With 820 million mobile customer base and 312 million 4G services users in China, China mobile is leading the voice services and data services business…
Marketing Strategy of Levis Strauss & Co. – Levis Strauss & Co. Marketing Strategy
Based in San Fransisco, California the American clothing company popularly known for its denim jeans has four brands under its portfolio namely Levi’s, Dockers, Denizens…
11 Top Coca-cola competitors (Updated in 2023)
Coca-Cola competitors include top Soft Drink Brands like Pepsi, Red Bull, Dr Pepper, Tropicana, Nescafe and Lipton. Coca-Cola has both – Direct competitors and Indirect…
SWOT Analysis of IBM (Updated 2024)
Let’s explore the SWOT Analysis of IBM by understanding its strengths, weaknesses, opportunities, and threats. IBM, International Business Machines Corporation, is a technology giant with…
Marketing Strategy of Cisco – Cisco Marketing Strategy
California-based Multinational corporation manufactures and design and distributes network equipment. Following customer-centric approach and built to order approach for making its services available to end…
Marketing Strategy of Volkswagen – Volkswagen Marketing Strategy
Founded in 1937 the Volkswagen Group is the Europe largest automaker handling 12 brands such as Audi, Seat, Skoda, Bentley, Porshe, Lamborghini, Scania, Ducati, Man,…
Difference between Packaging and Labelling
Packaging and labeling sometimes need clarification in product marketing. Their duties differ, yet both help launch products. Product labeling is information, while packaging is structure….
SWOT Analysis of Royal Enfield
Royal Enfield is the oldest motorcycle company in continuous production. It made its first motorcycle in the year 1901. Royal Enfield is based out of…
SWOT Analysis of Marico
Marico is a company that operates in the domain of consumer goods headquartered in Mumbai, India. At the moment, the company is offering its products…
Marketing Strategy of Ford – Ford Marketing Strategy
Being in the business of cars, trucks, crossovers, Financing and utilities, founded by a legendary Henry Ford and incorporated in 1903 the company have emerged…
What is Product Labelling & what is the Importance of labelling?
Whenever you manufacture a product, you want to communicate the value of the product to the customers. One of the ways to do that is…
Marketing Strategy of Hyundai Motors
Hyundai Motor Co. is a South Korean automobile MNC which started its operation in 1967 and it never looked back. It is mainly in manufacturing…
Marketing Strategy of Toyota – Toyota Marketing Strategy
Founded in 1937 by Kiichiro Toyoda Toyota Motor Corporation has emerged as a leader pioneering and focusing on quality issues of the automobile manufacturing. In…
Marketing Strategy of Chevrolet – Chevrolet Marketing Strategy
Founded in 1911 and headquartered in Michigan Chevrolet has been popularly known as Chevy a company established and is operating & selling automotive and related…
What Is Involuntary Termination And Types Of Involuntary Termination?
Theoretically, Human resources management may seem like an easy practice, but in reality or rather in practice it isn’t. As a matter of fact, the…
Marketing Strategy of Hitachi – Hitachi Marketing Strategy
Founded in 1910 by Namihei Odaira Hitachi is highly diversified conglomerate operating in eleven businesses namely Digital Media, Consumer Products, Information and Telecommunication Systems, Electronic…
Marketing Strategy of IBM – IBM Marketing Strategy
International business machine corporation (popularly known as IBM) headquartered in New York, United States got incorporated on 1911 as Computer Tabulating Recording company which later…
Management Planning Process – All You Should Know
Management planning process is a step by step guide to creating a realistic organizational plan to meet set goals after assessment of available resources. It…
Marketing Strategy of Verizon – Verizon Marketing Strategy
Verizon is a technological and networking company which design, build and operate worldwide networks, Mobile telephony and information systems which help the companies to grow…
Marketing Strategy of DHL – DHL Marketing Strategy
Headquartered in Bonn, Germany DHL is currently operating in more than 220 countries & territories globally. In order to cater to the upsurge in the…
Marketing Strategy of British Petroleum – British Petroleum Marketing Strategy
British Petroleum being world’s leading oil and gas company (based on market capitalization; 2015) have a talent pool of more than 80,000 employees across the…
Brand Colors – Definition, Types, Importance and Tools
Brand colors are a palette of the few colors used for representing a brand’s personality, or creative identity. The right use of brand color palette…
Marketing Strategy of Rolex – Rolex Marketing Strategy
The luxurious watchmaker based out in Switzerland is founded by Hans Wilsdorf in the year 1905. It became famous when in 1926 it came up…
SWOT Analysis of FedEx – FedEx SWOT Analysis (Updated 2024)
Let’s understand the SWOT analysis of FedEx by exploring its strengths, weaknesses, opportunities, and threats. FedEx is a global logistics and transportation leader known for…
Marketing Strategy of ESPN – ESPN Marketing Strategy
The leading multinational, multimedia sports entertainment organisation, ESPN was originally known as Entertainment and Sports Programming Network has been founded in 1979 and it features…
Problems With Performance Appraisal
Performance appraisal is a process that needs to be undertaken meticulously if obtaining desirable results is anything to go by. Many managers conduct this kind…
Marketing Strategy of Land Rover – Land Rover Marketing Strategy
Land Rover is the part of the British multinational automotive company Jaguar Land Rover Automotive Plc. and is a subsidiary of the Indian automaker Tata…
Marketing Strategy of Crocs – Crocs Marketing Strategy
Founded in 2002, Crocs has emerged as a prominent player marketing & distributing Casual Lifestyle foot wears and accessories for all in more than 90…
Marketing Strategy of Panasonic – Panasonic Marketing Strategy
Incorporated in 1918 it has emerged as a prominent player in various lines of businesses. Currently, it is operating 4 different business segments namely electronic…
Marketing Strategy of Crossword
The wholly owned subsidiary of Shoppers stops services Ltd. was established in the year 1992 and since its inception, it is retailing books and other…
Marketing Strategy of Absolut Vodka – Absolut Vodkav Marketing Strategy
Founded in 1879 in Ahus, Sweden the company was established by Lars Olsson Smith. Smith’s liquor business became the foundation for the government monopoly due…
Marketing Strategy of Chevron Corporation
The largest energy company operate in upstream business – deals in natural gas, deep water, shale & tight resources and exploration; a downstream and chemical…
Advantages Of Downsizing And A Flat Hierarchy
When an economy worsens, and organizations are unable to meet their expenses or become less productive, most of them result in laying off their staff…
Marketing Strategy of Puma – Puma Marketing Strategy
Puma is the leading sports brand globally developing designs, selling & marketing footwear, apparel and accessories in more than 130 worldwide. Incorporated in 1948 by…
SWOT analysis of Accor Hotels
Accor Hotels is a conglomerate in the hospitality sector associated with prestigious hotel brands such as Novotel, Sofitel, Fairmont, Banyan Tree, and Raffles. Headquartered in…
Marketing Strategy of Compaq – Compaq Marketing Strategy
Founded in 1982, the company started its initial operation through manufacturing some of the advanced PC of its time for IBM and other IT companies…
Negative Marketing: All You Ever Wanted To Know
A strategy known as “negative marketing” describes your company’s competitors. Businesses and brands as a whole frequently employ such tricks to give the impression that…
Marketing Strategy of Close up – Close up Marketing Strategy
Launched in 1967 by the Parent company Unilever the Close up brand has emerged as a global player in the toothpaste market over the period…
Marketing Strategy of Cinemax Channel – Cinemax Marketing Strategy
Launched in 1980 Cinemax is the American pay cable & Satellite television network owned by the subsidiary of Time Warner. It was launched by Time…
Value For Money Products And Their Advantages
Value is often defined from various perspectives depending on the standpoint of the individual. Everyone will tell you what they think the value is all…
