Social media is one of the elements that have revolutionized the way business operations are carried out in the present era. Several businesses have been…
Marketing Strategy of Paypal – Paypal Marketing Strategy
Paypal was established in 1998 and it became wholly owned subsidiary of eBay in the year 2002 but in the year 2015, Paypal Holdings Ltd….
Marketing Strategy of Ariel – Ariel Marketing Strategy
Ariel as a part of parent company Procter & Gamble is leading the fabric & home care segment across the globe. With its detergent brands…
SWOT Analysis of Cox & Kings
Cox & Kings is the oldest established travel company globally. Its offices are located globally in countries such as UK, USA, Japan, Russia, Singapore, and Dubai….
Top 20 Chinese Companies in 2024
Dive into the exciting world of China’s most prominent companies with us! These giants are more than just businesses; they’re at the forefront of innovation…
Marketing Strategy of Nike – Nike Marketing Strategy
Founded in 1967 Nike has emerged as the most preferred footwear company for the athletes. However, over the period of time, it extended its product…
Marketing Strategy of Emirates – Emirates Marketing Strategy
The Dubai-based international aviation company Emirates Group is wholly owned by Government of Dubai and has many subsidiaries such as Emirates airlines, Dnata, Emirates Skycargo,…
SWOT Analysis of Crompton Greaves
Founded in 1878, the origins of Crompton Greaves can be traced back to the pioneering work of Colonel REB Crompton, who founded the business at…
Marketing Strategy of Gatorade – Gatorade Marketing Strategy
Gatorade being more than 50 years old company is helping the athletes around the world to unleash their full potential and fuel their energies. Originally…
Marketing Strategy of Android – Android Marketing Strategy
The popular mobile operating system has been developed by Google to take over the players of the time who are in Symbian, iOS or any…
SWOT Analysis of Crossword
Founded in 15th October 1992, Crossword has emerged as a strong player in the retailing business in India. Since its inception it has received wide…
Marketing Strategy of IKEA – IKEA Marketing Strategy
IKEA is the world’s largest home furnishing retailer. It has around 380 stores worldwide and is driving the furniture market in the developing nations. The…
Marketing Mix Of Costco and 4Ps (Updated 2023)
The Marketing mix of Costco analyses the 4Ps of Costco, which includes the Product, Price, Place, and Promotion of Costco. James Sinegal and Jeffrey Brotman…
Marketing Strategy of Ambuja Cements – Ambuja Cements Marketing Strategy
Founded by Narotam Sekhsaria and Suresh Neotia in the year 1983, the company had become part of the global Conglomerate Holcim with its operations in…
Marketing Strategy of ICICI Bank – ICICI Bank Marketing Strategy
ICICI Bank (Industrial Credit and Investment Corporation of India), third largest bank in India in terms of market capitalization is changing the face of banking…
Marketing Mix Of Bookstores.com and 7Ps (Updated 2024)
The Marketing mix of Bookstores.com analyses the 7Ps of Bookstores.com which includes the Product, Price, Place, Promotion, people, physical evidence and process of Bookstores.com. Bookstores.com…
The Meaning Of Professionalism And How To Improve It
Professionalism generally refers to the competence, adequacy or skill that is expected of someone who is a professional in a particular field, especially a sport….
Marketing Strategy of Asus – Asus Marketing Strategy
Founded in 1989 the Taiwanese multinational corporation AsusTek Computer Inc. has been popularly known as ASUS. The company is a Phones, computer & peripherals, hardware…
Marketing Strategy of Cafe Coffee Day – Cafe Coffee Day Marketing Strategy
“CCD today has become the largest youth aggregator, and from a marketing standpoint, the success has come by focusing on the 3As: Accessibility, Affordability, and Acceptability.”–…
SWOT Analysis of Chanel (Updated 2024)
Let’s explore the SWOT Analysis of Chanel by understanding its strengths, weaknesses, opportunities, and threats. Since 1910, Gabrielle “Coco” Chanel has led high fashion with…
What Are The Team Building Skills Required To Build A Strong Team?
Effective teamwork has become a prerequisite to success for most organizations today. As the world of business becomes stiffly competitive, companies are taking up all…
Marketing Strategy of Barclays – Barclays Marketing Strategy
Barclays being 325-year-old banking financial institution is offering products such as investment banking, Wealth management services, International Cards etc. for both retail & corporate customers….
Difference Between Employee Turnover And Employee Attrition
What is Employee Turnover? Employee turnover is the total number or percentage of employees who for one reason or the other leave a company or…
Marketing Mix of Dabur Real Juice and 4Ps (Updated 2023)
The Marketing mix of Dabur Real Juice analyses the 4Ps of Dabur Real Juice, including the Product, Price, Place, and Promotions. Dabur Real Juice is…
Marketing Strategy of Alibaba
By serving 2 billion consumers and servicing tens of millions of merchants worldwide Alibaba has emerged as a Global E-commerce player with its footprints in…
Marketing Mix of Woolworths and 7Ps (Updated 2024)
The Marketing mix of Woolworths analyses the 7Ps of Woolworths, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Woolworths. Woolworths…
What is the Sales Organizational Structure? Types & How to Write One
In the competitive world of sales, one cannot underestimate the importance of an effective sales organizational structure. It is the backbone that supports the operations,…
Marketing Strategy of Asian Paints – Asian Paints Marketing Strategy
Founded in 1942, the company was set up with an objective of taking over world’s biggest and famous paint companies operating in India. The customer-centric…
Marketing Strategy of Axa – Axa Marketing Strategy
AXA is a French MNC with its presence in more than 60 countries around the world. Its business portfolio consists of Investment and advisory services,…
SWOT analysis of Kitkat
Kitkat is from the house of Nestle and is distinguished because it has one of the most iconic taglines ever – Have a break, have…
What Are Concept Statements? How To Write A Concept Statement?
A concept statement is the essence of a business plan. If you are writing a business plan, know that this statement lays the groundwork for…
SWOT analysis of Parle G
Parle G is one of the largest selling biscuit brands in the world. It is simple in its taste and simple in its packaging. But…
SWOT analysis of BP (Updated 2024)
Let’s study the SWOT analysis of BP by understanding its strengths, weaknesses, opportunities, and threats. BP PLC, a global energy powerhouse, excels throughout the oil…
Marketing Strategy of Citibank – Citibank Marketing Strategy
With more than 200 years of experience, Citibank is making the life of its clients easier by helping them with their investment & saving decisions….
What Is A Rhetorical Triangle And How To Use It
A rhetorical triangle is made up of three persuasion strategies namely logos, pathos, and ethos. These three persuasion appeals always work in tandem during arguments….
Marketing Strategy of Bank of America – Bank of America Marketing Strategy
The world’s renowned financial institution Bank of America has a full range of financial products/ services from asset management to investing & banking, to address…
SWOT analysis of Sunfeast
Sunfeast is the biscuit arm of ITC limited and is manufactured in India and sold in several countries. It has several products which are famous…
What Is Emotional Appeal? Definition, Examples & How To Use It In Marketing
Definition: Emotional Appeal is a persuasive technique of emotional manipulation that appeals to the emotions of an audience rather than using logic or facts. It…
SWOT analysis of Close Up
Close Up is a gel based toothpaste from the house of Unilever. It is a loved brand because of the freshness that it promotes and…
Marketing Strategy of McDonald’s
McDonald’s fast food chains have spread in more than 100 countries across the world with its 80% of the outlets based on a franchise model….
