If you have been on the internet in 2018 for any length of time, then you might have heard the term “Content Creator” thrown loosely…
Top 17 Fountain Pen Brands in 2025
Hey there! Imagine having a magic pen that makes writing fun and looks fantastic. That’s what a fancy fountain pen can do! We’re going on…
The 5 P’s of Strategy explained
The 5 P’s of Strategy model was developed by the Canadian management scientist Henry Mintzberg with an objective to develop five distinguished strategic visions for…
Marketing strategy of Pepsodent
An American brand of toothpaste first Introduced in the year 1915 by Pepsodent company of Chicago which was later acquired by Unilever in the year…
Top 20 Brands in Canada in 2025
Hop on for an incredible trip around Canada’s best brands! Think banks like Royal Bank of Canada that keep your money safe, Shopify making selling…
Marketing Mix of Netflix and 7Ps (Updated 2025)
The Marketing mix of Netflix analyses the 7Ps of Netflix, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Netflix. Netflix…
Top 20 Appliance Brands in the World in 2025
You wake up, and there’s a machine to brew your coffee just right. And when the day’s over, there’s another one to help clean up…
What is Sports Marketing? Explained and discussed in details
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball,…
Marketing Strategy of Hilton Hotels
Founded by Conrad Hilton on May 31, 1919, now owned by Hilton Worldwide, As of 2017, there are more than 570 Hilton Hotels & Resorts properties…
What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
What is USP Analysis? How to find your Unique Selling Proposition
The concept of USP Analysis can be defined as finding out the factors that distinguish your products offered from the ones of the competitors and…
Marketing strategy of Aldi
Brand of two German Discount supermarket chains having over 10,100 stores in as many as 20 countries accumulates a turnover of over €50 billion. Founded…
Who is a Brand Coordinator
What is a Brand Coordinator? A brand coordinator is someone who helps to oversee and manage a brand. This can involve creating marketing campaigns, working…
Top Diamond brands in the world
Expensive diamond brands are a sign of prestige, status, and power. Wealthy people demand diamond jewelry to showcase their wealth. Many available diamond brands make…
Why are Visits more Important than Page Views
When it comes to website publishers, an age-old debate has been about which is more important – page views or page visits. In an ideal…
What is TOWS Matrix?
TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of…
SWOT analysis of ONGC (Updated 2025)
Let’s explore the SWOT Analysis of ONGC by understanding its strengths, weaknesses, opportunities, and threats. India’s leading crude oil and natural gas company is ONGC,…
What is Digital Advertising? Types of Digital Advertising
You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known…
Swot analysis of Air France
Air France is a subsidiary of Air France-KLM Group and is headquartered in Tremblay-en-France. It was founded in the year1933, together with KLM which was…
Top 15 Chinese Phone Brands in 2025
Hey there! Imagine your smartphone is your best buddy that keeps you connected, having fun, and on top of things. Well, Chinese phone brands are…
Marketing Strategy of Vaseline
Patented in The United States by Robert Chesebroughin the year 1859 which he invented by extracting a useful product from petroleum. Chesebrough the oil fields…
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service…
Marketing Strategy of Pond’s
Invented in The United States as a patent medicine by Theron T. Pond in 1846 under the name “Golden Treasure”. It all started extraction of…
What is Uptime monitoring? Uses, Advantages, SEO Implications.
Uptime is a measure of the time an electronic machine (a computer) has been up and working. Uptime monitoring is very useful as it helps…
What is an incentive scheme?
Also referred to as an incentive program, an incentive scheme is a formal scheme that is usually put to use when a company wishes to…
Classical Management Theory
Ask any veteran who has spent his entire career managing workers in a factory and he will tell you that the principles of management outlined…
Marketing strategy of Calvin Klein
American fashion house and luxury goods manufacturer established in 1968 which specialises in leather, lifestyle accessories, home furnishings, perfumery, watches and ready to wear luxury…
Who is a Brand Consultant
Who is a Brand Consultant? A brand consultant is someone who helps organizations create and maintain a strong and consistent brand identity. Brand consultants are…
Marketing Strategy of Pantene
Pantene is owned by Procter & Gamble and is an American Brand of hair care products. The name Pantene is based on Panthenol which is…
Top 20 Nestle Competitors & Alternatives in 2025
The top Nestle competitors are Mondelez, MARS, Kraft Foods, Danone, Hershey’s, Heinz, Unilever and others. Nestle is an eminent food and drink company located in…
Marketing Strategy of Tata Motors
Headquartered in Mumbai Tata Motors (formerly known as TELCO acronym form for TATA Engineering and Locomotive Company) are an Indian multinational automotive manufacturing company and…
What is a Fragmented Market?
A fragmented market is one in which no single entity dominates the industry. It is distinguished by many small and medium-sized firms vying for customers…
What is a Captive Market? Definition, Examples
What is a Captive Market? A captive market is one in which a few sellers or suppliers control the distribution of specific commodities. In a…
Top 17 Kellogg’s Competitors & Alternatives in 2025
The top Kellogg’s Competitors are General Mills, Mondelez International, Kraft Heinz, J M Smucker, Ingredion, Quaker Oats Company, Nestle and others. Kellogg is an international…
What is Geodemographic Segmentation?
Geodemographic segmentation is a market analysis technique that categorizes consumers into specific groups based on their shared demographic and geographic traits. It is a powerful…
What is Brand Character?
Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in…
Top 10 KitKat Competitors & Alternatives in 2025
The top KitKat competitors are Cadbury, Ferrero Rocher, Mondelez Brands, Mars, Nestle, Hershey’s, Ricola and others. KitKat is a popular confectionery company that is headquartered…
What is Cost Advantage?
There are various strategies which can be used by companies to gain market share and acquire new customers. Suthe ch strategies are known to give…
Scientific Management Theory of Frederick Taylor Explained
Before the commencement of the first World War, imperialism had reached its zenith and there was a high focus on increasing economic efficiency from existing…
What is meant by being Brand Conscious? How to target such customers?
The concept of Brand Conscious can be defined as the awareness of the brand and it’s products offerings that are quite distinctive from the other…
