The term customer journey mapping is used to depict the entire experience of a customer while purchasing for goods or services. It is a visual…
Process In Marketing Mix – Concepts & Types Of Processes
The process is part of the marketing mix. It is the part of 7 P’s of the marketing mix or extended P’s of marketing mix….
What are the Working Duties & Job Responsibilities Of A Sales Clerk?
The sales clerk is one of the most important customer-facing staff members of a store. the job of a sales clerk is to help customers…
What is Sales Control? Importance and Process of Sales Control
Sales control ensures the productivity of the sales force and its mechanism varies from companies to companies. Control on sales force keep them alert, creative,…
What is Place Strategy & How to Decide on a Place Strategy?
The marketing mix is a very important concept of marketing wherein the entire marketing strategy of a product can be highlighted. Commonly known as four…
Importance of Human Resource Management
Of all the departments in a corporate firm, the management has to realize and follow the Importance of Human Resource Management in the most crucial…
9 Main Objectives of Business Plan
A recent study has shown that a vast majority of businesses fail due to the lack of a proper business plan. The business plan can…
The Importance of Motivation and its Effect on Performance
There are quite many factors required to complete a specific task or job responsibility in a successful manner. All the tangible factors such as monetary…
Marketing Strategy of Lays – Lays Marketing Strategy
In the year 1932, Herman W. Lay established a small business in Nashville, Tennessee and started selling potato chips, it then was bought by Herman…
Top 7 Visa competitors (Updated in 2023)
The top Visa competitors are Mastercard, American Express, Discover card, Capital One, PayPal, Bank of America and J P Morgan Chase. Visa is a popular…
Objectives of Marketing Plan Explained in Detail
A marketing plan’s goals are to accomplish a specific set of outcomes for the promotion of a business. A few notable instances of marketing goals…
Objectives of Leadership – Primary & Secondary Objectives of Leadership
Every business needs a leadership role. Leadership is all about taking a group of people to achieve a common goal. The strength of leadership lies…
5 Objectives of Inventory Management
Inventory management is a key part of any successful business. Inventory costs can quickly add up, so it’s important to have an effective inventory management…
Top 10 International Restaurant Brands in the World
The top restaurant brands listed in this article, arranged by means of market capitalization are at most of them chain operations. These brands have positioned…
6 Objectives of Team Building
You would have read this very famous quote by famous American author Heller Keller- “Alone we can do so little, together we can do so…
What is Employee Value Proposition? Definition, Concept and Examples
Want to ensure Employee Performance Optimization in your company? Looking for the best techniques to improve employee retention? Then incorporating Employee Value Proposition in your…
What is Employee Leasing? Definition, Concept and Examples
Do you know how beneficial Employee Leasing Model can be for your business? It will not only alleviate the task of HR services, employers’ compliances,…
What is Employee discrimination? Definition, Concept & How to Avoid It
Employee discrimination, as the name suggests, is all about discrimination among the employees based on a number of factors. Though the discrimination is very much…
10 Alternatives of Microsoft Word – Top 10 Substitutes of Microsoft Word
Microsoft Word is a word processor that is developed by Microsoft. Released during the year 1983, Microsoft Word was released for various platforms. Its native…
How to be Consistent? 10 Ways To Be Consistent in Your Life and Work
Consistency is a personal trait that needs to be honed if you want to achieve fulfillment and productivity in life. It is a positive characteristic…
Marketing Strategy of Tommy Hilfiger – Tommy Hilfiger Marketing Strategy
In the year 1985, famous designer Thomas Hilfiger established Tommy Hilfiger Corporation and now it is a popular brand. The range of products sold under…
How to Be Respectful? 10 Ways To Be Respectful
Haven’t we all heard that respect is earned? It cannot be given freely and you have to work hard to achieve it in life. It…
How To Be Friendly? 10 Ways To Be Friendly
Friendliness is about being approachable through your actions and manner. When a person strives to make others feel comfortable he is trying to be friendly….
How To Be Wise? 10 Ways To Be Wise and Act Wisely
A wise person manages his emotional, physical and mental wellbeing before his monetary wealth because he realizes that actual wealth is his health and not…
Difference between Goals And Objectives in Marketing
Goals vs objectives are two terms which are most commonly used in business and education sectors and are commonly confused with each other. These two…
SWOT Analysis of Faber Castell
Faber Castell is a popular stationery industry that was established during the year 1761 and is headquartered in Stein, Germany. It is the oldest manufacturer…
Marketing Strategy of LIDL – LIDL Marketing Strategy
LIDL is a German global discount supermarket chain and it operates with around 10,000 stores across the world and is well present in Europe and…
What is the Importance of Discipline in Professional Career?
Since the very first day of school, we are taught by teachers and by parents even before the Importance of Discipline. It lies in all…
What is the Importance of Innovation to an Organization?
As they say, necessity is the mother of innovation. And this theory or a phrase holds so much significance even today. In today’s dynamic market…
SWOT Analysis of Yes Bank
Yes Bank is a popular Banking and Financial Services company that was formed during the year 2004 and is headquartered in Maharashtra, India. It has…
SWOT Analysis of Tissot
Tissot is a popular watchmaking industry that was established during the year 1853 and is headquartered in Switzerland. It is a subsidiary of the Swiss…
SWOT Analysis of Emami
Emami is a conglomerate that was established during the year 1974 and is headquartered in West Bengal, India. The company is well known for its…
4 Main Objectives Of Digital Marketing
Digital Marketing is the use of various digital mediums to reach out to your prospective customers. The reach of digital marketing is tremendous- almost every…
How To Be Patient? 10 Ways To Learn Patience
Patience is a desirable quality in this fast-paced world that is full of stress and instant gratification. We want things to happen immediately and when…
SWOT Analysis of Fanta – Fanta SWOT Analysis
Fanta the brand is a fruit-flavored carbonated drink created by The Coca-Cola Company and marketed globally. There are more than one hundred flavors globally. The…
SWOT Analysis of Fossil Group
Founded in 1984 by Tom Kartsotis and based in Richardson, Texas, Fossil Group is an American watch and lifestyle company creatively rooted in vintage, authentic,…
SWOT Analysis of Berkshire Hathaway
Berkshire Hathaway Inc. is a multinational company which is headquartered in Omaha, Nebraska, USA. It serves as an investment vehicle for Warren Buffett. In the…
How to be Successful? 10 Ways To Be Successful
What is success and how can you achieve it in life? People have been trying to find its actual answer from time immemorial. For some…
SWOT Analysis of DuPont
DuPont is an American conglomerate that was founded in the year 1802 by French American chemist and industrialist Éleuthère Irénée du Pont. In the 20th…
How to be Honest? 14 Ways To Be More Honest and Practice Honesty
Honesty is the first trait that anyone looks in another person. It is essential to mean what you say and vice versa if you want…
