subsidiary of…
Marketing Strategy of Zomato
Zomato is restaurant search and discovery and deliver business and was founded by Deepinder Goyal and Pankaj Chaddah in the year 2008. Zomato currently operates…
6 Reasons that Explain The Importance of Globalization
The world of business has been blessed with a boon of globalization that has worked wonders not only for the big players in the market…
