Founded in 1973 by Frederick Wallace Smith, FedEx has come a long way to emerge as a leading player in the logistic and services industry…
Marketing Strategy of Marlboro – Marlboro Marketing Strategy
Famous for its long association with motorsport events Marlboro has come a long way to emerge as a popular Cigarettes brand globally. The brand was…
What are Key Performance Indicators and their role in evaluation?
Key performance indicators or KPIs are basically success indicators that are used in evaluating the effectiveness and success of different functions within the organization. Although…
Marketing Strategy of Oracle – Oracle Marketing Strategy
Oracle Corp. was founded in 1977 by Lawrence J. Ellison, Robert Nimrod Miner and Edward A. Oates. Headquartered in California it has emerged as an…
SWOT Analysis of Bridgestone Tyres
Bridgestone tyres has been present in India for close two decades now and has been registering consistent growth. A favorite supplier for Tier 1 Original…
Voluntary Resignation By Employees And Reasons They Happen
Voluntary resignation refers to the situation where an employee decides to terminate his contract or service with the organization in his or her volition. It…
SWOT Analysis of CEAT Tyres (Updated 2024)
Let’s explore CEAT Tyres’s SWOT analysis by understanding its strengths, weaknesses, opportunities, and threats. Ceat Tyres Limited is a company started in Turin and based…
Marketing Strategy of General Electric – General Electric Marketing Strategy
Founded by Thomas A. Edition in 1878, General Electric has grown into a multi-fold organisation being present in the diversified set of businesses & industry….
SWOT Analysis of Mr. Muscle
Mr. Muscle is one of the famous FMCG home care brands in the Indian market. It falls into the category of disinfectant cleaner. The genesis…
SWOT Analysis of Sony Playstation (Updated 2024)
Let’s explore the SWOT Analysis of Sony Playstation by understanding its strengths, weaknesses, opportunities, and threats. Sony PlayStation is a towering gaming industry giant known…
Distribution Channel: Definition, Types & Intermediaries
A Distribution Channel is a path or network through which goods and services flow from the point of production to the point of consumption. Distribution…
Marketing Strategy of Huawei – Huawei Marketing Strategy
Being present in 170 countries around the world and serving more than one-third of the world’s population has enabled the company to carry on its…
How to achieve Premium Positioning for a brand or a product?
One of the problems of the modern era of marketing is that there is competition everywhere. Go to any industry you want, you will see…
Marketing Strategy of Carlsberg – Carlsberg Marketing Strategy
From founding the company in the year 1847 to taking it more than 150 countries worldwide Carlsberg has been successful in making strong market positions…
5 Important Ways | How To Improve The Work Ethics Of Your Organization
Research shows that most of the successful organizations are those that have embraced work ethics as a core element in steering them to accomplish their…
Four Factors Of Production And Their Role In Economy
Production by definition is the utilization of available economic resources to create things that satisfy human wants e.g. wheat and maize. It, however, is not…
Marketing Strategy of Casio – Casio Marketing Strategy
The Japanese Consumer electronics manufacturing & marketing multi-national Corporation (MNC) Casio Computer Co., Ltd was founded by Tadao Kashio in the year 1946 who started…
Marketing Strategy of Canon – Canon Marketing Strategy
Being founded as Precision Optical Industry Company Ltd in 1937 in Japan, it has come a long way to emerge as a prominent player in…
What is Impulse Buying? 9 Factors to Promote it
What is Impulse Buying? Impulse buying is a buying process in which you purchase something on the spur of the moment, without thinking about it…
How To Deal With Employee Misconduct?
A manager plays many roles in an organization, and one critical role that they play is to ensure the discipline of employees within the organization….
5 Types Of Leadership Style
We are all leaders at some time in some aspect of our lives, whether it is at work, on the sports field or at home…
What Is A Formal Team And Types Of Formal Teams?
A team is a group of individuals selected and united over an undertaking or goal. A successful team funnels the ability of members for the…
How To Imbibe A Culture Of Discipline & 5 Steps Of Discipline?
Ideally, if there is any significant element that any business aiming short and long term success needs to have, is instilling discipline. Research shows that…
How To Monitor Delegation In Your Organization?
Monitoring is the evaluation of the delegated activity to ensure it is completed in a safe and competent manner with regards to the set requirements…
What is Primary sales, Secondary sales and Tertiary sales and what factors determine them?
Any company which produces goods is concerned with the sale of the goods and movement of goods from the company to the end customer. This…
Importance Of Performance Appraisal
Performance appraisal is the evaluation of the individual performance of organizations’ employees so as to know more about the abilities in relation to growth and…
8 myths About Delegation Managers Should Be Aware Of
As a manager, there are instances when you find yourself with various demands that complete your little available time. It may become more problematic to…
8 Ways To Implement Delegation Effectively
A good manager will always find the means to working efficiently with other junior employees. For the realization of goals and objectives of the organization,…
8 Reasons for sales pressure and how to manage sales pressure?
If someone asks me the toughest jobs out there, i will definitely nominate sales as one of the top 10 toughest jobs. The reason is…
Pull Marketing Strategy: Types, Examples & Advantages
Definition: Pull strategy in marketing is a promotional technique that brings customers to a product or service through the power of attraction. Unlike push marketing…
Six Ways To Be An Excellent Team Leader – Tips for Good Team Leader
The current job market needs effective team leaders. Team work is also essential in different group activities and sports. To be a good team leader,…
SWOT Analysis of Allianz (Updated 2024)
Let’s explore the SWOT Analysis of Allianz by the multinational company, understanding its strengths, weaknesses, opportunities, and threats. Munich-based Allianz SE is a financial services…
How To Groom And Manage A New Employee In Your Team
When you go to the market seeking new addition for your organization, stakes are always high that you will find raw talent that needs to…
SWOT Analysis of Surf Excel
Surf Excel is Unilever’s premium offering in India, Pakistan, Sri Lanka and Bangladesh. The same brand is known by other names in other countries, like…
SWOT Analysis of Lifebuoy
Lifebuoy is one of the oldest products from Unilever. Lifebuoy was the first soap to have a disinfectant chemical carbonic acid in it which gave…
Career Development Process – A Guide For Managers
The career development process involves different career transition phases. Deciding on a major while in college or choosing a particular career direction can be very…
SWOT Analysis of Monster.com
Monster.com is a global jobs website which is owned by the US-based Monster Worldwide Inc. Recently it was acquired by Randstad for USD 429 million….
SWOT Analysis of Minute Maid
Minute Maid is a brand that sells beverages in the form of fruit juices and is available in a variety of flavors. The most popular…
What are Monetary Incentives? Advantages and Disadvantages of Monetary Incentives
An incentive is a reward given to a person to stimulate his or her actions to a desired direction. Incentives have motivational powers and are…
Exclusive Distribution: Definition, Strategy & Examples
Exclusive distribution is a type of distribution where the company ties up exclusively with a distributor. If you have read the article on difference between…
