So, you heard about online marketing, hired top online marketers and now, your business enjoys boosted online presence. Your prospects are talking about you, competitors…
What is a Supply chain? Role of Supply chain in distribution
Suppy Chain Definition A supply chain denotes a system in a business that involves organization, information, people, activities and resources that are used to move…
30 Types of Marketing Collateral You Need Now (2024)
While marketing collateral has been used for a long time, it continues to evolve, necessitating frequent reevaluation to be effective. This dynamic character is driven…
17 Types Of Technology used in the Businesses World
The technology consists of various methods, techniques, skills, and processes used together to make a work or task easy. Technology is used for reducing manual…
15 Types of Marketing Strategies
A right marketing strategy plays an important role in the success of a business. Every company chooses and spends a lot of money for the…
2 Main Types Of Variables used in Strategies
Inferential or descriptive statistics are often used by marketing professional to take important marketing decisions. Effective marketing strategies can open new opportunities for small businesses…
What are Unstructured Interviews? Guide to taking Unstructured Interviews
An unstructured interview is a type of interviews where interviewer doesn’t have a list of pre-prepared questions. These are a type of non-directive interviews and…
What is Research Design? Type of Research Designs
A research design is a step-by-step approach used by a researcher to conduct a scientific study. It includes various methods and techniques to conduct research…
What is Exploratory Research? Types of Exploratory Studies In Sales
Exploratory research is conducted on problems that have not been investigated clearly and there is not much information available on it. the purpose of conducting…
13 Projective Techniques used in Market Research
In this article we discuss various projective techniques which can be used in Market research. However, first let us understand what are projective techniques? What…
6 Main Types Of Marketing Channels Observed in the Business World
Marketing channels are used to make goods and services from the manufacturer to make available for consumers to use. This includes several activities to transfer…
11 Types Of Quantitative Research options that exist for Market Researchers
Quantitative research involves methodical analysis of phenomena by means of collecting quantifiable data and then carrying out mathematical, statistical, or computing techniques. To conduct quantitative…
11 Types Of Propaganda & The Uses Of Each Propoganda
The meaning of term propaganda is the propagation of ideas and information with the intention of causing or intensifying specific attitudes and actions. Propaganda is…
14 Types Of Leadership Most Commonly Observed in Organizations
Leadership is the style of a person who uses power in order to lead other people. A leader is someone who is looked up to…
9 Types of Qualitative Research used by Market Researchers
Qualitative research is concerned with answering ‘why’ questions or ‘How’ questions especially the ones which are meant to understand or comprehend human behavior. The primary…
How To Break The Ice? 15 Tips On Breaking The Ice
How do you deal with new encounters? Are you comfortable in such settings or do you struggle to find the words that would break the…
What is Facebook Mentions? Key highlights of Facebook Mentions
Facebook mentions is an app that is centered around empowering verified superstars on Facebook. With the help of Facebook Mentions, they can interact with their…
What is Cost Reduction? Advantages and Disadvantages
This can be seen as a strategy wherein the company, not out of necessity, but out of sheer want, may undertake Cost Reduction. Unlike Cost…
What is Customer Feedback? 7 Types of Customer Feedback
Feedback from customers is the valuable information, opinions, and comments they share about their interactions with your company, products, or services. This feedback is important…
8 Types of Advertising agencies based on their Function
Advertising agencies are dedicated centres to create and promote advertisements. They are responsible for not only developing advertisements but also executing the entire advertising strategy…
7 Types of After Sales Service to keep your Customer Satisfied
The concept of after sales service is as important as sales. While it does not generate any revenue for the company, it surely does increase…
21 Types Of Journalism most used in Media
The meaning of the term journalism is an activity or a profession to collect information and write for newspapers, magazines, websites or to broadcast it…
13 Types Of Knowledge based on the Source of Knowledge
Knowledge, (for example fact, description, or information), is awareness or understanding of something. Knowledge can be gained through experience or learning, perceiving, or discovering something….
6 Types Of Customer Segments to Target
Segmentation is dividing the similar customer into homogenous groups for the sake of classification and study. Customers are segmented in similar groups based on their…
29 Types Of Questions Used to analyse Data by Businesses
A question is a sentence that seeks an answer for the purpose of collecting information for various reasons like research, a test of knowledge, or…
20 Types of Business Agreements
Agreements are an integral part of the business. Every business will have several Types of agreements in place for the smooth functioning of the organization…
13 Types of Audit – Various types of Auditing used By Companies
Review and investigation of financial statements and reports are called auditing. The reports and statements can be of any nature like revenue reports, expense reports,…
Impact of Social Media on Youth : Positive & Negative Effects of Social Media
In today’s world, all of us are experiencing this thing that social media is developing day by day. Most of the people around the world…
What Is Social Media Promotion? Importance Of Social Media Promotion
Well, if you are in the world of the Internet, then you must be quite familiar with the term social media promotion. One of the…
Brand Management – Definition, Process, Examples and Softwares
Definition: Brand management is a branding process responsible for identifying a brand’s core value and managing it in a manner that the brand value is…
What are Inventory Management Systems? Importance and Types
Inventory, a stock of raw materials and components to be used in manufacturing process or a stock of finished goods held for the purposes of…
What is Outbound Marketing? Concept, Explanation and Examples
When a business is started, one of the most critical needs is to let people know about the products and services so that more customers…
5 Decision Making Styles that help Management
Decision making is a critical process for all the individuals, all the organizations. Every decision tells us something about the person who took it and…
What is Wholesale Marketing? Strategies and Examples
Wholesale marketing is a type of marketing strategy that involves selling wholesale products directly to large retailers, wholesalers, or distributors in bulk. This type of…
What is Meant by Piercing The Corporate Veil?
Starting a limited liability company is always advantageous since directors are not directly liable for any debts that may be incurred by the business. When…
Willingness to Pay: What Is WTP & How To Measure It
A customer’s willingness to pay indicates the highest price they are willing to pay for a product or service. WTP is an important metric for…
What is Brand Philosophy? Importance of having a Brand Philosophy
Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization…
What is Map Pricing and How it helps retailers?
There are various forms of Pricing policies used by manufacturers and retailers to attract customers. However, even though the policies are in place, there are…
What is Keystone Pricing? Keystone Pricing Strategy in retail
Oh! Those good old days of retail! The competition not so stiff and the prices soaring high! Quite a golden period, wasn’t it? It was!…
What is a Brand Statement? and 5 Brand Statement Examples
Brand Statement can be defined as the proclamation of your brand ethics and features of your business highlighting the unique selling points as compared to your contemporaries…
