What is Impulse Buying? Impulse buying is a buying process in which you purchase something on the spur of the moment, without thinking about it…
How To Deal With Employee Misconduct?
A manager plays many roles in an organization, and one critical role that they play is to ensure the discipline of employees within the organization….
5 Types Of Leadership Style
We are all leaders at some time in some aspect of our lives, whether it is at work, on the sports field or at home…
What Is A Formal Team And Types Of Formal Teams?
A team is a group of individuals selected and united over an undertaking or goal. A successful team funnels the ability of members for the…
How To Imbibe A Culture Of Discipline & 5 Steps Of Discipline?
Ideally, if there is any significant element that any business aiming short and long term success needs to have, is instilling discipline. Research shows that…
How To Monitor Delegation In Your Organization?
Monitoring is the evaluation of the delegated activity to ensure it is completed in a safe and competent manner with regards to the set requirements…
What is Primary sales, Secondary sales and Tertiary sales and what factors determine them?
Any company which produces goods is concerned with the sale of the goods and movement of goods from the company to the end customer. This…
Importance Of Performance Appraisal
Performance appraisal is the evaluation of the individual performance of organizations’ employees so as to know more about the abilities in relation to growth and…
8 myths About Delegation Managers Should Be Aware Of
As a manager, there are instances when you find yourself with various demands that complete your little available time. It may become more problematic to…
8 Ways To Implement Delegation Effectively
A good manager will always find the means to working efficiently with other junior employees. For the realization of goals and objectives of the organization,…
8 Reasons for sales pressure and how to manage sales pressure?
If someone asks me the toughest jobs out there, i will definitely nominate sales as one of the top 10 toughest jobs. The reason is…
Pull Marketing Strategy: Types, Examples & Advantages
Definition: Pull strategy in marketing is a promotional technique that brings customers to a product or service through the power of attraction. Unlike push marketing…
Six Ways To Be An Excellent Team Leader – Tips for Good Team Leader
The current job market needs effective team leaders. Team work is also essential in different group activities and sports. To be a good team leader,…
SWOT Analysis of Allianz (Updated 2025)
Let’s explore the SWOT Analysis of Allianz by the multinational company, understanding its strengths, weaknesses, opportunities, and threats. Munich-based Allianz SE is a financial services…
How To Groom And Manage A New Employee In Your Team
When you go to the market seeking new addition for your organization, stakes are always high that you will find raw talent that needs to…
SWOT Analysis of Surf Excel
Surf Excel is Unilever’s premium offering in India, Pakistan, Sri Lanka and Bangladesh. The same brand is known by other names in other countries, like…
SWOT Analysis of Lifebuoy
Lifebuoy is one of the oldest products from Unilever. Lifebuoy was the first soap to have a disinfectant chemical carbonic acid in it which gave…
Career Development Process – A Guide For Managers
The career development process involves different career transition phases. Deciding on a major while in college or choosing a particular career direction can be very…
SWOT Analysis of Monster.com
Monster.com is a global jobs website which is owned by the US-based Monster Worldwide Inc. Recently it was acquired by Randstad for USD 429 million….
SWOT Analysis of Minute Maid
Minute Maid is a brand that sells beverages in the form of fruit juices and is available in a variety of flavors. The most popular…
What are Monetary Incentives? Advantages and Disadvantages of Monetary Incentives
An incentive is a reward given to a person to stimulate his or her actions to a desired direction. Incentives have motivational powers and are…
Exclusive Distribution: Definition, Strategy & Examples
Exclusive distribution is a type of distribution where the company ties up exclusively with a distributor. If you have read the article on difference between…
SWOT Analysis of Dairy Milk
Dairy Milk is a milk chocolate brand which comes under Cadbury and the parent company is Mondelez International. Dairy Milk is a 100-year-old chocolate brand…
SWOT Analysis of OPPO
OPPO smartphones have been launched by BBK electronics which is China-based organization. The brand was launched in the year of 2004. The brand is selling…
Difference between Wholesalers Retailers and Distributors
One of the common confusions when doing channel sales or market analysis is the differences between wholesalers, retailers, and distributors. This confusion is expected if…
SWOT Analysis of Sharp
Sharp Corporation is a Japanese company that manufactures electronic products. The company designs manufacture and distribute televisions, audio and sound systems, microwave, air purifiers, mobile…
SWOT Analysis of Subaru
A company that was set up in Japan during the year 1953, Subaru is the automobile division of the automobile conglomerate Subaru Corporation which has…
What is Transnational Strategy? Definition, Benefits & Examples
In the fast-paced world of global business, firms are constantly seeking effective strategies to expand their operations beyond their home borders. One such approach that’s…
Difference Between Transformational and Transactional Leadership Style
Transformational and transactional leadership styles are both effective ways to guide an organization, yet they offer distinctive approaches to achieving goals. Transformational leadership motivates team…
5 Reasons Employee Development Is Important To Your Company
Employee development is a joint initiative of employee as well as the employer to improve or elevate the existing skills, knowledge and abilities of an…
What are the Advantages Of Team Cooperation
Team cooperation in any organization is always advantageous. It improves overall employee performance and organizational productivity. In a team, each employee is responsible for success….
What is Utility Marketing? Definition and Types of Utility
Definition: Utility marketing is a type of marketing that demonstrates how a product can be valuable to a consumer’s life as a way to encourage…
Transactional Leadership Explained with Goals, disadvantages & examples
Many, many people around the globe deliver lectures or write articles and books about leaders and transactional leadership every day. Leadership is a very complicated…
Cold Canvassing and its Application in Marketing
Cold canvassing is an interesting and widely used concept in Marketing. All of us have either done cold calling or have been a target of…
Top 10 Banks In The World In 2025
The largest banks in the world have trillions of dollars in consolidated domestic assets and have proved themselves as game changers in the world economy….
SWOT Analysis of Carlsberg
Carlsberg is a global brewing company in Europe. It was founded by J. C. Jacobsen in 1847. It is headquartered in Copenhagen, Denmark. Its current…
What is competitive parity and its role in Marketing?
Competitive parity is an interesting concept to study in Marketing. Let us first examine what competitive parity is and then move on to see what…
6 Steps of Delegation – How to Delegate effectively?
Delegating is one of the best approaches that managers or leaders in an organization can use in ensuring that more tasks are handled within a…
SWOT Analysis of Tupperware
Tupperware Brands Corporation is a global company which has 7 different brands under its name which are Tupperware, Avroy Smith, BeautiControl, Fuller Cosmetics, NaturCare, Nutiments…
What is Goal Setting? Steps to Setting and Achieving Goals
Goal setting is deciding what you want to achieve and devising a plan for reaching it by breaking the goal into actionable steps. It involves…
