Staying ahead of the competition is inevitable for any business and one key strategy you can use to do so is – learning from competitors….
Internal Customer Service: Definition, Best Practices and Examples
When we talk about internal customer service, what comes to mind is the exemplary treatment of customers from within an organization. Internal customers are those…
Dollar General Marketing Mix (4Ps)
The Dollar General marketing mix framework has helped to create a customer-centric business model. The marketing strategies can help loyal customers to save money, retain…
Customer Service: Definition, Importance, Benefits and Tips
Customer service responds to consumers’ questions before and after purchasing a product or service. Customer support personnel are available in person, over the phone, via…
Customer Reviews: Definition, Importance and Strategies
A customer review conveys an individual’s experience with your company. Customer feedback is a valuable resource for businesses, with the potential to boost sales and…
Marketing Mix Of Red Bull and 4Ps (Updated 2025)
The Marketing mix of Red Bull analyses the 4Ps of Red Bull, including the Product, Price, Place, and Promotions. The Red Bull marketing mix framework…
Restaurant Marketing Mix and 7Ps (Updated 2025)
The Marketing mix of Restaurant analyses the 7Ps of Restaurant which includes the Product, Price, Place, Promotion, People, Physical Evidence and Process of Restaurant. The…
26 Marketing Objectives with Examples
What Are Marketing Objectives? A company hopes to accomplish its marketing objectives through its marketing efforts. Businesses typically use marketing campaigns to achieve several goals,…
eCommerce Marketing Mix
eCommerce marketing mix considers the best eCommerce marketing strategies, marketing tools, eCommerce marketing tips, and marketing tactics to create a concise and clear eCommerce marketing…
Marketing Mix Of Planet Fitness and 7Ps (Updated 2025)
The Marketing mix of Planet Fitness analyses the 7Ps of Planet Fitness, which include the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Athleta Marketing Mix and Strategy (4Ps)
The Athleta marketing mix framework is an important tool that the catalog and online retailer uses to promote its products, target different customer segments, provide…
Marketing Mix Of Spotify and 7Ps (Updated 2025)
The Marketing mix of Spotify analyses the 7Ps of Spotify, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Spotify. The…
Product Recall: Definition, Process, Examples & Risks
A product recall is a recall or request made by a manufacturer to return a product after the revelation of safety issues or product defects…
Airbnb Marketing Mix (4Ps) and Strategy
The Airbnb marketing mix framework has helped in creating an effective Airbnb marketing strategy that will position the brand firmly on top of the rental…
Dyson Marketing Mix (4Ps) and Strategy
The Dyson marketing mix framework has helped the technology company in creating a viable Dyson marketing plan and branding strategy based on thorough market research…
Marketing Mix Of Steve Madden and 4Ps (Updated 2025)
The Marketing mix of Steve Madden analyses the 4Ps of Steve Madden, including Product, Price, Place, and Promotions. The Steve Madden marketing mix framework has…
Potential Customer: Definition, Meaning, Examples and Identification Steps
Potential customers are those who have not made a purchase yet but who could be interested in your goods or services. For example, if you…
Marketing Implementation Plan with Examples and Template
Successful marketing implementation requires more than just having a plan. It involves strategically setting goals, allocating resources, targeting the right audience, scheduling activities, and monitoring…
Competitive Market: Definition, Types, Characteristics and Examples
A competitive market is one in which there are many buyers and sellers, each offering a product that is similar to the offerings of other…
What is Business Orientation? 5 Types and Examples
Having a business orientation is crucial for the success of any company. It involves creating and executing strategies, processes, and behaviors that will help the…
How to Write SMART Goals? (Detailed Examples)
What are SMART goals? SMART goals are those goals that are specific, measurable, achievable, relevant, and time-bound. SMART goals are popular because they help you…
What is Potential Product? Definition and Advantages
The potential product refers to a product the marketing and product development teams can develop further by considering all possible augmentations and enhancements that the…
What is Actual Product? Definition, Examples and Importance
What is Actual Product? An actual product is a tangible product that a consumer purchases in order to obtain the core benefits that the product…
SWOT Analysis of Spotify (Updated 2025)
Spotify is a company based in Sweden that offers audio streaming and other media services. It was created on April 23, 2006, by Daniel Ek…
What is Owned Media? Definition, Channels, Process and Examples
Owned media is the collection of media assets that a company or organization owns and controls. Examples of such assets are websites, blogs, social media…
Shared Media: Definition, Types, and Importance
What Is Shared Media? Shared media is the practice of companies creating and distributing content on social media to their customers and followers, with the…
What is a Consignor? Responsibility and Benefits
A consignor is an individual or company who sends goods to another person or company, usually for sale. Consignors are typically used in the retail…
Difference between Marketing and PR
Marketing and PR are often confused or used interchangeably, but they have distinct differences. Marketing is the process of promoting a product, service, or business…
Informational Power: Definition, Sources and Importance
Informational power is a concept that is quickly becoming more relevant in today’s world. It refers to the ability of an individual or organization to…
Reward Power in Leadership: Definition and Examples
Reward Power is the ability of a leader to give rewards to followers for meeting organizational expectations. Rewards can include financial compensation, recognition, promotions, or…
Expert Power: Definition, Examples and Development
Expert power is the personal power derived from possessing specialized skills or expert knowledge. For example, if someone has a great understanding of finance or…
Legitimate Power: Definition, Examples, Advantages and Disadvantages
Legitimate power is a type of power that comes from one’s role or formal position in an organization, such as being a manager or team…
Role of Entrepreneurship
Entrepreneurship is all about taking risks and starting a business venture or developing an existing business. It’s the process of becoming your own boss and…
Branded House vs House of Brands
Branded houses are companies that use a single brand name for all their products and services, whereas a house of brands is when each product…
What is MIS? Management information systems
What is a Management information system? A management information system (MIS) is a collection of software, hardware, data, or processes that help the collection, organization,…
Characteristics of Retailing
What is Retail? Retail refers to the activities and processes involved in selling goods or services directly to consumers for their use. Retail stores, also…
Theories of Entrepreneurship
Entrepreneurship theories are an important part of understanding the behavior of entrepreneurs. These theories provide valuable insight into the motivations, strategies, and objectives that drive…
Brand Style Guide: Definition, Importance and Examples
What is Brand Style Guide? A brand style guide is a rulebook that acts as a reference for creating a unified brand identity, helping your…
20 Brand Health Metrics and how to measure them
What is Brand Health? Brand health is a measurement of different metrics which indicate the overall performance, strength, and well-being of a brand. These metrics…
Brand kit: Definition, Purpose, Types and Examples
What is a Brand Kit? The brand kit is a collection of visual elements that define the brand’s visual identity. It is used to create…
