Inventory management is an important part of every business’s operations. It helps expand a business’s capacity for growth and profitability, as well as provides a…
What Is a Marketing Plan? Types and How to Write One
A marketing plan is an important document that outlines strategies, techniques, and goals to help a business remain competitive and flourish. A successful marketing strategy…
What is Advertising Jingle? 9 Best Jingles of All Time
Advertising jingles are short, catchy tunes that are used in commercials to help promote a product or service. They’re often designed to be memorable and…
A Guide to Job Characteristics Model by Hackman and Oldham
Organizations that want to experience greater efficiency and employee happiness can leverage the Job Characteristics Model (JCM) – a structure developed by organizational psychologists that…
Job Involvement: Definition and Importance in HR
Job Involvement is the psychological connection a person has with their job. Employees who have intense job involvement take pride in and are passionately invested…
Consumer Decision Making Process
The consumer decision-making process is a process that the customers follow while making their purchase decisions as per their needs. It refers to a consumer’s…
Job Production: Definition, Examples & Advantages
Job production is an ideal form of custom production used to produce a single customized product or small batches of individualized goods for each customer….
Job Promotions: Definition, Types and Objectives
When an employer believes in the aptitude of one of their employees, they may reward them with a job promotion – often accompanied by improved…
Intrinsic Rewards: Definition, Examples, Types & Advantages
Internal rewards come from within, giving us a unique and exclusive feeling of success. They are emotional fulfilments that arise as we gain accomplishments, advance…
How to Learn from Competitors? 10 Smart Ways to Understand Competition
Staying ahead of the competition is inevitable for any business and one key strategy you can use to do so is – learning from competitors….
Internal Customer Service: Definition, Best Practices and Examples
When we talk about internal customer service, what comes to mind is the exemplary treatment of customers from within an organization. Internal customers are those…
Dollar General Marketing Mix (4Ps)
The Dollar General marketing mix framework has helped to create a customer-centric business model. The marketing strategies can help loyal customers to save money, retain…
Customer Service: Definition, Importance, Benefits and Tips
Customer service responds to consumers’ questions before and after purchasing a product or service. Customer support personnel are available in person, over the phone, via…
Customer Reviews: Definition, Importance and Strategies
A customer review conveys an individual’s experience with your company. Customer feedback is a valuable resource for businesses, with the potential to boost sales and…
Marketing Mix Of Red Bull and 4Ps (Updated 2023)
The Marketing mix of Red Bull analyses the 4Ps of Red Bull, including the Product, Price, Place, and Promotions. The Red Bull marketing mix framework…
Restaurant Marketing Mix and 7Ps (Updated 2024)
The Marketing mix of Restaurant analyses the 7Ps of Restaurant which includes the Product, Price, Place, Promotion, People, Physical Evidence and Process of Restaurant. The…
26 Marketing Objectives with Examples
What Are Marketing Objectives? A company hopes to accomplish its marketing objectives through its marketing efforts. Businesses typically use marketing campaigns to achieve several goals,…
eCommerce Marketing Mix
eCommerce marketing mix considers the best eCommerce marketing strategies, marketing tools, eCommerce marketing tips, and marketing tactics to create a concise and clear eCommerce marketing…
Marketing Mix Of Planet Fitness and 7Ps (Updated 2024)
The Marketing mix of Planet Fitness analyses the 7Ps of Planet Fitness, which include the Product, Price, Place, Promotion, People, Physical Evidence, and Process of…
Athleta Marketing Mix and Strategy (4Ps)
The Athleta marketing mix framework is an important tool that the catalog and online retailer uses to promote its products, target different customer segments, provide…
Marketing Mix Of Spotify and 7Ps (Updated 2024)
The Marketing mix of Spotify analyses the 7Ps of Spotify, which includes the Product, Price, Place, Promotion, People, Physical Evidence, and Process of Spotify. The…
Product Recall: Definition, Process, Examples & Risks
A product recall is a recall or request made by a manufacturer to return a product after the revelation of safety issues or product defects…
Airbnb Marketing Mix (4Ps) and Strategy
The Airbnb marketing mix framework has helped in creating an effective Airbnb marketing strategy that will position the brand firmly on top of the rental…
Dyson Marketing Mix (4Ps) and Strategy
The Dyson marketing mix framework has helped the technology company in creating a viable Dyson marketing plan and branding strategy based on thorough market research…
Marketing Mix Of Steve Madden and 4Ps (Updated 2023)
The Marketing mix of Steve Madden analyses the 4Ps of Steve Madden, including Product, Price, Place, and Promotions. The Steve Madden marketing mix framework has…
Potential Customer: Definition, Meaning, Examples and Identification Steps
Potential customers are those who have not made a purchase yet but who could be interested in your goods or services. For example, if you…
Marketing Implementation Plan with Examples and Template
Successful marketing implementation requires more than just having a plan. It involves strategically setting goals, allocating resources, targeting the right audience, scheduling activities, and monitoring…
Competitive Market: Definition, Types, Characteristics and Examples
A competitive market is one in which there are many buyers and sellers, each offering a product that is similar to the offerings of other…
What is Business Orientation? 5 Types and Examples
Having a business orientation is crucial for the success of any company. It involves creating and executing strategies, processes, and behaviors that will help the…
How to Write SMART Goals? (Detailed Examples)
What are SMART goals? SMART goals are those goals that are specific, measurable, achievable, relevant, and time-bound. SMART goals are popular because they help you…
What is Potential Product? Definition and Advantages
The potential product refers to a product the marketing and product development teams can develop further by considering all possible augmentations and enhancements that the…
What is Actual Product? Definition, Examples and Importance
What is Actual Product? An actual product is a tangible product that a consumer purchases in order to obtain the core benefits that the product…
SWOT Analysis of Spotify (Updated 2023)
Spotify is a company based in Sweden that offers audio streaming and other media services. It was created on April 23, 2006, by Daniel Ek…
What is Owned Media? Definition, Channels, Process and Examples
Owned media is the collection of media assets that a company or organization owns and controls. Examples of such assets are websites, blogs, social media…
Shared Media: Definition, Types, and Importance
What Is Shared Media? Shared media is the practice of companies creating and distributing content on social media to their customers and followers, with the…
What is a Consignor? Responsibility and Benefits
A consignor is an individual or company who sends goods to another person or company, usually for sale. Consignors are typically used in the retail…
Difference between Marketing and PR
Marketing and PR are often confused or used interchangeably, but they have distinct differences. Marketing is the process of promoting a product, service, or business…
Informational Power: Definition, Sources and Importance
Informational power is a concept that is quickly becoming more relevant in today’s world. It refers to the ability of an individual or organization to…
Reward Power in Leadership: Definition and Examples
Reward Power is the ability of a leader to give rewards to followers for meeting organizational expectations. Rewards can include financial compensation, recognition, promotions, or…
Expert Power: Definition, Examples and Development
Expert power is the personal power derived from possessing specialized skills or expert knowledge. For example, if someone has a great understanding of finance or…
