The top H&M competitors are Zara, Uniqlo, Gap, ASOS, Macy’s, American Eagle Outfitters, Abercrombie and Fitch and others. The Hennes&Mauritz (H&M) group is headquartered in…
Sales Budget | Process, Importance & Examples
Like every department, even the Sales department has a budget and adhering to that budget is very important since the Sales Budget is a basic…
Top 19 BMW Competitors & Alternatives in 2025
The top BMW Competitors are Audi, Mercedes, Jaguar, Volvo, Lexus, Skoda, Honda, Hyundai, Range rover and others. A multinational automobile company, Bayerische Motoren Werke (BMW)…
Procurement Management – Process, Stages, and Benefits
The process of Procurement Management can be defined as the method by which items are purchased from external suppliers in the market. The process involves…
Top 13 Ponds Competitors & Alternatives in 2025
The top Ponds competitors are Dove, Dabur, Emami, Nivea, Garnier, Olay, Lakme, Vaseline and others. A popular brand of beauty and healthcare products, Ponds was…
Top 14 Sunsilk Competitors & Alternatives in 2025
The top Sunsilk competitors are Pantene, Dove, L’Oreal, Neutrogena, Garnier, Kerastase, Head and Shoulders, Tresemme and others. Sunsilk is a popular hair care brand that…
The Value Curve Model of Strategy
The Value Curve Model was introduced by academics W Chan Kim and Renee Mauborgne in the Harvard Business Review article from the year 1997 in…
What is a Focus Group? Roles & Feedback of Focus groups
A focus group is a small collection of various people whose reactions are studied about a new product or something similar to determine reactions from…
What is Sales Audit? Steps of Sales Audit
While the Sales Audit may sound a complex term, it is actually quite simple. It is usually performed by an external auditor with both Sales…
Marketing Strategy of Qantas Airlines
Starting its operation in the year 1920, Qantas Airlines has become the flag carrier of Australia and countries largest fleet size, international flights and destinations….
Top Shoe Brands in the World in 2025
Top shoe brands have continued to connect with the masses through their offerings like sneakers, dress shoes, boots, flats, sandals, athletic footwear, sporting shoes, luxury…
What is Turnaround Management?
The process of Turnaround Management can be defined as the process of reviving a company that is struggling from the financial problems to keep up…
What is Local Advertising and how it helps businesses?
Nowadays with the growth in technology and the advancements, our lifestyle has changed completely. Most of the business owners tend to advertise their business online…
Best Tequila Brands in the World in 2025
Tequila brands are offering a diversified and wide range of authentic, favorable, and expensive tequilas that are in high demand amongst beverage lovers and connoisseurs…
What is a responsive website? Meaning of website responsiveness?
In this article, we are going to discuss what is website responsiveness and its importance in the blogging and internet marketing world. As the Internet grows,…
Top 10 Oracle Competitors & Alternatives in 2025
The top Oracle competitors are Salesforce, SAP, Netezza, EMC, Teradata, NetApp, IBM and others. Oracle Corporation is an enterprise software and cloud computing company that…
Marketing Strategy of Starwoods
Headquartered in Stamford, Connecticut a subsidiary of Marriot International since September 2016 Starwood Hotels and Resorts Worldwide LLC at that point of time owned over…
Vodka Brands – Top 15 Popular Selling Available in the world
Vodka brands have created a niche place for themselves in the alcoholic beverage industry as excellent vodka is one of the few liquors that one…
Top 17 Costco Competitors & Alternatives in 2025
The top Costco competitors are Walmart, Amazon, Home Depot, The Kroger Company, Target, Kmart, Lowe’s and others. Costco is a wholesale retail corporation that was…
SWOT analysis of Macy’s (Updated 2025)
Let’s explore the SWOT Analysis of Macy’s by understanding its strengths, weaknesses, opportunities, and threats. Macy’s is a symbol of American retail stores, having grown…
7s Model – Mckinsey 7s Framework Explained
The 7s Model by McKinsey is the strategic tool that carefully analyzes the company’s organizational design by looking and analyzing the 7 different internal elements…
Top 14 Chanel Competitors & Alternatives in 2025
The top Chanel Competitors are Louis Vuitton, Hermes, Gucci, Prada, L’Oreal, Michael Kors, LVMH, Christian Dior and others. Chanel is a popular fashion company that…
What is Corporate Life Cycle?
Definition of Corporate Life Cycle Corporate Life Cycle can be defined as the movement of the organization as it evolves and develops through the typical…
Top Lingerie Brands in the World in 2025
In this article, we discuss the Top Lingerie Brands as Lingerie is an essential commodity for every woman without which her wardrobe is incomplete. Choosing…
Top 20 Cafe Coffee Day Competitors & Alternatives in 2025
The top Café Coffee Day competitors are Starbucks, Costa Coffee, McDonald’s McCafe, Lavazza, Dunkin Donuts, Gloria Jean’s Coffee, Caribou Coffee and others. Café Coffee Day…
Top 20 UK Brands in 2025
Let’s dive into the fascinating world of the Top UK brands. From energy giants keeping our lights on to tech geniuses inventing the future right…
What is Disruptive Innovation?
Define Disruptive Innovation The term Disruptive Innovation was coined by Clayton Christensen that describes the process of a product or service that takes root and…
Top 10 Most Popular Brands in the World
The most popular brands in the world in have become common household names because of the positive opinion and immense popularity amongst consumers and an…
What is Bowman’s Strategy Clock?
The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman and David Faulkner. The main focus of the model is to make…
What is the Hedgehog Concept?
The Hedgehog Concept was developed by the famous American Business consultant Jim Collins highlighting on the various factors that how a person or a company…
Top 17 Aldi Competitors & Alternatives in 2025
The top Aldi Competitors are Lidl, Biedronka, Penny Market, Salling group A/S, NettoMarken-Discount, Schwarz Gruppe, Dollar Tree and others. Aldi, a famous retail industry is…
Top 15 Scotch Brands in The World in 2025
In this article, we list the top 15 Scotch brands in the world. Scotch whiskies have been in huge demand over the years because of…
Top British Fashion brands in 2018
London provides a great choice of British designers. Britain has developed and produced popular brands in the world. British fashion has always been admired for…
Top Global Brands in the World in 2025
The top global brands in the world have managed to stay ahead of the game and prove their dominance in the global markets. They have…
Marketing Strategy of AVON
The vision statement of the company clearly states their segment- women. Company’s primary target group is working women, between 25-35 years having career aspiration. Since…
Marketing Strategy of Reliance Industries Limited
It was the year 1957 when Dhirubhai Ambani returned to India after a stint with A. Besse& Co., Aden, Yemen and started a small yarn…
Marketing strategy of Target Corporation
Headquartered in Minneapolis, Target Corporation was founded by George Dayton under the name Goodfellow Dry Goods in June 1902 before being renamed as Dayton’s Dry…
Marketing Strategy of Maruti Suzuki
Founded in 1983 as a joint venture between Government of India and Suzuki Motor Corporation, Japan, with a motto of motorizing India, Maruti Suzuki India…
Top 10 Pet Food Companies in 2025
Hey, pet pals! Ever wonder what’s really in your pet’s food? We’ve checked out the best pet food brands to help you out. From Mars…
What are Dynamic Capabilities and their role in Strategy?
Dynamic Capability can be defined as the inherent capability of the organization to optimally and purposefully adapt and catapult the organization’s resource base. This management…
