Uniqlo is an apparel brand that is a wholly owned subsidiary of Fast Retailing Co. Ltd. The brand is Japanese casual wear, retailer, manufacturer and…
The Importance of Negotiation and the Reasons to Learn it
For the business to attain the pinnacle of success and grow from strength to strength, the factor of cost saving is quite vital and required….
How to be Tough and Stay Tough? 10 Ways To Be Tough
There are times in life when you need to make complex decisions and at this point in time, it is imperative to be physically and…
10 Brilliant Ways to be Creative
People who think big and are game changers are known as creative. Their mind is eager to walk on a creative path with a fresh…
Marketing Strategy of Nikon – Nikon Marketing Strategy
Nikon is a Japanese multinational company founded on July 25th, 2017 and is headquartered in Tokyo, Japan. The ranges of products include camera lenses, microscopes,…
Marketing Strategy of Aquafina – Aquafina Marketing Strategy
Aquafina is a brand of bottled water produced by PepsiCo under purified bottled water products. The brand was first distributed in Kansas in the year…
Data vs Information: Difference with a Comparison Table & Examples
Data and information are common terms that get thrown around a lot, but many don’t fully understand the difference between them. When it comes to…
13 Types of Brainstorming used to get unique Ideas
Brainstorming is Classified as a group creative technique, brainstorming is generating spontaneous ideas contributed by its members to solve a specific problem or to explore…
What is the Difference between Business Development and Sales?
Business Development (BD) and Sales are two distinct roles that both involve helping an organization to increase its revenue. However, although they have common goals,…
Difference Between Leadership and Management
The difference between leadership and management is associated with the ways they interact with their teams. Successful leaders focus upon motivating, guiding, influencing, and enabling…
What is Difference Between Franchising and Licensing – Franchising vs Licensing
When someone wants to start their business, franchising as well as licensing both look tempting business models. There is a huge difference between both franchising…
What is the Difference between Knowledge and Wisdom?
In the journey of life, we often encounter two particular words: knowledge and wisdom. A dictionary defines wisdom as the ability to use experience, knowledge,…
What is Website structure? Why structure is important?
Starting a blog/website nowadays is not a difficult task but increasing its visibility and improving rank is the huge task we face afterward. This is…
Difference Between Effectiveness and Efficiency
There are many words in English that have similar meanings that most of the times, people get confused in their application. In this article, we…
15 Promotional Strategies to Use in 2025 (Types, Steps & Role in Marketing)
Promotion is an important part of marketing. It’s how you get your message out to potential customers and build your brand voice. is a great…
What are Sales Leads? Types, Sources and Advantages
In business sales lead is a person individual or an organization which has shown interest in the product or services of a company. There are…
Top 32 Handbag Brands in the World in 2025
Let’s jump into the exciting world of fancy bags! From Dior and Chanel’s classic beauty to Gucci’s bold looks and the cool, creative designs of…
Porter’s Diamond Model – Concept, Strategy and Examples
Porter’s Diamond model is an economic model that is developed by Michael Porter that aims to highlight and explain on why particular industries or nations…
Top 16 Guitar brands in the world in 2025
Welcome to the fantastic world of guitars! Whether you’re picking up a guitar for the first time or already know your way around a tune,…
3 Main Types of Franchises – 3 Franchise Models
A franchise is a fantastic way to do business. This is because the brand is already established by someone else and because they require distribution…
Beginners Guide to Employee training and development
Training is a program that is conducted by the organization to help an employee to learn new skills or attain knowledge with the main focus…
12 Types Of Management Information Systems (MIS)
A management information system is an advanced system to manage a company’s or an institution’s information system. it is a computerized database to organize and…
Marketing Mix of Wendy’s and 7Ps (Updated 2025)
The Marketing mix of Wendy’s analyses the 7Ps of Wendy’s, including the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Wendy’s. Wendy’s Company…
SOAR analysis – Examples, Model, Concept, and Template
There are many different strategic tools available for a firm which help them in decision making and deciding a way forward. One of them is…
Brand Equity Definition and Importance
Brand Equity is defined as the premium charged by the company for its particular product or service offered as it has a renowned and recognized…
What is Cross-Channel Marketing? Examples and Advantages
Definition: Cross-channel marketing allows firms to reach customers via in-store, social media, email, direct mail, mobile apps, SMS, and more. An example of cross-channel marketing…
What is Website Engagement? Why is it important for online business?
In this article, we will discuss the website engagement metrics which is often a highly debated topic in the blogosphere. For every online business to…
Difference between Strategy and Planning – Strategy versus Planning
In a business environment, planning and strategy are two words that you will come across frequently. It is very important to have a clear understanding…
Difference Between Introvert and Extrovert – Introvert vs Extrovert
Like most of the personality types of human beings, being introvert and extrovert is also not absolute. Still, most of the people, identify their personality…
Revenue vs. Sales: What’s the Difference with a Comparison Table
Did you know that in the world of business, revenue and sales are often used interchangeably, but they have distinct differences? Sales refer to a…
Difference Between Externship and Internship – Internship vs Externship
Most of the students are quite well-versed with the term internship, but they have no or a little knowledge about externship programs. However, both externship,…
Difference between Task and Activity
More often than not the terms task and activity are used interchangeably. These words appear similar which is why they can create confusion for most…
Characteristics and Types of Entrepreneurs based on Classification
An entrepreneur is a person who exercises or displays initiative by organizing or starting a venture to take advantage of an opportunity. An entrepreneur is…
What are the Responsibilities of a Store Manager?
A store manager is required in Retail stores, chain stores, Department stores, supermarkets, and DIY stores. It is the responsibility of a store manager to…
Types of interviews in Qualitative Research
The purpose of the qualitative research interview is to study the experiences, views, or belief of an individual on a specific subject or topic. In…
What is Sales Compensation? Importance, Types & Uses
Keeping the sales team motivated and providing them enough compensation to encourage them to get more sales is the top priority of every organization which…
10 Types Of Sales Strategies to Increase Sales
Sales strategy is the action plan to hit the numbers and achieve sales targets. What is a methodical plan which is devised in order to…
Different Types of Sales Commission
Employees in sales’ jobs get a base salary along with commission on the basis of total numbers of units sold by them or reaching the…
Understanding Facebook Page Navigation
For those who are new to the world of Facebook, knowing about Facebook page navigation is really important. With the help of navigation, you will…
What is Sales Channel Development? Phases, Advantages and Disadvantages
Generating more and more revenue is one of the biggest challenges for salespeople and companies do their best to make most out of working hours…
