The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman and David Faulkner. The main focus of the model is to make…
What is the Hedgehog Concept?
The Hedgehog Concept was developed by the famous American Business consultant Jim Collins highlighting on the various factors that how a person or a company…
Top 17 Aldi Competitors (Updated in 2023)
The top Aldi Competitors are Lidl, Biedronka, Penny Market, Salling group A/S, NettoMarken-Discount, Schwarz Gruppe, Dollar Tree and others. Aldi, a famous retail industry is…
Top 15 Scotch Brands in The World in 2024
In this article, we list the top 15 Scotch brands in the world. Scotch whiskies have been in huge demand over the years because of…
Top British Fashion brands in 2018
London provides a great choice of British designers. Britain has developed and produced popular brands in the world. British fashion has always been admired for…
Top Global Brands in the World in 2024
The top global brands in the world have managed to stay ahead of the game and prove their dominance in the global markets. They have…
Marketing Strategy of AVON
The vision statement of the company clearly states their segment- women. Company’s primary target group is working women, between 25-35 years having career aspiration. Since…
Marketing Strategy of Reliance Industries Limited
It was the year 1957 when Dhirubhai Ambani returned to India after a stint with A. Besse& Co., Aden, Yemen and started a small yarn…
Marketing strategy of Target Corporation
Headquartered in Minneapolis, Target Corporation was founded by George Dayton under the name Goodfellow Dry Goods in June 1902 before being renamed as Dayton’s Dry…
Marketing Strategy of Maruti Suzuki
Founded in 1983 as a joint venture between Government of India and Suzuki Motor Corporation, Japan, with a motto of motorizing India, Maruti Suzuki India…
Top 10 Pet Food Companies in 2024
Hey, pet pals! Ever wonder what’s really in your pet’s food? We’ve checked out the best pet food brands to help you out. From Mars…
What are Dynamic Capabilities and their role in Strategy?
Dynamic Capability can be defined as the inherent capability of the organization to optimally and purposefully adapt and catapult the organization’s resource base. This management…
Who is a Content Creator? Advantages and Success of Content Creators
If you have been on the internet in 2018 for any length of time, then you might have heard the term “Content Creator” thrown loosely…
Top 17 Fountain Pen Brands in 2024
Hey there! Imagine having a magic pen that makes writing fun and looks fantastic. That’s what a fancy fountain pen can do! We’re going on…
The 5 P’s of Strategy explained
The 5 P’s of Strategy model was developed by the Canadian management scientist Henry Mintzberg with an objective to develop five distinguished strategic visions for…
Marketing strategy of Pepsodent
An American brand of toothpaste first Introduced in the year 1915 by Pepsodent company of Chicago which was later acquired by Unilever in the year…
Top 20 Brands in Canada in 2024
Hop on for an incredible trip around Canada’s best brands! Think banks like Royal Bank of Canada that keep your money safe, Shopify making selling…
Marketing Mix of Netflix and 7Ps (Updated 2024)
The Marketing mix of Netflix analyses the 7Ps of Netflix, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Netflix. Netflix…
Top 20 Appliance Brands in the World in 2024
You wake up, and there’s a machine to brew your coffee just right. And when the day’s over, there’s another one to help clean up…
What is Sports Marketing? Explained and discussed in details
One of the most profitable industries today is the sports industry. Major sports like cricket, football, tennis, as well as the country-specific favorites like baseball,…
Marketing Strategy of Hilton Hotels
Founded by Conrad Hilton on May 31, 1919, now owned by Hilton Worldwide, As of 2017, there are more than 570 Hilton Hotels & Resorts properties…
What is Brand Culture? How to build a good Brand Culture?
Brand Culture can be defined as the inherent DNA of the brand and its values that governs every brand experience, brand expression, interaction with the…
Top 20 Direct Selling Companies in the World in 2024
Ever wonder how some companies get you excited about buying their stuff directly? Well, we’re going on an extraordinary adventure into direct selling. It’s not…
What is USP Analysis? How to find your Unique Selling Proposition
The concept of USP Analysis can be defined as finding out the factors that distinguish your products offered from the ones of the competitors and…
Marketing strategy of Aldi
Brand of two German Discount supermarket chains having over 10,100 stores in as many as 20 countries accumulates a turnover of over €50 billion. Founded…
Who is a Brand Coordinator
What is a Brand Coordinator? A brand coordinator is someone who helps to oversee and manage a brand. This can involve creating marketing campaigns, working…
Top Diamond brands in the world
Expensive diamond brands are a sign of prestige, status, and power. Wealthy people demand diamond jewelry to showcase their wealth. Many available diamond brands make…
Why are Visits more Important than Page Views
When it comes to website publishers, an age-old debate has been about which is more important – page views or page visits. In an ideal…
What is TOWS Matrix?
TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of…
SWOT analysis of ONGC (Updated 2024)
Let’s explore the SWOT Analysis of ONGC by understanding its strengths, weaknesses, opportunities, and threats. India’s leading crude oil and natural gas company is ONGC,…
What is Digital Advertising? Types of Digital Advertising
You must be noticing different types of Ads on the Sites, Search Engine Results, Social Media Platforms, YouTube, etc. –All these ads are collectively known…
Swot analysis of Air France
Air France is a subsidiary of Air France-KLM Group and is headquartered in Tremblay-en-France. It was founded in the year1933, together with KLM which was…
Top 15 Chinese Phone Brands in 2024
Hey there! Imagine your smartphone is your best buddy that keeps you connected, having fun, and on top of things. Well, Chinese phone brands are…
Marketing Strategy of Vaseline
Patented in The United States by Robert Chesebroughin the year 1859 which he invented by extracting a useful product from petroleum. Chesebrough the oil fields…
What is Product Standardization? Uses and Advantages
What is Product Standardization? Product standardization refers to the process of maintaining uniformity and consistency among the different iterations of a particular good or service…
Marketing Strategy of Pond’s
Invented in The United States as a patent medicine by Theron T. Pond in 1846 under the name “Golden Treasure”. It all started extraction of…
What is Uptime monitoring? Uses, Advantages, SEO Implications.
Uptime is a measure of the time an electronic machine (a computer) has been up and working. Uptime monitoring is very useful as it helps…
What is an incentive scheme?
Also referred to as an incentive program, an incentive scheme is a formal scheme that is usually put to use when a company wishes to…
Classical Management Theory
Ask any veteran who has spent his entire career managing workers in a factory and he will tell you that the principles of management outlined…
Marketing strategy of Calvin Klein
American fashion house and luxury goods manufacturer established in 1968 which specialises in leather, lifestyle accessories, home furnishings, perfumery, watches and ready to wear luxury…
