A Guaranteed Maximum Price (GMP) construction contract sets the maximum project cost. It is a contract between a contractor and the project owner that specifies…
Top 15 Companies in France in 2025
Let’s take a fun trip through France’s business world! From the fancy world of LVMH, full of incredible bags and perfumes, to the intelligent tech…
What is the Importance of Marketing Strategy in 2025?
A successful marketing strategy is essential for any business. It helps to ensure that resources are dedicated to the right initiatives and that valuable customer…
What are the Components of a website?
Nowadays websites are not very difficult to build. With the availability of various CMSs (Content Management Systems) such as WordPress, anyone can set up their…
Top 20 Honda Competitors & Alternatives in 2025
The top Honda Competitors are Ford, Mercedes, BMW, Toyota, Hyundai, Audi, Nissan, Volkswagen, Porsche, Fiat, Mitsubishi and others. Honda is a standard brand in the…
What is a Cult Brand? Explained with examples
Definition of a Cult Brand A Cult Brand offers the specific range of products or services that enjoys the loyal and committed set of customers….
SWOT Analysis of Dr Peppers Snapple Group
Dr. Pepper Snapple Group is an American soft drink company centered in Plano, Texas, and as of July 2018, it is a business unit of the newly formed publicly traded conglomerate Keurig…
Top 8 British Airways Competitors & Alternatives in 2025
The top British Airways Competitors are Easyjet, Jet2, Virgin Atlantic, Thomson Airways, Delta Airlines, United Airlines, American Airlines and Southwest Airlines. The largest international airline…
Marketing Strategy of ITC
Founded in 1910 as Imperial Tobacco Company of India the company initially dealt in tobacco products for decades before diversifying into non-tobacco products in the…
Social Identity Theory – Meaning, Variables Involved and Examples
Human beings are social animals and are shaped by their relationship with other people. The self-identity of a person is affected by the ways in…
Top 13 Dettol Competitors & Alternatives in 2025
The top Dettol competitors are Savlon, Himalaya, Dabur, Boroplus, Germolene, Neosporin, HUL and others. Established about 80 years ago, Dettol was initially used in hospitals…
Marketing Strategy of Tesla
Tesla, Inc. which was formerly known as Tesla Motors was founded in the year 2003 and it only started being profitable in 2013. It is…
Importance of Marketing Ethics
Definition of Marketing Ethics Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding…
Social Learning Theory
It has been theorized that human beings learn from observing and imitating others. People can learn new behaviors even without motor reproduction or direct reinforcement….
Top 14 Gucci Competitors & Alternatives in 2025
The top Gucci Competitors are Louis Vuitton, Armani, Prada, Bulgari, Versace, Chanel, Dolce & Gabbana, Balenciaga and others. A popular fashion industry, Gucci is a…
Social Loafing – Types, Concept, Examples & Measures
People generally assume that the greater the number of people employed to carry out a particular task, the better. The collective effort will prove to…
What is Share of Voice and How to Measure it?
What is Share of voice? Share of Voice (SOV) is an effective tool to measure the extent of your brand’s presence in the market compared…
Top 12 Vodafone Competitors & Alternatives in 2025
The top Vodafone Competitors are China Mobile, Verizon, AT&T, Nippon, Softbank Telecom, Deutsche Telekom, China Telecom and others. A British international company, Vodafone was established…
Top 17 Tata Motors Competitors & Alternatives in 2025
The top Tata Motors Competitors are Maruti, Hyundai, Volkswagen, Toyota, Honda, Ford, Renault and others. Tata Motors is a foremost automobile industry which is headquartered…
Top 12 FedEx Competitors & Alternatives in 2025
The top FedEx competitors are UPS, DHL, SNCF, Blue Dart, Kuehne + Nagel, DB Schenker, CH Robinson and others. A famous courier delivery service company,…
Top 18 Toyota Competitors & Alternatives in 2025
The top Toyota competitors are Mercedes Benz, BMW, Ford, Honda, Nissan, Audi, Tesla and others. A popular brand of automobiles, Toyota is an international company…
Importance of Marketing Environment
The Definition of Marketing Environment Marketing Environment can be defined as the various internal and external factors that surround the business on a day to…
Top 11 Amul Competitors & Alternatives in 2025
The top Amul Competitors are Kwality Walls, Baskin Robbins, Havmor, Vadilal, Dinshaws, Mother Dairy, Arun Ice Cream and others. Amul is an Indian Dairy industry…
Social Exchange Theory – Concept, Benefits, Examples, Variables involved
Relationships among individuals and organizations are based on exchange. By exchanging products, either material or immaterial, in ways that are rewarding to all the parties…
Top 15 Rolex Competitors & Alternatives in 2025
The top Rolex competitors are Patek Philippe, Audemars Piguet, Vacheron Constantin, Tag Heuer, Lange & Söhne, Jaeger-LeCoultre, Hublot and others. A famous watch manufacturing brand,…
What is the purpose of a website?
Before you start creating or even start planning your website, you have to identify why you are making that website and what is the purpose…
Moving Average Price
Any business that sells products is bound to keep an inventory of its products. To keep track of its inventory and for price control, business…
Top 20 L’Oréal Competitors & Alternatives in 2025
The top L’Oréal competitors are MAC, Maybelline, Dior, Chanel, Urban Decay, Clinique, Lancôme and others. A well-known French company, L’Oréal Paris is one of the…
Brand Board
What is a Brand Board? A Brand Board is a document that contains all of the essential information and visual elements about your brand in…
Sales Coverage strategy
Sales are of paramount importance to any business. Small shops to global multi-nationals run their businesses in the hope of achieving their targeted sales goals….
What is Public Relations? Concept, Examples and Advantages
What are Public Relations? Public relations is a communication process that strategically builds relationships between an organization and its public. Public relations activities can include…
Perceived risk
Steve Ferrante’s quote “If you want to know how to sell, then you better know why consumers buy” should not be taken lightly by any…
What is Tri-fold Brochure and how to Create a good one?
What is a Tri-fold Brochure? The Tri-fold Brochure is designed using an 8 ½ x 11 sheet of paper folding it twice creating three panels…
Brand Consistency – Definition, Importance and Examples
Brand consistency is the process of having a strong and consistent brand personality and business identity that incorporates all your branding efforts from brand messaging…
What is Transit advertising? Definition and Types
Also called as advertising on transport, Transit Advertising is advertisement placed on or in any mode of transport – from buses to taxis, trains, trams,…
Brand Collaterals
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the…
Top CPG Brands | What Is CPG ? | Consumer Packaged Goods Brands
What is a CPG Brand? CPG Explained with Help of An Example The term CPG stands for Consumer Packaged Goods and it can be defined…
What is Piggyback Marketing? Definition, Examples, Rules, & More
Piggyback marketing is a strategy where two or more companies promote each other’s products that complement each other but are not in competition, in their…
Top 10 Toothpaste Brands in 2025
The top toothpaste brands in the world in are going from strength to strength as they are offering healthy variants based on the recommendations of…
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or…