Pedigree Petfoods is a fully owned subsidiary of the confectionery major Mars headquartered in Virginia, USA. Pet food across the world has always been synonymous…
What is communications mix and its role in Marketing?
There are multiple components of a communications mix. The communications mix in marketing comprises of the various ways that a company can communicate with its…
Geographical pricing and its application in Marketing
As the name suggests, geographical pricing is a pricing model where the final price of the product is decided on the basis of the geography…
SWOT Analysis of Motorola Inc
Motorola Inc is a technology and communications company based out of Illinois, USA. The company was started in 1926 by two brothers Paul & Joseph…
What is the Importance of strategy to a Business or an Organization?
A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after…
SWOT Analysis of Daikin
Daikin Industries Limited an HVAC company that is headquartered in Osaka, Japan is a leading manufacturer of air conditioning solutions for residential, commercial, and industrial…
SWOT analysis of Sainsbury (Updated 2024)
Let’s understand the SWOT Analysis of Sainsbury’s by exploring its strengths, weaknesses, opportunities, and threats. Sainsbury’s, the UK’s second-largest supermarket company, was founded in 1869 and…
What is the Importance of Marketing Mix and why are the 4 P’s important?
There are many Marketing mix articles here on marketing91 and we keep analysing more and more. We also encourage all small business owners and strategy…
What is Multi-Channel Marketing? Overview, Benefits, and Challenges
What is multi-channel Marketing? Multi-channel marketing is the practice of interacting with and promoting prospects and customers via multiple online and offline communication channels. Customer…
SWOT Analysis of Zara (Updated 2024)
Let’s examine Zara’s SWOT analysis, a leading brand in the fast-fashion world, to explore its strengths, weaknesses, opportunities, and threats. Inditex’s well-known fashion brand, Zara,…
SWOT Analysis of Chipotle (Updated 2024)
Let’s explore the SWOT Analysis of Chipotle by understanding its strengths, weaknesses, opportunities, and threats. Chipotle Mexican Grill stands apart in the fast-casual dining business…
SWOT Analysis of Paytm (Updated 2024)
Let’s explore the SWOT Analysis of Paytm by understanding its strengths, weaknesses, opportunities, and threats. Money transfers in India have changed because of Paytm, the…
Channel Conflict: Definition, Types, Levels, Causes & Examples
Channel conflict occurs when two or more channel partners are competing against each other for the same business. Channel conflicts can arise when there are…
What is Sales Prospecting & its role in Sales?
When you want to paint a picture, you have to start with a blank page. Just like that, when you want to make a sale,…
SWOT Analysis of Axe – Axe SWOT analysis
Axe is a brand of Unilever, known as Lynx in the United Kingdom, is a deodorant targeting young male demographic. Axe is a popular brand…
3 levels of Product competition – How companies compete on basis of products?
One of the most common forms of competition, and a factor which brings in more and more competition day by day is Product competition or…
What is Product Design? Definition, History & How to Become a Product Designer
Product design is the process of finding out market opportunities, understanding the problems, creating a product as a solution, and validating that solution with potential…
Types of Needs: Definition & Example
What Are Needs? A need is a requirement, whether physiological or psychological, that is essential for the well-being of an organism. A good example of…
Marketing Mix of Nordstrom and 7Ps (Updated 2024)
The Marketing mix of Nordstrom analyses the 7Ps of Nordstrom, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Nordstrom. Nordstrom…
How to choose a Market segment? 5 approaches to Choosing a market segment.
Whenever a new business starts, the common question which the business owner faces is “Which segment should you target?”. It is not only about which…
How to segment a Business Market? Steps in Segmenting a business market.
One of the more difficult markets to operate in, the business market is legendary for its bureaucracy and for the time taken in making business decisions or…
Role of Packaging in Marketing and sales of a product
One of the most important elements in the Marketing mix is Promotions. And lately, packaging has become a strong element of the Marketing mix. Some…
Marketing Mix of Maybelline and 4Ps (Updated 2023)
The Marketing mix of Maybelline analyses the 4Ps of Maybelline, which includes the Product, Price, Place, and Promotion of Maybelline. Maybelline’s marketing mix is associated…
Understanding the Product Hierarchy and Examples
Products can be organized in a hierarchy based on their basic components, which shows the relationship between them. The hierarchy includes both essential components and…
Ingredient branding and How to build an Ingredient brand?
Ingredient branding is a wise and crafty way to go about creating a unique brand. A successful ingredient brand has the power to directly influence…
Cost-Based Pricing – Definition, Types, Examples, Advantages and Disadvantages
Cost-based pricing or markup pricing is a pricing strategy that companies utilize to first determine the production costs of an item and then by adding…
10 tips & tactics for Marketing a luxury brand
There are various types of products in the market running on various marketing strategies. Some of them are penetrative, trying to defeat the competition on…
6 types of Product Mix pricing to push products in the market
The product mix constitutes not only a single product line but all the products within an organization. A company like HUL or P&G or even…
Marketing Mix of Maaza and 4Ps (Updated 2023)
The Marketing mix of Maaza analyses the 4Ps of Maaza, including the Product, Price, Place, and Promotion of Maaza. Maaza is a fruit drink and…
Marketing Mix of M&M’s and 4Ps (Updated 2023)
The Marketing mix of M&M’s analyses the 4Ps of M&M’s, which includes the Product, Price, Place, and Promotion of M&M’s. M&M’s is a subsidiary brand…
SWOT analysis of Lush
Lush Cosmetics is a company that manufactures fresh handmade beauty care, personal care, and cosmetics products. Established in the year 1994 and headquartered in London…
Marketing Mix of Lipton and 4Ps (Updated 2023)
The Marketing mix of Lipton analyses the 4Ps of Lipton, which includes the Product, Price, Place, and Promotion of Lipton. Lipton is associated with the…
Marketing Mix of LinkedIn and 7Ps (Updated 2024)
The Marketing mix of LinkedIn analyses the 7Ps of LinkedIn, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of LinkedIn. LinkedIn…
Marketing Mix of Lifebuoy and 4Ps (Updated 2023)
The Marketing mix of Lifebuoy analyses the 4Ps of Lifebuoy, which includes the Product, Price, Place, and Promotion of Lifebuoy. Lifebuoy is associated with the…
Marketing Mix of Lux and 4Ps (Updated 2023)
The Marketing mix of Lux analyses the 4Ps of Lux, including the Product, Price, Place, and Promotion of Lux. Lux is associated with the FMCG…
Marketing Mix of Barista and 7Ps (Updated 2024)
The Marketing mix of Barista analyses the 7Ps of Barista which includes the Product, Price, Place, Promotion, people, physical evidence and process of Barista. Barista…
Marketing Mix Of Carlsberg and 4Ps (Updated 2023)
The Marketing mix of Carlsberg analyses the 4Ps of Carlsberg, including the Product, Price, Place, and Promotions. Carlsberg is a public limited company that is…
Marketing Strategy of Mercedes Benz – Mercedes Benz Marketing Strategy
Mercedes-Benz is part of the German automaker Daimler Inc. and is operating worldwide through the parent company’s subsidiaries or standalone. High performance & high-quality cars…
Marketing Mix of Lenskart and 7Ps (Updated 2024)
The Marketing mix of Lenskart analyses the 7Ps of Lenskart, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Lenskart. Lenskart.com…
SWOT Analysis of YUM Brands
Yum brands is one of the strong fast food chain brands across the world. It owns major fast food franchise’s like KFC, Pizza hut, Taco…
