The top toothpaste brands in the world in are going from strength to strength as they are offering healthy variants based on the recommendations of…
Brand Collaboration
The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or…
What are Brand Characteristics?
Brand Characteristics are the core values and fundamentals that showcase the true essence of the brand. They are a set of attributes that are identified…
Top 30 Skincare Brands in The World in 2025
The current global skincare market is estimated at 155+ billion US dollars and is expected to reach 190+ billion USD within the next few years….
SWOT Analysis of Donna Karan New York
DKNY was pioneered by Donna Karan became synonymous with New York and it takes inspiration from the attitude and energy of the city. She started…
What is Brand Competition?
Brand Competition can be defined as the rivalry between the companies offering the similar line of products or services in the same target market and…
Top 13 Colgate Competitors & Alternatives in 2025
The top Colgate Competitors are Crest, Sensodyne, Pepsodent, Close up, Oral-B, Aim, Aquafresh and others. Colgate is a well-known brand of personal care that is…
What is Manufacturer Branding?
To understand manufacturer brand, let us divide the phrase Manufacturer branding into two. Dealing with the manufacturer at first, a manufacturer is someone who is…
Top 20 Lakme Competitors & Alternatives in 2025
The top Lakme competitors are M.A.C, L’Oreal, Maybelline, Covergirl, Colorbar, Revlon, Avon and others. Lakme, owned by Hindustan Unilever is a famous Indian cosmetic brand….
What is Brand Communication?
Definition of Brand Communication Brand Communication is an important part and tool of brand management by which the companies inform, persuade, enlighten, teach, remind, and…
Top 12 Johnson & Johnson Competitors & Alternatives in 2025
The Top Johnson & Johnson competitors are Pfizer, Novartis, Glaxo Smith Kline, Bayer, Merck, Abbott, Roche and others. Johnson & Johnson is American multinational pharmaceutical…
Top 20 Pepsi Competitors & Alternatives in 2025
The top Pepsi competitors are Coca-Cola, Dr. Pepper Snapple, Red Bull, Dabur Real juice, Mondelez, General Mills, Kellogg’s and others. The company, PepsiCo manufactures Pepsi…
What is differential pricing?
As the name itself states, differential pricing refers to different prices applied in the market based on various factors such as geography, external environment or…
Top 16 ITC Competitors & Alternatives in 2025
The top ITC Competitors are HUL, P&G, Nestle, Godrej Consumer Products, Godfrey Philips India Ltd, Danone, Coca-Cola, Colgate and others. An Indian company based out…
Top 15 Nivea Competitors & Alternatives in 2025
The top Nivea Competitors are Vaseline, Ponds, Clinique, Johnson and Johnson, Lakme, Dove, Olay and others. A famous skin care brand, Nivea was established in…
Top 11 Emirates Competitors & Alternatives in 2025
The top Emirates competitors are Etihad Airways, Qatar Airways, Lufthansa, Fly Dubai, Malaysia Airlines, Turkish Airlines, Saudi Arabian Airlines and others. Emirates Airlines is a…
Top 14 Hilton Competitors & Alternatives in 2025
The top Hilton Competitors are Marriott, Hyatt, Peninsula, Mandarin Oriental, Aman, Ritz Carlton, Intercontinental, Four Seasons and others. Hilton group of hotels was established back…
Marketing Strategy of Dove
The personal care & skincare brand Dove is the flagship brand of the FMCG giant Unilever. It was introduced by the MNC in the year…
Top 19 Hewlett Packard Competitors & Alternatives in 2025
The top Hewlett Packard Competitors are Lenovo, Apple, Dell, Samsung, ASUS, Acer, IBM and others. Formerly abbreviated as HP, it is one computer and Technology…
Marketing Strategy of L’Oréal
L’Oréal the personal and beauty care French company was founded by Eugène Schueller in the year 1909. The company with so many brands in its…
Marketing Strategy of LG
The Korean conglomerate giant was popularly known as Lucky-GoldStar has the presence over more than 100 countries worldwide with its subsidiaries such as Zenith, LG…
What is an Export house?
Export as a business is growing across multiple sectors. There are always a number of countries which are under developing stages and a lot of…
Top 10 ESPN Competitors & Alternatives in 2025
The top ESPN Competitors are Fox Sports, Star Sports, Sky Sports, NBC Sports, Sony TEN, Eurosport, NEO Sports and others. Founded in 1979 by brothers…
Marketing Strategy of LAKME
Lakme is the Indian Cosmetic brand owned by Hindustan Unilever Ltd. founded in 1952. The brand Manufacture, Market and sell beauty and cosmetics products worldwide…
Marketing Strategy of NIVEA
The first oil and water based revolutionized cream brand was founded by the parent company Beiersdorf in the year 1911. The logic behind the name…
Top 13 Dove Competitors & Alternatives in 2025
The top Dove Competitors are Olay, Nivea, Clinique, L’Oreal, Lancome, Neutrogena, Estee Lauder, Johnson and Johnson and others. Dove is a popular brand of personal…
How to create a Customer Profile?
A customer profile is a useful tool for businesses to understand their target audience. Customer profiling contains essential information on the customer’s pain points, interests,…
What is Brand Reputation? Importance of Brand Reputation
Brand Reputation is the perception of the brand and how the particular brand of the company is viewed by the customers, stakeholders, and the market…
Institutional Advertising
Advertising is the backbone of businesses. If done right, it has the ability to help a business earn millions and this is precisely the reason…
Administrative Management Theory Principles
No discussion about administrative management theory is complete without a reference to Henri Fayol, the godfather of modern management principles. Henri Fayol was born in…
Top Personal Care Brands in 2025
The top personal care brands in the world are showing unprecedented growth status because of their willingness to cater to the changing consumer preferences for…
What is Marginal Pricing?
Fixed and variable costs are the two major costs in the current business. Variable costs are those that vary with the volume and outcome of…
Top E-Commerce Companies in the World in 2025
The top ecommerce companies in the world are the ones that have managed to pinpoint the rising consumer trends, identify new growth opportunities and stay…
The Top 18 Luxury Brands in the World of 2025
Luxury Brands have managed to retain their grip amidst the pandemic and post-pandemic periods as there has been a constant trend to prefer online marketing…
Top 10 Football Brands as per brand value in 2025
Top football brands are some of the most loved clubs all over the world irrespective of the region they belong to or compete in. Brand…
9 Best Laptop Brands in the World in 2025
Looking for a new laptop but feeling lost in a sea of tech specs and brands? Our guide to the best laptop brands cuts through…
What is a Macro Environment? Definition, Factors, & Examples
Definition Macro environment is a term used to refer to the external factors and forces, both economic and social, that businesses must consider when creating…
Best Technology Brands in the world
Technology is an essential part of today’s world. The various businesses that take places across the world revolve around technologies. Technology is moving at a…
What is Demand Analysis?
In economics, demand is described as “desire backed by adequate purchasing power”. It is defined as the amount of a commodity which a consumer is…
Behavioral Targeting – Examples, Types, Process
Behavioral targeting is a type of online advertising that monitors and assesses user behavior on the internet. It employs information collected from websites, apps, and…
