A customer does not simply buy a branded product. He tries to recall the brand or product in his mind with something else. That association…
SWOT Analysis of Hollister
Hollister Co. was launched by Abercrombie & Fitch Company CEO Michael Jeffries in July 2000, and is lifestyle brand that markets clothing and fragrances reminiscent…
Types of Brand Names
Brand names are the identification indicator with which a brand will be called. It is something that sticks with your brand for a lifetime and…
What is Theory of Constraints?
The Theory of Constraints is a unique methodology for identifying the most important limiting factor that stands in the way of achieving a goal and…
6 Different Types of Attention
The ability to focus on relevant environmental stimulus is called attention. High attention would mean focusing only on the relevant part and removing attention from…
Top 10 Types of Assessment
Assessment is defined as a proper collection, interpretation and use of information in regards to learning. It gives the teacher a better awareness about the…
What is House Of Quality? Concept & Advantages Explained With Example
House of Quality can be defined as the most convenient, easy, and simple tool used to convert the customer needs into technical descriptors for the…
7 Steps of Sales Process And How to Create One?
What is the sales process? The Selling or Sales Process is the way in which a salesperson interacts with potential buyers. There are 7 main…
10 Types of Advertising With Brands Example
Types of advertising have been revolutionized with the advent of digital media, ranging from websites and emails to social media marketing. Traditional methods such as…
What is Six Sigma? Six Sigma Concept Explained
The Concept of Six Sigma is a disciplined, statistical-based, data-driven approach, and a continuous improvement methodology for eliminating defects in a product, process or service…
How to Increase Sales? 10 strategies for Increasing Sales
Every organization likes to look at a graph of sales that shows growth. As much as everyone would like to do that, not every organization…
What is Sales KPI? Types of Sales KPI
KPI is an abbreviation of Key Performance Indicator. Thus, Sales KPIs are the indicators of sales performance. These indicators are specific, measurable and time-bound. Every…
8 Types of Absenteeism and How to Deal With Them
Absenteeism is informed or uninformed unavailability of an employee at work. Taking long, unnecessary breaks at work, being disinterested, leaving early etc. are also forms…
What is Retail sales? Explained in detail
Purchase and sale of retail goods by customers and businesses is called retail sales. Retail goods are usually comprising of finished goods. Retail goods consist…
What is Pharmaceutical Sales? A look into Pharma Sales
Sales of Pharmaceutical products, which may include medicines, or surgical devices, consumables of any form, machines, and equipment used in surgeries is called Pharma Sales….
Top 10 Dropbox Competitors & Alternatives in 2025
The top Dropbox competitors are Google Drive, Box, Amazon Drive, OneDrive, iCloud, Sync.com, pCloud and others. Dropbox is a file hosting service that is operated…
Positives of Social Media Sites
In today’s world, everyone opts for a social media platform for marketing their product as it has become the most powerful platform to do so….
What is Sales Growth? Sales growth Explained in Detail
Sales Growth is the parameter which is used to measure the performance of the sales team to increase the revenue over a pre-determined period of…
16 Sales Activities you can do to Sell Better
Any activity to promote a sale is known as Sales Activity. Sellers carry out a multitude of activities to keep the business afloat and raise…
Top 12 Harley Davidson Competitors & Alternatives in 2025
The top Harley Davidson Competitors are Triumph Bikes, Yamaha Motorcycles, Ducati, Royal Enfield, Viper Motorcycle Company, Polaris, Kawasaki, Honda, BMW motorcycle, BRP, Gibson, Arctic Cat….
What is Total Quality Management?
The concept and methodology of Total Quality Management can be defined as an extensive and structured organization management approach that mainly focuses on the continuous…
How to Build a Sales Action Plan?
Sales are the only revenue generator for every company and focusing on increased sales is focusing on increasing profits of and for the company. The…
Marketing strategy of Lipton Tea
Lipton Tea British brand of tea named after its founder Thomas Lipton and currently owned by Unilever was founded as a small shop in Glasgow,…
SWOT Analysis of VISA (Updated 2025)
Let’s explore the SWOT analysis of Visa by understanding its strengths, weaknesses, opportunities, and threats. Visa Inc. is a global leader in digital payments, linking…
Top 14 Hyundai Competitors & Alternatives in 2025
The top Hyundai Competitors are Toyota Motor Corporation, Volkswagen, GM Motors, Ford Motors, Nissan, Honda Motors and others. Hyundai is a popular automotive manufacturing company…
What is the 5S System Framework in Management?
The 5S system can be defined as a systematic form and methodology of visual management utilizing everything from the floor tape to operations manuals during…
Top 12 Negotiation Skills you should Possess
Negotiation is a process in which two or more parties reach a mutually beneficial and consented agreement by compromise and/or discussion in order to bridge…
What are the Negative impact of Social Media?
Social media has done a lot of good things for us. It has helped people reach out to like-minded people on the internet. It has…
What is Just in time Manufacturing? Elements Involved
Just in Time Manufacturing is also known as just-in-time production or the Toyota Production System and can be defined as the methodology with an objective…
What is The Kraljic Matrix – Portfolio Purchasing Model?
The Kraljic Matrix Portfolio Purchasing Model was developed by Peter Kraljic in the year 1983 and the model could be used to analyze the purchasing…
What is Procurement Cycle? All Steps Explained
The Procurement Cycle is a cyclical process of key steps when procuring goods or services for the organization. This interactive tool is strategically developed to…
What is Product Demonstration? Types of Product Demonstration
A product demonstration, also known as a “demo,” is a marketing technique used to showcase a product to potential customers to encourage them to make…
What is Lean Manufacturing? Lean Production Explained
Lean Manufacturing is a methodology that mainly focuses on minimizing waste within manufacturing systems of the company and simultaneously maximizing the levels of productivity. Lean…
What is Customer Intimacy?
Customer intimacy is a type of customer-centric business practice that businesses use to learn as much as possible about existing & potential customers as well…
Top 10 Levi’s Competitors & Alternatives in 2025
The top Levi’s Competitors are Wrangler, Diesel, Lee Jeans, Pepe Jeans, Calvin Klein, True Religion, Armani and others. Levi Strauss is an American apparel company…
What is Sales Target? Types of Sales targets
Simply put, Sales Target is the milestone to be achieved by the company or the team or the individual as the case may be. Target…
10 Basic Business Etiquettes You Should Have
Business etiquette are two simple words but with great deeper meaning. It involves essential behavior and subtle nuances that have the power to create a…
Top 20 Target Competitors & Alternatives in 2025
The top Target Competitors are Walmart, Amazon, Home Depot, The Kroger Company, Costco, Kmart, Lowe’s and others. The eight largest department store retailers in the…
What is Corporate Identity?
What is Corporate Identity? Corporate identity is the overall image of a corporation, firm, or business in the minds of consumers, investors, and the general…
Marketing strategy of Michael Kors
Michael Kors is a famous brand by an award-winning designer of luxury accessories and ready-to-wear products. It was established in the year 1981 with operational…
