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Brand Reputation is the perception of the brand and how the particular brand of the company is viewed by the customers, stakeholders, and the market…
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The top personal care brands in the world are showing unprecedented growth status because of their willingness to cater to the changing consumer preferences for…
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Fixed and variable costs are the two major costs in the current business. Variable costs are those that vary with the volume and outcome of…
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The top ecommerce companies in the world are the ones that have managed to pinpoint the rising consumer trends, identify new growth opportunities and stay…
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Luxury Brands have managed to retain their grip amidst the pandemic and post-pandemic periods as there has been a constant trend to prefer online marketing…
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Top football brands are some of the most loved clubs all over the world irrespective of the region they belong to or compete in. Brand…
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Looking for a new laptop but feeling lost in a sea of tech specs and brands? Our guide to the best laptop brands cuts through…
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Definition Macro environment is a term used to refer to the external factors and forces, both economic and social, that businesses must consider when creating…
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Technology is an essential part of today’s world. The various businesses that take places across the world revolve around technologies. Technology is moving at a…
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In economics, demand is described as “desire backed by adequate purchasing power”. It is defined as the amount of a commodity which a consumer is…
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Behavioral targeting is a type of online advertising that monitors and assesses user behavior on the internet. It employs information collected from websites, apps, and…
What is Price Transparency?
In the world of business, the role of the component ‘price’ is of utmost importance. No matter the amount of marketing effort or promotional campaigns,…
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Top wine brands in the world in are the ones producing high-quality wines in prestigious winemaking regions of the USA, France, Spain, Germany and Italy….
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Top Dairy Companies and brands in the World in are flourishing at an incredible rate and showing stellar performances in terms of higher brand valuation,…
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According to the dictionary of marketing, selling cost refers to the expenditure, which is done by a company. This includes the promotion as well as…
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Definition: Micro environment is the immediate environment of a business, which includes factors like employees, customers, competitors, suppliers, marketing intermediaries, etc, and can influence daily…
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A carryover effect is an effect which is carried over from one condition to another over a period of time. Carry-over effect happens in Advertising…
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Demarketing occurs when a company reduces demand for its product or service due to inadequate supply or excessive promotion and distribution expenditures in some locations,…
Marketing Mix of Vans Retail and 4Ps (Updated 2023)
The Marketing mix of Vans analyses the 4Ps of Vans, including the Product, Price, Place, and Promotions. Vans is a subsidiary of its parent company,…
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Brand advocacy is a type of marketing strategy that encourages consumers or employees of a brand to behave like brand advocates and promote their positive…
Marketing Mix of Barcelona Football Club and 7Ps (Updated 2024)
The Marketing mix of Barcelona Football Club analyses the 7Ps of Barcelona Football Club, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and…
What is Cooling off period?
Cooling off period has two meanings. The first one happens in an agreement which allows the buyer to back out from the contract within a…
Marketing Mix of Versace and 4Ps (Updated 2023)
The Marketing mix of Versace analyses the 4Ps of Versace, including the Product, Price, Place, and Promotions. Gianni Versace S.p.A is popularly known in the…
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Key opinion leaders or KOLs are those leaders whose strong and credible social status empowers them able to influence and persuade the key decisions of…
Marketing Mix of Clinic Plus and 4Ps (Updated 2023)
The Marketing mix of Clinic Plus analyses the 4Ps of Clinic Plus, including the Product, Price, Place, and Promotions. Clinic Plus is one of the…
Marketing Mix of Clean & Clear and 4Ps (Updated 2023)
The Marketing mix of Clean & Clear analyses the 4Ps of Clean & Clear, including the Product, Price, Place, and Promotions. Clean & Clear is…
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Whisky lovers have never had such a wide option of drinks. The number of whisky brands are on the rise but still there are some…
Mystery Shopping – Skills & Characteristics of a Mystery Shopper | Blog
What is Mystery Shopping? Mystery shopping is a tool used by businesses to measure the quality of customer service. Businesses will hire mystery shoppers to…
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Let’s explore the SWOT Analysis of New Balance by understanding its strengths, weaknesses, opportunities, and threats. New Balance is a well-known brand in the global…
Marketing Mix of Oral-B and 4Ps (Updated 2023)
The Marketing mix of Oral-B analyses the 4Ps of Oral-B, including the Product, Price, Place, and Promotions. Oral-B is associated with the FMCG industry as…
