Dairy Milk is a milk chocolate brand which comes under Cadbury and the parent company is Mondelez International. Dairy Milk is a 100-year-old chocolate brand…
SWOT Analysis of OPPO
OPPO smartphones have been launched by BBK electronics which is China-based organization. The brand was launched in the year of 2004. The brand is selling…
Difference between Wholesalers Retailers and Distributors
One of the common confusions when doing channel sales or market analysis is the differences between wholesalers, retailers, and distributors. This confusion is expected if…
SWOT Analysis of Sharp
Sharp Corporation is a Japanese company that manufactures electronic products. The company designs manufacture and distribute televisions, audio and sound systems, microwave, air purifiers, mobile…
SWOT Analysis of Subaru
A company that was set up in Japan during the year 1953, Subaru is the automobile division of the automobile conglomerate Subaru Corporation which has…
What is Transnational Strategy? Definition, Benefits & Examples
In the fast-paced world of global business, firms are constantly seeking effective strategies to expand their operations beyond their home borders. One such approach that’s…
Difference Between Transformational and Transactional Leadership Style
Transformational and transactional leadership styles are both effective ways to guide an organization, yet they offer distinctive approaches to achieving goals. Transformational leadership motivates team…
5 Reasons Employee Development Is Important To Your Company
Employee development is a joint initiative of employee as well as the employer to improve or elevate the existing skills, knowledge and abilities of an…
What are the Advantages Of Team Cooperation
Team cooperation in any organization is always advantageous. It improves overall employee performance and organizational productivity. In a team, each employee is responsible for success….
What is Utility Marketing? Definition and Types of Utility
Definition: Utility marketing is a type of marketing that demonstrates how a product can be valuable to a consumer’s life as a way to encourage…
Transactional Leadership Explained with Goals, disadvantages & examples
Many, many people around the globe deliver lectures or write articles and books about leaders and transactional leadership every day. Leadership is a very complicated…
Cold Canvassing and its Application in Marketing
Cold canvassing is an interesting and widely used concept in Marketing. All of us have either done cold calling or have been a target of…
Top 10 Banks In The World In 2024
The largest banks in the world have trillions of dollars in consolidated domestic assets and have proved themselves as game changers in the world economy….
SWOT Analysis of Carlsberg
Carlsberg is a global brewing company in Europe. It was founded by J. C. Jacobsen in 1847. It is headquartered in Copenhagen, Denmark. Its current…
What is competitive parity and its role in Marketing?
Competitive parity is an interesting concept to study in Marketing. Let us first examine what competitive parity is and then move on to see what…
6 Steps of Delegation – How to Delegate effectively?
Delegating is one of the best approaches that managers or leaders in an organization can use in ensuring that more tasks are handled within a…
SWOT Analysis of Tupperware
Tupperware Brands Corporation is a global company which has 7 different brands under its name which are Tupperware, Avroy Smith, BeautiControl, Fuller Cosmetics, NaturCare, Nutiments…
What is Goal Setting? Steps to Setting and Achieving Goals
Goal setting is deciding what you want to achieve and devising a plan for reaching it by breaking the goal into actionable steps. It involves…
10 Personal Selling Skills required for success in sales
Sales is one of the toughest jobs in all industries. This is because a sales guy has to face rejection over and over again and…
Selective Distribution and its role in Channel Distribution
There are three common types of distribution channels adopted by companies: Intensive Distribution, Selective Distribution and Exclusive distribution Before we delve into selective distribution, let…
The Importance of Delegation
To delegate is to assign responsibility and authority to someone else in order to complete the task at hand but you retain the overall responsibility…
SWOT Analysis of Ford (Updated 2024)
Let’s explore the SWOT Analysis of Ford by understanding its strengths, weaknesses, opportunities, and threats. Henry Ford founded the Ford Motor Company in 1903. He…
The Role of Managers in grooming their Employees
All established organizations have managers and employees who work hand in hand to ensure that the goals and objectives of the company are achieved. The…
Differences Between Centralized And Decentralized Organization
Organizations vary in their structure and the structure is decided by the type of business an organization is involved in, leadership style of the founder,…
What is Corporate Advertising? Examples of Corporate Advertising
Corporate advertising is a very interesting concept to learn about. In a few ways it is quite similar to the advertising done for products and…
Customer Perception: Meaning, Importance, Factors and Examples
Marketing can get complicated and intricate at times. It is because of the complexity of the human brain and the way it functions. Customers are…
Top Engineering Companies in the World in 2024
Top engineering companies in the world in are expecting a rewarding year after the post-pandemic era. This is because they have engineers with specialized skills…
Top FMCG Brands in 2024
The top FMCG brands in are the ones that have understood the changing behaviour of consumers in the post-pandemic era and have made changes accordingly…
SWOT Analysis of Kraft Heinz (Updated 2024)
Let’s explore the SWOT Analysis of Kraft Heinz by understanding its strengths, weaknesses, opportunities, and threats. Kraft Heinz, a leading figure in the global food…
What is Change Management? Definition, Key Steps, Benefits & Principles
Change management is the process of organizational change. Change management is the set of processes, tools, and techniques used to manage the people side of…
SWOT Analysis of Fair & Lovely
Fair & Lovely is Unilever’s offering in the fairness cream market, initially introduced into the Indian market. It is one of the strongest brands for…
Top 20 companies in India by Brand valuation in 2017
There is a stiff competition in the Indian market with industries, groups, and entities always striving to have a firm grip of its market share…
SWOT analysis of Mattel (Updated 2024)
Let’s explore the SWOT Analysis of Mattel by understanding its strengths, weaknesses, opportunities, and threats. Mattel, Inc. is a global toy giant known for its…
Top 20 Highest Valued Brands of 2017
Google has for a long time been the highest valued brand in the world but in the recent past few years, Apple has become a…
SWOT Analysis of Shell
Royal Dutch Shell plc (Shell) is an energy company involved in exploring, producing and marketing crude oil, natural gas and natural gas liquids. The company…
Top 10 Soft Drink Brands of 2024 – Top Beverage brands
Soft drink brands have gained immense popularity all over the world and are considered the key growth drivers in the beverage industry with an expected…
SWOT Analysis of Xerox (Updated 2024)
Let’s explore the SWOT Analysis of Xerox Corporation by understanding its strengths, weaknesses, opportunities, and threats. Document management and digital printing pioneer Xerox Corporation is…
SWOT Analysis of Kurkure
Kurkure is owned by Frito Lay’s (a subsidiary of PepsiCo) and is a snack offering in the tea-time snack category in India and Pakistan. It…
8 Signs Of Change Resistance
During change management, the resistance stage is critical to any business. But, it is important for any concerned manager to note the signs of change…
The Best Logistics Companies for 2024
Logistics companies are considered the backbone of both domestic and international trade as they help with three important facets storing, delivering and transporting goods from…
