Whenever a new business starts, the common question which the business owner faces is “Which segment should you target?”. It is not only about which…
How to segment a Business Market? Steps in Segmenting a business market.
One of the more difficult markets to operate in, the business market is legendary for its bureaucracy and for the time taken in making business decisions or…
Role of Packaging in Marketing and sales of a product
One of the most important elements in the Marketing mix is Promotions. And lately, packaging has become a strong element of the Marketing mix. Some…
Marketing Mix of Maybelline and 4Ps (Updated 2025)
The Marketing mix of Maybelline analyses the 4Ps of Maybelline, which includes the Product, Price, Place, and Promotion of Maybelline. Maybelline’s marketing mix is associated…
Understanding the Product Hierarchy and Examples
Products can be organized in a hierarchy based on their basic components, which shows the relationship between them. The hierarchy includes both essential components and…
Ingredient branding and How to build an Ingredient brand?
Ingredient branding is a wise and crafty way to go about creating a unique brand. A successful ingredient brand has the power to directly influence…
Cost-Based Pricing – Definition, Types, Examples, Advantages and Disadvantages
Cost-based pricing or markup pricing is a pricing strategy that companies utilize to first determine the production costs of an item and then by adding…
10 tips & tactics for Marketing a luxury brand
There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on…
6 types of Product Mix pricing to push products in the market
The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even…
Marketing Mix of Maaza and 4Ps (Updated 2025)
The Marketing mix of Maaza analyses the 4Ps of Maaza, including the Product, Price, Place, and Promotion of Maaza. Maaza is a fruit drink and…
Marketing Mix of M&M’s and 4Ps (Updated 2025)
The Marketing mix of M&M’s analyses the 4Ps of M&M’s, which includes the Product, Price, Place, and Promotion of M&M’s. M&M’s is a subsidiary brand…
SWOT analysis of Lush
Lush Cosmetics is a company that manufactures fresh handmade beauty care, personal care, and cosmetics products. Established in the year 1994 and headquartered in London…
Marketing Mix of Lipton and 4Ps (Updated 2025)
The Marketing mix of Lipton analyses the 4Ps of Lipton, which includes the Product, Price, Place, and Promotion of Lipton. Lipton is associated with the…
Marketing Mix of LinkedIn and 7Ps (Updated 2025)
The Marketing mix of LinkedIn analyses the 7Ps of LinkedIn, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of LinkedIn. LinkedIn…
Marketing Mix of Lifebuoy and 4Ps (Updated 2025)
The Marketing mix of Lifebuoy analyses the 4Ps of Lifebuoy, which includes the Product, Price, Place, and Promotion of Lifebuoy. Lifebuoy is associated with the…
Marketing Mix of Lux and 4Ps (Updated 2025)
The Marketing mix of Lux analyses the 4Ps of Lux, including the Product, Price, Place, and Promotion of Lux. Lux is associated with the FMCG…
Marketing Mix of Barista and 7Ps (Updated 2025)
The Marketing mix of Barista analyses the 7Ps of Barista which includes the Product, Price, Place, Promotion, people, physical evidence and process of Barista. Barista…
Marketing Mix Of Carlsberg and 4Ps (Updated 2025)
The Marketing mix of Carlsberg analyses the 4Ps of Carlsberg, including the Product, Price, Place, and Promotions. Carlsberg is a public limited company that is…
Marketing Strategy of Mercedes Benz – Mercedes Benz Marketing Strategy
Mercedes-Benz is part of the German automaker Daimler Inc. and is operating worldwide through the parent company’s subsidiaries or standalone. High performance & high-quality cars…
Marketing Mix of Lenskart and 7Ps (Updated 2025)
The Marketing mix of Lenskart analyses the 7Ps of Lenskart, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Lenskart. Lenskart.com…
SWOT Analysis of YUM Brands
Yum brands is one of the strong fast food chain brands across the world. It owns major fast food franchise’s like KFC, Pizza hut, Taco…
Marketing Mix of Lakme and 4Ps (Updated 2025)
The Marketing mix of Lakme analyses the 4Ps of Lakme, including the Product, Price, Place, and Promotion of Lakme. Lakme is associated with the FMCG…
Marketing Mix of Lacoste and 4Ps (Updated 2025)
The Marketing mix of Lacoste analyses the 4Ps of Lacoste, which include the Product, Price, Place, and Promotion of Lacoste. Lacoste is associated with the…
Marketing Strategy of SHELL – SHELL Marketing Strategy
Founded in 1907 after the merger two companies Royal Dutch Petroleum Company (public limited company of England) and the shell transport and trading co. ltd.,…
SWOT Analysis of Toshiba – Toshiba SWOT analysis (Updated 2025)
Let’s explore the SWOT Analysis of Toshiba by understanding its strengths, weaknesses, opportunities, and threats. Toshiba Corporation has long been a creative and determined force…
Marketing Mix of Lexus and 4Ps (Updated 2025)
The Marketing mix of Lexus analyses the 4Ps of Lexus, which includes the Product, Price, Place, and Promotion of Lexus. Lexus is a subsidiary division…
SWOT Analysis of JP Morgan (Updated 2025)
Let’s understand the SWOT analysis of J.P. Morgan by exploring its strengths, weaknesses, opportunities, and threats. J.P. Morgan, a financial services sector giant, is part…
Marketing Mix of KTM and 4Ps (Updated 2025)
The Marketing mix of KTM analyses the 4Ps of KTM, which includes the Product, Price, Place, and Promotion of KTM. KTM-Sportmotorcycle AG is commonly referred…
Marketing Mix of BBC and 7Ps (Updated 2025)
The Marketing mix of BBC analyses the 7Ps of BBC which includes the Product, Price, Place, Promotion, people, physical evidence and process of BBC. British…
Marketing Strategy of Facebook – Facebook Marketing Strategy
Facebook was founded on 2004 by Mark Zuckerberg and team with a mission to engage, connect people and share their life’s moments. It helped people…
Marketing Mix Of Calvin Klein and 4Ps (Updated 2025)
The Marketing mix of Calvin Klein analyses the 4Ps of Calvin Klein’s marketing strategy, which includes the Product, Price, Place, and Promotion of Calvin Klein’s…
SWOT Analysis of Oyo Rooms
Oyo Rooms is a network of budget hotels based out of India. Launched by Ritesh Agarwal the concept was fairly new and thus was accepted…
Marketing Mix of Orange and 7Ps (Updated 2025)
The Marketing mix of Orange analyses the 7Ps of Orange, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Orange. Orange…
Marketing Mix Of Chevron and 4Ps (Updated 2025)
The Marketing mix of Chevron analyses the 4Ps of Chevron, including the Product, Price, Place, and Promotions. Chevron is an American Energy Corporation. As one…
SWOT Analysis of Cipla
Cipla Limited manufactures and markets prescription drugs, active pharmaceutical ingredients (API) and veterinary products. Cipla generated an increase of 20 percent year-on-year in revenue in…
SWOT Analysis of Lycra
Lycra is the market name for a type of elastic fabric which is elastic and expandable.and primarily used for men and women undergarments. The fabric…
SWOT Analysis of Hitachi
Hitachi which refers to itself as a social innovation business is one of the world’s leading manufacturer of consumer durables. The conglomerate which is headquartered…
Marketing Mix of DANNON and 4Ps (Updated 2025)
The Marketing mix of DANNON analyses the 4Ps of DANNON, which includes the Product, Price, Place, and Promotion of DANNON. French-based Food Company involved in…
Marketing Strategy of Baidu – Baidu Marketing Strategy
Founded in the year 2000 by Mr Robin Li, a creator of hyperlink analysis technology, Baidu is a search engine platform, a product/ service which…
SWOT Analysis of Asian Paints (Updated 2025)
Let’s explore the SWOT Analysis of Asian Paints by understanding its strengths, weaknesses, opportunities, and threats. In India and worldwide, Asian Paints is a paint…
