M & M is an American brand of button-shaped chocolates available in a variety of colors. The chocolate initially started off as just small button…
SWOT Analysis of Ola cabs
Ola cabs are India based taxi-service Provider Company. Ola was founded in the year 2010 by the company called ANI Technologies Private Limited. Liked this…
SWOT Analysis of Lupin Limited
Lupin Limited is a multi-national pharmaceutical company that is headquartered in Mumbai. The company that was set up in 1968 by Desh Bandhu Gupta, was…
SWOT Analysis of Alpenliebe
Alpenliebe is a brand of filled candies that is sold by Perfetti van Melle one of the world’s biggest confectioners today. The candu brand is…
Sales Promotion – Best 16 Types Explained With Examples
Chances are, right now if you step out in the market, you will find a shop offering discounts on all its products. Similarly, you might…
8 Fantastic ways to manage multiple businesses efficiently
Some people have a very focused behavior – They will concentrate and focus on one business and grow that one business consistently. They are known…
SWOT analysis of MAC Cosmetics
MAC Cosmetics was first established in the year 1984 by a beautician Frank Toskan and a salon owner Frank Angelo. The makeup artistes till then…
Why Sales motivation is important and what are Objectives of Sales motivation?
Sales is one of the toughest jobs out there simply because of the number of rejections involved to reach a sales target. You have to…
Top 21 Samsung Competitors & Alternatives in 2025
The top Samsung Competitors are Apple, Huawei, Xiaomi, Oppo, Vivo, Lenovo, Sony and others. There is no doubt that Samsung is the leader where Smartphones…
Top 14 Consumer durable companies across the world
One of the strongest industry which helps a nations development and is a sign of how developed the nation is, is consumer durable industry. There…
SWOT analysis of Tommy Hilfiger
An up-market American brand that sells clothing, accessories and other merchandise Tommy Hilfiger Corporation was established by the famous designer Thomas Hilfiger in the year…
What is a high involvement product and characteristics of High involvement purchase?
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a…
Marketing Strategy of American Express
The pioneer and one of the companies revolutionising the digital payment system are aggressively capturing the developing nations. Founded in 1850 as a joint stock…
What is the Difference Between Efficiency and Effectiveness?
When it comes to running a business, understanding the difference between efficiency and effectiveness is essential. Efficiency means doing more with fewer resources – focusing…
What is a Low involvement product or Low involvement purchase?
There are many different types of purchases which a consumer might make. But if we measure the purchasing behavior of the customer on the basis…
SWOT Analysis of GSK (Updated 2025)
Let’s understand the SWOT analysis of GSK by exploring its strengths, weaknesses, opportunities, and threats. GlaxoSmithKline (GSK) is a significant healthcare company that develops medications,…
Top 19 Nike Competitors & Alternatives in 2025
Nike is the leading sports footwear brands in the world and is known as one of the top 3 amongst the trio leading the sports…
10 Factors influencing High involvement purchase
If you look at the family life cycle, you will find that as a person grows in stature in his life, he begins purchasing more and…
SWOT analysis of Mitsubishi Motors (Updated 2025)
Let’s explore the detailed SWOT Analysis of Mitsubishi Motors by understanding its strengths, weaknesses, opportunities, and threats. Mitsubishi Motors Corporation is a global automotive leader…
Strength in SWOT analysis – Examples of strengths for SWOT analysis
Whenever you do an internal analysis or SWOT analysis of a company, you first observe the strengths of the company. The reason for observing the…
SWOT Analysis of ITC (Updated 2025)
Let’s explore the SWOT Analysis of ITC by understanding its strengths, weaknesses, opportunities, and threats. Indian conglomerate ITC Limited is famous. Since 1910, it has…
SWOT Analysis of Pedigree
Pedigree Petfoods is a fully owned subsidiary of the confectionery major Mars headquartered in Virginia, USA. Pet food across the world has always been synonymous…
What is communications mix and its role in Marketing?
There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its…
Geographical pricing and its application in Marketing
As the name suggests, geographical pricing is a pricing model where the final price of the product is decided on the basis of the geography…
SWOT Analysis of Motorola Inc
Motorola Inc is a technology and communications company based out of Illinois, USA. The company was started in 1926 by two brothers Paul & Joseph…
What is the Importance of strategy to a Business or an Organization?
A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after…
SWOT Analysis of Daikin
Daikin Industries Limited an HVAC company that is headquartered in Osaka, Japan is a leading manufacturer of air conditioning solutions for residential, commercial, and industrial…
SWOT analysis of Sainsbury (Updated 2025)
Let’s understand the SWOT Analysis of Sainsbury’s by exploring its strengths, weaknesses, opportunities, and threats. Sainsbury’s, the UK’s second-largest supermarket company, was founded in 1869 and…
What is the Importance of Marketing Mix and why are the 4 P’s important?
There are many Marketing mix articles here on marketing91 and we keep analysing more and more. We also encourage all small business owners and strategy…
What is Multi-Channel Marketing? Overview, Benefits, and Challenges
What is multi-channel Marketing? Multi-channel marketing is the practice of interacting with and promoting prospects and customers via multiple online and offline communication channels. Customer…
SWOT Analysis of Zara (Updated 2025)
Let’s examine Zara’s SWOT analysis, a leading brand in the fast-fashion world, to explore its strengths, weaknesses, opportunities, and threats. Inditex’s well-known fashion brand, Zara,…
SWOT Analysis of Chipotle (Updated 2025)
Let’s explore the SWOT Analysis of Chipotle by understanding its strengths, weaknesses, opportunities, and threats. Chipotle Mexican Grill stands apart in the fast-casual dining business…
SWOT Analysis of Paytm (Updated 2025)
Let’s explore the SWOT Analysis of Paytm by understanding its strengths, weaknesses, opportunities, and threats. Money transfers in India have changed because of Paytm, the…
Channel Conflict: Definition, Types, Levels, Causes & Examples
Channel conflict occurs when two or more channel partners are competing against each other for the same business. Channel conflicts can arise when there are…
What is Sales Prospecting & its role in Sales?
When you want to paint a picture, you have to start with a blank page. Just like that, when you want to make a sale,…
SWOT Analysis of Axe – Axe SWOT analysis
Axe is a brand of Unilever, known as Lynx in the United Kingdom, is a deodorant targeting young male demographic. Axe is a popular brand…
3 levels of Product competition – How companies compete on basis of products?
One of the most common forms of competition, and a factor which brings in more and more competition day by day is Product competition or…
What is Product Design? Definition, History & How to Become a Product Designer
Product design is the process of finding out market opportunities, understanding the problems, creating a product as a solution, and validating that solution with potential…
Types of Needs: Definition & Example
What Are Needs? A need is a requirement, whether physiological or psychological, that is essential for the well-being of an organism. A good example of…
Marketing Mix of Nordstrom and 7Ps (Updated 2025)
The Marketing mix of Nordstrom analyses the 7Ps of Nordstrom, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Nordstrom. Nordstrom…
