Every business needs to be goal-oriented having a specific set of aims and objectives. The importance of strategic planning comes into the picture here. It…
Importance of Training and Development to an Organization
Training and Development of employees is one of the most important and crucial facets of corporate firms. The management of the firms has to realize…
Importance of Feedback in the Communication Process
Feedback is crucial for personal and professional growth. It helps individuals and teams discover their strengths and weaknesses, enabling growth. Feedback can also be used…
What is Risk Identification? Impacts Of Risk Identification
Risk identification is the process of determining risks that could potentially prevent the program, enterprise or investment from achieving its objectives. It includes documenting and…
How To Advertise Small Businesses?
Have you ever tried to advertise small businesses on a shoe-string budget? Well, if you haven’t then you probably don’t know how tough it can…
Who is Brand Representative? Role of a Brand Representatives Career
What is a Brand Representative? The Brand Representative is a person hired by the company to help to increase brand awareness and value by representing…
Brand Design – Definition, Importance, Examples and Process
What is Brand Design? Brand Design can be defined as one of the crucial marketing practices of creating the name, logo, design, and the symbolic…
What is Subliminal Advertising? 4 Examples and Types
What is Subliminal Advertising? Subliminal advertising is a type of advertising that affects the minds of target audiences without their being aware of it. The…
4 Barriers to Communication in the Work Place
Clear-cut communication is the key to success in today’s postmodern industrial world. It has become more than important than ever before to communicate clearly and…
What Is Market Appraisal? Importance Of Market Appraisal
The term market appraisal is used to refer to the review that is carried out by the various kinds of financial institutions or the recommendations…
What is Offline Marketing? Strategies and Advantages
Offline marketing is used to refer to that type of marketing strategy in which the advertisement of a product is done via offline channels like…
Top 10 Most Important Business Skills one Should Learn
Running your own business, at times, can be one heck of a task, especially when you have just entered into the field. But with a…
What is Risk Control? The Importance Of Risk Control
Risk can be defined as the exposure to losses or injuries. A risk is caused by the occurrence of an unfavorable or undesirable event. Risk…
How to do Risk Management? 7 Step Risk Management Process
The term risk management is used to refer to the identification, the polarization and the analysis of the threats or risks that may affect the…
Communicate Effectively: Top 15 Strategies to Improve Skills
Effective and clear communication is an art that separates an exceptional leader from an ordinary one. It has the power to eliminate misunderstandings and encourage…
11 Disadvantages Of Franchising – Cons Of Franchising To Your Business
Hearing the success stories of a franchise model usually prompts individuals to make an investment in it. Are you sure you want to adopt it…
16 Disadvantages Of E-commerce – Problems with E-commerce
E-commerce is a commercial sector where transactions are possible with the help of internet connection. More and more industries are moving their operations via online…
Top 10 Communication Skills and How to Improve Them
In this competitive era, the most sought-after soft skill is communication skill. It is a valuable attribute that can help in understanding, negotiating and dealing…
11 Benefits Of Franchising – Advantages Of Franchising
Franchising is becoming the new success story as it has enabled people to taste the financial and professional success that they had only dreamed of….
17 Benefits Of Ecommerce to An Organization
One of the fastest emergent retail industries in the world is e-commerce that is expected to hit figures of more than 4 trillion US Dollars…
What is Market Architecture? Concept, Importand and Needs
The term market architecture is defined as a map which includes the various types of submarkets and how each of these individual submarkets is linked…
What is Market Attractiveness? Importance, Examples and Factors
The term market attractiveness is used to refer to the various opportunities that are offered to any firm or any organization by the market, by…
What is Neuromarketing?
What is Neuromarketing? Neuromarketing is an emerging field that combines neuroscience insights with marketing methods. Simply said, it is a method of understanding what makes…
What Is Market Activity? Advantages Of Marketing Activities
The term market activity is used to refer to those particular types of actions which are performed with the primary objective being increasing the sales…
What Is Market Allocation? Benefits Of Market Allocation
The term ‘market allocation’ is used to refer to a type of horizontal trade agreement in which different competitors agree on one single term which…
What is Fair Competition? Definition & Examples
Fair competition is a type of competition that occurs in an open and free market in which there is equitable competition between rival companies on…
10 Types Of Sales Most Commonly Used For Selling
A sales job is most common and one of the most lucrative jobs pursued by almost every person. The basic concept behind this is that…
Types Of Research
Different types of research let marketers, researchers, and businesses gather data and associated information from all involved parties. This helps them find solutions, answer questions,…
Top 14 Kitchen Appliance Brands in the World
The top kitchen appliances vary from type to type. They vary with degrees of cooking and cooling power. Most of the top kitchen appliance brand…
Top 13 Mattress Brands in the World Based on Market Coverage
Mattresses are important for good sleep. When selecting the mattress, it was essential to consider the brand. Many new brands get introduced very often and…
What is the Buyer’s Journey? Definition, Stages, and Examples
The Buyer’s Journey is a term used to describe the cycle of events customers go through when considering purchasing. The journey typically begins with a…
Who Are Early Adopters? Importance and Strategies to Influence them
Early adopters are customers who consider buying a business’s products or services during its initial launch period. They are also known as lighthouse customers. What…
What is a Brand Promise? Examples of an effective brand promise
The brand promise is the unique, enticing, captivating, and enduring idea behind the purpose of the brand’s existence which customers can expect from the brand…
Customer Journey Mapping – Overview, Utility and Tools with Examples
The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….
What are the Working Duties & Job Responsibilities Of A Sales Clerk?
The sales clerk is one of the most important customer-facing staff members of a store. the job of a sales clerk is to help customers…
What is Sales Control? Importance and Process of Sales Control
Sales control ensures the productivity of the sales force and its mechanism varies from companies to companies. Control on sales force keep them alert, creative,…
What is Place Strategy & How to Decide on a Place Strategy?
The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four…
Importance of Human Resource Management
Of all the departments in a corporate firm, the management has to realize and follow the Importance of Human Resource Management in the most crucial…
9 Main Objectives of Business Plan
A recent study has shown that a vast majority of businesses fail due to the lack of a proper business plan. The business plan can…
