Brand strength is a measurement of how well your brand communicates your value to your customers. It’s determined by the level of trust, loyalty, and…
How to get Customer Testimonials? 9 Customer Testimonial Examples
Testimonials are statements from customers that highlight their positive experiences with a company and the quality of its services or products. They usually come in…
Best 8 Types of Business Ownership
Business is also classified according to ownership, and deciding the type of ownership is one of the most important business decisions. The ownership decisions have…
What is Vrio Analysis? 4 Question Vrio Framework Explained
Vrio Analysis can be defined as an inception of the 4 question framework that focuses on the resources and the capabilities of the organization to…
What is Technology Life Cycle? 4 Stages of Technology Life Cycle
The Technology Life Cycle can be defined as how the technology and its processes affect the business processes and impact the entire life cycle of…
The Six Box Model by Marvin Weisbord – Six Box Framework
The framework of the Six Box Model by Weisbord was developed by Marvin Weisbord and the specialty of this model is that it helps the…
What is Vertical Marketing System? Types & Examples
Definition: A vertical marketing system refers to a coordinated approach where the producer, wholesaler, and retailer of a product or service work together as a…
Who is an Account Manager? Role of an Account Manager
To understand the Account Manager, one must first know what an account is. The term Account has different meanings in financial as well as business…
What is Value Based Management? Process of Value Based Management
The Value Based Management was developed by the leading management consultants McKinsey & Company and has a comprehensive approach to the value based management based…
Marketing Strategy of Netflix
Founded in the year 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, Netflix now has its presence in more than 190 countries…
What is the EPRG Framework? 4 stages of the EPRG Framework
Wind, Douglas, and Perlmutter created and presented the EPRG Framework. It concentrated on the company’s foreign marketing activities and the disparate perspectives about its engagement…
What is Carroll’s Pyramid of Corporate Social Responsibility?
Pyramid of Corporate Social Responsibility is a simple framework that argues on the aspect that why organizations should meet their corporate social responsibilities. The pyramid…
What is the CAGE Framework ? Cage Analysis Explained
The CAGE Framework identifies the Cultural, Administrative, Geographic, and Economic differences between the various countries that companies should address and take care of whilst working…
3 Main Types of Business Strategies Planning
Strategy is a word when pronounced, the hearer picturizes a crouched person, alert and ready to attack at his enemy with focus, discipline and most…
What is Sales Commission? Types, Role and Advantages of Sales Commission
A career in Sales would invariably come with the perk of Sales Commission. Business Dictionary defines Sales Commission as, “A certain amount of money in…
Who is a Sales Coordinator? Role and Job Profile of Sales Coordinator
Sales Coordinators are the support for the Sales team in their duties in not only Sales but also in admin duties. Sales coordinators play an…
What is Sales Conversion? Process of Sales Conversion
The term is self-explanatory and is self-defined. The conversion of a prospect to lead and lead to a customer is termed as Sales Conversion. To…
6 Steps in Negotiation which occur in the Negotiation Process
Negotiation is a process in which two or more parties reach a beneficial decision which is mutually agreed, to avoid disagreements and differences. Usually, two…
8 Types of Analysis in Research
Data analysis detailed process of analyzing cleaning transforming and presenting useful information with the goal of forming conclusions and supporting decision making. Data can be…
5 Types of Pricing Structure Used by Companies
Once a firm develops a product or service, what remains to be done and which also happens to be the crucial step is pricing the…
What is Customer Experience Strategy and How to Build it?
A CX strategy is a plan that a company uses to ensure positive experiences at every point of contact with customers during their journey. It…
How to Collect Customer Feedback?
Customer feedback is a way of collecting and assessing customer opinions & experiences with a specific product, service, or business. This information can help improve…
Top 12 Tools to Block a Website in Google Chrome
Google Chrome is one of the safest and fastest web browsers developed by its parent company Google. This cross-platform browser is equally accepted as both…
What is the Importance of Ethics in Research?
Research and Development of all the vital information that is required hold quite a lot of importance and significance in each and every organization as…
What is the Importance of Time Management?
There are no shortcuts to success and the factor of realizing the Importance of Time Management holds quite a significant place in order to attain…
What is the Importance of Team Work?
For any business venture or a brand to make a distinctive mark in the market and in the minds of the customers, it is very…
What is BATNA? Best Alternative To a Negotiated Agreement
Abbreviated as BATNA, it is elaborated as Best Alternative To a Negotiated Agreement. It was first explained in their book “Getting to Yes: Negotiating Without…
How to Empower Employees? 10 Ways To Empower Employees
It is the trust between the employer and employee that leads to a fruitful professional environment and productive growth of both parties involved. A good…
10 Important Business Objectives And Tips To Achieve Them
Business owners should have a particular vision and purpose and must work diligently towards achieving them. There is no harm in setting up projections and…
10 Signs Of Poor Management in an Organization
When a leader is without any vision and fails to inspire his team via instructions and guidance it ultimately leads to poor management. Supervision and…
What is Sales Metrics? 8 Sales Metrics you should track
For the proper understanding of the topic, let us break down and understand sales metrics first. Liked this post? Check out the complete series on…
9 Types of Benchmarking
The process of comparing your business metrics to understand the performance of strategies and processes is called benchmarking. Benchmarking makes sure that the practices that…
4 Types of awareness
The ability to perceive and know things how to feel cognizant about the events is called awareness. It is being conscious of something. Awareness is…
Top 11 Sales Abilities you should possess
Sales are defined as the exchange of goods or services against money. The salesperson is the one who does the sales job. There are two…
What is Sleeper Effect Concept? Application of Sleeper Effect
Whenever we talk about the World War II, one of the first things that strike us is the widespread calamity that had struck. There was…
10 Types of Business Research
The ultimate intention of any business is to increase sales and profit of the business. Business research is can be defined as a process of…
13 Types of Business Risks You Might Face While Running a Business
Business risk is a possible hurdle which may prevent the business from achieving its ultimate goal. The risk can also prevent businesses from achieving regular…
10 Types of Business Costs
Costs are mandatory expenses which are made in order for the smooth running of a business. Every part of the business is associated with different…
8 Types of Business Processes
A collection of processes is what makes the business. Different processes come together to form an efficient business model. For a business to flourish it…
15 Types Of Business Letter Used by Small Business
Any letter which is written for someone outside or inside the organization, with the intention of conveying a business message is termed as Business Letter….
